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Sales & marketing

Results 3641 - 3660 of 3811

Sales & marketing

Hardcover. In The Social Media 100, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Chris has spent two years researching what the best businesses are doing with social media and how they're doing it. Num Pages: 352 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 187 x 138 x 28. Weight in Grams: 358.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
352
Condition
New
SKU
V9780470563410
ISBN
9780470563410
Hardback
Condition: New

€ 24.99
€ 20.35

Paperback.

The complete guide to a successful Twitter marketing campaign

Twitter is a microblogging service that's changing the way we communicate. Num Pages: 504 pages, Illustrations. BIC Classification: KJE; KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 226 x 195 x 30. Weight in Grams: 744.

Format
Paperback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
504
Condition
New
SKU
V9780470562260
ISBN
9780470562260
Paperback
Condition: New

€ 32.45

Hardcover. Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use "funware" to create an engaged and loyal customer base. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 23. Weight in Grams: 432.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780470562239
ISBN
9780470562239
Hardback
Condition: New

€ 25.99
€ 21.30

Hardcover. * Customer Value Creation (CVC) provides an understanding of how leading Business to Business (B2B) companies use deep customer understanding to reduce their cost of serving customers and increase revenues- all leading to profit growth. Num Pages: 464 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 37. Weight in Grams: 690.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
464
Condition
New
SKU
V9780470547991
ISBN
9780470547991
Hardback
Condition: New

€ 89.80

Paperback. Most businesses have all of the necessary tools to attract and retain customers at their disposal, but they don't know how to leverage them. Today's most successful companies take advantage of multi-channel marketing by offering their customers multiple ways to buy. Series: Agora Series. Num Pages: 286 pages, , figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 220 x 143 x 22. Weight in Grams: 344.
Format
Paperback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
286
Condition
New
SKU
V9780470538807
ISBN
9780470538807
Paperback
Condition: New

€ 16.99
€ 14.62

Hardcover. * In Successful Marketing Strategies for Non-profit Organizations, Second Edition, non-profit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Num Pages: 256 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 26. Weight in Grams: 474.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
2nd Edition
Number of pages
256
Condition
New
SKU
V9780470529812
ISBN
9780470529812
Hardback
Condition: New

€ 50.99
€ 39.45

Hardcover. Considered the authoritative international text on research methods and applications, The Market Research Handbook, Fifth Edition is an indispensable state-of-the art reference book for the researcher, at every level of experience, who wants to improve on his or her skills. Num Pages: 654 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 249 x 176 x 41. Weight in Grams: 1378.
Format
Hardback
Publication date
2007
Publisher
John Wiley & Sons Inc United Kingdom
Edition
5th Edition
Number of pages
654
Condition
New
SKU
V9780470517680
ISBN
9780470517680
Hardback
Condition: New

€ 145.86

Hardcover. The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast.. Num Pages: 238 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 152 x 22. Weight in Grams: 386.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
238
Condition
New
SKU
V9780470504895
ISBN
9780470504895
Hardback
Condition: New

€ 24.99
€ 20.35

Paperback. An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Num Pages: 224 pages, , black & white illustrations, black & white line drawings, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 16. Weight in Grams: 282.
Format
Paperback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780470503928
ISBN
9780470503928
Paperback
Condition: New

€ 19.00
€ 18.44

Hardcover. How to dominate your market and receive sales results that are better than the competition An "800-Pound Gorilla" is a business term used to describe the dominant player in any marketplace that gets an 'unfair share' of the available business. Num Pages: 208 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 220 x 138 x 20. Weight in Grams: 310.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9780470496756
ISBN
9780470496756
Hardback
Condition: New

€ 23.99
€ 19.38

Paperback. The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Num Pages: 432 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 186 x 22. Weight in Grams: 780.
Format
Paperback
Publication date
2010
Publisher
John Wiley & Sons Inc
Edition
2nd Edition
Condition
New
SKU
V9780470488676
ISBN
9780470488676
Paperback
Condition: New

€ 31.99
€ 25.13

Hardcover. This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. Num Pages: 412 pages, Illustrations. BIC Classification: KJS; KNDP. Category: (P) Professional & Vocational. Dimension: 155 x 238 x 26. Weight in Grams: 720.
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
412
Condition
New
SKU
V9780470487532
ISBN
9780470487532
Hardback
Condition: New

€ 108.85

Hardcover. Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and "hot buttons". Num Pages: 256 pages, Illustrations. BIC Classification: HRC; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 164 x 22. Weight in Grams: 442.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780470422106
ISBN
9780470422106
Hardback
Condition: New

€ 30.99
€ 24.17

Paperback. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 192 x 16. Weight in Grams: 528.
Format
Paperback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9780470420904
ISBN
9780470420904
Paperback
Condition: New

€ 24.99
€ 20.35

Hardcover. A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 163 x 22. Weight in Grams: 420.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
212
Condition
New
SKU
V9780470413920
ISBN
9780470413920
Hardback
Condition: New

€ 31.99
€ 25.20

Hardcover. In this Web 2. 0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. Num Pages: 208 pages, Illustrations. BIC Classification: KJE; KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 20. Weight in Grams: 384.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9780470411599
ISBN
9780470411599
Hardback
Condition: New

€ 24.99
€ 20.35

Hardcover. Offers practical information, examples, and thought-provoking tips that provide ideas and insights that enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. This book includes examples drawn from basic marketing approaches and successful consumer marketing. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS; KNST. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 27. Weight in Grams: 470.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9780470410790
ISBN
9780470410790
Hardback
Condition: New

€ 32.45

Paperback. Today, leaders of all stripes--whether they're in business, government, or non-profit--must find a way to improve the performance of their respective organizations. One fact usually overlooked by leaders who go through this process is that a customer's experience can, and often does, influence their decision. Num Pages: 256 pages, black & white illustrations, black & white tables. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 221 x 145 x 19. Weight in Grams: 320.
Format
Paperback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780470404638
ISBN
9780470404638
Paperback
Condition: New

€ 16.99
€ 14.62

Hardcover. Lead, Sell, or Get Out of the Way outlines a repeatable process based on a powerful idea: Great sellers lead relationships in precisely the same way that great leaders sell ideas. Manipulation is never part of this formula. To the contrary, a customer-focused mindset is the key to the leadership selling process. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 156 x 23. Weight in Grams: 460.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780470402184
ISBN
9780470402184
Hardback
Condition: New

€ 25.99
€ 21.30

Paperback. The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Num Pages: 384 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 189 x 23. Weight in Grams: 710.
Format
Paperback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
3rd Edition
Number of pages
384
Condition
New
SKU
V9780470401156
ISBN
9780470401156
Paperback
Condition: New

€ 26.99
€ 22.26

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