Sales & marketing
Results 1561 - 1584 of 2200
Sales & marketing
Paperback. Num Pages: 292 pages, biography. BIC Classification: KCM; KJC; KJH; KJM; KJSP; KJVS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 292
- Condition
- New
- SKU
- V9781349461943
- ISBN
- 9781349461943
Paperback
Condition: New
€ 42.16
€ 42.16
Paperback. Investigates how and to what extent the self-employed and micro-enterprise workers can be represented in the social arena. A cross-sector approach to responsibility for government as well as private businesses. Editor(s): D'Anselmi, Paolo. Num Pages: 231 pages, biography. BIC Classification: KC; KJG; KJJ; KJR; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 231
- Condition
- New
- SKU
- V9781349461288
- ISBN
- 9781349461288
Paperback
Condition: New
€ 65.93
€ 65.93
Paperback. Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects. Num Pages: 195 pages, 1 black & white illustrations, biography. BIC Classification: KJC; KJM; KJS; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 256.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2013
- Number of pages
- 195
- Condition
- New
- SKU
- V9781349455294
- ISBN
- 9781349455294
Paperback
Condition: New
€ 65.48
€ 65.48
Paperback. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Num Pages: 230 pages, biography. BIC Classification: KJC; KJS; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 141 x 215 x 18. Weight in Grams: 324.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2013
- Condition
- New
- SKU
- V9781349452033
- ISBN
- 9781349452033
Paperback
Condition: New
€ 71.34
€ 71.34
Paperback. This book brings to life the classic thought experiment of a natural state. Provides data on the economic aspects of social conflict of 400.000 people living in a virtual anarchy; showing evil actions and rules exist from an economic perspective. Non-instrumental violence has economic effects and inciting people to fight are not overcome in time. Num Pages: 271 pages, biography. BIC Classification: KCA; KCB; KCC; KCK; KJS; UYZG. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 271
- Condition
- New
- SKU
- V9781349448388
- ISBN
- 9781349448388
Paperback
Condition: New
€ 127.09
€ 127.09
Paperback. Combining creative biblical interpretation, Christian moral reflection, and business expertise, Finding Meaning in Business is a thoughtful and thought-provoking look at how business leaders, professionals, and students can integrate a sense of calling into their careers and into the business world as a whole. Editor(s): Okonkwo, Bartholomew C. Num Pages: 224 pages, 2 black & white illustrations, biography. BIC Classification: HRC; KC; KJC; KJG; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 295.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 224
- Condition
- New
- SKU
- V9781349445370
- ISBN
- 9781349445370
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Num Pages: 211 pages, biography. BIC Classification: KC; KJC; KJS; KJSP; KN. Category: (G) General (US: Trade). Dimension: 203 x 127. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 211
- Condition
- New
- SKU
- V9781349444595
- ISBN
- 9781349444595
Paperback
Condition: New
€ 76.56
€ 76.56
Paperback. The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans. Num Pages: 163 pages, biography. BIC Classification: KJC; KJE; KJMV6; KJS; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 10. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 163
- Condition
- New
- SKU
- V9781349444571
- ISBN
- 9781349444571
Paperback
Condition: New
€ 55.90
€ 55.90
Paperback. Rethinking the Future of Europe has brought together three contrasting collections of contributions: the incrementalist perspective concerning the step by step development of Europe, the more radical reform/restructuring approach to the future of Europe, and a view of Europe from the outside. Editor(s): Kakabadse, Andrew. Num Pages: 291 pages, biography. BIC Classification: KCL; KJC; KJM; KJMV6; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 291
- Condition
- New
- SKU
- V9781349438426
- ISBN
- 9781349438426
Paperback
Condition: New
€ 66.41
€ 66.41
Paperback. 'New Mega Trends' predicts the ten trends that will make the greatest impact to business - and our lives - in the future and offers practical advice on how to profit from them. Num Pages: 258 pages, biography. BIC Classification: KFFH; KJM; KJS; KJSM; KJSP. Category: (G) General (US: Trade). Dimension: 156 x 314 x 16. Weight in Grams: 356.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2012
- Condition
- New
- SKU
- V9781349435470
- ISBN
- 9781349435470
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. Editor(s): Kitchen, P. Num Pages: 221 pages, biography. BIC Classification: CB; KCL; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 221
- Condition
- New
- SKU
- V9781349431342
- ISBN
- 9781349431342
Paperback
Condition: New
€ 126.68
€ 126.68
Paperback. Num Pages: 286 pages, biography. BIC Classification: KC; KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148. .
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 286
- Condition
- New
- SKU
- V9781349430901
- ISBN
- 9781349430901
Paperback
Condition: New
€ 66.48
€ 66.48
Paperback. Num Pages: 224 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 224
- Condition
- New
- SKU
- V9781349430154
- ISBN
- 9781349430154
Paperback
Condition: New
€ 114.56
€ 114.56
Paperback. Editor(s): Boshyk, Yury. Num Pages: 329 pages, biography. BIC Classification: KJC; KJM; KJMV2; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 448.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 329
- Condition
- New
- SKU
- V9781349428700
- ISBN
- 9781349428700
Paperback
Condition: New
€ 127.76
€ 127.76
Paperback. Num Pages: 263 pages, biography. BIC Classification: KCL; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 263
- Condition
- New
- SKU
- V9781349420261
- ISBN
- 9781349420261
Paperback
Condition: New
€ 127.00
€ 127.00
Paperback. In this book, economist and evolutionary game theorist Daniel Freidman demonstrates that our moral codes and our market systems, while often in conflict, are really devices evolved to achieve similar ends, and that society functions best when morals and markets are in balance with each other. Num Pages: 266 pages, biography. BIC Classification: KCA; KCZ; KJG; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 343.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 266
- Condition
- New
- SKU
- V9781349370511
- ISBN
- 9781349370511
Paperback
Condition: New
€ 41.99€ 34.48
€ 41.99
€ 34.48
Paperback. Num Pages: 203 pages, 7 black & white illustrations, biography. BIC Classification: KFFH; KJC; KJS; MBS; THRB. Category: (G) General (US: Trade). Dimension: 235 x 155 x 11. Weight in Grams: 326.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 203
- Condition
- New
- SKU
- V9781349369591
- ISBN
- 9781349369591
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. This book explores green and politically engaged consumersim, asking the question: does green labelling offer ways toward a greener and more democratic society? Series: Consumption and Public Life. Num Pages: 259 pages, biography. BIC Classification: JHB; JPA; KJS; RNP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 259
- Condition
- New
- SKU
- V9781349359141
- ISBN
- 9781349359141
Paperback
Condition: New
€ 126.97
€ 126.97
Paperback. This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. The chapters comprising Live Experiences of Public Consumption give a vivid account of how cultural and economic value intertwine at face-to-face encounters in marketplaces. Editor(s): Cook, D. Series: Consumption and Public Life. Num Pages: 266 pages, biography. BIC Classification: JFC; JFF; JHB; JHMC; KJSU; RGC. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 266
- Condition
- New
- SKU
- V9781349354849
- ISBN
- 9781349354849
Paperback
Condition: New
€ 66.24
€ 66.24
Paperback. Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. Num Pages: 195 pages, biography. BIC Classification: KJC; KJMV3; KJS; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 195
- Condition
- New
- SKU
- V9781349350094
- ISBN
- 9781349350094
Paperback
Condition: New
€ 51.66
€ 51.66
Paperback. "Hardie investigates the link between the financialization - defined as the ability to trade risk - and the capacity of emerging market governments to borrow from private markets. He considers the government bond markets in Brazil, Lebanon and Turkey and includes interviews with 126 financial market actors"-- Series: International Political Economy Series. Num Pages: 231 pages, biography. BIC Classification: JPB; JPS; KCB; KCP; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 231
- Condition
- New
- SKU
- V9781349347889
- ISBN
- 9781349347889
Paperback
Condition: New
€ 127.76
€ 127.76
Paperback. From a period of growth and considerably high levels of profitability, Greek banks recently found themselves battling a major decrease in demand in the local market, and an increase in non-performing loans. How is the Greek banking system able to survive the crisis? This is discussed by looking at the last 15 years of the Greek banking system. Series: Palgrave Macmillan Studies in Banking and Financial Institutions. Num Pages: 240 pages, biography. BIC Classification: KCZ; KFF; KFFH; KFFK; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9781349347339
- ISBN
- 9781349347339
Paperback
Condition: New
€ 66.05
€ 66.05
Paperback. The easy money that flowed through the banking system prior to 2008 fueled a boom in buy-outs. Now it is gone, how will the private equity industry reinvent itself? A series of interviews with some of the most respected and innovative firms, give rare insights to the strategies that will drive this secretive sector over the next economic cycle. Num Pages: 254 pages, biography. BIC Classification: KFF; KFFH; KFFM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 254
- Condition
- New
- SKU
- V9781349346752
- ISBN
- 9781349346752
Paperback
Condition: New
€ 66.58
€ 66.58
Paperback. Based on interviews with entrepreneurs, professionals and regional party cadres' from a range of age groups, this book argues that Western class categories do not directly apply to China and that the Chinese new middle class is distinguished more by socio-cultural than by economic factors. Series: Frontiers of Globalization. Num Pages: 237 pages, biography. BIC Classification: JFF; JFFS; JHB; KCP; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 237
- Condition
- New
- SKU
- V9781349346455
- ISBN
- 9781349346455
Paperback
Condition: New
€ 66.02
€ 66.02