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Sales & marketing

Results 3561 - 3580 of 3805

Sales & marketing

Hardcover. A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Num Pages: 240 pages, Ill. BIC Classification: KJC; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 160 x 23. Weight in Grams: 536.
Format
Hardback
Publication date
2001
Publisher
John Wiley and Sons Ltd United States
Edition
1st
Number of pages
240
Condition
New
SKU
V9780471395621
ISBN
9780471395621
Hardback
Condition: New

€ 50.50
€ 43.78

Hardcover. An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Num Pages: 272 pages, black & white illustrations. BIC Classification: JFSJ1; KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 161 x 25. Weight in Grams: 524.
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471369202
ISBN
9780471369202
Hardback
Condition: New

€ 38.99
€ 30.86

Hardcover. Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 29. Weight in Grams: 652.
Format
Hardback
Publication date
2000
Publisher
John Wiley and Sons Ltd United States
Edition
1st
Number of pages
336
Condition
New
SKU
V9780471356592
ISBN
9780471356592
Hardback
Condition: New

€ 53.47
€ 46.16

Hardcover. The only step-by-step guide to crisis management for the design and construction industry Accidents, lawsuits, labor walkouts.. A crisis can come out of nowhere to strike even the most responsible and safety-conscious design and construction companies. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJM; KJSP; KNJC; TN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 164 x 25. Weight in Grams: 472.
Format
Hardback
Publication date
2000
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
216
Condition
New
SKU
V9780471354192
ISBN
9780471354192
Hardback
Condition: New

€ 143.26

Hardcover. How to decide when to say "yes" to a credit applicant-without jeopardizing your reputation or your company's bottom line Deciding whether a credit applicant is ultimately creditworthy involves more than just poring over their financial statements-it takes the kind of advice only an experienced credit expert, like Hal Schaeffer, can give. Num Pages: 280 pages, Illustrations. BIC Classification: KFFL; KJMD; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 164 x 23. Weight in Grams: 598.
Format
Hardback
Publication date
2000
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
280
Condition
New
SKU
V9780471350200
ISBN
9780471350200
Hardback
Condition: New

€ 194.29

Hardcover. Using the metaphor of fly fishing to stress the patient, long-term approach, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. Series: Adweek Magazine Series. Num Pages: 256 pages, black & white illustrations. BIC Classification: AK; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 24. Weight in Grams: 590.
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471309543
ISBN
9780471309543
Hardback
Condition: New

€ 47.99
€ 37.54

Paperback. Now, more than ever, psychotherapists need to find new avenues of getting client referrals. Mental health niche marketing specialists Linda Lawless and Jean Wright give step-by-step guidelines to getting referrals by building and leveraging relationships with other professionals, community leaders, and the media. Num Pages: 336 pages, Ill. BIC Classification: KJS; MBPK. Category: (P) Professional & Vocational. Dimension: 235 x 194 x 18. Weight in Grams: 606.
Format
Paperback
Publication date
1999
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9780471297918
ISBN
9780471297918
Paperback
Condition: New

€ 92.29

Hardcover. What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Num Pages: 352 pages, Ill. BIC Classification: KJS; KNSH; YNW. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 238 x 195 x 26. Weight in Grams: 812.
Format
Hardback
Publication date
1999
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
352
Condition
New
SKU
V9780471296799
ISBN
9780471296799
Hardback
Condition: New

€ 194.22

Hardcover. Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design. Num Pages: 224 pages, 108 line drawings, 50 halftones. BIC Classification: KJS; KNSH. Category: (P) Professional & Vocational; (UF) Further/Higher Education. Dimension: 284 x 220 x 21. Weight in Grams: 748.
Format
Hardback
Publication date
1990
Publisher
John Wiley and Sons Ltd United States
Edition
4th Edition
Number of pages
224
Condition
New
SKU
V9780471289838
ISBN
9780471289838
Hardback
Condition: New

€ 148.47
€ 122.56

Paperback. In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. Num Pages: 144 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 203 x 10. Weight in Grams: 288.
Format
Paperback
Publication date
1987
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
144
Condition
New
SKU
V9780471289470
ISBN
9780471289470
Paperback
Condition: New

€ 47.73

Hardcover. Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. Num Pages: 256 pages, black & white illustrations. BIC Classification: GTC; KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 25. Weight in Grams: 472.
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471271550
ISBN
9780471271550
Hardback
Condition: New

€ 36.99
€ 28.95

Hardcover. Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core. Num Pages: 224 pages, Illustrations, map. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 26. Weight in Grams: 470.
Format
Hardback
Publication date
2003
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780471267720
ISBN
9780471267720
Hardback
Condition: New

€ 38.99
€ 30.86

Hardcover. Discover how Web services can improve cost-savings and make your organization more competitive. You'll get summaries of developing standards, current vendor positions (Microsoft, Novell, IBM, Oracle, Sun), and industry examples of Web services solutions and benefits. Order your copy today!. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJE; KJS; UDB. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 231 x 161 x 21. Weight in Grams: 520.
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780471266525
ISBN
9780471266525
Hardback
Condition: New

€ 53.47
€ 46.16

Hardcover. Professionals who work with clients or large accounts can create lifetime relationships based on these well-researched secrets. Based drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert-for-hire label and develop long-term advisory relationships. Num Pages: 256 pages, notes. BIC Classification: KJC; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 159 x 21. Weight in Grams: 556.
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471264590
ISBN
9780471264590
Hardback
Condition: New

€ 46.99
€ 36.59

Paperback. The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 155 x 20. Weight in Grams: 412.
Format
Paperback
Publication date
1998
Publisher
Wiley
Edition
1st Edition
Condition
New
SKU
V9780471242796
ISBN
9780471242796
Paperback
Condition: New

€ 31.99
€ 25.13

Hardcover. * Provides practical easy-to-implement advice on how to comply with the latest rules and regulations. * Shows how to recoup money spent on duty drawbacks. * Shows how to get around trade barriers in foreign countries. * Shows how to use the internet and other technologies to reduce the cost of exporting. Num Pages: 368 pages, Illustrations. BIC Classification: KCLT; KJMV; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 30. Weight in Grams: 704.
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9780471221739
ISBN
9780471221739
Hardback
Condition: New

€ 143.32

Paperback. Mary Schaeffer is considered an industry expert and writes a newsletter that focuses on credit, collections, and accounts receivable. Provides an overview of the credit, collections, and accounts receivable functions for senior level managers. Provides tips and techniques as well as case studies. Series: Essential Series. Num Pages: 272 pages, Ill. BIC Classification: KF; KJMV1; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 159 x 15. Weight in Grams: 402.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471220749
ISBN
9780471220749
Paperback
Condition: New

€ 46.99
€ 36.59

Hardcover. "If You're Not Out Selling, You're Being Outsold is more than a 'how-to-sell' book. St. Lawrence and Johnson have approached the art of selling from a witty, entertaining, and inspirational view. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 179 x 24. Weight in Grams: 502.
Format
Hardback
Publication date
1997
Publisher
John Wiley & Sons
Edition
1st Edition
Condition
New
SKU
V9780471191193
ISBN
9780471191193
Hardback
Condition: New

€ 37.99
€ 29.91

Hardcover. Winning at Mergers and Acquisitions is a hands-on guide that helps managers identify and realize the sales and marketing synergies attainable in corporate mergers and acquisitions. This book provides detailed guidance on evaluating M&A target companies from the standpoint of strategic sales and marketing criteria. Num Pages: 352 pages, black & white illustrations. BIC Classification: KJS; KJVB. Category: (P) Professional & Vocational. Dimension: 266 x 186 x 26. Weight in Grams: 814.
Format
Hardback
Publication date
1998
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
352
Condition
New
SKU
V9780471190561
ISBN
9780471190561
Hardback
Condition: New

€ 112.88
€ 93.94

Hardcover. The human factors that affect services marketing are dealt with in this volume. It aims to help students understand how to implement strategies in international and domestic service business. Num Pages: 592 pages, Ill. BIC Classification: KJS; KNS. Category: (UU) Undergraduate. Dimension: 234 x 194 x 32. Weight in Grams: 1000.
Format
Hardback
Publication date
1997
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
592
Condition
New
SKU
V9780471180340
ISBN
9780471180340
Hardback
Condition: New

€ 293.60

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