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Sales & marketing
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Sales & marketing
Hardback. Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. This book focuses on marketing management support systems. It deals with the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. Series: International Series in Quantitative Marketing. Num Pages: 341 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 20. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 341
- Condition
- New
- SKU
- V9780792386155
- ISBN
- 9780792386155
Hardback
Condition: New
€ 134.73
€ 134.73
Hardback. Studies the effects of relationship networks on the ability of corporate players (firms and their members) to attain their professional goals. By explicitly connecting social networks to the goals of corporate players, this book provides a unifying framework to the study of social capital in an organizational context. Editor(s): Leenders, Roger T. A. J.; Gabbay, Shaul M. Num Pages: 562 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 31. Weight in Grams: 984.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 562
- Condition
- New
- SKU
- V9780792385011
- ISBN
- 9780792385011
Hardback
Condition: New
€ 260.66
€ 260.66
Hardback. The questions that transition economies pose for policymakers and companies seeking to enter and compete in these new markets are considered here. This text offers an examination of issues that have developed as markets in transitional economies become more deregulated and open. Editor(s): Batra, Rajeev. Num Pages: 287 pages, biography. BIC Classification: 1QFG; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 615.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 287
- Condition
- New
- SKU
- V9780792384984
- ISBN
- 9780792384984
Hardback
Condition: New
€ 133.80
€ 133.80
Hardback. Offers an advanced approach to media planning, and covers basics as well. This book argues that media planning is too conventional. It introduces the advanced concept of using reach patterns in making the reach decision, and develops the method of factoring in effective frequency when making the frequency decision. Num Pages: 112 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 242 x 163 x 14. Weight in Grams: 346.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 112
- Condition
- New
- SKU
- V9780792382188
- ISBN
- 9780792382188
Hardback
Condition: New
€ 130.02
€ 130.02
Hardback. Presents a study of the marketing aspects of product durability and optimal use of consumer durables. This book is useful to government specialists and consumer lobbyists concerned with efficient consumption, client orientation, and waste avoidance. It offers various insights on how to move towards the goal of the optimal use of consumer products. Editor(s): Kostecki, Michel. Num Pages: 146 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 11. Weight in Grams: 950.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 146
- Condition
- New
- SKU
- V9780792381457
- ISBN
- 9780792381457
Hardback
Condition: New
€ 131.00
€ 131.00
Hardback. Presents an alternative methodology to deal with a financial problem: the control of credit risk. This monograph includes chapters that review the main avenues of literature related to our problem; provide a brief overview of the main optimal control principles; and, present the models and their setting. Series: Advances in Computational Management Science. Num Pages: 102 pages, biography. BIC Classification: KFF; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 13. Weight in Grams: 347.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 102
- Condition
- New
- SKU
- V9780792379386
- ISBN
- 9780792379386
Hardback
Condition: New
€ 127.04
€ 127.04
Hardback. Places emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. This title discusses techniques and findings spawned by the marketing information revolution. It emphasizes insights available on marketing sales drivers, especially improved understanding of sales promotion. Series: International Series in Quantitative Marketing. Num Pages: 516 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 901.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 2nd ed. 2001
- Number of pages
- 516
- Condition
- New
- SKU
- V9780792378266
- ISBN
- 9780792378266
Hardback
Condition: New
€ 347.91
€ 347.91
Paperback. Prior to scanner data, AC Nielsen, the major supplier of information on brand performances, said its business was to provide the score but not to explain or predict it. Now, model-based insights are not only demanded by managers, but can also be meaningfully provided. This work describes models that managers can use as an aid in decision making. Series: International Series in Quantitative Marketing. Num Pages: 661 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 156 x 35. Weight in Grams: 978.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 661
- Condition
- New
- SKU
- V9780792378136
- ISBN
- 9780792378136
Paperback
Condition: New
€ 513.97
€ 513.97
hardcover. Presents a theoretical approach for enhancing consumer processing and memory of marketing communication. This book is suitable for academic scholars, and also for marketers who plan ad campaigns and launch new products. Editor(s): Guido, Gianluigi. Num Pages: 296 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 19. Weight in Grams: 631.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 2001st Edition
- Number of pages
- 296
- Condition
- New
- SKU
- V9780792373247
- ISBN
- 9780792373247
Hardback
Condition: New
€ 200.33
€ 200.33
Hardback. This text presents a selection of papers on bio-mimetic approaches and their application to management science. All papers combine the discussion of conceptual issues with illustrative empirical applications, and contain detailed information on the way heuristics are practically implemented. Editor(s): Aurifeille, Jacques-Marie; Deissenberg, Christophe. Series: Advances in Computational Management Science. Num Pages: 208 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 14. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780792349938
- ISBN
- 9780792349938
Hardback
Condition: New
€ 132.09
€ 132.09
Hardback. Proceedings of 1st Conference, Amsterdam, The Netherlands, February 26-27, 1990 Editor(s): Duckworth, Walter Eric. Num Pages: 139 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 9. Weight in Grams: 382.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 139
- Condition
- New
- SKU
- V9780792314493
- ISBN
- 9780792314493
Hardback
Condition: New
€ 130.40
€ 130.40
Hardback. Suitable for fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is intended for those involved in label writing and design, or product information in various contexts. Num Pages: 220 pages, biography. BIC Classification: KJS; KNTR; TDCT. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 234 x 156 x 14. Weight in Grams: 1130.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Chapman and Hall United Kingdom
- Number of pages
- 220
- Condition
- New
- SKU
- V9780751403619
- ISBN
- 9780751403619
Hardback
Condition: New
€ 132.26
€ 132.26
paperback. Offers the focus for an organisation's Total Quality Management process; the achievement of 'world-class' customer satisfaction. This book draws from actual case studies of leading companies. Num Pages: 204 pages, biography. BIC Classification: KJSU; TGB. Category: (P) Professional & Vocational. Dimension: 158 x 323 x 19. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Springer United Kingdom
- Edition
- 1994th Edition
- Number of pages
- 204
- Condition
- New
- SKU
- V9780412786303
- ISBN
- 9780412786303
Paperback
Condition: New
€ 129.17
€ 129.17
Hardback. Offers the focus for an organisation's Total Quality Management process; the achievement of 'world-class' customer satisfaction. This book draws from actual case studies of world leading companies. Num Pages: 204 pages, biography. BIC Classification: KJSU; TGB. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 476.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Chapman and Hall United Kingdom
- Number of pages
- 204
- Condition
- New
- SKU
- V9780412589201
- ISBN
- 9780412589201
Hardback
Condition: New
€ 131.73
€ 131.73
Hardcover. Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples. Series: International Series in Quantitative Marketing. Num Pages: 872 pages, 106 black & white tables, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 156 x 48. Weight in Grams: 1304.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2008th Edition
- Number of pages
- 896
- Condition
- New
- SKU
- V9780387725789
- ISBN
- 9780387725789
Hardback
Condition: New
€ 233.59
€ 233.59
Hardcover. This volume is about building and delivering great customer experiences. With the use of examples and cases, the authors show that this is key for all companies and organizations. Num Pages: 240 pages, biography. BIC Classification: KJC; KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 163 x 19. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- First Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780333990131
- ISBN
- 9780333990131
Hardback
Condition: New
€ 67.24
€ 67.24
Hardcover.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 160
- Condition
- New
- SKU
- V9780333760895
- ISBN
- 9780333760895
Hardback
Condition: New
€ 66.73
€ 66.73
Hardback. This text covers topics such as corporate goals and strategies, marketing communications, financial public relations, and corporate advertising. It has been written primarily for senior executives and PR practitioners, but will also be of use to students and young executives. Editor(s): Hart, Norman A. Num Pages: 332 pages, biography. BIC Classification: KJMV2; KJSP; KNXB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 28. Weight in Grams: 576.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 332
- Condition
- New
- SKU
- V9780333615454
- ISBN
- 9780333615454
Hardback
Condition: New
€ 128.53
€ 128.53
Hardback. Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing. Num Pages: 212 pages, 5 black & white illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 165 x 17. Weight in Grams: 484.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 212
- Condition
- New
- SKU
- V9780230507548
- ISBN
- 9780230507548
Hardback
Condition: New
€ 66.76
€ 66.76
Hardcover. With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need. Num Pages: 249 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 163 x 22. Weight in Grams: 592.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 252
- Condition
- New
- SKU
- V9780230340275
- ISBN
- 9780230340275
Hardback
Condition: New
€ 76.66€ 66.32
€ 76.66
€ 66.32
Hardcover. Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup. Num Pages: 344 pages, biography. BIC Classification: 1KBB; KJS; KNSP; WSJA. Category: (P) Professional & Vocational. Dimension: 240 x 163 x 26. Weight in Grams: 658.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 344
- Condition
- New
- SKU
- V9780230239739
- ISBN
- 9780230239739
Hardback
Condition: New
€ 68.49
€ 68.49
Paperback. This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth. Editor(s): Go, Frank M.; Govers, R. Num Pages: 266 pages, biography. BIC Classification: KCL; KJC; KJS; KNS. Category: (G) General (US: Trade). Dimension: 229 x 152. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 266
- Condition
- New
- SKU
- V9780230239647
- ISBN
- 9780230239647
Paperback
Condition: New
€ 66.61
€ 66.61
Hardcover. Do you need to deliver an effective service to challenging and unreasonable internal or external clients? Do you worry that you'll lose business or take a reputational hit if you don't do so well enough? This book introduces a valuable set of tools through which to build, maintain and manage your client-facing relationships. Num Pages: 214 pages, biography. BIC Classification: KJM; KJN; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 156 x 18. Weight in Grams: 438.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Edition
- Second Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780230238428
- ISBN
- 9780230238428
Hardback
Condition: New
€ 67.36
€ 67.36
Hardback. A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising. Num Pages: 241 pages, biography. BIC Classification: JFD; JFFH; JFSP2; KJSA. Category: (P) Professional & Vocational. Dimension: 223 x 146 x 20. Weight in Grams: 432.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 241
- Condition
- New
- SKU
- V9780230237537
- ISBN
- 9780230237537
Hardback
Condition: New
€ 67.33
€ 67.33