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Sales & marketing
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Sales & marketing
Paperback. Helps you to give your brand more than an internet presence: it gives it a voice. This title helps you to establish an identity, corporate, commercial or individual, reach a different demographic than you have previously been able to tap into and crucially, entice potential customers or clients to your website. Series: New Tools for Business. Num Pages: 136 pages, black & white illustrations. BIC Classification: KJS; UT. Category: (P) Professional & Vocational. Dimension: 202 x 131 x 12. Weight in Grams: 180. Clean copy with minor shelf wear
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Kogan Page Ltd
- Condition
- Used, Very Good
- SKU
- KMK0014348
- ISBN
- 9780749461454
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardcover. * The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Series: Wiley Finance Series. Num Pages: 384 pages, Illustrations. BIC Classification: KJMV1; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 165 x 33. Weight in Grams: 602.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780470481776
- ISBN
- 9780470481776
Hardback
Condition: New
€ 80.80€ 61.64
€ 80.80
€ 61.64
Paperback. The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Num Pages: 336 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 237 x 189 x 23. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118937594
- ISBN
- 9781118937594
Paperback
Condition: New
€ 34.99€ 25.52
€ 34.99
€ 25.52
Paperback. Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. Num Pages: 384 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 186 x 19. Weight in Grams: 526.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 360
- Condition
- New
- SKU
- V9781118816172
- ISBN
- 9781118816172
Paperback
Condition: New
€ 26.99€ 20.35
€ 26.99
€ 20.35
Paperback. A fast and easy way to write winning white papers! Whether you're a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world's leading experts in the field. Num Pages: 384 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 193 x 20. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9781118496923
- ISBN
- 9781118496923
Paperback
Condition: New
€ 30.99€ 22.14
€ 30.99
€ 22.14
Paperback. Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? This book includes the ways to effectively network and prospect through the social media networking sites such as LinkedIn, Twitter, and Facebook, as well as ways to optimize sales success through Webinars. Num Pages: 696 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 240 x 191 x 36. Weight in Grams: 1194.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118065938
- ISBN
- 9781118065938
Paperback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Paperback. Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Num Pages: 360 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 184 x 21. Weight in Grams: 534.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 360
- Condition
- New
- SKU
- V9781118007297
- ISBN
- 9781118007297
Paperback
Condition: New
€ 24.99€ 18.64
€ 24.99
€ 18.64
Paperback. Prospecting - finding and qualifying prospective clients - is the first step in the selling proposition. It can also be the most daunting. The first big hurdle is knowing where to look for opportunities and recognizing them when they present themselves. Num Pages: 312 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 217 x 140 x 17. Weight in Grams: 332.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9780764550669
- ISBN
- 9780764550669
Paperback
Condition: New
€ 18.99€ 15.23
€ 18.99
€ 15.23
Paperback. This guide will help you develop your selling skills and increase sales. Shows how to acquire sales versatility and the ability to develop and maintain profitable, long-term business relationships. Editor(s): Skeeter, Sharyn. Num Pages: 206 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 228 x 155 x 14. Weight in Grams: 360.
- Format
- Paperback
- Publication date
- 1989
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 206
- Condition
- New
- SKU
- V9780471503798
- ISBN
- 9780471503798
Paperback
Condition: New
€ 33.99€ 27.11
€ 33.99
€ 27.11
Hardcover. Proven strategies for managing all types of media encounters!
Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Series: J-B International Association of Business Communicators. Num Pages: 256 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 24. Weight in Grams: 452.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470543948
- ISBN
- 9780470543948
Hardback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Hardcover. In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. Editor(s): Lannon, Judie; Baskin, Merry. Num Pages: 396 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 250 x 166 x 28. Weight in Grams: 818.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 396
- Condition
- New
- SKU
- V9780470517918
- ISBN
- 9780470517918
Hardback
Condition: New
€ 52.85
€ 52.85
Paperback. Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats. Num Pages: 336 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 188 x 19. Weight in Grams: 494.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780470045831
- ISBN
- 9780470045831
Paperback
Condition: New
€ 19.99€ 17.47
€ 19.99
€ 17.47
Paperback. Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. It also includes examples taken from across the globe. Num Pages: 144 pages, 3 black & white tables. BIC Classification: JFD; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 155 x 11. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Taylor & Francis Ltd
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780415430357
- ISBN
- 9780415430357
Paperback
Condition: New
€ 50.29
€ 50.29
Paperback. Revised edition of the author's UnMarketing, c2012. Num Pages: 304 pages, illustrations. BIC Classification: KJE; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 155 x 268 x 23. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781119335009
- ISBN
- 9781119335009
Paperback
Condition: New
€ 25.99€ 21.32
€ 25.99
€ 21.32
Hardcover. Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 23. Weight in Grams: 446.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781118744826
- ISBN
- 9781118744826
Hardback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Paperback. You have to do it you might as well enjoy it No one likes a pushy, smarmy salesman no one wants to be that guy but most of us need to sell to some extent. How else can we get any business? We all have to do it now, whether we re lawyers, accountants or start-ups. Num Pages: 204 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 139 x 215 x 16. Weight in Grams: 256.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd
- Edition
- 1st Edition
- Number of pages
- 204
- Condition
- New
- SKU
- V9780857082435
- ISBN
- 9780857082435
Paperback
Condition: New
€ 17.99€ 14.33
€ 17.99
€ 14.33
Hardcover. *Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. * While the stereotypical salesperson talks to and takes from their customers, Mr. Shmooze connects with and gives to his, proving that relationships are the key to long-term success in business. Num Pages: 112 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 224 x 149 x 14. Weight in Grams: 240.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 98
- Condition
- New
- SKU
- V9780470874363
- ISBN
- 9780470874363
Hardback
Condition: New
€ 24.99€ 18.69
€ 24.99
€ 18.69
Paperback. Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. Num Pages: 460 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 25. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 460
- Condition
- New
- SKU
- V9780470651735
- ISBN
- 9780470651735
Paperback
Condition: New
€ 32.99€ 26.09
€ 32.99
€ 26.09
Hardback. Telling the difference between superior and poor businesses, this book is a mixture of business strategy, marketing analysis and market research, and is about understanding how businesses and markets work, what is important for profits and growth, and deals with the essentials of strategic analysis. It is for those who formulate company strategy. Num Pages: 280 pages, Illustrations. BIC Classification: KJC; KJS; KJVB. Category: (P) Professional & Vocational. Dimension: 251 x 179 x 31. Weight in Grams: 1046.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 280
- Condition
- New
- SKU
- V9780566086519
- ISBN
- 9780566086519
Hardback
Condition: New
€ 175.17
€ 175.17
Paperback. Administrators will find that this updated edition of the bestseller is packed with techniques for projecting a positive school image and strengthening the four-way partnership between schools, parents, community, and the private sector. Editor(s): Warner, Carolyn. Num Pages: 264 pages, black & white illustrations. BIC Classification: JNK; KJSP. Category: (P) Professional & Vocational. Dimension: 277 x 217 x 18. Weight in Grams: 742.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- SAGE Publications Inc United States
- Edition
- Third
- Number of pages
- 264
- Condition
- New
- SKU
- V9781412958134
- ISBN
- 9781412958134
Paperback
Condition: New
€ 49.70
€ 49.70