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Sales & marketing
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Sales & marketing
Hardcover. * Customer Value Creation (CVC) provides an understanding of how leading Business to Business (B2B) companies use deep customer understanding to reduce their cost of serving customers and increase revenues- all leading to profit growth. Num Pages: 464 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 37. Weight in Grams: 690.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 464
- Condition
- New
- SKU
- V9780470547991
- ISBN
- 9780470547991
Hardback
Condition: New
€ 89.80
€ 89.80
Paperback. Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing--related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web. Num Pages: 282 pages, illustrations. BIC Classification: KJE; KJS; UDB. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 194 x 16. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd
- Number of pages
- 282
- Condition
- New
- SKU
- V9780471496458
- ISBN
- 9780471496458
Paperback
Condition: New
€ 71.90
€ 71.90
Paperback / so. Die integrierte Kommunikation gilt als strategischer Schlusselfaktor, um dem Ruckgang der Werbeeffizienz entgegenzuwirken. Durch eine formale und inhaltliche Abstimmung der Kommunikation fur Marken und Unternehmen sollen die bei den Konsumenten erzeugten Eindrucke verstarkt werden." Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 461 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 25. Weight in Grams: 576.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- 5
- Number of pages
- 461
- Condition
- New
- SKU
- V9783834925701
- ISBN
- 9783834925701
Paperback
Condition: New
€ 107.28
€ 107.28
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 295.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783834945006
- ISBN
- 9783834945006
Paperback
Condition: New
€ 61.41
€ 61.41
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 381.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658058265
- ISBN
- 9783658058265
Paperback
Condition: New
€ 77.99
€ 77.99
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 25. Weight in Grams: 576.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824478965
- ISBN
- 9783824478965
Paperback
Condition: New
€ 90.24
€ 90.24
Paperback. Am Beispiel des Automobilsektors untersucht Thomas C. Kohler die Wirkung von Produktdesign auf den Konsumenten und entwickelt geeignete Messansatze, die dem Designer bereits wahrend der Produktentstehung abgesicherte Informationen liefern." Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 288 pages, 66 black & white illustrations, 42 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 371.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 288
- Condition
- New
- SKU
- V9783824479399
- ISBN
- 9783824479399
Paperback
Condition: New
€ 116.23
€ 116.23
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 282 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United Kingdom
- Number of pages
- 282
- Condition
- New
- SKU
- V9783658000608
- ISBN
- 9783658000608
Paperback
Condition: New
€ 89.04
€ 89.04
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 13. Weight in Grams: 345.
- Format
- Paperback
- Publication date
- 1952
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 4
- Condition
- New
- SKU
- V9783663124986
- ISBN
- 9783663124986
Paperback
Condition: New
€ 71.98
€ 71.98
Paperback / so. Series: Rheinisch-Westfalische Akademie Der Wissenschaften. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 3. Weight in Grams: 104.
- Format
- Paperback
- Publication date
- 1975
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783531082479
- ISBN
- 9783531082479
Paperback
Condition: New
€ 70.34
€ 70.34
Paperback. Die Autoren setzen sich mit unterschiedlichen Aspekten und Formen der Entwicklungen in der Wirtschaftskommunikation auseinander. Die Themenpalette reicht von Werbung und Offentlichkeitsarbeit uber Wirtschaftskommunikation in Medien, Unternehmenskultur und Corporate Identity bis zu Fremdsprachenbedarf und Sprachpolitik." Editor(s): Nielsen, Martin. Series: Europaische Kulturen in der Wirtschaftskommunikation. Num Pages: 212 pages, 3 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 280.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 212
- Condition
- New
- SKU
- V9783824445370
- ISBN
- 9783824445370
Paperback
Condition: New
€ 99.03
€ 99.03
Paperback / so. Num Pages: 768 pages, black & white illustrations, bibliography. BIC Classification: KCB; KFF; KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 40. Weight in Grams: 1034.
- Format
- Paperback
- Publication date
- 1972
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- 5
- Number of pages
- 768
- Condition
- New
- SKU
- V9783531110875
- ISBN
- 9783531110875
Paperback
Condition: New
€ 110.15
€ 110.15
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 23. Weight in Grams: 694.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658007188
- ISBN
- 9783658007188
Paperback
Condition: New
€ 90.97
€ 90.97
paperback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: JPP; KJG; KJS; KJVX; LND. Category: (G) General (US: Trade). Dimension: 150 x 212 x 28. Weight in Grams: 532.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783658086909
- ISBN
- 9783658086909
Paperback
Condition: New
€ 89.43
€ 89.43
Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 352 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Number of pages
- 352
- Condition
- New
- SKU
- V9783834931108
- ISBN
- 9783834931108
Paperback
Condition: New
€ 89.71
€ 89.71
Paperback / so. Series: Markenkommunikation Und Beziehungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMB; KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658065898
- ISBN
- 9783658065898
Paperback
Condition: New
€ 61.41
€ 61.41
Paperback. Nils Rode hebt die Besonderheiten von Wissensprodukten und Wissensdienstleistungen hervor, stellt die Herausforderungen an die Anbieter von Wissen dar und leitet strategische Optionen ab. Num Pages: 215 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 12. Weight in Grams: 380.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Gabler Germany
- Number of pages
- 215
- Condition
- New
- SKU
- V9783409117418
- ISBN
- 9783409117418
Paperback
Condition: New
€ 83.07
€ 83.07
Paperback. Countering popular myths of women's deficiencies in communicating in traditionally male professions, the author uses women's talkto illustrate the interactional skills required to contribute effectively to workplace meetings, and presents new insights on the organization of talk in meetings while celebrating women's clear competence." Series: Communicating in Professions and Organizations. Num Pages: 213 pages, biography. BIC Classification: CB; CFB; CFGR; GTC; JFSJ; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 213
- Condition
- New
- SKU
- V9781349541331
- ISBN
- 9781349541331
Paperback
Condition: New
€ 65.80
€ 65.80
Hardcover. Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women. Num Pages: 255 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 240 x 165 x 20. Weight in Grams: 542.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9780230201606
- ISBN
- 9780230201606
Hardback
Condition: New
€ 67.60
€ 67.60
Hardback. Num Pages: 336 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 164 x 237 x 32. Weight in Grams: 528.
- Publisher
- HarperCollins Publishers Inc
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780062415691
- ISBN
- 9780062415691
Hardback
Condition: New
€ 32.99€ 27.21
€ 32.99
€ 27.21
Paperback. A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.' Num Pages: 160 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 222 x 218 x 8. Weight in Grams: 318.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 144
- Format
- Paperback
- Publication date
- 2006
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780071467858
- ISBN
- 9780071467858
Paperback
Condition: New
€ 18.99€ 15.23
€ 18.99
€ 15.23
Paperback. A Marxist investigation into the forms of resistance occurring in the UK call centre today Series: Wildcat. Num Pages: 208 pages. BIC Classification: 1DBK; JHBL; KJS; KNTT. Category: (P) Professional & Vocational. Dimension: 136 x 215 x 18. Weight in Grams: 262.
- Publisher
- Pluto Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- Reprint
- Condition
- New
- SKU
- V9780745399065
- ISBN
- 9780745399065
Paperback
Condition: New
€ 23.99€ 16.70
€ 23.99
€ 16.70
Hardcover. The client/agency relationship is an area fraught with potential for mishap. Competition in the field has created an urgent need to understand the relationship far more thoroughly to help clients get better value from agencies, with the demand moving from a need for client satisfaction to a need for excellent agency performance. Num Pages: 218 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 248 x 176. Weight in Grams: 550.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 218
- Condition
- New
- SKU
- V9780470024614
- ISBN
- 9780470024614
Hardback
Condition: New
€ 57.93
€ 57.93
Paperback. This book conveys a comprehensive view of the WTO as the provider of a framework for certainty, security and stability in international trade, and shows how regulations must be considered when designing and implementing trade strategies in the global market. Num Pages: 432 pages, biography. BIC Classification: KCL; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 22. Weight in Grams: 658.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 432
- Condition
- New
- SKU
- V9783642445712
- ISBN
- 9783642445712
Paperback
Condition: New
€ 68.32
€ 68.32