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Sales & marketing
Results 2961 - 2980 of 3827
Sales & marketing
Paperback. A practical guide that will enable readers to develop a clearly defined value proposition for their company, and establish a streamlined, customer-centric selling process to sell that value proposition. Num Pages: 232 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749479916
- ISBN
- 9780749479916
Paperback
Condition: New
€ 46.99€ 42.16
€ 46.99
€ 42.16
Hardback. Comprises the proceedings of the Ninth Working Conference on Database Semantics held in Hong Kong in April 2001. This volume is useful for researchers and practitioners working in the areas of database management, information retrieval and data mining, and user interfaces, as applied to e-commerce. Editor(s): Meersman, R.; Aberer, Karl; Dillon, Tharam S. Series: IFIP Advances in Information and Communication Technology. Num Pages: 360 pages, 31 black & white illustrations, biography. BIC Classification: KJE; KJS; UN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 20. Weight in Grams: 686.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 360
- Condition
- New
- SKU
- V9781402073519
- ISBN
- 9781402073519
Hardback
Condition: New
€ 132.26
€ 132.26
Hardback. Semiotics are playing an increasingly important role within marketing. This book provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Num Pages: 238 pages, biography. BIC Classification: CFG; GTE; KJSA; KNT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 13. Weight in Grams: 455.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 238
- Condition
- New
- SKU
- V9780333760147
- ISBN
- 9780333760147
Hardback
Condition: New
€ 205.10
€ 205.10
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: black & white illustrations, bibliography. BIC Classification: KFC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835000476
- ISBN
- 9783835000476
Paperback
Condition: New
€ 72.50
€ 72.50
Hardcover. Provides an introduction to seniors housing, and an industry analysis, with the ultimate goal of expediting needed investment. This volume provides information for industry analysts on product lines, complementary products, and substitute products. It examines buyers and their behavior and the growth potential of the industry. Editor(s): Anikeeff, Michael A.; Mueller, Glenn R. Series: Research Issues in Real Estate. Num Pages: 248 pages, 24 black & white illustrations, biography. BIC Classification: JKSB; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 15. Weight in Grams: 553.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Springer
- Edition
- 1998th Edition
- Condition
- New
- SKU
- V9780792380122
- ISBN
- 9780792380122
Hardback
Condition: New
€ 132.86
€ 132.86
Hardback. Num Pages: 256 pages. BIC Classification: KJC; KJM; KJS; KJU. Category: (G) General (US: Trade). Dimension: 167 x 243 x 27. Weight in Grams: 484.
- Publisher
- Harvard Business Review Press
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781633691889
- ISBN
- 9781633691889
Hardback
Condition: New
€ 31.99€ 28.80
€ 31.99
€ 28.80
Hardback. The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. Num Pages: 198 pages, 1, black & white illustrations. BIC Classification: KJMV7; KJS; KNTY. Category: (P) Professional & Vocational. Dimension: 242 x 167 x 17. Weight in Grams: 418.
- Publisher
- Palgrave Macmillan
- Number of pages
- 198
- Format
- Hardback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780230576575
- ISBN
- 9780230576575
Hardback
Condition: New
€ 83.43
€ 83.43
Paperback. Editor(s): Krishna, Aradhna. Num Pages: 422 pages, 10 black & white tables. BIC Classification: JMJ; KJSM. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 21. Weight in Grams: 682. Good clean copy with some minor shelf wear
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Routledge
- Condition
- Used, Very Good
- SKU
- KKD0001969
- ISBN
- 9781841698892
Paperback
Condition: Used, Very Good
€ 17.95
€ 17.95
Paperback. Your fast track to successful SEO and search marketing Learn in a week, what the experts learn about SEO and search marketing in a lifetime. Written by Nick Smith, a digital marketing expert, SEO and Search Marketing In A Week quickly teaches you what you really need to know to increase your online presence. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Edition
- Revised, Updated
- Condition
- New
- SKU
- V9781473610323
- ISBN
- 9781473610323
Paperback
Condition: New
€ 15.99€ 11.92
€ 15.99
€ 11.92
Hardcover. A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Num Pages: 208 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118988923
- ISBN
- 9781118988923
Hardback
Condition: New
€ 32.99€ 23.86
€ 32.99
€ 23.86
Hardcover. .
- Publisher
- Gabler Verlag
- Format
- Hardback
- Publication date
- 2007
- Edition
- 2007th Edition
- Condition
- New
- SKU
- V9783834906885
- ISBN
- 9783834906885
Hardback
Condition: New
€ 118.81€ 74.83
€ 118.81
€ 74.83
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834933942
- ISBN
- 9783834933942
Paperback
Condition: New
€ 83.74
€ 83.74
Paperback. Num Pages: 359 pages, 140 black & white illustrations, 59 black & white tables, biography. BIC Classification: KJMV6; KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 475.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 359
- Condition
- New
- SKU
- V9783658116729
- ISBN
- 9783658116729
Paperback
Condition: New
€ 116.79
€ 116.79
Hardback. This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field. Series: Insead Business Press. Num Pages: 183 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 167 x 16. Weight in Grams: 428.
- Publisher
- Palgrave Macmillan
- Number of pages
- 178
- Format
- Hardback
- Publication date
- 2006
- Condition
- New
- SKU
- V9780230006607
- ISBN
- 9780230006607
Hardback
Condition: New
€ 66.64
€ 66.64
Paperback. This book examines critical service-management concepts that have direct application in the retail industry. Case examples from around the world show how to gain customer loyalty, achieve market leadership, and ensure profitability in the retail sector. Editor(s): Kandampully, Jay (Ph.D.). Num Pages: 316 pages, biography. BIC Classification: KJM; KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 18. Weight in Grams: 534.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 316
- Condition
- New
- SKU
- V9781489995773
- ISBN
- 9781489995773
Paperback
Condition: New
€ 128.33
€ 128.33
Paperback. * This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone. Num Pages: 536 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 189 x 22. Weight in Grams: 860.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781118921449
- ISBN
- 9781118921449
Paperback
Condition: New
€ 73.00
€ 73.00
Hardcover. This book examines critical service-management concepts that have direct application in the retail industry. Case examples from around the world show how to gain customer loyalty, achieve market leadership, and ensure profitability in the retail sector. Editor(s): Kandampully, Jay (Ph.D.). Num Pages: 316 pages, biography. BIC Classification: KJSU; KNPR. Category: (P) Professional & Vocational. Dimension: 163 x 243 x 23. Weight in Grams: 658. 348 pages, 1, black & white illustrations. Editor(s): Kandampully, Jay (Ph.D.). This book examines critical service-management concepts that have direct application in the retail industry. Case examples from around the world show how to gain customer loyalty, achieve market leadership, and ensure profitability in the retail sector. Cateogry: (P) Professional & Vocational. BIC Classification: KJSU; KNPR. Dimension: 163 x 243 x 23. Weight: 658.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Springer
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9781461415534
- ISBN
- 9781461415534
Hardback
Condition: New
€ 129.25
€ 129.25
Learn how to use service modelling to streamline and optimize processes! Information about customer needs, the technical composition of services, and service performance are fundamental to effective service management. Service modelling is a structured approach to utilizing this information to improve the way services are delivered. Num Pages: 296 pages, ill. BIC Classification: KJSU; TJ; UGK. Category: (P) Professional & Vocational. Dimension: 251 x 181 x 23. Weight in Grams: 724.
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 296
- Condition
- New
- SKU
- V9780470018071
- ISBN
- 9780470018071
Hardback
Condition: New
€ 154.30
€ 154.30
Hardcover. How Service Orientation Will Change Your Business "The real value of this book is that it makes SOA and Web services, which are critical and business-transforming, crystal-clear to the layman, both business and IT leaders. The book stays focused on the real-world issues facing business and government institutions today. Num Pages: 272 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 161 x 24. Weight in Grams: 512.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 272
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780471768586
- ISBN
- 9780471768586
Hardback
Condition: New
€ 46.99€ 36.59
€ 46.99
€ 36.59
Hardback. A guide to improving sales and profits in consumer financial services that stresses the development of a sales and service culture. Num Pages: 230 pages, Ill. BIC Classification: KF; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 160 x 25. Weight in Grams: 510.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 230
- Condition
- New
- SKU
- V9780471540304
- ISBN
- 9780471540304
Hardback
Condition: New
€ 283.48
€ 283.48