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Sales & marketing
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Sales & marketing
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 653.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834905819
- ISBN
- 9783834905819
Hardback
Condition: New
€ 74.63
€ 74.63
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834943019
- ISBN
- 9783834943019
Paperback
Condition: New
€ 94.20
€ 94.20
Paperback / so. Editor(s): Regier, Stefanie; Schunk, Holger; Konecke, Thomas. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 31. Weight in Grams: 966.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658069339
- ISBN
- 9783658069339
Paperback
Condition: New
€ 87.33
€ 87.33
Paperback / so. Editor(s): Preuss, Holger (Johannes Gutenberg University, Mainz, Germany); Huber, Frank; Schunk, Holger; Konecke, Thomas. Num Pages: 561 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 30. Weight in Grams: 930.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 561
- Condition
- New
- SKU
- V9783834927514
- ISBN
- 9783834927514
Paperback
Condition: New
€ 87.09
€ 87.09
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834939432
- ISBN
- 9783834939432
Paperback
Condition: New
€ 77.22
€ 77.22
Paperback / so. Editor(s): Mtp E V Alumni. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 21. Weight in Grams: 621.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783409214216
- ISBN
- 9783409214216
Paperback
Condition: New
€ 96.08
€ 96.08
Paperback / so. Series: Werbe- Und Markenforschung. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 345.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835000636
- ISBN
- 9783835000636
Paperback
Condition: New
€ 105.67
€ 105.67
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KC; KJM; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658048105
- ISBN
- 9783658048105
Paperback
Condition: New
€ 84.15
€ 84.15
Paperback. Num Pages: 234 pages, 34 black & white illustrations. BIC Classification: GTB; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 234
- Condition
- New
- SKU
- V9783824445967
- ISBN
- 9783824445967
Paperback
Condition: New
€ 82.63
€ 82.63
Paperback / so. Series: Schriftenreihe Markt Und Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 16. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 1978
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409361927
- ISBN
- 9783409361927
Paperback
Condition: New
€ 72.56
€ 72.56
Paperback / so. Series: Kunst- Und Kulturmanagement. Num Pages: black & white illustrations, colour illustrations, black & white tables, colour tables, bibliography. BIC Classification: JHB; KJG; KJS; KJVX. Category: (G) General (US: Trade). Dimension: 210 x 148 x 8. Weight in Grams: 191.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658016456
- ISBN
- 9783658016456
Paperback
Condition: New
€ 43.22
€ 43.22
Paperback / so. Mit einem Geleitwort von Prof. Dr. Tobias Kollmann Series: Entrepreneurship. Num Pages: 296 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 296
- Condition
- New
- SKU
- V9783834928559
- ISBN
- 9783834928559
Paperback
Condition: New
€ 89.11
€ 89.11
Paperback / so. Rainer Elste analysiert das Phanomen fehlender Produktinformationen in Verbindung mit Marken. Er gibt in diversen nutzlichen Ubersichten u.a. Einblicke in die Klassifizierung von Attributen und ihre Verarbeitung durch den Konsumenten. " Series: Marken- Und Produktmanagement. Num Pages: 267 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Weight in Grams: 436.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 267
- Condition
- New
- SKU
- V9783834915870
- ISBN
- 9783834915870
Paperback
Condition: New
€ 88.95
€ 88.95
Paperback / so. Mit einem Geleitwort von Prof. Dr. Michael Hommel Series: Rechnungswesen Und Unternehmens Berwachung. Num Pages: 292 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KFCM; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 292
- Condition
- New
- SKU
- V9783834924919
- ISBN
- 9783834924919
Paperback
Condition: New
€ 78.14
€ 78.14
Paperback / so. Series: Strategie, Marketing Und Informationsmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824479849
- ISBN
- 9783824479849
Paperback
Condition: New
€ 94.35
€ 94.35
Paperback. Annette Schikarski analysiert, welche bewussten und unbewussten Nutzen- und Wertvorstellungen Stromkunden haben, und gewinnt daraus neue Erkenntnisse zu marketingrelevanten Verhaltenspramissen wie Involvement, Risikowahrnehmung, Vertrauen und Nutzendefiziten von Stromkunden" Num Pages: 223 pages, 45 black & white illustrations, 42 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 297.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 223
- Condition
- New
- SKU
- V9783824408122
- ISBN
- 9783824408122
Paperback
Condition: New
€ 82.54
€ 82.54
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 318 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Number of pages
- 318
- Condition
- New
- SKU
- V9783658005085
- ISBN
- 9783658005085
Paperback
Condition: New
€ 94.57
€ 94.57
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834913234
- ISBN
- 9783834913234
Paperback
Condition: New
€ 83.28
€ 83.28
Paperback / so. Mit einem Geleitwort von Prof. Dr. Dr. h.c. Jurgen Weber" Series: Schriften Des Center for Controlling & Management (CCM). Num Pages: black & white illustrations, bibliography. BIC Classification: KFCM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834928498
- ISBN
- 9783834928498
Paperback
Condition: New
€ 77.45
€ 77.45
Paperback / so. Mit einem Geleitwort von Prof. Dr. Herbert Woratschek Series: Marken- Und Produktmanagement. Num Pages: 267 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 425.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 267
- Condition
- New
- SKU
- V9783834929068
- ISBN
- 9783834929068
Paperback
Condition: New
€ 77.81
€ 77.81