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Sales & marketing
Results 2185 - 2208 of 3939
Sales & marketing
Hardback. Num Pages: 276 pages, 4 black & white illustrations, 52 colour illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 276
- Condition
- New
- SKU
- V9781137394316
- ISBN
- 9781137394316
Hardback
Condition: New
€ 161.17
€ 161.17
Hardback. Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. Num Pages: 163 pages, 2 black & white illustrations, biography. BIC Classification: KJSA; KNBP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 359.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 163
- Condition
- New
- SKU
- V9781137389169
- ISBN
- 9781137389169
Hardback
Condition: New
€ 66.34
€ 66.34
Hardback. In Principles of Marketology, Volume 1: Theory, Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition. Num Pages: 392 pages, biography. BIC Classification: KCL; KJC; KJMV6; KJS; KJSP. Category: (G) General (US: Trade). Dimension: 235 x 155 x 22. Weight in Grams: 751.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 392
- Condition
- New
- SKU
- V9781137383143
- ISBN
- 9781137383143
Hardback
Condition: New
€ 68.56
€ 68.56
Paperback. Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media. Num Pages: 254 pages, 6 figures. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 131 x 197 x 16. Weight in Grams: 280.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137382290
- ISBN
- 9781137382290
Paperback
Condition: New
€ 42.62
€ 42.62
Hardcover. Decision Making in Marketing and Finance shows the advantages of an interdisciplinary approach to solving business problems. Num Pages: 194 pages, 1 black & white illustrations, biography. BIC Classification: KFF; KJS; KNST. Category: (P) Professional & Vocational. Dimension: 224 x 137 x 17. Weight in Grams: 378.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137379474
- ISBN
- 9781137379474
Hardback
Condition: New
€ 127.13
€ 127.13
Hardcover. For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand. Num Pages: 246 pages, biography. BIC Classification: KJC; KJF; KJSA. Category: (G) General (US: Trade). Dimension: 147 x 221 x 20. Weight in Grams: 440.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2013th Edition
- Number of pages
- 246
- Condition
- New
- SKU
- V9781137369000
- ISBN
- 9781137369000
Hardback
Condition: New
€ 66.78
€ 66.78
Hardcover. Written by an insider, this book takes a critical look at the myths and contradictions surrounding India as a consumer market, to examine the new opportunities that it offers. Num Pages: 184 pages, biography. BIC Classification: 1FKA; JFFT; KJC; KJS. Category: (P) Professional & Vocational. Dimension: 147 x 357 x 20. Weight in Grams: 376.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137367099
- ISBN
- 9781137367099
Hardback
Condition: New
€ 47.55
€ 47.55
Hardcover. Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential. Num Pages: 214 pages, biography. BIC Classification: CFB; JFDV; KJSA. Category: (P) Professional & Vocational. Dimension: 145 x 209 x 18. Weight in Grams: 388.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137350428
- ISBN
- 9781137350428
Hardback
Condition: New
€ 66.58
€ 66.58
Hardback. Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists. Num Pages: 193 pages, biography. BIC Classification: 1F; 1H; 1QFG; GTC; KJK; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 16. Weight in Grams: 386.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 193
- Condition
- New
- SKU
- V9781137342140
- ISBN
- 9781137342140
Hardback
Condition: New
€ 138.39
€ 138.39
paperback. Num Pages: 269 pages, biography. BIC Classification: KJMV3; KJMV6; KJQ; KJS; KJSP; KJWB. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2013th Edition
- Number of pages
- 269
- Condition
- New
- SKU
- V9781137337078
- ISBN
- 9781137337078
Paperback
Condition: New
€ 44.86
€ 44.86
CRM Systems in Industrial Companies: Intra- and Inter-Organizational E...
Perna, Andrea, Baraldi, Enrico
Hardcover. CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems. Num Pages: 262 pages, biography. BIC Classification: KJC; KJD; KJQ; KJSU. Category: (P) Professional & Vocational. Dimension: 180 x 219 x 20. Weight in Grams: 446.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137335654
- ISBN
- 9781137335654
Hardback
Condition: New
€ 128.03
€ 128.03
Hardcover. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Num Pages: 240 pages, biography. BIC Classification: KJC; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 137 x 18. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2013th Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781137297105
- ISBN
- 9781137297105
Hardback
Condition: New
€ 72.34
€ 72.34
Hardback. Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribution to virtually all aspects and stages of the production process. This volume illuminates social relations and interaction between customers and service providers as well as between the users of web-based services. Editor(s): Dunkel, Wolfgang; Kleemann, Frank. Num Pages: 271 pages, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 223 x 153 x 20. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 271
- Condition
- New
- SKU
- V9781137293244
- ISBN
- 9781137293244
Hardback
Condition: New
€ 127.64
€ 127.64
Hardback. Num Pages: 181 pages, 7 colour illustrations, biography. BIC Classification: KJG; KJP; KJSP. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 390.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 181
- Condition
- New
- SKU
- V9781137013316
- ISBN
- 9781137013316
Hardback
Condition: New
€ 148.21
€ 148.21
Paperback. Editor(s): Bureau Europeen des Unions de Consommateurs. Num Pages: 281 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 297 x 210 x 15. Weight in Grams: 1601.
- Format
- Paperback
- Publication date
- 1977
- Publisher
- Kluwer Academic Publishers Group United Kingdom
- Number of pages
- 281
- Condition
- New
- SKU
- V9780860100560
- ISBN
- 9780860100560
Paperback
Condition: New
€ 74.57
€ 74.57
Hardback. Examining the future of advertising from the perspective of pervasive computing, this book envisions a fully interactive digital cityscape where surfaces are digitalized with sponsored content that passers-by can consult seeking instant localized information. Editor(s): Muller, Jorg; Alt, Florian; Michelis, Daniel. Series: Human-Computer Interaction Series. Num Pages: 376 pages, 14 black & white tables, biography. BIC Classification: KJSA; UKP; UYZ. Category: (P) Professional & Vocational. Dimension: 241 x 162 x 26. Weight in Grams: 702.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Springer London Ltd United Kingdom
- Edition
- 2011
- Number of pages
- 376
- Condition
- New
- SKU
- V9780857293510
- ISBN
- 9780857293510
Hardback
Condition: New
€ 129.59
€ 129.59
Hardback. Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed. Series: International Series in Quantitative Marketing. Num Pages: 315 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 1440.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 315
- Condition
- New
- SKU
- V9780792399643
- ISBN
- 9780792399643
Hardback
Condition: New
€ 255.94
€ 255.94
Agricultural Marketing and Consumer Behavior in a Changing World
. Ed(S): Wierenga, Berend; Van Tilburg, Aad; ...
Hardback. This volume describes and interprets changes in the domain of agriculture and food. It takes an interdisciplinary approach to these changes, using concepts and methods developed in general marketing, which are adapted to apply to the particular characteristics of the food and agriculture sector. Editor(s): Wierenga, Berend; van Tilburg, Aad; Grunert, Klaus G.; Steenkamp, Jan-Benedict E. M.; Wedel, Michel. Num Pages: 315 pages, biography. BIC Classification: KJSM; KNAC. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 642.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 315
- Condition
- New
- SKU
- V9780792398561
- ISBN
- 9780792398561
Hardback
Condition: New
€ 200.54
€ 200.54
hardcover. In its study of selected Danish food companies and their activities in three important export markets - France, Germany and the UK - this text examines market orientation in the food sector. It also investigates how food companies can become more market-oriented. Num Pages: 284 pages, 1, black & white illustrations. BIC Classification: 1DBK; 1DFG; 1DND; KCCD; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 1996th Edition
- Number of pages
- 284
- Condition
- New
- SKU
- V9780792396499
- ISBN
- 9780792396499
Hardback
Condition: New
€ 200.09
€ 200.09
Hardback. This work provides an understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is applied to describe how complex interdependencies between modern firms can be analyzed. Editor(s): Moller, Kristian K.; Wilson, David T. Num Pages: 635 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 34. Weight in Grams: 1094.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 635
- Condition
- New
- SKU
- V9780792395041
- ISBN
- 9780792395041
Hardback
Condition: New
€ 342.13
€ 342.13
Hardback. Reviews the research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. This book is organized into quantitative and qualitative parts. Editor(s): Laurent, Gilles; Lilien, Gary L.; Pras, Bernard. Series: International Series in Quantitative Marketing. Num Pages: 442 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 25. Weight in Grams: 829.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 442
- Condition
- New
- SKU
- V9780792393887
- ISBN
- 9780792393887
Hardback
Condition: New
€ 291.71
€ 291.71
Hardback. Series: International Series in Quantitative Marketing. Num Pages: 122 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 297 x 210 x 9. Weight in Grams: 371.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 122
- Condition
- New
- SKU
- V9780792391463
- ISBN
- 9780792391463
Hardback
Condition: New
€ 130.16
€ 130.16
Hardback. Series: International Series in Quantitative Marketing. Num Pages: 224 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 14. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 1990
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9780792390763
- ISBN
- 9780792390763
Hardback
Condition: New
€ 132.41
€ 132.41
hardcover. Offers a framework for considering the various bases and methods available for conducting segmentation studies. This book contains a discussion of the methodology for market segmentation, from traditional clustering algorithms to developments in finite mixtures and latent class models. Series: International Series in Quantitative Marketing. Num Pages: 382 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 23. Weight in Grams: 817.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Springer United States
- Edition
- 2nd ed. 2000
- Number of pages
- 382
- Condition
- New
- SKU
- V9780792386353
- ISBN
- 9780792386353
Hardback
Condition: New
€ 378.81
€ 378.81