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Sales & marketing
Results 1729 - 1752 of 3937
Sales & marketing
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KCCD; KJM; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 25. Weight in Grams: 898.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 6
- Condition
- New
- SKU
- V9783642306563
- ISBN
- 9783642306563
Hardback
Condition: New
€ 103.18
€ 103.18
Hardback. Editor(s): Lembke, Gerald; Soyez, Nadine. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 20. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642299056
- ISBN
- 9783642299056
Hardback
Condition: New
€ 84.79
€ 84.79
Hardcover. This handbook presents a comprehensive account of developments in social media research and management, consistently linking classical media management with social media. It discuss new theoretical approaches as well as empirical findings and applications. Editor(s): Friedrichsen, Mike; Muhl-Benninghaus, Wolfgang. Series: Media Business and Innovation. Num Pages: 889 pages, 127 black & white illustrations, 47 colour illustrations, 100 black & white tables, biogr. BIC Classification: GTC; KJM; KJS; KNT. Category: (P) Professional & Vocational. Dimension: 239 x 181 x 53. Weight in Grams: 1416.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2014th Edition
- Number of pages
- 846
- Condition
- New
- SKU
- V9783642288968
- ISBN
- 9783642288968
Hardback
Condition: New
€ 255.64
€ 255.64
Hardback. Takes readers on a journey across some of the most debated implications of the rise of the Chinese economy on the global scene. This book confirms the suspicion that a governance model of firms that does not sufficiently encourage market competition may have significant costs in terms of efficiency for the Chinese production system. Editor(s): Gomel, Giorgio; Marconi, Daniela; Musu, Ignazio; Quintieri, Beniamino. Num Pages: 284 pages, biography. BIC Classification: 1FPC; KCB; KCC; KCP; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 592.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 284
- Condition
- New
- SKU
- V9783642286377
- ISBN
- 9783642286377
Hardback
Condition: New
€ 128.77
€ 128.77
Hardback. An inclusive primer on intuitionistic fuzzy clustering algorithms, this volume covers priority theory and methods of intuitionistic preference relations. It also shows how fuzzy algorithms can be applied to practicalities such as supply-chain management. Series: Studies in Fuzziness and Soft Computing. Num Pages: 278 pages, biography. BIC Classification: KJS; KJT; UYQN. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 23. Weight in Grams: 596.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 278
- Condition
- New
- SKU
- V9783642284052
- ISBN
- 9783642284052
Hardback
Condition: New
€ 128.69
€ 128.69
hardcover. This book explains how to understand what others are communicating, using real examples of intercultural business interaction to show deeply embedded cultural norms. Includes tools that readers can use to improve their intercultural business communication. Series: Quintessence Series. Num Pages: 120 pages, biography. BIC Classification: KJMV2; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 362.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer Germany
- Edition
- 2012th Edition
- Number of pages
- 120
- Condition
- New
- SKU
- V9783642282379
- ISBN
- 9783642282379
Hardback
Condition: New
€ 94.61
€ 94.61
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV5; KJS; KN. Category: (G) General (US: Trade). Dimension: 234 x 157 x 15. Weight in Grams: 363.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642281372
- ISBN
- 9783642281372
Hardback
Condition: New
€ 61.41
€ 61.41
hardcover. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 25. Weight in Grams: 794.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer Germany
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9783642281204
- ISBN
- 9783642281204
Hardback
Condition: New
€ 74.96
€ 74.96
hardcover. Num Pages: 252 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 155 x 20. Weight in Grams: 522.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2012th Edition
- Number of pages
- 252
- Condition
- New
- SKU
- V9783642278952
- ISBN
- 9783642278952
Hardback
Condition: New
€ 62.22
€ 62.22
Paperback. This book provides a comprehensive roadmap to eight fundamental principles of successful implementation of strategic outsourcing programmes, offering down-to-earth guidance on decision-making and programme management, enhanced with detailed illustrations. Series: Management for Professionals. Num Pages: 228 pages, 54 black & white tables, biography. BIC Classification: KJC; KJM; KJMV5; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 391.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 228
- Condition
- New
- SKU
- V9783642271021
- ISBN
- 9783642271021
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. This book provides a general overview of the state-of-art and future trends in reputation management. It describes tools to measure corporate reputation and helps a company to optimize its reputation management. Editor(s): Helm, Sabrina; Liehr-Gobbers, Kerstin; Storck, Christopher. Series: Management for Professionals. Num Pages: 300 pages, biography. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 462.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 300
- Condition
- New
- SKU
- V9783642270741
- ISBN
- 9783642270741
Paperback
Condition: New
€ 67.07
€ 67.07
Paperback. These days it is more essential than ever to develop ad hoc knowledge discovery in databases (KDD) applications for the resolution of information and decision-taking problems in marketing. This book explains soft computing methods that are fit for the purpose. Editor(s): Casillas, Jorge; Martinez Lopez, Francisco Jose. Series: Studies in Fuzziness and Soft Computing. Num Pages: 478 pages, 102 black & white illustrations, 85 colour illustrations, biography. BIC Classification: KJS; TBJ; UYQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 25. Weight in Grams: 684.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 478
- Condition
- New
- SKU
- V9783642265259
- ISBN
- 9783642265259
Paperback
Condition: New
€ 196.00
€ 196.00
hardcover. With suggestions and advice on how to conduct phone surveys, this volume deals both with the coverage and use of landline and mobile phones in Europe, and also addresses the challenge to statistical researchers of the phenomenon of 'mobile only' households. Editor(s): Hader, Michael; Kuhne, Mike; Sabine, Hader. Num Pages: 340 pages, biography. BIC Classification: JHBC; KJS; TJK. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 672.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2012th Edition
- Number of pages
- 340
- Condition
- New
- SKU
- V9783642254109
- ISBN
- 9783642254109
Hardback
Condition: New
€ 195.61
€ 195.61
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV5; KJS; TB. Category: (G) General (US: Trade). Dimension: 234 x 156 x 21. Weight in Grams: 549.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 3
- Condition
- New
- SKU
- V9783642251726
- ISBN
- 9783642251726
Paperback
Condition: New
€ 117.68
€ 117.68
Paperback / so. Series: Springer-Lehrbuch. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 279 x 210 x 19. Weight in Grams: 807.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642243448
- ISBN
- 9783642243448
Paperback
Condition: New
€ 47.87
€ 47.87
Erfolgreiche Geschaftsprozesse Durch Moderne Warenwirtschaftssysteme
Schutte, Reinhard; Vering, Oliver
Hardback. Series: Bpm Kompetent. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV3; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 33. Weight in Grams: 1016.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 3
- Condition
- New
- SKU
- V9783642205224
- ISBN
- 9783642205224
Hardback
Condition: New
€ 120.70
€ 120.70
Hardback. Editor(s): Harringer, Christoph; Maier, Hannes. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 155 x 18. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642203763
- ISBN
- 9783642203763
Hardback
Condition: New
€ 72.77
€ 72.77
Hardback. Num Pages: 248 pages, black & white illustrations. BIC Classification: KCCD; KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 15. Weight in Grams: 526.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2
- Number of pages
- 248
- Condition
- New
- SKU
- V9783642191176
- ISBN
- 9783642191176
Hardback
Condition: New
€ 61.99
€ 61.99
Paperback. With mass production unable to fulfil the needs of an increasingly demanding customer base, and mass product customization the new buzzword, this book analyzes differing production paradigms to arrive at a definition not restricted to mere modules assembly. Series: SpringerBriefs in Business. Num Pages: 110 pages, 20 black & white illustrations, 66 black & white tables, biography. BIC Classification: JHBC; KJE; KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 158 x 8. Weight in Grams: 160.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 110
- Condition
- New
- SKU
- V9783642183898
- ISBN
- 9783642183898
Paperback
Condition: New
€ 66.95
€ 66.95
Hardback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJSA; KNTX. Category: (G) General (US: Trade). Dimension: 234 x 156 x 25. Weight in Grams: 807.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642178269
- ISBN
- 9783642178269
Hardback
Condition: New
€ 108.23
€ 108.23
Hardback. These days it is more essential than ever to develop ad hoc knowledge discovery in databases (KDD) applications for the resolution of information and decision-taking problems in marketing. This book explains soft computing methods that are fit for the purpose. Editor(s): Casillas, Jorge; Martinez Lopez, Francisco Jose. Series: Studies in Fuzziness and Soft Computing. Num Pages: 478 pages, 102 black & white illustrations, 85 colour illustrations, biography. BIC Classification: KJS; UGC; UYQ. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 26. Weight in Grams: 1900.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 478
- Condition
- New
- SKU
- V9783642156052
- ISBN
- 9783642156052
Hardback
Condition: New
€ 211.27
€ 211.27
Paperback. Collaborative Promotions presents a novel approach to the improvement of supply chain efficiency through the sharing of information between retailers and manufactures. Readers will find a joint inventory and pricing model, based on empirical data and analysis. Series: Lecture Notes in Economics and Mathematical Systems. Num Pages: 173 pages, 46 black & white illustrations, 18 black & white tables, biography. BIC Classification: KCH; KJMV5; KJS; KJT; PBT. Category: (G) General (US: Trade). Dimension: 234 x 156 x 9. Weight in Grams: 570.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 173
- Condition
- New
- SKU
- V9783642133923
- ISBN
- 9783642133923
Paperback
Condition: New
€ 67.72
€ 67.72
Hardback. In dem Buch wird die Gestaltung von Informationssystemen aus dem Blickwinkel von Anbietern, Anwendern und Nutzern beschrieben. Dabei stehen vier wichtige Trends im Vordergrund: Standardisierung, Individualisierung, Hybridisierung und Internetisierung. Editor(s): Becker, Jorg; Knackstedt, Ralf; Muller, Oliver; Winkelmann, Axel. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV3; KJS; UF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 16. Weight in Grams: 553.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642118586
- ISBN
- 9783642118586
Hardback
Condition: New
€ 62.19
€ 62.19
Hardback. Umfassendes Werk im Bereich IT-Unterstutzung fur Dienstleistungsunternehmen Behandelt alle Aspekte von der Einfuhrung bis zum Anwendungsbeispiel" Editor(s): Thomas, Dr Oliver (Christ Church, Oxford Saarland University, Germany Saarland University, Germany Saarland University, Germany Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford); Loos, Peter; Nuttgens, Markus; N Ttgens, Markus. Num Pages: 350 pages, black & white illustrations, bibliography. BIC Classification: KJMV3; KJS; UB; UDB; UF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 22. Weight in Grams: 694.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 350
- Condition
- New
- SKU
- V9783642118548
- ISBN
- 9783642118548
Hardback
Condition: New
€ 151.60
€ 151.60