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Sales & marketing
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Sales & marketing
Hardback. Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 174 x 16. Weight in Grams: 574.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Emerald Publishing Group United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780765620927
- ISBN
- 9780765620927
Hardback
Condition: New
€ 119.57
€ 119.57
Hardback. Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies. Series: Review of Marketing Research. Num Pages: 216 pages, tables, figures, bibliographic references. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 261 x 189 x 19. Weight in Grams: 552.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Group United States
- Number of pages
- 216
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780765621276
- ISBN
- 9780765621276
Hardback
Condition: New
€ 114.16
€ 114.16
Hardcover. This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner. Editor(s): Malhotra, Naresh. Series Editor(s): Malhotra, Naresh. Series: Review of Marketing Research. Num Pages: 307 pages, black & white illustrations, black & white tables. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 29. Weight in Grams: 622.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 307
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780857244758
- ISBN
- 9780857244758
Hardback
Condition: New
€ 119.57
€ 119.57
Hardback. This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys. Editor(s): Malhotra, Naresh. Series Editor(s): Malhotra, Naresh. Series: Review of Marketing Research. Num Pages: 376 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 157 x 33. Weight in Grams: 692.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 376
- Condition
- New
- SKU
- V9780857248978
- ISBN
- 9780857248978
Hardback
Condition: New
€ 134.46
€ 134.46
paperback. Editor(s): Spotts, Harlan E. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 307 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 17. Weight in Grams: 762.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 307
- Condition
- New
- SKU
- V9783319385730
- ISBN
- 9783319385730
Paperback
Condition: New
€ 68.56
€ 68.56
Hardcover. Num Pages: 240 pages, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 249 x 165 x 20. Weight in Grams: 510.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Edition
- First Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781403936035
- ISBN
- 9781403936035
Hardback
Condition: New
€ 78.45
€ 78.45
Paperback. Num Pages: 347 pages, 1 black & white illustrations, 23 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 450.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 347
- Condition
- New
- SKU
- V9783824406951
- ISBN
- 9783824406951
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback. Martina Steul legt den Behavioral-Finance-Ansatz zugrunde und zieht psychologische Erkenntnisse zur Erklarung des Risikoverhaltens privater Anleger heran. Auf dieser Basis wird ein Risikoverhaltensmodell entwickelt und experimentelle Untersuchungen durchgefuhrt." Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 316 pages, 50 black & white illustrations, 50 black & white tables. BIC Classification: KFF; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 410.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 316
- Condition
- New
- SKU
- V9783824479658
- ISBN
- 9783824479658
Paperback
Condition: New
€ 88.87
€ 88.87
Paperback. The reputation of an organisation influences who we buy from, work for, supply to and invest in. This title aims to define reputation, explores how to value it and provides guidelines for effective reputation management. Series: PR in Practice. Num Pages: 264 pages, Illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 412.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 264
- Format
- Paperback
- Publication date
- 2008
- Edition
- 4th
- Condition
- New
- SKU
- V9780749451073
- ISBN
- 9780749451073
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Paperback. Revises the well-known capacity control problem in revenue management from the perspective of a risk-averse decision-maker. This book emphasizes existence of structured optimal policies. Series: Lecture Notes in Economics and Mathematical Systems. Num Pages: 189 pages, 32 black & white illustrations, 10 black & white tables, biography. BIC Classification: KJMV5; KJMV8; KJS; KJT; PBU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 9. Weight in Grams: 262.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 189
- Condition
- New
- SKU
- V9783540730132
- ISBN
- 9783540730132
Paperback
Condition: New
€ 66.97
€ 66.97
Paperback. Num Pages: 322 pages, biography. BIC Classification: KJC; KJM; KJSM; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 322
- Condition
- New
- SKU
- V9781349336975
- ISBN
- 9781349336975
Paperback
Condition: New
€ 66.66
€ 66.66
paperback. Customer integration in the early innovation phase has been the method of choice, but growing experience has shown unexpected side effects that may outweigh its advantages. To support the final managerial decision, a mathematical formula is developed which can be applied to all kinds of process structures, takes into account the risks and benefits. Series: Contributions to Management Science. Num Pages: 244 pages, 29 black & white tables, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 15. Weight in Grams: 409.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 244
- Condition
- New
- Edition
- 2007th Edition
- SKU
- V9783790819618
- ISBN
- 9783790819618
Paperback
Condition: New
€ 66.95
€ 66.95
Hardcover.
Don't just get your message out. ROAR it out!
In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Num Pages: 212 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 187 x 138 x 24. Weight in Grams: 264.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470598795
- ISBN
- 9780470598795
Hardback
Condition: New
€ 24.99€ 20.35
€ 24.99
€ 20.35
Hardback. Editor(s): Christian, Elizabeth Barfoot. Num Pages: 344 pages. BIC Classification: AVGP; KJS. Category: (G) General (US: Trade). Dimension: 240 x 163 x 29. Weight in Grams: 712.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Lexington Books United States
- Number of pages
- 344
- Condition
- New
- SKU
- V9780739146347
- ISBN
- 9780739146347
Hardback
Condition: New
€ 177.99
€ 177.99
Hardcover. How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 34. Weight in Grams: 612.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470827413
- ISBN
- 9780470827413
Hardback
Condition: New
€ 37.54
€ 37.54
Paperback. Based on an extensive exploration of product decision-making for international markets, this text describes the company's external and internal environment as well as the company's action across borders. It focuses upon the static and dynamic aspects of the roll out of new products across international markets. Num Pages: 263 pages, biography. BIC Classification: KJK; KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 19. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Number of pages
- 264
- Condition
- New
- SKU
- V9780333794647
- ISBN
- 9780333794647
Paperback
Condition: New
€ 127.76
€ 127.76
Paperback. Num Pages: 263 pages, biography. BIC Classification: KCL; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 263
- Condition
- New
- SKU
- V9781349420261
- ISBN
- 9781349420261
Paperback
Condition: New
€ 127.04
€ 127.04
Paperback. Series: Marken- und Produktmanagement. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 309.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835004894
- ISBN
- 9783835004894
Paperback
Condition: New
€ 105.67
€ 105.67
Paperback. Series: SpringerBriefs in Law. Num Pages: 80 pages, biography. BIC Classification: JPVH; KJSM; LB. Category: (P) Professional & Vocational. Dimension: 218 x 155 x 15. Weight in Grams: 156.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783662446218
- ISBN
- 9783662446218
Paperback
Condition: New
€ 84.78
€ 84.78
Hardcover. How empowered customers and employees can be great for your business When employees can leap tall hierarchies in a single click, it not only flattens their org chart, but also elevates the importance of your corporate culture, transforming it into a management tool and a competitive advantage. Series: Microsoft Executive Leadership Series. Num Pages: 320 pages, , black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 162 x 26. Weight in Grams: 620.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470227541
- ISBN
- 9780470227541
Hardback
Condition: New
€ 37.99€ 29.90
€ 37.99
€ 29.90