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Sales & marketing

Results 281 - 300 of 3811

Sales & marketing

Hardcover. Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won. Editor(s): Tybout, A.M.; Calkins, Tim. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 31. Weight in Grams: 570.
Publisher
John Wiley and Sons Ltd United States
Number of pages
352
Format
Hardback
Publication date
2005
Edition
1st Edition
Condition
New
SKU
V9780471690160
ISBN
9780471690160
Hardback
Condition: New

€ 31.99
€ 25.13

Paperback. Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers. Num Pages: 328 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 20. Weight in Grams: 496.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Edition
2nd Edition
Condition
New
SKU
V9780749473273
ISBN
9780749473273
Paperback
Condition: New

€ 33.99
€ 31.02

Paperback. Num Pages: 585 pages, 3 black & white illustrations, 7 colour illustrations, biography. BIC Classification: KCLT; KJH; KJS. Category: (P) Professional & Vocational. Dimension: 159 x 237 x 37. Weight in Grams: 912.
Publisher
Apress
Format
Paperback
Publication date
2016
Edition
2nd ed.
Condition
New
SKU
V9781484221921
ISBN
9781484221921
Paperback
Condition: New

€ 48.99
€ 42.30

Paperback. Num Pages: 360 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 190 x 21. Weight in Grams: 488.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781118725603
ISBN
9781118725603
Paperback
Condition: New

€ 24.99
€ 18.64

Paperback. Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 15. Weight in Grams: 392.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749472092
ISBN
9780749472092
Paperback
Condition: New

€ 36.99
€ 33.25

Hardcover. "Would you recommend this company to your friends and colleagues?" That question, based on Fred Reichheld's The Ultimate Question, challenged the conventional wisdom of customer satisfaction surveys and pointed to a faster, more accurate way of gauging customers' real feelings about a company. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 29. Weight in Grams: 522.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
320
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470260692
ISBN
9780470260692
Hardback
Condition: New

€ 31.99
€ 25.13

Paperback. Examines the social, psychological, legal, and ethical impact, perceived or proven, that may result from advertising in the booming Chinese market. This book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Editor(s): Cheng, Hong; Chan, Kara. Num Pages: 315 pages, Illustrations. BIC Classification: 1FPC; JFDV; KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 156 x 20. Weight in Grams: 540.
Publisher
Copenhagen Business School Press
Number of pages
315
Format
Paperback
Publication date
2009
Condition
New
SKU
V9788763002271
ISBN
9788763002271
Paperback
Condition: New

€ 51.09
€ 40.83

Hardback. Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands - but not others. Num Pages: 210 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 236 x 154 x 17. Weight in Grams: 394.
Publisher
Gallup Press
Format
Hardback
Publication date
2005
Condition
New
SKU
V9781595620057
ISBN
9781595620057
Hardback
Condition: New

€ 27.99
€ 25.44

Paperback. Shows that the fight over the practices of Wal-Mart can provide us with important insight into the dreams and realities of American capitalism Num Pages: 256 pages, 5 black & white illustrations. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 18. Weight in Grams: 386.
Publisher
New York University Press United States
Number of pages
256
Format
Paperback
Publication date
2013
Condition
New
SKU
V9780814763346
ISBN
9780814763346
Paperback
Condition: New

€ 32.99
€ 29.90

Paperback. .
Publisher
Marshall Cavendish International (Asia) Pte Ltd Singapore
Number of pages
256
Format
Paperback
Publication date
2012
Condition
New
SKU
V9789814382236
ISBN
9789814382236
Paperback
Condition: New

€ 13.99
€ 11.76

Paperback. Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. Num Pages: 720 pages, Illustrations. BIC Classification: KJS; UFCE. Category: (P) Professional & Vocational. Dimension: 234 x 189 x 35. Weight in Grams: 1236.
Publisher
John Wiley & Sons Inc United States
Number of pages
648
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118373439
ISBN
9781118373439
Paperback
Condition: New

€ 54.99
€ 39.38

Hardcover. Adam Morgan follows bestseller 'Eating the Big Fish' with a close up of the kind of person it takes to challenge established brands. Num Pages: 348 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 159 x 24. Weight in Grams: 704.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
348
Format
Hardback
Publication date
2004
Edition
1st Edition
Condition
New
SKU
V9780470860823
ISBN
9780470860823
Hardback
Condition: New

€ 34.99
€ 25.52

Hardback. Buyer behavior has changed the marketplace, and sellers must adapt to survive

The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, and collaboration is now the key to success on all sides. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 21. Weight in Grams: 428.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118872420
ISBN
9781118872420
Hardback
Condition: New

€ 36.99
€ 28.96

Paperback. Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question. Num Pages: 112 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 178 x 8. Weight in Grams: 78.
Publisher
Penguin Books Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780241209011
ISBN
9780241209011
Paperback
Condition: New

€ 15.99
€ 12.61

Hardback. .
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2015
Edition
1st ed. 2016
Condition
New
SKU
V9781137497185
ISBN
9781137497185
Hardback
Condition: New

€ 66.16

Paperback. Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling. Num Pages: 336 pages, black & white illustrations. BIC Classification: BGB; KJSA. Category: (G) General (US: Trade). Dimension: 228 x 150 x 25. Weight in Grams: 530.
Publisher
NTC Publishing Group,U.S. United States
Number of pages
318
Format
Paperback
Publication date
1966
Edition
1st Edition
Condition
New
SKU
V9780844231013
ISBN
9780844231013
Paperback
Condition: New

€ 17.99
€ 14.33

Paperback. Social Media Marketing is a great guide to the relatively new way of marketing through social media sites such as Twitter and Facebook. You'll learn how to make the most of these sites from step-by-step guides and clear and practical text to create a great strategy suited to your needs. Series: Everyday Guides Made Easy. Num Pages: 128 pages, 120 colour illustrations. BIC Classification: KJS; UDBS. Category: (G) General (US: Trade). Dimension: 175 x 210 x 12. Weight in Grams: 264.
Publisher
Flame Tree Publishing
Format
Paperback
Publication date
2015
Edition
New
Condition
New
SKU
V9781783613984
ISBN
9781783613984
Paperback
Condition: New

€ 10.99
€ 9.65

Paperback. A renowned marketing expert offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 211 x 136 x 17. Weight in Grams: 224.
Publisher
Penguin Putnam Inc United States
Number of pages
256
Format
Paperback
Publication date
2013
Edition
Reprint
Condition
New
SKU
V9781591844426
ISBN
9781591844426
Paperback
Condition: New

€ 30.99
€ 22.07

Paperback. Available in paperback for the first time, this new updated and revised second edition of CONSUMEROLOGY contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 214 x 135 x 18. Weight in Grams: 258. The Truth About Consumer Behaviour and the Psychology of Shopping. 288 pages. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Cateogry: (G) General (US: Trade). BIC Classification: KJSM. Dimension: 214 x 135 x 18. Weight: 302.
Publisher
Nicholas Brealey Publishing
Number of pages
288
Format
Paperback
Publication date
2013
Edition
2nd Revised edition
Condition
New
SKU
V9781857885767
ISBN
9781857885767
Paperback
Condition: New

€ 19.99
€ 15.10

Hardcover. Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. Series Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 344 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 239 x 159 x 33. Weight in Grams: 634.
Publisher
Emerald Group Publishing Limited
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781784419325
ISBN
9781784419325
Hardback
Condition: New

€ 149.36

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