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Sales & marketing

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Sales & marketing

Hardback. The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. Num Pages: 272 pages, 2 black & white halftones, 9 figures, 2 black & white tables. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 165 x 18. Weight in Grams: 552.
Publisher
Palgrave Macmillan
Number of pages
272
Format
Hardback
Publication date
2010
Edition
2011th Edition
Condition
New
SKU
V9780230241855
ISBN
9780230241855
Hardback
Condition: New

€ 183.83

Paperback. Num Pages: 249 pages, biography. BIC Classification: KJM; KJMV2; KJSP; KJU; KJWB. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 379.
Publisher
Palgrave Macmillan
Format
Paperback
Publication date
2013
Edition
1st ed. 2013
Condition
New
SKU
V9781349348305
ISBN
9781349348305
Paperback
Condition: New

€ 82.87

Paperback. You are just seven steps away from mastering content marketing Imagine being able to attract, engage, convert and retain customers by creating content that they find relevant, useful and valuable. Now you can. Num Pages: 128 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473608252
ISBN
9781473608252
Paperback
Condition: New

€ 15.99
€ 11.92

Hardcover. Including information and issues in the competitive world of sport marketing, this text intends to direct students to a better understanding of the theoretical backbone to sport marketing. It also contains practical material that prepares students for careers in sport marketing. Num Pages: 504 pages, 76 colour illustrations, 40 colour illustrations. BIC Classification: KJS; KNSP; WSBM. Category: (U) Tertiary Education (US: College). Dimension: 289 x 219 x 28. Weight in Grams: 1692.
Publisher
Human Kinetics
Format
Hardback
Publication date
2014
Edition
4th Edition
Condition
New
SKU
V9781450424981
ISBN
9781450424981
Hardback
Condition: New

€ 154.78

paperback. Num Pages: 624 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 265 x 196 x 21. Weight in Grams: 1180.
Publisher
Pearson Education Limited United Kingdom
Number of pages
624
Format
Paperback
Publication date
2012
Edition
3rd Edition
Condition
New
SKU
V9780273727644
ISBN
9780273727644
Paperback
Condition: New

€ 90.44

Paperback. What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. Num Pages: 288 pages, Illustrations. BIC Classification: JFFT; KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 131 x 20. Weight in Grams: 210.
Publisher
Cornerstone
Number of pages
288
Format
Paperback
Publication date
2009
Condition
New
SKU
V9781847940360
ISBN
9781847940360
Paperback
Condition: New

€ 16.99
€ 13.47

paperback. Num Pages: 192 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 228 x 153 x 12. Weight in Grams: 288.
Publisher
Career Press
Number of pages
192
Format
Paperback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9781601630322
ISBN
9781601630322
Paperback
Condition: New

€ 19.99
€ 18.24

Paperback. Series: Brilliant Business. Num Pages: 368 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 218 x 187 x 19. Weight in Grams: 438.
Publisher
FT Press
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9781292139043
ISBN
9781292139043
Paperback
Condition: New

€ 19.99
€ 16.06

Hardcover. Get out of the office and dream! To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a cafe and dream. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 157 x 20. Weight in Grams: 532.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781118977842
ISBN
9781118977842
Hardback
Condition: New

€ 23.99
€ 19.38

Paperback.
Publisher
Gill & Macmillan Ltd
Format
Paperback
Publication date
2012
Edition
0th Edition
Condition
New
SKU
V9780717152605
ISBN
9780717152605
Paperback
Condition: New

€ 43.99
€ 43.35

Hardcover. A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. Num Pages: 256 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 156 x 23. Weight in Grams: 454.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
256
Format
Hardback
Publication date
2009
Edition
2nd Revised edition
Condition
New
SKU
V9780470503805
ISBN
9780470503805
Hardback
Condition: New

€ 27.99
€ 23.23

Hardcover. Chinese Consumers are Changing The World Understand Them and Sell To Them

China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. Num Pages: 240 pages. BIC Classification: KCLT; KJS. Category: (P) Professional & Vocational. Dimension: 155 x 237 x 22. Weight in Grams: 426.

Publisher
John Wiley & Sons Inc United States
Number of pages
240
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118834749
ISBN
9781118834749
Hardback
Condition: New

€ 25.99
€ 21.30

Paperback. Brand Psychology combines insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others and why some brands can weather crises while others cannot. Num Pages: 440 pages, black & white illustrations. BIC Classification: JM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 156 x 25. Weight in Grams: 658.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749471736
ISBN
9780749471736
Paperback
Condition: New

€ 44.99
€ 40.05

Hardback. Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing. Series: 500 Tips. Num Pages: 216 pages, tables, figures & bibliographic references. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 259 x 183 x 20. Weight in Grams: 534. 208 pages, tables, figures & bibliographic references. Editor(s): Malhotra, Naresh. Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing. Cateogry: (P) Professional & Vocational. BIC Classification: KJSM. Dimension: 259 x 183 x 20. Weight: 534.
Publisher
Emerald Publishing Group
Number of pages
208
Format
Hardback
Publication date
2008
Condition
New
SKU
V9780765621252
ISBN
9780765621252
Hardback
Condition: New

€ 119.93

Paperback. Series: Routledge Communication Series. Num Pages: 368 pages. BIC Classification: JFD; JMJ; KJSP. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 156 x 228 x 23. Weight in Grams: 634.
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
5th Edition
Condition
New
SKU
V9781138923744
ISBN
9781138923744
Paperback
Condition: New

€ 95.17

Hardcover. Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have in common. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 160 x 27. Weight in Grams: 502.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
304
Format
Hardback
Publication date
2008
Edition
1st
Condition
New
SKU
V9780470373002
ISBN
9780470373002
Hardback
Condition: New

€ 41.99
€ 32.78

Hardcover. The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Num Pages: 208 pages, black & white illustrations, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 145 x 21. Weight in Grams: 458.
Publisher
John Wiley & Sons Inc
Number of pages
208
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118656662
ISBN
9781118656662
Hardback
Condition: New

€ 35.00

Paperback. This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations. Series: Business in the Digital Economy. Num Pages: 272 pages, biography. BIC Classification: KCM; KJC; KJMV3; KJQ; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 161 x 239 x 17. Weight in Grams: 412.
Publisher
Palgrave Macmillan
Format
Paperback
Publication date
2014
Edition
1st ed. 2014
Condition
New
SKU
V9781349478682
ISBN
9781349478682
Paperback
Condition: New

€ 71.93

Hardback. Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. Num Pages: 304 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 236 x 30. Weight in Grams: 488.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781119291701
ISBN
9781119291701
Hardback
Condition: New

€ 26.99
€ 20.35

Hardback. Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance. Num Pages: 278 pages, 1, black & white illustrations. BIC Classification: 1FPC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 218 x 162 x 20. Weight in Grams: 456.
Publisher
Palgrave Macmillan
Number of pages
278
Format
Hardback
Publication date
2006
Edition
2007th Edition
Condition
New
SKU
V9780230013506
ISBN
9780230013506
Hardback
Condition: New

€ 106.93
€ 39.00

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