Sales & marketing
Results 1537 - 1560 of 2197
Sales & marketing
Paperback. Num Pages: 194 pages, 1 black & white illustrations, biography. BIC Classification: KFFH; KFFK; KFFM; KJS; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 280.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2014
- Number of pages
- 194
- Condition
- New
- SKU
- V9781349478828
- ISBN
- 9781349478828
Paperback
Condition: New
€ 126.44
€ 126.44
Paperback. How Asian Women Lead provides a vastly different picture than Western-focused leadership literature, highlighting obstacles Asian women face reaching the top, and looking beneath the corporate surface to show cultural and family perspectives. Num Pages: 172 pages, biography. BIC Classification: JHBL; KJC; KJG; KJM; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 10. Weight in Grams: 297.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2014
- Number of pages
- 172
- Condition
- New
- SKU
- V9781349478453
- ISBN
- 9781349478453
Paperback
Condition: New
€ 48.99€ 38.50
€ 48.99
€ 38.50
Paperback. Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. Num Pages: 166 pages, biography. BIC Classification: JHBL; KJC; KJMV6; KJS; KJSM; KJSU. Category: (G) General (US: Trade). Dimension: 141 x 216 x 14. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781349477340
- ISBN
- 9781349477340
Paperback
Condition: New
€ 65.40
€ 65.40
Paperback. Examining the extent to which trade adversely affects domestic workers, Making Sense of Anti-Trade Sentiment documents statistical relationships between exports and imports and domestic employment/wages. Num Pages: 273 pages, 6 black & white illustrations, biography. BIC Classification: KCB; KCL; KCP; KJS; KJU; KNP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 15. Weight in Grams: 353.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 273
- Condition
- New
- SKU
- V9781349476527
- ISBN
- 9781349476527
Paperback
Condition: New
€ 126.88
€ 126.88
Paperback. Num Pages: 271 pages, biography. BIC Classification: KC; KJC; KJQ; KJS; KJSM; PBT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 335.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 271
- Condition
- New
- SKU
- V9781349475193
- ISBN
- 9781349475193
Paperback
Condition: New
€ 71.49
€ 71.49
paperback. For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand. Num Pages: 246 pages, biography. BIC Classification: KJC; KJMV3; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 246
- Condition
- New
- Edition
- 1st ed. 2013
- SKU
- V9781349474813
- ISBN
- 9781349474813
Paperback
Condition: New
€ 66.08
€ 66.08
Paperback. Num Pages: 187 pages, biography. BIC Classification: JHB; JPA; JPP; JPSN; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2014
- Number of pages
- 187
- Condition
- New
- SKU
- V9781349473939
- ISBN
- 9781349473939
Paperback
Condition: New
€ 65.60
€ 65.60
Paperback. Social Media and the Politics of Reportage explores the journalistic challenges, issues and opportunities that have risen as a result of social media increasingly being used as a form of crisis reporting within the field of global journalism, with a focus on the protests during the 'Arab Spring'. Editor(s): Bebawi, Saba; Bossio, Diana. Num Pages: 153 pages, biography. BIC Classification: JFC; JFD; JPA; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 8. Weight in Grams: 207.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 153
- Condition
- New
- SKU
- V9781349472307
- ISBN
- 9781349472307
Paperback
Condition: New
€ 77.53
€ 77.53
Paperback. Num Pages: 253 pages, biography. BIC Classification: KC; KJC; KJS; KJSM; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 253
- Condition
- New
- SKU
- V9781349471034
- ISBN
- 9781349471034
Paperback
Condition: New
€ 44.85
€ 44.85
Paperback. Drawing on a wide range of case studies, Cultures of Financialization argues that, in our age of crisis, the global economy is more invested than ever in culture and the imagination. We must take the idea of 'fictitious capital' seriously as a way to understand the power of finance, and what might be done to stop it. Num Pages: 233 pages, biography. BIC Classification: JFC; JFD; KC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2014
- Condition
- New
- SKU
- V9781349470358
- ISBN
- 9781349470358
Paperback
Condition: New
€ 93.42
€ 93.42
Paperback. Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry. Num Pages: 236 pages, 3 black & white illustrations, biography. BIC Classification: GTC; KFF; KFFH; KJMV3; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 13. Weight in Grams: 309.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 236
- Condition
- New
- SKU
- V9781349470013
- ISBN
- 9781349470013
Paperback
Condition: New
€ 66.34
€ 66.34
Paperback. From the Lens of Color identifies and delineates a methodology for effectively positioning and/or repositioning oneself in today's global job market that moves significantly beyond strategies associated with simply developing a resume, cover letter or business plan. Num Pages: 206 pages, biography. BIC Classification: KC; KJC; KJMV2; KJS; KJSM; KJWB. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 206
- Condition
- New
- SKU
- V9781349469840
- ISBN
- 9781349469840
Paperback
Condition: New
€ 71.23
€ 71.23
Paperback. Brings together the research of world-class commentators on China from across Europe to explore the policy aspects of the China-EU relationship. Aimed at practitioners, this book shows how to relate to China practically and understand its complexities for business purposes, including investment, social unrest, and China's five-year program. Num Pages: 363 pages, biography. BIC Classification: KCS; KFFM; KJC; KJSM; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2
- Number of pages
- 363
- Condition
- New
- SKU
- V9781349469185
- ISBN
- 9781349469185
Paperback
Condition: New
€ 67.56
€ 67.56
Paperback. Num Pages: 190 pages, biography. BIC Classification: KJC; KJG; KJJ; KJMV6; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 190
- Condition
- New
- SKU
- V9781349468966
- ISBN
- 9781349468966
Paperback
Condition: New
€ 35.72
€ 35.72
Paperback. Num Pages: 214 pages, biography. BIC Classification: CFB; CFGR; GTC; JFD; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 214
- Condition
- New
- SKU
- V9781349468362
- ISBN
- 9781349468362
Paperback
Condition: New
€ 65.81
€ 65.81
Paperback. Num Pages: 185 pages, biography. BIC Classification: KCM; KJC; KJJ; KJM; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 185
- Condition
- New
- SKU
- V9781349468041
- ISBN
- 9781349468041
Paperback
Condition: New
€ 65.57
€ 65.57
The Power of Customer Misbehavior. Drive Growth and Innovation by Lear...
Fisher, M.; Abbott, M.; Lyytinen, Kalle
Paperback. To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. Num Pages: 200 pages, biography. BIC Classification: KCM; KJE; KJS; KJSM; KJSP; KJSU. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 200
- Condition
- New
- SKU
- V9781349467792
- ISBN
- 9781349467792
Paperback
Condition: New
€ 48.16
€ 48.16
Paperback. America's Culture of Professionalism proves an emerging culture of interdependence is possible if and when enough professionals and laypersons refashion their roles and relationships having both something to contribute and something to learn from each other. Num Pages: 207 pages, biography. BIC Classification: KJC; KJG; KJM; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 207
- Condition
- New
- SKU
- V9781349465224
- ISBN
- 9781349465224
Paperback
Condition: New
€ 65.57
€ 65.57
Paperback. Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments. Num Pages: 462 pages, 121 black & white illustrations, biography. BIC Classification: KC; KJC; KJMV3; KJQ; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 462
- Condition
- New
- SKU
- V9781349464869
- ISBN
- 9781349464869
Paperback
Condition: New
€ 67.83
€ 67.83
Paperback. This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital. Num Pages: 236 pages, biography. BIC Classification: KC; KFF; KFFH; KFFM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 236
- Condition
- New
- SKU
- V9781349463800
- ISBN
- 9781349463800
Paperback
Condition: New
€ 78.01
€ 78.01
Paperback. Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers. Num Pages: 193 pages, 5 black & white illustrations, biography. BIC Classification: JFFS; KJC; KJS; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 256.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 193
- Condition
- New
- SKU
- V9781349462186
- ISBN
- 9781349462186
Paperback
Condition: New
€ 126.28
€ 126.28
Paperback. Num Pages: 292 pages, biography. BIC Classification: KCM; KJC; KJH; KJM; KJSP; KJVS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 292
- Condition
- New
- SKU
- V9781349461943
- ISBN
- 9781349461943
Paperback
Condition: New
€ 42.16
€ 42.16
Paperback. Investigates how and to what extent the self-employed and micro-enterprise workers can be represented in the social arena. A cross-sector approach to responsibility for government as well as private businesses. Editor(s): D'Anselmi, Paolo. Num Pages: 231 pages, biography. BIC Classification: KC; KJG; KJJ; KJR; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 231
- Condition
- New
- SKU
- V9781349461288
- ISBN
- 9781349461288
Paperback
Condition: New
€ 65.93
€ 65.93
Paperback. Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects. Num Pages: 195 pages, 1 black & white illustrations, biography. BIC Classification: KJC; KJM; KJS; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 256.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2013
- Number of pages
- 195
- Condition
- New
- SKU
- V9781349455294
- ISBN
- 9781349455294
Paperback
Condition: New
€ 65.48
€ 65.48