Sales & marketing
Results 1201 - 1220 of 1314
Sales & marketing
Hardcover. A company exists to make profit, and everything it does is merely a step towards that goal. Many are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Num Pages: 410 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 176 x 28. Weight in Grams: 714.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 410
- Condition
- New
- SKU
- V9780470016343
- ISBN
- 9780470016343
Hardback
Condition: New
€ 54.61
€ 54.61
Paperback. This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level. Series: IMD Executive Development Series. Num Pages: 324 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 174 x 18. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 324
- Condition
- New
- SKU
- V9780470011461
- ISBN
- 9780470011461
Paperback
Condition: New
€ 53.81
€ 53.81
Paperback. The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. Num Pages: 524 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 191 x 27. Weight in Grams: 940.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 3rd Edition
- Number of pages
- 524
- Condition
- New
- SKU
- V9780470010952
- ISBN
- 9780470010952
Paperback
Condition: New
€ 70.89
€ 70.89
Hardback. In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. Series: Between Men - Between Women: Lesbian & Gay Studies. Num Pages: 320 pages, 18 illus. BIC Classification: JFSK; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. Weight in Grams: 726.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Columbia University Press United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780231127349
- ISBN
- 9780231127349
Hardback
Condition: New
€ 59.16€ 46.32
€ 59.16
€ 46.32
Paperback. George Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research. It takes a look at the film industry's use of opinion polling in the 1930s and '40s. Series: Film and Culture Series. Num Pages: 304 pages, 16 photographs. BIC Classification: 1KBB; 3JJG; APF; KJSM; KNTC. Category: (P) Professional & Vocational. Dimension: 227 x 160 x 15. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Columbia University Press United States
- Number of pages
- 336
- Condition
- New
- SKU
- V9780231121330
- ISBN
- 9780231121330
Paperback
Condition: New
€ 37.99€ 27.32
€ 37.99
€ 27.32
Paperback. A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing. Num Pages: 242 pages, black & white illustrations. BIC Classification: 1KBB; KJSA; KJSM; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 150 x 17. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- University Of Chicago Press
- Number of pages
- 242
- Condition
- New
- SKU
- V9780226817507
- ISBN
- 9780226817507
Paperback
Condition: New
€ 35.99€ 28.58
€ 35.99
€ 28.58
Paperback. Provides the craftsperson with the guidance needed to promote, market and sell his or her arts and crafts. The book offers a wide range of techniques, starting with a business plan, and explains the processes of obtaining media exposure, locating promotional tools, and selecting outlets. Series: Audel. Num Pages: 352 pages, illustrations. BIC Classification: AFT; KJS; TDP. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 209 x 139 x 15. Weight in Grams: 403.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780025377424
- ISBN
- 9780025377424
Paperback
Condition: New
€ 19.46
€ 19.46
Hardback. Kelsey Young is an optimistic but disillusioned sales associate working her way through college. Her world opens up when one of her professors challenges her to create a culture of service at her workplace by putting the five components of Legendary Service into practice. Num Pages: 176 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 221 x 138 x 18. Weight in Grams: 350.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- McGraw-Hill Education - Europe United States
- Edition
- 1st Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9780071819046
- ISBN
- 9780071819046
Hardback
Condition: New
€ 25.99€ 22.18
€ 25.99
€ 22.18
Paperback. Helps you to give your brand more than an internet presence: it gives it a voice. This title helps you to establish an identity, corporate, commercial or individual, reach a different demographic than you have previously been able to tap into and crucially, entice potential customers or clients to your website. Series: New Tools for Business. Num Pages: 136 pages, black & white illustrations. BIC Classification: KJS; UT. Category: (P) Professional & Vocational. Dimension: 202 x 131 x 12. Weight in Grams: 180. Clean copy with minor shelf wear
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Kogan Page Ltd
- Condition
- Used, Very Good
- SKU
- KMK0014348
- ISBN
- 9780749461454
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardcover. * The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Series: Wiley Finance Series. Num Pages: 384 pages, Illustrations. BIC Classification: KJMV1; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 165 x 33. Weight in Grams: 602.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780470481776
- ISBN
- 9780470481776
Hardback
Condition: New
€ 80.45€ 61.20
€ 80.45
€ 61.20
Paperback. The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Num Pages: 336 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 237 x 189 x 23. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118937594
- ISBN
- 9781118937594
Paperback
Condition: New
€ 34.99€ 25.44
€ 34.99
€ 25.44
Paperback. Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. Num Pages: 384 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 186 x 19. Weight in Grams: 526.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 360
- Condition
- New
- SKU
- V9781118816172
- ISBN
- 9781118816172
Paperback
Condition: New
€ 26.99€ 20.24
€ 26.99
€ 20.24
Paperback. A fast and easy way to write winning white papers! Whether you're a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world's leading experts in the field. Num Pages: 384 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 193 x 20. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9781118496923
- ISBN
- 9781118496923
Paperback
Condition: New
€ 30.99€ 22.00
€ 30.99
€ 22.00
Paperback. Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? This book includes the ways to effectively network and prospect through the social media networking sites such as LinkedIn, Twitter, and Facebook, as well as ways to optimize sales success through Webinars. Num Pages: 696 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 240 x 191 x 36. Weight in Grams: 1194.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118065938
- ISBN
- 9781118065938
Paperback
Condition: New
€ 31.99€ 22.76
€ 31.99
€ 22.76
Paperback. Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Num Pages: 360 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 184 x 21. Weight in Grams: 534.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 360
- Condition
- New
- SKU
- V9781118007297
- ISBN
- 9781118007297
Paperback
Condition: New
€ 24.99€ 18.58
€ 24.99
€ 18.58
Paperback. Prospecting - finding and qualifying prospective clients - is the first step in the selling proposition. It can also be the most daunting. The first big hurdle is knowing where to look for opportunities and recognizing them when they present themselves. Num Pages: 312 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 217 x 140 x 17. Weight in Grams: 332.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9780764550669
- ISBN
- 9780764550669
Paperback
Condition: New
€ 18.99€ 15.15
€ 18.99
€ 15.15
Paperback. This guide will help you develop your selling skills and increase sales. Shows how to acquire sales versatility and the ability to develop and maintain profitable, long-term business relationships. Editor(s): Skeeter, Sharyn. Num Pages: 206 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 228 x 155 x 14. Weight in Grams: 360.
- Format
- Paperback
- Publication date
- 1989
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 206
- Condition
- New
- SKU
- V9780471503798
- ISBN
- 9780471503798
Paperback
Condition: New
€ 33.99€ 26.96
€ 33.99
€ 26.96
Hardcover. Proven strategies for managing all types of media encounters!
Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Series: J-B International Association of Business Communicators. Num Pages: 256 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 24. Weight in Grams: 452.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470543948
- ISBN
- 9780470543948
Hardback
Condition: New
€ 31.99€ 22.36
€ 31.99
€ 22.36
Hardcover. In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. Editor(s): Lannon, Judie; Baskin, Merry. Num Pages: 396 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 250 x 166 x 28. Weight in Grams: 818.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 396
- Condition
- New
- SKU
- V9780470517918
- ISBN
- 9780470517918
Hardback
Condition: New
€ 52.12
€ 52.12
Paperback. Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats. Num Pages: 336 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 188 x 19. Weight in Grams: 494.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780470045831
- ISBN
- 9780470045831
Paperback
Condition: New
€ 19.99€ 17.35
€ 19.99
€ 17.35