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Sales & marketing
Results 2137 - 2160 of 3940
Sales & marketing
Hardback. This book proposes a revolutionary new theory of construct measurement for the social sciences, founded in rationality rather than empiricism. The new theory can be used to design measures of constructs in a range of disciplines from marketing to psychology. Num Pages: 169 pages, 40 black & white tables, biography. BIC Classification: JH; JMBT; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 165 x 15. Weight in Grams: 442.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 169
- Condition
- New
- SKU
- V9781441971579
- ISBN
- 9781441971579
Hardback
Condition: New
€ 131.22
€ 131.22
Hardback. This book and its treatment of goal programming will help organizations meet targets and objectives. The book includes many worked-out examples and tutorial exercises, and is designed to demostrate and teach its readers good modeling practice. Series: International Series in Operations Research & Management Science. Num Pages: 170 pages, 41 black & white illustrations, 44 black & white tables, biography. BIC Classification: KJMV5; KJS; KJT; PBU; TBJ. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 441.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 170
- Condition
- New
- SKU
- V9781441957702
- ISBN
- 9781441957702
Hardback
Condition: New
€ 131.15
€ 131.15
Paperback. Editor(s): Mahajan, Vijay; Muller, Eitan; Wind, Yoram. Series: International Series in Quantitative Marketing. Num Pages: 368 pages, biography. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 19. Weight in Grams: 530.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer
- Edition
- 2000th Edition
- Condition
- New
- SKU
- V9781441949639
- ISBN
- 9781441949639
Paperback
Condition: New
€ 250.03
€ 250.03
Creating Customer Value Through Strategic Marketing Planning: A Manage...
Nijssen, Edwin J., Frambach, Ruud T.
Paperback. Num Pages: 152 pages, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 9. Weight in Grams: 238.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer
- Edition
- Softcover reprint of hardcover 1st ed. 2001
- Condition
- New
- SKU
- V9781441948700
- ISBN
- 9781441948700
Paperback
Condition: New
€ 127.73
€ 127.73
Paperback. Num Pages: 328 pages, 9 black & white illustrations, biography. BIC Classification: KJS; UDB. Category: (G) General (US: Trade). Dimension: 231 x 154 x 24. Weight in Grams: 530.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- APress United States
- Number of pages
- 328
- Condition
- New
- SKU
- V9781430249955
- ISBN
- 9781430249955
Paperback
Condition: New
€ 57.71€ 50.98
€ 57.71
€ 50.98
Hardback. Num Pages: 251 pages, biography. BIC Classification: JFC; JHMC; KC; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 17. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave USA United States
- Number of pages
- 251
- Condition
- New
- SKU
- V9781403917577
- ISBN
- 9781403917577
Hardback
Condition: New
€ 127.85
€ 127.85
Differential Games in Marketing (International Series in Quantitative ...
Jørgensen, Steffen, Zaccour, Georges
Hardcover. Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. This book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. Series: International Series in Quantitative Marketing. Num Pages: 176 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 164 x 17. Weight in Grams: 464.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Springer
- Edition
- 2004th Edition
- Condition
- New
- SKU
- V9781402076138
- ISBN
- 9781402076138
Hardback
Condition: New
€ 197.64
€ 197.64
Paperback. Num Pages: 182 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 251.
- Format
- Paperback
- Publication date
- 1980
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1980
- Number of pages
- 182
- Condition
- New
- SKU
- V9781349164288
- ISBN
- 9781349164288
Paperback
Condition: New
€ 192.70
€ 192.70
Paperback. Num Pages: 142 pages, biography. BIC Classification: KJS; LNCB. Category: (G) General (US: Trade). Dimension: 235 x 155 x 8. Weight in Grams: 247.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 142
- Condition
- New
- SKU
- V9781349147212
- ISBN
- 9781349147212
Paperback
Condition: New
€ 65.62
€ 65.62
Organizational Strategy and Technological Adaptation to Global Change
. Ed(S): McDonald, Frank; Thorpe, Professor R...
paperback. Editor(s): McDonald, Frank; Thorpe, Professor Richard. Num Pages: 274 pages, biography. BIC Classification: KJS; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140 x 17. Weight in Grams: 375.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1998
- Number of pages
- 274
- Condition
- New
- SKU
- V9781349146048
- ISBN
- 9781349146048
Paperback
Condition: New
€ 127.28
€ 127.28
The Strategic Dimensions of Environmental Management. Sustaining the C...
Steger, Ulrich; Meima, Ralph
Paperback. Num Pages: 262 pages, biography. BIC Classification: KCN; KJM; KJS; RNC; RNF. Category: (G) General (US: Trade). Dimension: 216 x 140 x 16. Weight in Grams: 360.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 262
- Condition
- New
- SKU
- V9781349145669
- ISBN
- 9781349145669
Paperback
Condition: New
€ 127.10
€ 127.10
Paperback. Editor(s): Shaw, Susan A. Num Pages: 227 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 311.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 227
- Condition
- New
- SKU
- V9781349140916
- ISBN
- 9781349140916
Paperback
Condition: New
€ 193.11
€ 193.11
Paperback. Num Pages: 172 pages, biography. BIC Classification: KJS; KJSP. Category: (G) General (US: Trade). Dimension: 235 x 155 x 10. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 172
- Condition
- New
- SKU
- V9781349140725
- ISBN
- 9781349140725
Paperback
Condition: New
€ 65.86
€ 65.86
Paperback. Num Pages: 447 pages, biography. BIC Classification: KJSP; KJSU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 23. Weight in Grams: 673.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 447
- Condition
- New
- SKU
- V9781349137732
- ISBN
- 9781349137732
Paperback
Condition: New
€ 68.44
€ 68.44
Paperback. Num Pages: 227 pages, biography. BIC Classification: JPA; KCD; KJSM; LNCB. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 311.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2 Rev ed
- Number of pages
- 227
- Condition
- New
- SKU
- V9781349136742
- ISBN
- 9781349136742
Paperback
Condition: New
€ 66.01
€ 66.01
Paperback. Editor(s): Hart, Norman. Num Pages: 332 pages, biography. BIC Classification: KJMV2; KJS; KJSP; KN. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 429.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 332
- Condition
- New
- SKU
- V9781349134830
- ISBN
- 9781349134830
Paperback
Condition: New
€ 66.78
€ 66.78
The Regional Distribution of Foreign Manufacturing Investment in the U...
Hill, Stephen; Munday, Max
Paperback. Num Pages: 167 pages, biography. BIC Classification: KCD; KCL; KFFM; KJS; KN. Category: (G) General (US: Trade). Dimension: 216 x 140 x 10. Weight in Grams: 227.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 167
- Condition
- New
- SKU
- V9781349131037
- ISBN
- 9781349131037
Paperback
Condition: New
€ 126.22
€ 126.22
Paperback. Num Pages: 317 pages, biography. BIC Classification: KJM; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 424.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 317
- Condition
- New
- SKU
- V9781349128594
- ISBN
- 9781349128594
Paperback
Condition: New
€ 127.52
€ 127.52
Paperback. Although written primarily for use by British businessmen, this book also aims to provide an introduction to the subject of competition policy to students of law, of economics, and of public administration. Num Pages: 239 pages, biography. BIC Classification: JP; KJSM; LNCB. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 316.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 239
- Condition
- New
- SKU
- V9781349107841
- ISBN
- 9781349107841
Paperback
Condition: New
€ 66.04
€ 66.04
paperback. This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy. Num Pages: 298 pages, biography. BIC Classification: JPA; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1990
- Number of pages
- 298
- Condition
- New
- SKU
- V9781349103546
- ISBN
- 9781349103546
Paperback
Condition: New
€ 66.54
€ 66.54
Paperback. Editor(s): Cunningham, Malcolm T.; Ford, I. D.; Homse, Elling; Turnbull, Peter W. Num Pages: 148 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 9. Weight in Grams: 202.
- Format
- Paperback
- Publication date
- 1981
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 148
- Condition
- New
- SKU
- V9781349054770
- ISBN
- 9781349054770
Paperback
Condition: New
€ 192.39
€ 192.39
Paperback. Num Pages: 213 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 13. Weight in Grams: 296.
- Format
- Paperback
- Publication date
- 1979
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 213
- Condition
- New
- SKU
- V9781349038091
- ISBN
- 9781349038091
Paperback
Condition: New
€ 126.68
€ 126.68
Paperback. Num Pages: 171 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 242.
- Format
- Paperback
- Publication date
- 1974
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1974
- Number of pages
- 171
- Condition
- New
- SKU
- V9781349020386
- ISBN
- 9781349020386
Paperback
Condition: New
€ 65.53
€ 65.53
Hardcover. In Return of The Hustle two music and marketing industry insiders discuss the diverse audio touch points for four key industries and show how the use of music has evolved into its current form and unpick what works, and what doesn't. Num Pages: 238 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 150 x 223 x 22. Weight in Grams: 442.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137582003
- ISBN
- 9781137582003
Hardback
Condition: New
€ 61.41
€ 61.41