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Sales & marketing
Results 1841 - 1860 of 3939
Sales & marketing
The Customer Centric Enterprise. Advances in Mass Customization and Pe...
. Ed(S): Tseng, Mitchell M.; Piller, Frank T.
Paperback. Companies are forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. This book provides insight into the different aspects of building a customer centric enterprise. Editor(s): Tseng, Mitchell M.; Piller, Frank T. Num Pages: 536 pages, 75 black & white illustrations, 47 black & white tables, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 28. Weight in Grams: 840.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 536
- Condition
- New
- SKU
- V9783540024927
- ISBN
- 9783540024927
Paperback
Condition: New
€ 290.67
€ 290.67
Hardback. Editor(s): Kamenz, Uwe. Num Pages: 1081 pages, 56 black & white tables, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 57. Weight in Grams: 1734.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 1081
- Condition
- New
- SKU
- V9783540012528
- ISBN
- 9783540012528
Hardback
Condition: New
€ 201.42
€ 201.42
Paperback. Series: Lecture Notes in Economics and Mathematical Systems. Num Pages: 229 pages, 21 black & white illustrations, 21 black & white tables, biography. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 12. Weight in Grams: 337.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 229
- Condition
- New
- SKU
- V9783540008125
- ISBN
- 9783540008125
Paperback
Condition: New
€ 129.68
€ 129.68
Hardback. Editor(s): Kolbe, Lutz M.; Osterle, Hubert; Brenner, Walter. Series: Business Engineering. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 637.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Springer Berlin Heidelberg
- Condition
- New
- SKU
- V9783540005414
- ISBN
- 9783540005414
Hardback
Condition: New
€ 79.22
€ 79.22
Paperback. Series: Lecture Notes in Computer Science / Lecture Notes in Artificial Intelligence. Num Pages: 346 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 511.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 346
- Condition
- New
- SKU
- V9783540003274
- ISBN
- 9783540003274
Paperback
Condition: New
€ 71.41
€ 71.41
Hardback. This book analyses the enduring changes marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. Num Pages: 154 pages, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 11. Weight in Grams: 900.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 154
- Condition
- New
- SKU
- V9783540002857
- ISBN
- 9783540002857
Hardback
Condition: New
€ 69.88
€ 69.88
Hardback. Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a strategic framework that has been tested successfully with various global companies. Editor(s): Kracklauer, Alexander H.; Mills, Daniel Quinn; Seifert, Dirk. Num Pages: 276 pages, 7 black & white tables, biography. BIC Classification: KJC; KJSU. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 22. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 276
- Condition
- New
- SKU
- V9783540002277
- ISBN
- 9783540002277
Hardback
Condition: New
€ 72.50
€ 72.50
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: CBWJ; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 449.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer vs United States
- Edition
- 4
- Condition
- New
- SKU
- V9783531199979
- ISBN
- 9783531199979
Paperback
Condition: New
€ 61.41
€ 61.41
paperback. Editor(s): Zerfass, Ansgar (University of Leipzig Germany); Rademacher, Lars; Wehmeier, Stefan. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: GTC; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 404.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer vs United States
- Edition
- 2013th Edition
- Condition
- New
- SKU
- V9783531180984
- ISBN
- 9783531180984
Paperback
Condition: New
€ 61.35
€ 61.35
Paperback / so. Editor(s): Forster, Kati. Num Pages: 229 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: GTC; JFD; KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 12. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 229
- Condition
- New
- SKU
- V9783531180366
- ISBN
- 9783531180366
Paperback
Condition: New
€ 50.30
€ 50.30
Paperback / so. Editor(s): Dernbach, Beatrice. Num Pages: black & white illustrations, bibliography. BIC Classification: CBWJ; GTC; JFD; JFSJ; JHB; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Vs Verlag Fur Sozialwissenschaften United States
- Condition
- New
- SKU
- V9783531178530
- ISBN
- 9783531178530
Paperback
Condition: New
€ 49.82
€ 49.82
Die Ausstellung als Marke: Erfolgreiches Projektmanagement in Marketin...
Bohme, Katrin; Peter, Ulrike
paperback. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: AB; GTC; JHB; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 299.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer VS United States
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783531178035
- ISBN
- 9783531178035
Paperback
Condition: New
€ 49.55
€ 49.55
Paperback / so. Num Pages: 187 pages, black & white illustrations, bibliography. BIC Classification: GTC; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 231.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 187
- Condition
- New
- SKU
- V9783531176512
- ISBN
- 9783531176512
Paperback
Condition: New
€ 47.04
€ 47.04
Paperback / so. Papers from conference held March 2009 at the Wolfgang Goethe-Universit'at Frankfurt. Editor(s): Blattel-Mink, Birgit; Hellmann, Kai-Uwe. Series: Konsumsoziologie Und Massenkultur. Num Pages: 232 pages, black & white illustrations, bibliography. BIC Classification: JHB; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 341.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 232
- Condition
- New
- SKU
- V9783531169354
- ISBN
- 9783531169354
Paperback
Condition: New
€ 55.16
€ 55.16
Die Gruppendiskussion in Der Marktforschung. Grundlagen Moderation Aus...
Dammer, Ingo; Szymkowiak, Frank
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: JF; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 209.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783531133171
- ISBN
- 9783531133171
Paperback
Condition: New
€ 76.52
€ 76.52
Paperback / so. Num Pages: 341 pages, black & white illustrations, bibliography. BIC Classification: JF; KJS. Category: (G) General (US: Trade). Weight in Grams: 557.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 341
- Condition
- New
- SKU
- V9783531125954
- ISBN
- 9783531125954
Paperback
Condition: New
€ 73.18
€ 73.18
Paperback / so. Papers originally presented at a meeting held in Munich in early 1993. Editor(s): Armbrecht, Wolfgang; Zabel, Ulf J. Num Pages: 314 pages, black & white illustrations, bibliography. BIC Classification: JF; KJSP. Category: (G) General (US: Trade). Weight in Grams: 537.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 314
- Condition
- New
- SKU
- V9783531125527
- ISBN
- 9783531125527
Paperback
Condition: New
€ 73.02
€ 73.02
Paperback / so. Series: Moderne Wirtschaftsbucher / Betriebswirtschaftliche Funktion. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 1976
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783531113470
- ISBN
- 9783531113470
Paperback
Condition: New
€ 72.12
€ 72.12
Paperback / so. Num Pages: 768 pages, black & white illustrations, bibliography. BIC Classification: KCB; KFF; KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 40. Weight in Grams: 1034.
- Format
- Paperback
- Publication date
- 1972
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- 5
- Number of pages
- 768
- Condition
- New
- SKU
- V9783531110875
- ISBN
- 9783531110875
Paperback
Condition: New
€ 110.15
€ 110.15
Paperback / so. Series: Nordrhein-Westfalische Akademie Der Wissenschaften. Num Pages: black & white illustrations, bibliography. BIC Classification: JPQB; KCB; KCF; KFF; KJS; KNXB. Category: (G) General (US: Trade). Dimension: 244 x 170 x 3. Weight in Grams: 91.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783531085029
- ISBN
- 9783531085029
Paperback
Condition: New
€ 70.23
€ 70.23