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Sales & marketing
Results 2101 - 2120 of 3939
Sales & marketing
Paperback / so. Mit einem Geleitwort von Prof. Dr. Bertram Scheufele Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 513.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834931160
- ISBN
- 9783834931160
Paperback
Condition: New
€ 90.15
€ 90.15
Paperback / so. Series: Essentials. Num Pages: 55 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 4. Weight in Grams: 95.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 55
- Condition
- New
- SKU
- V9783658045852
- ISBN
- 9783658045852
Paperback
Condition: New
€ 23.73
€ 23.73
Paperback. Series: Innovatives Markenmanagement. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834909497
- ISBN
- 9783834909497
Paperback
Condition: New
€ 83.55
€ 83.55
Paperback / so. Series: Markenkommunikation Und Beziehungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 503.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783834941978
- ISBN
- 9783834941978
Paperback
Condition: New
€ 95.23
€ 95.23
Paperback. Karsten Willrodt entwickelt einen integrierten Ansatz zum Markenmanagement. Basierend auf einer empirischen Untersuchung im Industrieguterbereich analysiert der Autor die Einflussgrossen und Zusammenhange auf die Kompetenzwahrnehmung von Marken." Num Pages: 244 pages, 55 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 319.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 244
- Condition
- New
- SKU
- V9783824482764
- ISBN
- 9783824482764
Paperback
Condition: New
€ 88.28
€ 88.28
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783834942883
- ISBN
- 9783834942883
Paperback
Condition: New
€ 61.44
€ 61.44
paperback. Bernd Grosskurth identifiziert die spezifischen Determinanten der Markenloyalitat im Premiumsegment des Automobilmarkts und gibt Empfehlungen, wie Automobilhersteller die Markenloyalitat ihrer Kunden sichern bzw. steigern konnen." Series: Forum Marketing. Num Pages: 372 pages, 48 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 474.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- 2004th Edition
- Number of pages
- 372
- Condition
- New
- SKU
- V9783824480975
- ISBN
- 9783824480975
Paperback
Condition: New
€ 83.79
€ 83.79
Paperback / so. Editor(s): Fischer, Wolfgang; Blenk, Georg; Eckstein, Manuela. Num Pages: 328 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 531.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 328
- Condition
- New
- SKU
- V9783322907202
- ISBN
- 9783322907202
Paperback
Condition: New
€ 138.57
€ 138.57
Paperback. Regine Lampert und Frank Himpel untersuchen das Verhaltnis von Markenmanagement und Qualitatsmanagement und zeigen, dass das produktionsseitige Qualitatsmanagement durch zeitnah kalibrierte Massnahmen zur Gestaltung der Qualitat das Markenimage wesentlich beeinflussen kann." Series: Forum Produkt- und Produktionsmanagement. Num Pages: 111 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 6. Weight in Grams: 175.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 111
- Condition
- New
- SKU
- V9783824481484
- ISBN
- 9783824481484
Paperback
Condition: New
€ 87.25
€ 87.25
Paperback / so. Dissertation Fakultat fur Wirtschaftswissenschaften der Technischen Universitat Ostrava (Ostrau), 2010" Num Pages: 239 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 397.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 239
- Condition
- New
- SKU
- V9783834926777
- ISBN
- 9783834926777
Paperback
Condition: New
€ 77.63
€ 77.63
Paperback / so. Num Pages: 380 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 21. Weight in Grams: 644.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Gabler Verlag United States
- Number of pages
- 380
- Condition
- New
- SKU
- V9783409116664
- ISBN
- 9783409116664
Paperback
Condition: New
€ 63.03
€ 63.03
Paperback / so. Jane S. Oguachuba zeigt anhand eines verhaltenswissenschaftlichen Theorienfundaments und mittels zweier empirischer Studien, inwiefern produktbegleitende Dienstleistungen unter besonderer Berucksichtigung der Kundenmitwirkung Auswirkungen auf die Markeneinstellung und damit implizit auf die Markenprofilierung haben. " Series: Fokus Dienstleistungsmarketing. Num Pages: 320 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 498.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 320
- Condition
- New
- SKU
- V9783834915962
- ISBN
- 9783834915962
Paperback
Condition: New
€ 89.35
€ 89.35
Paperback / so. Num Pages: 360 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 535.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 360
- Condition
- New
- SKU
- V9783409125178
- ISBN
- 9783409125178
Paperback
Condition: New
€ 73.34
€ 73.34
paperback. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 278 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Gabler Verlag Germany
- Number of pages
- 278
- Condition
- New
- Edition
- 2009th Edition
- SKU
- V9783834915641
- ISBN
- 9783834915641
Paperback
Condition: New
€ 88.99
€ 88.99
Paperback / so. Series: Essentials. Num Pages: 47 pages, black & white illustrations, bibliography. BIC Classification: KJMB; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 86.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Number of pages
- 47
- Condition
- New
- SKU
- V9783658102463
- ISBN
- 9783658102463
Paperback
Condition: New
€ 23.67
€ 23.67
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783834945068
- ISBN
- 9783834945068
Paperback
Condition: New
€ 94.57
€ 94.57
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 159.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834933379
- ISBN
- 9783834933379
Paperback
Condition: New
€ 59.58
€ 59.58
Paperback / so. Series: Schriftenreihe Unternehmensfeuhrung Und Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJSM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 426.
- Format
- Paperback
- Publication date
- 1984
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409136044
- ISBN
- 9783409136044
Paperback
Condition: New
€ 72.56
€ 72.56
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835007857
- ISBN
- 9783835007857
Paperback
Condition: New
€ 88.69
€ 88.69
Paperback. Series: Marken- Und Produktmanagement. Num Pages: 350 pages, 80 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 456.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 350
- Condition
- New
- SKU
- V9783824481828
- ISBN
- 9783824481828
Paperback
Condition: New
€ 94.64
€ 94.64