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Sales & marketing
Results 1801 - 1824 of 3937
Sales & marketing
Paperback. A selection of research work in the design and implementation of dynamic marketing strategies in a competitive environment. The work covers areas such as advertising, promotion, pricing, new product diffusion, channel conflict and co-operation. Editor(s): Jorgensen, Steffen; Zaccour, Georges. Series: Lecture Notes in Economics and Mathematical Systems. Num Pages: 295 pages, biography. BIC Classification: KJF; KJS; PBWH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 15. Weight in Grams: 451.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 1996
- Number of pages
- 295
- Condition
- New
- SKU
- V9783540616139
- ISBN
- 9783540616139
Paperback
Condition: New
€ 127.78
€ 127.78
Paperback. Devoted to the traveling salesman problem (TSP), which is the task of finding a route of the shortest possible length through a given set of cities. The TSP attracts interest from various scientific disciplines and numerous areas of application. Series: Lecture Notes in Computer Science. Num Pages: 231 pages, 3 black & white illustrations, biography. BIC Classification: KJS; PBV; UYA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 210 x 12. Weight in Grams: 581.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 231
- Condition
- New
- SKU
- V9783540583349
- ISBN
- 9783540583349
Paperback
Condition: New
€ 67.81
€ 67.81
Paperback. Series: Springer-Lehrbuch. Num Pages: 406 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 21. Weight in Grams: 625.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 1993
- Number of pages
- 406
- Condition
- New
- SKU
- V9783540574354
- ISBN
- 9783540574354
Paperback
Condition: New
€ 57.09
€ 57.09
Paperback / so. Series: Betriebs- Und Wirtschaftsinformatik. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV3; KJS; UF; UYQE. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783540532163
- ISBN
- 9783540532163
Paperback
Condition: New
€ 71.78
€ 71.78
Unternehmerische Herausforderung Durch Den Europaischen Binnenmarkt 19...
. Ed(S): Berthel, Jurgen; Becker, Fred W.
Paperback. Editor(s): Berthel, Jurgen; Becker, Fred W. Num Pages: 184 pages, 5 black & white illustrations. BIC Classification: KJS; KJU. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 10. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 184
- Condition
- New
- SKU
- V9783540530749
- ISBN
- 9783540530749
Paperback
Condition: New
€ 82.71
€ 82.71
Paperback. Series: Logistik in Industrie, Handel und Dienstleistungen. Num Pages: 338 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJMV5; KJS; TBC. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 520.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 338
- Condition
- New
- SKU
- V9783540528647
- ISBN
- 9783540528647
Paperback
Condition: New
€ 72.96
€ 72.96
Paperback. Series: Betriebs- und Wirtschaftsinformatik. Num Pages: 205 pages, 3 black & white illustrations. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 11. Weight in Grams: 395.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 205
- Condition
- New
- SKU
- V9783540525585
- ISBN
- 9783540525585
Paperback
Condition: New
€ 83.12
€ 83.12
Strategische Unternehmungsfuhrung Und F&E-Management
Berthel, Jurgen; Herzhoff, Sabine; Schmitz, G...
Paperback. Num Pages: 284 pages, 1 black & white illustrations, 16 black & white tables. BIC Classification: KJS; KJU; TBJ. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 15. Weight in Grams: 525.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 284
- Condition
- New
- SKU
- V9783540524052
- ISBN
- 9783540524052
Paperback
Condition: New
€ 84.03
€ 84.03
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV3; KJS; UF. Category: (G) General (US: Trade). Dimension: 244 x 170 x 21. Weight in Grams: 653.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783540523109
- ISBN
- 9783540523109
Paperback
Condition: New
€ 85.19
€ 85.19
Paperback. Num Pages: 151 pages, 1 black & white illustrations, biography. BIC Classification: KC; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 9. Weight in Grams: 264.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 1990
- Number of pages
- 151
- Condition
- New
- SKU
- V9783540522096
- ISBN
- 9783540522096
Paperback
Condition: New
€ 126.49
€ 126.49
Paperback. BIC Classification: KJS. Dimension: 254 x 178. Weight in Grams: 910.
- Format
- Paperback
- Publication date
- 1989
- Publisher
- Springer Berlin Heidelberg
- Condition
- New
- SKU
- V9783540510192
- ISBN
- 9783540510192
Paperback
Condition: New
€ 42.36
€ 42.36
Paperback. Series: Studies in Contemporary Economics. Num Pages: 230 pages, 1 black & white illustrations. BIC Classification: KC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 170 x 13. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 1988
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 230
- Condition
- New
- SKU
- V9783540502647
- ISBN
- 9783540502647
Paperback
Condition: New
€ 88.79
€ 88.79
Book. Num Pages: 356 pages, Etwa 330 S. BIC Classification: KJM; KJSA; KNTX; LNB; LNJ; LNK. Category: (G) General (US: Trade). Dimension: 242 x 165 x 26. Weight in Grams: 692.
- Publication date
- 2007
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 3., aktualisierte Aufl.
- Number of pages
- 356
- Condition
- New
- SKU
- V9783540483786
- ISBN
- 9783540483786
Paperback
Condition: New
€ 118.62
€ 118.62
Hardback. As the media converge with the telecommunication industry, leveraging content becomes key for both formerly separate industries. This book explains why and how more content leverage becomes reality. Editor(s): Vizjak, Andrej; Ringlstetter, Max Josef; Kearney, A.T. Num Pages: 186 pages, biography. BIC Classification: KJSA; KNT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 12. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 186
- Condition
- New
- SKU
- V9783540440055
- ISBN
- 9783540440055
Hardback
Condition: New
€ 138.90
€ 138.90
Hardback. Explaining the right way to apply customer relationship management (CRM) systems under a business perspective, this book offers a theoretical and practical view on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Num Pages: 172 pages, 13 black & white tables, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 12. Weight in Grams: 980.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 172
- Condition
- New
- SKU
- V9783540440017
- ISBN
- 9783540440017
Hardback
Condition: New
€ 70.46
€ 70.46
Paperback. Mass customization is one of the principal business strategies of the 21st century, indulging the customer with the product and service that exactly fits his desires and specifications. This book compiles a variety of views, with both academic research and practical case studies. Editor(s): Rautenstrauch, Claus; Seelman-Eggebert, Ralph; Turowski, Klaus; Seelmann-Eggebert, R. (Fraunhofer Institute for Factory Operation and Automation Information, Magdeburg, Germany). Num Pages: 248 pages, 66 black & white tables, biography. BIC Classification: KJC; KJMV5; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 375.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 248
- Condition
- New
- SKU
- V9783540436119
- ISBN
- 9783540436119
Paperback
Condition: New
€ 130.28
€ 130.28
Hardback. With contributions by numerous experts Editor(s): Kloss, Ingomar. Num Pages: 346 pages, 151 black & white tables, biography. BIC Classification: KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 686.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 346
- Condition
- New
- SKU
- V9783540429944
- ISBN
- 9783540429944
Hardback
Condition: New
€ 73.97
€ 73.97
Hardback. The main aim of this book is the empirical explanation of the connection between the uncertainty concerning the health value of industrially produced foodstuffs and the behaviour of consumers in relation to information. Series: Gesunde Ernahrung / Healthy Nutrition. Num Pages: 220 pages, 64 black & white tables, biography. BIC Classification: JHBA; KJSP; KNDF. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 14. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 220
- Condition
- New
- SKU
- V9783540425298
- ISBN
- 9783540425298
Hardback
Condition: New
€ 132.35
€ 132.35
Hardback. Editor(s): Link, Jorg. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 1450.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Springer Berlin Heidelberg
- Condition
- New
- SKU
- V9783540424444
- ISBN
- 9783540424444
Hardback
Condition: New
€ 106.76
€ 106.76
Hardback. Editor(s): Link, Jorg; Tiedtke, Daniela. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 678.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Springer Berlin Heidelberg
- Condition
- New
- SKU
- V9783540413387
- ISBN
- 9783540413387
Hardback
Condition: New
€ 96.07
€ 96.07
Hardback. This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic review, best-practice cases on IDM and advanced professional information on IDM in selected countries. Editor(s): Krafft, Manfred; Knappik, Klaus; Hesse, Jurgen; Peters, Kay; Rinas, Diane. Num Pages: 326 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 246 x 24. Weight in Grams: 716.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 326
- Condition
- New
- SKU
- V9783540396314
- ISBN
- 9783540396314
Hardback
Condition: New
€ 68.59
€ 68.59
Paperback. Editor(s): Eberspacher, Jorg (Institute of Communication Networks Germany); Holtel, Stefan. Num Pages: IX, 232 S. 136 Abb. BIC Classification: KJMV3; KJSA. Category: (G) General (US: Trade). Dimension: 234 x 156 x 13. Weight in Grams: 345.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783540382232
- ISBN
- 9783540382232
Paperback
Condition: New
€ 105.43
€ 105.43
Paperback. Num Pages: 574 pages, XXIV, 574 S. 102 Abb. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 31. Weight in Grams: 830.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 5., uberarb. Aufl.
- Number of pages
- 574
- Condition
- New
- SKU
- V9783540327523
- ISBN
- 9783540327523
Paperback
Condition: New
€ 53.36
€ 53.36
Die Marke in Der Marke. Bedeutung Und Macht DES Ingredient Branding.
Pfortsch, Waldemar; Muller, Indrajanto
Book. Num Pages: XXII, 204 S. 68 Abb. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 157 x 18. Weight in Grams: 454.
- Publication date
- 2006
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783540300571
- ISBN
- 9783540300571
Paperback
Condition: New
€ 61.83
€ 61.83