Sales & marketing
Results 1501 - 1520 of 2196
Sales & marketing
Hardback. Utilizing many methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis, this book examines new product development, market penetration strategies, and other marketing decisions. It explores the use and implementation of these methodologies in making strategic marketing decisions. Series: International Series in Operations Research & Management Science. Num Pages: 523 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 917.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 523
- Condition
- New
- SKU
- V9781402071942
- ISBN
- 9781402071942
Hardback
Condition: New
€ 204.44
€ 204.44
Hardback. Optimal control and differential games attracts strong interest from researchers involved in dynamical problems and models in management science. Covering a range of problems in management science, this volume explores the application of these methodologies to contemporary and classical decision problems in management sciences and economics. Editor(s): Zaccour, Georges. Series: Advances in Computational Management Science. Num Pages: 238 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 15. Weight in Grams: 542.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 238
- Condition
- New
- SKU
- V9781402071539
- ISBN
- 9781402071539
Hardback
Condition: New
€ 132.70
€ 132.70
Hardback. Editor(s): Balmer, John M. T.; Chen, Weifeng. Series: Journal of Brand Management: Advanced Collections. Num Pages: 354 pages, biography. BIC Classification: 1FPC; KCL; KJMB; KJP; KJSM. Category: (P) Professional & Vocational. Dimension: 216 x 140. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 354
- Condition
- New
- SKU
- V9781352000108
- ISBN
- 9781352000108
Hardback
Condition: New
€ 183.68
€ 183.68
Hardback. Num Pages: 45 black & white illustrations, biography. BIC Classification: KJR; KJSM; KJU; MMK. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9781349952137
- ISBN
- 9781349952137
Hardback
Condition: New
€ 128.63
€ 128.63
Hardback. Editor(s): Watson, Tom. Series: National Perspectives on the Development of Public Relations. Num Pages: 141 pages, biography. BIC Classification: 1KBB; KJM; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 336.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 141
- Condition
- New
- SKU
- V9781349950430
- ISBN
- 9781349950430
Hardback
Condition: New
€ 66.95
€ 66.95
Paperback. Editor(s): Lindh de Montoya, Monica. Num Pages: 251 pages, biography. BIC Classification: JHBL; KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 251
- Condition
- New
- SKU
- V9781349725427
- ISBN
- 9781349725427
Paperback
Condition: New
€ 126.88
€ 126.88
Paperback. Editor(s): Sriram, V.; Bilgin, F. Zeynep. Num Pages: 315 pages, biography. BIC Classification: KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 315
- Condition
- New
- SKU
- V9781349725137
- ISBN
- 9781349725137
Paperback
Condition: New
€ 127.76
€ 127.76
Paperback. Editor(s): Richards, L. Num Pages: 312 pages, biography. BIC Classification: KJM; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 312
- Condition
- New
- SKU
- V9781349725069
- ISBN
- 9781349725069
Paperback
Condition: New
€ 127.76
€ 127.76
Paperback. Editor(s): Kitchen, P. Num Pages: 162 pages, biography. BIC Classification: KFFK; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 162
- Condition
- New
- SKU
- V9781349723294
- ISBN
- 9781349723294
Paperback
Condition: New
€ 127.76
€ 127.76
Paperback. Num Pages: 254 pages, biography. BIC Classification: JFC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 254
- Condition
- New
- SKU
- V9781349543700
- ISBN
- 9781349543700
Paperback
Condition: New
€ 66.29
€ 66.29
Paperback. Countering popular myths of women's deficiencies in communicating in traditionally male professions, the author uses women's talkto illustrate the interactional skills required to contribute effectively to workplace meetings, and presents new insights on the organization of talk in meetings while celebrating women's clear competence." Series: Communicating in Professions and Organizations. Num Pages: 213 pages, biography. BIC Classification: CB; CFB; CFGR; GTC; JFSJ; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 213
- Condition
- New
- SKU
- V9781349541331
- ISBN
- 9781349541331
Paperback
Condition: New
€ 65.81
€ 65.81
paperback. Num Pages: 210 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 210
- Condition
- New
- Edition
- Softcover reprint of the original 1st ed. 2004
- SKU
- V9781349511297
- ISBN
- 9781349511297
Paperback
Condition: New
€ 66.20
€ 66.20
Paperback. Num Pages: 292 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 292
- Condition
- New
- SKU
- V9781349509799
- ISBN
- 9781349509799
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. Num Pages: 179 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2003
- Condition
- New
- SKU
- V9781349509775
- ISBN
- 9781349509775
Paperback
Condition: New
€ 83.54
€ 83.54
Paperback. This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change. Num Pages: 418 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 21. Weight in Grams: 617.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 418
- Condition
- New
- SKU
- V9781349508495
- ISBN
- 9781349508495
Paperback
Condition: New
€ 84.62
€ 84.62
Paperback. Num Pages: 200 pages, 31 black & white illustrations, biography. BIC Classification: KFF; KJC; KJM; KJS; MBS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 200
- Condition
- New
- SKU
- V9781349507863
- ISBN
- 9781349507863
Paperback
Condition: New
€ 66.14
€ 66.14
Paperback. Num Pages: 250 pages, biography. BIC Classification: KCL; KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 250
- Condition
- New
- SKU
- V9781349506224
- ISBN
- 9781349506224
Paperback
Condition: New
€ 66.24
€ 66.24
Paperback. Num Pages: 287 pages, biography. BIC Classification: KC; KJE; KJMV6; KJS; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 16. Weight in Grams: 384.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 287
- Condition
- New
- SKU
- V9781349504145
- ISBN
- 9781349504145
Paperback
Condition: New
€ 127.06
€ 127.06
Paperback. Num Pages: 227 pages, biography. BIC Classification: KJC; KJH; KJSM; KJU; KJVS; KNP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 227
- Condition
- New
- SKU
- V9781349501977
- ISBN
- 9781349501977
Paperback
Condition: New
€ 126.70
€ 126.70
Paperback. Without influence, managers are ineffective. In today's workplace, managers need to influence up, down and increasingly, sideways as organizations become less hierarchical. This book is expertly designed to diagnose and develop managerial influence, focusing on four key strategies: investigating, calculating, motivating and collaborating. Num Pages: 293 pages, biography. BIC Classification: KC; KJC; KJM; KJSP; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 293
- Condition
- New
- SKU
- V9781349500604
- ISBN
- 9781349500604
Paperback
Condition: New
€ 71.99
€ 71.99