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Sales & marketing

Results 2841 - 2860 of 3840

Sales & marketing

Hardback. This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, c Editor(s): Belk, Russell W.; Scott, Linda; Askegaard, Soren. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 375 pages, Illustrations. BIC Classification: KJSA; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 33. Weight in Grams: 590.
Format
Hardback
Publication date
2012
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
375
Condition
New
SKU
V9781781900222
ISBN
9781781900222
Hardback
Condition: New

€ 148.45

Hardback. Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption. Editor(s): Belk, Russell W. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 310 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 30. Weight in Grams: 658.
Format
Hardback
Publication date
2010
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
310
Condition
New
SKU
V9780857244437
ISBN
9780857244437
Hardback
Condition: New

€ 137.16

Hardcover. A work on the subject of research in marketing. Series: Research in Marketing. Num Pages: 333 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 150 x 30. Weight in Grams: 656.
Format
Hardback
Publication date
1979
Publisher
Emerald Group Publishing Limited United States
Number of pages
333
Condition
New
Edition
Illustrated
SKU
V9780892320417
ISBN
9780892320417
Hardback
Condition: New

€ 119.57

Hardback. Reviews the research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. This book is organized into quantitative and qualitative parts. Editor(s): Laurent, Gilles; Lilien, Gary L.; Pras, Bernard. Series: International Series in Quantitative Marketing. Num Pages: 442 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 25. Weight in Grams: 829.
Format
Hardback
Publication date
1994
Publisher
Kluwer Academic Publishers United States
Number of pages
442
Condition
New
SKU
V9780792393887
ISBN
9780792393887
Hardback
Condition: New

€ 291.71

paperback. Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase. This title examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research. Series: Market Research in Practice. Num Pages: 272 pages, 1, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 15. Weight in Grams: 398.
Format
Paperback
Publication date
2005
Publisher
Kogan Page Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780749443368
ISBN
9780749443368
Paperback
Condition: New

€ 44.99
€ 39.93

Paperback. Series: Neue Betriebswirtschaftliche Forschung (NBF). Num Pages: 212 pages, 3 black & white illustrations. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 286.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
212
Condition
New
SKU
V9783824491155
ISBN
9783824491155
Paperback
Condition: New

€ 76.91

Hardcover. The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Num Pages: 208 pages, black & white illustrations, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 145 x 21. Weight in Grams: 458.
Publisher
John Wiley & Sons Inc
Number of pages
208
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118656662
ISBN
9781118656662
Hardback
Condition: New

€ 35.00

Paperback. Geoff Burch has written an innovative book that will change almost everything anyone ever believed about business and selling. Resistance is Useless combines the quick wit of a standup comedian with the serious thoughtfulness of a psychoanalyst in order to explain the value and power of persuasion. Num Pages: 278 pages, figures. BIC Classification: KJP; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 157 x 18. Weight in Grams: 462.
Format
Paperback
Publication date
2003
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
278
Condition
New
SKU
V9781841124698
ISBN
9781841124698
Paperback
Condition: New

€ 17.99
€ 15.56

Hardback. Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. This book brings the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation. Num Pages: 208 pages, 18 halftones, 13 line drawings, 23 tables. BIC Classification: KJD; KJMV6; KJS. Category: (G) General (US: Trade). Dimension: 162 x 238 x 21. Weight in Grams: 446.
Format
Hardback
Publication date
2015
Publisher
The University of Chicago Press United States
Number of pages
208
Condition
New
SKU
V9780226632605
ISBN
9780226632605
Hardback
Condition: New

€ 51.99
€ 40.43

Paperback. Series: Schriftenreihe des Instituts fur Marktorientierte Unternehmensfuhrung (IMU), Universitat Mannheim. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 310.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag
Condition
New
SKU
V9783834909596
ISBN
9783834909596
Paperback
Condition: New

€ 83.55

Paperback / so. Die Autorin untersucht PR und Unternehmenskommunikation unter dem Aspekt von Glaubwurdigkeit, Vertrauen und Legitimation und entwickelt daraus ein Konzept, das einen offenen, selbstkritischen Diskurs anstatt einer einseitigen Positiv-Kommunikation vorsieht." Num Pages: black & white illustrations, bibliography. BIC Classification: HPQ; KJG; KJSP; KJVX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 8. Weight in Grams: 240.
Format
Paperback
Publication date
2013
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Condition
New
SKU
V9783642389412
ISBN
9783642389412
Paperback
Condition: New

€ 72.46

Paperback / so. Series: Bestmasters. Num Pages: black & white illustrations, bibliography. BIC Classification: JPQB; KCM; KCP; KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 5. Weight in Grams: 127.
Format
Paperback
Publication date
2014
Publisher
Springer Gabler United States
Condition
New
SKU
V9783658045142
ISBN
9783658045142
Paperback
Condition: New

€ 70.34

Hardcover.
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Condition
New
SKU
V9781137278616
ISBN
9781137278616
Hardback
Condition: New

€ 50.91

Paperback. Retail Analytics Series: Lecture Notes in Economics and Mathematical Systems. Num Pages: 111 pages, 14 black & white illustrations, biography. BIC Classification: KJMV8; KJS; KJT; KNPR. Category: (P) Professional & Vocational. Dimension: 239 x 357 x 9. Weight in Grams: 218.
Format
Paperback
Publication date
2014
Publisher
Springer
Edition
2015th Edition
Condition
New
SKU
V9783319133041
ISBN
9783319133041
Paperback
Condition: New

€ 127.69

Hardcover. The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Series: Wiley and SAS Business Series. Num Pages: 176 pages, Illustrations. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 161 x 236 x 18. Weight in Grams: 360.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
176
Condition
New
SKU
V9781118099841
ISBN
9781118099841
Hardback
Condition: New

€ 46.99
€ 36.59

Paperback. Series: Handel und Internationales Marketing / Retailing and International Marketing. Num Pages: 217 pages, 16 black & white illustrations, biography. BIC Classification: JFFT; KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 293.
Format
Paperback
Publication date
2016
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
217
Condition
New
SKU
V9783658150365
ISBN
9783658150365
Paperback
Condition: New

€ 65.70

Paperback. Series: Handel Und Internationales Marketing / Retailing and International Marketing. Num Pages: 199 pages, 9 black & white illustrations, 43 black & white tables, biography. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 210 x 149 x 11. Weight in Grams: 266.
Format
Paperback
Publication date
2013
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Edition
2014th Edition
Number of pages
200
Condition
New
SKU
V9783658015954
ISBN
9783658015954
Paperback
Condition: New

€ 65.74

Paperback. Dirk Morschett entwickelt ein umfassendes Wirkungsmodell, das Einflussfaktoren auf den Markenwert eines Handelsunternehmens sowie den Einfluss der Marke auf das Kaufverhalten der Konsumenten analysiert. Num Pages: 579 pages, 9 black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 30. Weight in Grams: 728.
Format
Paperback
Publication date
2002
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
579
Condition
New
SKU
V9783824475766
ISBN
9783824475766
Paperback
Condition: New

€ 96.56

Paperback / so. Editor(s): Riekhof, Hans-Christian. Num Pages: 461 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 25. Weight in Grams: 797.
Format
Paperback
Publication date
2013
Publisher
Gabler Verlag United Kingdom
Edition
3
Number of pages
461
Condition
New
SKU
V9783834945549
ISBN
9783834945549
Paperback
Condition: New

€ 108.01

Paperback. Series: Handel Und Internationales Marketing / Retailing and International Marketing. Num Pages: 220 pages, 10 black & white illustrations, 22 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 151 x 14. Weight in Grams: 296.
Format
Paperback
Publication date
2013
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Edition
2014th Edition
Number of pages
200
Condition
New
SKU
V9783658010959
ISBN
9783658010959
Paperback
Condition: New

€ 65.92

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