×


 x 

Shopping cart

Sales & marketing

Results 261 - 280 of 1150

Sales & marketing

Hardcover. Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development prospecting. Num Pages: 304 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 153 x 225 x 29. Weight in Grams: 434.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119144755
ISBN
9781119144755
Hardback
Condition: New

€ 30.99
€ 21.98

Hardback. When it comes to quality, style, and service, The Ritz-Carlton Hotel Company has set the gold standard for delivering the highest level of customer experience. This book features the five key principles behind The Ritz-Carlton Hotel Company's success and customer service innovations. It is intended for executives and managers at all levels. Num Pages: 304 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 226 x 146 x 28. Weight in Grams: 490.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
224
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780071548335
ISBN
9780071548335
Hardback
Condition: New

€ 30.99
€ 21.95

Hardback. Offers a fresh approach for greater productivity, profitability, and competitive advantage through service. This title shows how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. Num Pages: 272 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 233 x 163 x 25. Weight in Grams: 486.
Publisher
Harvard Business Review Press United States
Number of pages
256
Format
Hardback
Publication date
2012
Edition
0th Edition
Condition
New
SKU
V9781422133316
ISBN
9781422133316
Hardback
Condition: New

€ 31.99
€ 28.67

Paperback. Presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. Num Pages: 348 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 211 x 178 x 20. Weight in Grams: 538.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
348
Format
Paperback
Publication date
2005
Edition
Revised
Condition
New
SKU
V9781841124681
ISBN
9781841124681
Paperback
Condition: New

€ 33.99
€ 26.88

Paperback. From advertising to audience retention, this book provides incisive yet practical guidance on the creation and maintenance of brands in television broadcasting. Num Pages: 328 pages, illustrations. BIC Classification: APT; KJS; KNTD. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 19. Weight in Grams: 550.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Condition
New
SKU
V9780749476687
ISBN
9780749476687
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. Deliver greater business impact in today's professional services firm with this complete handbook featuring case studies from across the professions in the UK and internationally. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 242 x 171 x 18. Weight in Grams: 482.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780749473464
ISBN
9780749473464
Paperback
Condition: New

€ 52.99
€ 47.59

Paperback. How did a bunch of unelected, unaccountable admen end up running British politics? What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? This book takes you on a tour of the election campaigns of last four decades. Num Pages: 288 pages. BIC Classification: 1DBK; JPVL; KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Faber & Faber United Kingdom
Number of pages
288
Format
Paperback
Publication date
2016
Edition
Main
Condition
New
SKU
V9780571312405
ISBN
9780571312405
Paperback
Condition: New

€ 13.99
€ 10.73

Hardcover. Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results. Num Pages: 304 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 27. Weight in Grams: 502.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
304
Format
Hardback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9780470122457
ISBN
9780470122457
Hardback
Condition: New

€ 20.99
€ 18.33

Hardcover. Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Num Pages: 260 pages, Illustrations. BIC Classification: JM; KJSA. Category: (P) Professional & Vocational. Dimension: 237 x 158 x 18. Weight in Grams: 568.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
264
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780470974889
ISBN
9780470974889
Hardback
Condition: New

€ 36.00

Paperback. Written by one of the most respected names in the field, this book is the definitive, research-based guide to content marketing. It gives a serious and deeply informed look at the real roadblocks facing organisations, and how they can address the disruption of new technology, media channels and consumer trends. Num Pages: 192 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749479756
ISBN
9780749479756
Paperback
Condition: New

€ 35.99
€ 33.15

Paperback. Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be. Series: Very Short Introductions. Num Pages: 144 pages, 10 black and white images. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 174 x 111. .
Publisher
Oxford University Press
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780198749912
ISBN
9780198749912
Paperback
Condition: New

€ 11.99
€ 10.78

Paperback. This no-nonsense book is for anyone who wants to create a winning brand without drowning in theory. Num Pages: 160 pages, b/w illustrations. BIC Classification: KJH; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 126. .
Publisher
Little, Brown Book Group United Kingdom
Number of pages
160
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781472136077
ISBN
9781472136077
Paperback
Condition: New

€ 15.99
€ 11.85

Hardback. Num Pages: 192 pages, B&W illustrations, charts, tables. BIC Classification: KJC; KJS. Category: (G) General (US: Trade). Dimension: 149 x 224 x 17. Weight in Grams: 384.
Publisher
Taylor & Francis Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781937134853
ISBN
9781937134853
Hardback
Condition: New

€ 36.06

Paperback. .
Publisher
Financial Times Management
Format
Paperback
Publication date
2006
Edition
4th Edition
Condition
New
SKU
V9780273695592
ISBN
9780273695592
Paperback
Condition: New

€ 107.33

Paperback. Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KJSM; UGB. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 289 x 2. Weight in Grams: 412.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749478889
ISBN
9780749478889
Paperback
Condition: New

€ 33.99
€ 30.81

Paperback. Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 153 x 19. Weight in Grams: 344.
Publisher
Portfolio Penguin
Number of pages
256
Format
Paperback
Publication date
2013
Condition
New
SKU
V9780241003305
ISBN
9780241003305
Paperback
Condition: New

€ 23.99
€ 16.63

Hardback. What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place?

Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3. Num Pages: 256 pages, black & white illustrations, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 161 x 23. Weight in Grams: 444.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118875353
ISBN
9781118875353
Hardback
Condition: New

€ 27.99
€ 21.09

Paperback. Explains how the communication revolution has transformed consumer behaviour and thus selling, providing a framework for salespeople to generate digital leads and convert them to transactions. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 15. Weight in Grams: 344.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780749475079
ISBN
9780749475079
Paperback
Condition: New

€ 33.47

Hardback. Explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. This book provides a blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. Num Pages: 408 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 164 x 29. Weight in Grams: 756.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
408
Format
Hardback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9780749464912
ISBN
9780749464912
Hardback
Condition: New

€ 48.99
€ 44.26

paperback. Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts. Num Pages: 552 pages, Illustrations (chiefly col.). BIC Classification: KJSM. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 246 x 190 x 22. Weight in Grams: 1034.
Publisher
Oxford University Press United Kingdom
Number of pages
552
Format
Paperback
Publication date
2013
Edition
3rd Edition
Condition
New
SKU
V9780199655090
ISBN
9780199655090
Paperback
Condition: New

€ 83.78

Subscribe to our newsletter

News on special offers, signed editions & more!