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Sales & marketing

Results 3481 - 3500 of 3811

Sales & marketing

Paperback. Online marketing just got sexier From Search Marketing right through to PR and Optimisation, this book is a must-have for anyone confronting the challenge of pimping a website. Karen Hanton, MBE, founder of toptable. Num Pages: 274 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 173 x 209 x 21. Weight in Grams: 428.
Format
Paperback
Publication date
2011
Publisher
John Wiley and Sons Ltd
Edition
1st Edition
Number of pages
274
Condition
New
SKU
V9780857082428
ISBN
9780857082428
Paperback
Condition: New

€ 17.99
€ 15.56

Paperback. Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion. Series: Postmillennial Pop Series. Num Pages: 237 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 17. Weight in Grams: 370.
Format
Paperback
Publication date
2013
Publisher
NYU Press
Number of pages
224
Condition
New
SKU
V9780814785904
ISBN
9780814785904
Paperback
Condition: New

€ 32.99
€ 29.90

Hardcover. Teaches the basics of commodities marketing by farmers, ranchers, grain elevators, packers, and processors. This book includes a chapter devoted to electronic trading; an explanation of the most commonly used cash contracts; seasonal fluctuations of commodity prices; and statistics, charts, graphs, and tables illustrating main points. Num Pages: 273 pages, 52 illustrations. BIC Classification: KJS; TV. Category: (P) Professional & Vocational. Dimension: 232 x 163 x 25. Weight in Grams: 560.
Format
Hardback
Publication date
2003
Publisher
Iowa State University Press United States
Edition
2nd Edition
Number of pages
273
Condition
New
SKU
V9780813829579
ISBN
9780813829579
Hardback
Condition: New

€ 108.85

Hardback. Gelber's highly readable and lively prose makes clear how this unique economic ritual survived into the industrial twentieth century, in the process adding a colorful and interesting chapter to the history of the automobile. Series: Gender Relations in the American Experience. Num Pages: 248 pages, 7, 7 black & white halftones. BIC Classification: 1KBB; JFFT; KJS; KNPR; WGCB. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 229 x 152 x 22. Weight in Grams: 499.
Format
Hardback
Publication date
2008
Publisher
Johns Hopkins University Press United States
Edition
First Edition
Number of pages
248
Condition
New
SKU
V9780801889974
ISBN
9780801889974
Hardback
Condition: New

€ 55.25
€ 51.46

Hardback. His ambitious study offers a fresh perspective on both French social history in these years and the relationship between corporate culture and popular culture in the twentieth century. Num Pages: 368 pages, 34, 31 black & white halftones, 3 black & white line drawings. BIC Classification: 3JJ; HBJD; HBLW; JFC; KJSA; KNDR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 158 x 29. Weight in Grams: 700.
Format
Hardback
Publication date
2001
Publisher
Johns Hopkins University Press United States
Edition
0th Edition
Number of pages
368
Condition
New
SKU
V9780801866517
ISBN
9780801866517
Hardback
Condition: New

€ 57.03
€ 52.85

Hardcover. The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. Num Pages: 368 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 31. Weight in Grams: 584.
Format
Hardback
Publication date
2007
Publisher
John Wiley & Sons Inc United States
Edition
2nd Edition
Number of pages
368
Condition
New
SKU
V9780787986315
ISBN
9780787986315
Hardback
Condition: New

€ 42.64

Hardcover. Offers business leaders a comprehensive customer-centric organizational model that shows how to put in place an infrastructure that is organized around the demands of the customer. This title includes information about structure, management processes, reward and management systems, and people practices. Num Pages: 208 pages, Illustrations,. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 23. Weight in Grams: 394.
Format
Hardback
Publication date
2005
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9780787979195
ISBN
9780787979195
Hardback
Condition: New

€ 57.31

Hardcover. Discusses the twin forces of ideological and technological change that make globalization the most important issue facing executives. This book shows how many companies who have developed a global strategy, face the challenge of balancing a multinational presence with demands of the 'unglobal consumer' who does not have a 'one size fits all' need. Editor(s): Quelch, John A.; Deshpande, Rohit. Num Pages: 432 pages, Illustrations. BIC Classification: JFFS; KJS; KJVG. Category: (P) Professional & Vocational. Dimension: 231 x 159 x 33. Weight in Grams: 685.
Format
Hardback
Publication date
2004
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
432
Condition
New
SKU
V9780787968571
ISBN
9780787968571
Hardback
Condition: New

€ 63.87

Paperback. Each year, corporations spend roughly a half-billion dollars on cause-related marketing and event sponsorships - expenditures that continue to increase despite economic downturns. Consequently most of the existing guidance on sponsorship is written primarily for the corporate reader. Num Pages: 160 pages, Illustrations. BIC Classification: KJSP; KJVX. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 9. Weight in Grams: 382.
Format
Paperback
Publication date
2003
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
160
Condition
New
SKU
V9780787965020
ISBN
9780787965020
Paperback
Condition: New

€ 45.20

Paperback. Provides a guide for managers who want to use marketing research to make their organisations more effective, but feel they cannot afford it. Num Pages: 304 pages, , black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 239 x 156 x 27. Weight in Grams: 529.
Format
Paperback
Publication date
2002
Publisher
John Wiley & Sons Inc United States
Edition
2nd Edition
Number of pages
304
Condition
New
SKU
V9780787964191
ISBN
9780787964191
Paperback
Condition: New

€ 33.99
€ 27.11

Paperback. This down-to-earth guide provides nonprofit executives and board members with the information and tools they need to create a persuasive and effective annual report. Num Pages: 240 pages, Ill. BIC Classification: KFCR; KJSP; KJVX. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 278 x 210 x 13. Weight in Grams: 582.
Format
Paperback
Publication date
2001
Publisher
John Wiley & Sons Inc United States
Edition
1st
Number of pages
240
Condition
New
SKU
V9780787954109
ISBN
9780787954109
Paperback
Condition: New

€ 35.00

Hardcover. In this title the authors offer a five-stage process that links the key elements of customer satisfaction measurement with market strategy and product development for business success. It shows managers how to develop a good relationship with their customers. Series: University of Michigan Business School Management S. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 154 x 23. Weight in Grams: 540.
Format
Hardback
Publication date
2000
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780787953102
ISBN
9780787953102
Hardback
Condition: New

€ 50.99
€ 39.45

Hardcover. Excellence in customer service does not come about accidentally - it is a learnable set of behaviours that can be monitored, measured and managed. Drawing from the author's seminar programme, this title provides readers with a system for building and sustaining customer service. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 266 x 188 x 18. Weight in Grams: 540.
Format
Hardback
Publication date
2000
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
192
Condition
New
SKU
V9780787951399
ISBN
9780787951399
Hardback
Condition: New

€ 51.57

Paperback. This book illustrates the vital link between satisfying external customers and improving processes within the organization to ensure that internal customers are satisfied, too. Num Pages: 104 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 157 x 234 x 7. Weight in Grams: 190.
Format
Paperback
Publication date
1994
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
104
Condition
New
SKU
V9780787950828
ISBN
9780787950828
Paperback
Condition: New

€ 27.35

Paperback. Series: Jossey-Bass Business and Management Reader Series. Num Pages: 336 pages, Ill. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 153 x 22. Weight in Grams: 540.
Format
Paperback
Publication date
2001
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9780787946678
ISBN
9780787946678
Paperback
Condition: New

€ 38.99
€ 30.94

Paperback. Num Pages: 400 pages, illustrations. BIC Classification: JNRV; KJSU; KJU; MBP. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 238 x 177 x 25. Weight in Grams: 636.
Format
Paperback
Publication date
1998
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
400
Condition
New
SKU
V9780787943929
ISBN
9780787943929
Paperback
Condition: New

€ 111.74

Paperback. Offers 74 tools and strategies for transforming bureaucratic public institutions, covering every aspect of public management, from budgeting and strategic planning to motivating employees and building a more entrepreneurial culture. Num Pages: 704 pages, Ill. BIC Classification: JPH; JPQ; KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 239 x 204 x 32. Weight in Grams: 1254.
Format
Paperback
Publication date
2000
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
704
Condition
New
SKU
V9780787943325
ISBN
9780787943325
Paperback
Condition: New

€ 79.61

Hardcover. A resource for executives, managers, and consultants which distills a range of new improvement techniques down to six proven practices. It shows how to deploy these practices successfully in the sales and marketing departments often left untouched by a company's quality and improvement efforts. Num Pages: 286 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 156 x 30. Weight in Grams: 640.
Format
Hardback
Publication date
1997
Publisher
John Wiley & Sons Inc United States
Edition
1st
Number of pages
286
Condition
New
SKU
V9780787908577
ISBN
9780787908577
Hardback
Condition: New

€ 47.88

Hardcover. The most helpful blAnd of theory and nuts--and--bolts practice I've seen. ?William E. Num Pages: 304 pages, illustrations. BIC Classification: KJM; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 159 x 27. Weight in Grams: 538.
Format
Hardback
Publication date
1996
Publisher
John Wiley & Sons Inc United States
Edition
1st
Number of pages
304
Condition
New
SKU
V9780787903268
ISBN
9780787903268
Hardback
Condition: New

€ 54.11

Hardcover. This volume presents a comprehensive overview of the 11 different models of large group intervention, in which employees and customers are brought together. It explores their similarities and differences, describes their origins, and presents these methods with examples and case studies. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJSU; KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 160 x 22. Weight in Grams: 582.
Format
Hardback
Publication date
1996
Publisher
John Wiley & Sons
Edition
1st Edition
Condition
New
SKU
V9780787903244
ISBN
9780787903244
Hardback
Condition: New

€ 77.06

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