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Sales & marketing

Results 281 - 300 of 1422

Sales & marketing

Paperback. Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question. Num Pages: 112 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 178 x 8. Weight in Grams: 78.
Publisher
Penguin Books Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780241209011
ISBN
9780241209011
Paperback
Condition: New

€ 15.99
€ 11.01

Paperback. Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling. Num Pages: 336 pages, black & white illustrations. BIC Classification: BGB; KJSA. Category: (G) General (US: Trade). Dimension: 228 x 150 x 25. Weight in Grams: 530.
Publisher
NTC Publishing Group,U.S. United States
Number of pages
318
Format
Paperback
Publication date
1966
Edition
1st Edition
Condition
New
SKU
V9780844231013
ISBN
9780844231013
Paperback
Condition: New

€ 17.99
€ 14.16

Paperback. Social Media Marketing is a great guide to the relatively new way of marketing through social media sites such as Twitter and Facebook. You'll learn how to make the most of these sites from step-by-step guides and clear and practical text to create a great strategy suited to your needs. Series: Everyday Guides Made Easy. Num Pages: 128 pages, 120 colour illustrations. BIC Classification: KJS; UDBS. Category: (G) General (US: Trade). Dimension: 175 x 210 x 12. Weight in Grams: 264.
Publisher
Flame Tree Publishing
Format
Paperback
Publication date
2015
Edition
New
Condition
New
SKU
V9781783613984
ISBN
9781783613984
Paperback
Condition: New

€ 10.99
€ 9.61

Paperback. A renowned marketing expert offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 211 x 136 x 17. Weight in Grams: 224.
Publisher
Penguin Putnam Inc United States
Number of pages
256
Format
Paperback
Publication date
2013
Edition
Reprint
Condition
New
SKU
V9781591844426
ISBN
9781591844426
Paperback
Condition: New

€ 30.99
€ 17.61

Paperback. Available in paperback for the first time, this new updated and revised second edition of CONSUMEROLOGY contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 214 x 135 x 18. Weight in Grams: 258. The Truth About Consumer Behaviour and the Psychology of Shopping. 288 pages. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Cateogry: (G) General (US: Trade). BIC Classification: KJSM. Dimension: 214 x 135 x 18. Weight: 302.
Publisher
Nicholas Brealey Publishing
Number of pages
288
Format
Paperback
Publication date
2013
Edition
2nd Revised edition
Condition
New
SKU
V9781857885767
ISBN
9781857885767
Paperback
Condition: New

€ 19.99
€ 15.00

Hardcover. Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. Series Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 344 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 239 x 159 x 33. Weight in Grams: 634.
Publisher
Emerald Group Publishing Limited
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781784419325
ISBN
9781784419325
Hardback
Condition: New

€ 147.21

Hardcover. A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Num Pages: 392 pages. BIC Classification: KJQ; KJS; UNF. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
392
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119011552
ISBN
9781119011552
Hardback
Condition: New

€ 61.27

Paperback. Learn how the luxury sector can overcome the conflict between sustaining the definition of luxury as rare, noble, crafted, exclusive, spirited and elevating with the necessity of business growth driven by the rising demand from the middle class, especially in Asia, and the internet. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 157 x 233 x 16. Weight in Grams: 364.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780749474362
ISBN
9780749474362
Paperback
Condition: New

€ 44.99
€ 39.81

Paperback. .
Publisher
Pearson Education Limited United Kingdom
Number of pages
252
Format
Paperback
Publication date
2013
Edition
Pearson New International Edition
Condition
New
SKU
V9781292040899
ISBN
9781292040899
Paperback
Condition: New

€ 99.33

Hardcover. Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development prospecting. Num Pages: 304 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 153 x 225 x 29. Weight in Grams: 434.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119144755
ISBN
9781119144755
Hardback
Condition: New

€ 30.99
€ 21.98

Hardback. When it comes to quality, style, and service, The Ritz-Carlton Hotel Company has set the gold standard for delivering the highest level of customer experience. This book features the five key principles behind The Ritz-Carlton Hotel Company's success and customer service innovations. It is intended for executives and managers at all levels. Num Pages: 304 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 226 x 146 x 28. Weight in Grams: 490.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
224
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780071548335
ISBN
9780071548335
Hardback
Condition: New

€ 30.99
€ 21.79

Hardback. Offers a fresh approach for greater productivity, profitability, and competitive advantage through service. This title shows how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. Num Pages: 272 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 233 x 163 x 25. Weight in Grams: 486.
Publisher
Harvard Business Review Press United States
Number of pages
256
Format
Hardback
Publication date
2012
Edition
0th Edition
Condition
New
SKU
V9781422133316
ISBN
9781422133316
Hardback
Condition: New

€ 31.99
€ 28.67

Paperback. Presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. Num Pages: 348 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 211 x 178 x 20. Weight in Grams: 538.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
348
Format
Paperback
Publication date
2005
Edition
Revised
Condition
New
SKU
V9781841124681
ISBN
9781841124681
Paperback
Condition: New

€ 33.99
€ 26.68

Paperback. From advertising to audience retention, this book provides incisive yet practical guidance on the creation and maintenance of brands in television broadcasting. Num Pages: 328 pages, illustrations. BIC Classification: APT; KJS; KNTD. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 19. Weight in Grams: 550.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Condition
New
SKU
V9780749476687
ISBN
9780749476687
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. Deliver greater business impact in today's professional services firm with this complete handbook featuring case studies from across the professions in the UK and internationally. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 242 x 171 x 18. Weight in Grams: 482.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780749473464
ISBN
9780749473464
Paperback
Condition: New

€ 52.99
€ 47.59

Paperback. How did a bunch of unelected, unaccountable admen end up running British politics? What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? This book takes you on a tour of the election campaigns of last four decades. Num Pages: 288 pages. BIC Classification: 1DBK; JPVL; KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Faber & Faber United Kingdom
Number of pages
288
Format
Paperback
Publication date
2016
Edition
Main
Condition
New
SKU
V9780571312405
ISBN
9780571312405
Paperback
Condition: New

€ 13.99
€ 10.73

Hardback. This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders. Num Pages: 240 pages, Illustrations. BIC Classification: AK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 242 x 166 x 19. Weight in Grams: 502.
Edition
2010th Edition
Publisher
Palgrave Macmillan
Number of pages
240
Format
Hardback
Publication date
2009
Condition
New
SKU
V9780230224186
ISBN
9780230224186
Hardback
Condition: New

€ 69.74

Hardback. Hello! And Every Little Thing that Matters will transform the way businesses interact with customers - delivering a big impact with small ideas. Impactful ideas for businesses on how to treat their customers, from saying Hello to everyone who you encounter to making sure the chairs in your place of business are comfortable. Num Pages: 224 pages. BIC Classification: KJSP; KJSU. Category: (P) Professional & Vocational. Dimension: 9 x 6. Weight in Grams: 454.
Publisher
Palgrave Macmillan United Kingdom
Number of pages
224
Format
Hardback
Publication date
2016
Edition
1st ed. 2015
Condition
New
SKU
V9781137489708
ISBN
9781137489708
Hardback
Condition: New

€ 34.99
€ 29.85

Hardcover. Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results. Num Pages: 304 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 27. Weight in Grams: 502.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
304
Format
Hardback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9780470122457
ISBN
9780470122457
Hardback
Condition: New

€ 20.99
€ 18.21

Hardcover. Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Num Pages: 260 pages, Illustrations. BIC Classification: JM; KJSA. Category: (P) Professional & Vocational. Dimension: 237 x 158 x 18. Weight in Grams: 568.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
264
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780470974889
ISBN
9780470974889
Hardback
Condition: New

€ 35.74

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