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Sales & marketing

Results 3401 - 3420 of 3810

Sales & marketing

Paperback. Series: ExpressExec S. Num Pages: 112 pages, black & white illustrations. BIC Classification: KJE; KJS; UDB; UY. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 164 x 8. Weight in Grams: 202.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
112
Condition
New
SKU
V9781841121994
ISBN
9781841121994
Paperback
Condition: New

€ 15.99
€ 13.65

Paperback. Covers the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions. This title includes examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi. It also includes a glossary of key concepts. Series: ExpressExec S. Num Pages: 114 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 165 x 116 x 8. Weight in Grams: 118.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
114
Condition
New
SKU
V9781841121963
ISBN
9781841121963
Paperback
Condition: New

€ 15.99
€ 13.65

Paperback. Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide. Series: ExpressExec S. Num Pages: 120 pages, Ill. BIC Classification: KJM; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 177 x 138 x 9. Weight in Grams: 124.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
120
Condition
New
SKU
V9781841121956
ISBN
9781841121956
Paperback
Condition: New

€ 15.99
€ 13.65

Paperback. Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. This title includes examples and lessons from benchmark companies in publishing, consumer goods, brewing and others. It also includes a glossary of key concepts and a comprehensive resources guide. Series: ExpressExec S. Num Pages: 124 pages, black & white tables, figures. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 127 x 236 x 16. Weight in Grams: 122.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
124
Condition
New
SKU
V9781841121949
ISBN
9781841121949
Paperback
Condition: New

€ 11.99
€ 11.74

Paperback. Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focused. This book includes examples and lessons from companies in hotel management, financial services and pharmaceuticals. It also offers a glossary of key concepts. Series: ExpressExec S. Num Pages: 118 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 123 x 10. Weight in Grams: 120.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
118
Condition
New
SKU
V9781841121932
ISBN
9781841121932
Paperback
Condition: New

€ 15.99
€ 13.65

Paperback. Helps you to master various aspects of global marketing. This title covers the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally. It also includes a glossary of key concepts. Series: ExpressExec S. Num Pages: 138 pages. BIC Classification: KJK; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 125 x 11. Weight in Grams: 136.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
138
Condition
New
SKU
V9781841121918
ISBN
9781841121918
Paperback
Condition: New

€ 15.99
€ 13.65

Paperback. Phones, TVa s, PDAa s, watches and even fridges are rapidly taking the place of the PC. Now Europea s proliferating channels and devices -- plus its multiple cultures and languages -- are writing tomorrowa s rules. Num Pages: 278 pages, Ill. BIC Classification: KJE; KJM; KJS; UDB. Category: (G) General (US: Trade). Dimension: 233 x 156 x 21. Weight in Grams: 438.
Format
Paperback
Publication date
2001
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st
Number of pages
278
Condition
New
SKU
V9781841121598
ISBN
9781841121598
Paperback
Condition: New

€ 19.00
€ 18.44

Hardback. This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Series: Review of Marketing Research. Num Pages: 248 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 163 x 238 x 19. Weight in Grams: 490.
Format
Hardback
Publication date
2016
Publisher
Emerald Publishing Limited
Condition
New
SKU
V9781786352828
ISBN
9781786352828
Hardback
Condition: New

€ 133.10

Paperback. A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment Series: Emerald Gems. Num Pages: 196 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 167 x 241 x 15. Weight in Grams: 322.
Format
Paperback
Publication date
2015
Publisher
Emerald Publishing Limited
Condition
New
SKU
V9781785608711
ISBN
9781785608711
Paperback
Condition: New

€ 56.66

Hardcover. A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues. Editor(s): Zou, Shaoming; Xu, Hui; Shi, Linda Hui. Series: Advances in International Marketing. Num Pages: 344 pages. BIC Classification: KJH; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 159 x 32. Weight in Grams: 640.
Format
Hardback
Publication date
2015
Publisher
Emerald Group Publishing Limited
Condition
New
SKU
V9781784414481
ISBN
9781784414481
Hardback
Condition: New

€ 129.04

Hardcover. This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts. Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 350 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 153 x 28. Weight in Grams: 596.
Format
Hardback
Publication date
2014
Publisher
Emerald Group Publishing Limited
Condition
New
SKU
V9781784410803
ISBN
9781784410803
Hardback
Condition: New

€ 148.00

Hardcover. As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase. Editor(s): Grewal, Dhruv; Roggeveen, Anne L.; Nordfalt, Jens. Series: Review of Marketing Research. Num Pages: 248 pages. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 238 x 19. Weight in Grams: 498.
Format
Hardback
Publication date
2014
Publisher
Emerald Group Publishing Limited
Condition
New
SKU
V9781784410018
ISBN
9781784410018
Hardback
Condition: New

€ 135.81

Hardback. This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, c Editor(s): Belk, Russell W.; Scott, Linda; Askegaard, Soren. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 375 pages, Illustrations. BIC Classification: KJSA; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 33. Weight in Grams: 590.
Format
Hardback
Publication date
2012
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
375
Condition
New
SKU
V9781781900222
ISBN
9781781900222
Hardback
Condition: New

€ 148.45

Paperback. The keys to unlocking your hidden potential and reconnecting you with your customers Num Pages: 89 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 213 x 140 x 7. Weight in Grams: 98.
Format
Paperback
Publication date
2012
Publisher
John Hunt Publishing United Kingdom
Number of pages
89
Condition
New
SKU
V9781780994574
ISBN
9781780994574
Paperback
Condition: New

€ 13.99
€ 13.49

Hardback. Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011. Editor(s): Belk, Russell W.; Grayson, Kent; Muniz Jr., Albert M. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 264 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 235 x 164 x 24. Weight in Grams: 536.
Format
Hardback
Publication date
2011
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
264
Condition
New
SKU
V9781780521169
ISBN
9781780521169
Hardback
Condition: New

€ 134.46

Hardback. Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods. Editor(s): Sarstedt, Marko; Schwaiger, Manfred; Taylor, Charles R. Series Editor(s): Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 200 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 24. Weight in Grams: 528.
Format
Hardback
Publication date
2011
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
200
Condition
New
SKU
V9781780520940
ISBN
9781780520940
Hardback
Condition: New

€ 126.34

Hardback. The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavior as well as data analysis using empirical positivistic and/or case study research methods. Editor(s): Baxter, Roger; Woodside, Arch G. Series Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 496 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 43. Weight in Grams: 878.
Format
Hardback
Publication date
2011
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
496
Condition
New
SKU
V9781780520247
ISBN
9781780520247
Hardback
Condition: New

€ 172.37

Hardcover. Num Pages: 203 pages, Illustrations. BIC Classification: KJS; KNST. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 240 x 160 x 19. Weight in Grams: 520.
Format
Hardback
Publication date
2004
Publisher
Bloomberg Press United States
Edition
1st Edition
Number of pages
203
Condition
New
SKU
V9781576601495
ISBN
9781576601495
Hardback
Condition: New

€ 31.99
€ 25.13

Paperback. aeo Highly innovative framework in each chapter: competitive, environmental, marketing. aeo Analytical approach based on experience. aeo Truly global: looks at key regions such as Mexico, China, Japan and Europe. aeo Key global industries such as telecommunications integrated into region and scan. aeo Coverage of important cultural issues. Series: International Dimensions Marketing. Num Pages: 670 pages, black & white illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 179 x 32. Weight in Grams: 1060.
Format
Paperback
Publication date
1996
Publisher
Basil Blackwell Inc, US United States
Edition
1st Edition
Number of pages
670
Condition
New
SKU
V9781557868299
ISBN
9781557868299
Paperback
Condition: New

€ 45.99
€ 35.63

Paperback. * Integrates customer value and satisfaction into a comprehensive systematic measurement process called customer value determination. * Discusses predictions of future changes in customer value and satisfaction. * Explores actual company experiences which illustrate measurement techniques. Series: Total Quality Management. Num Pages: 360 pages, 0. BIC Classification: KJM; KJSM; KJSU; KNS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 211 x 162 x 18. Weight in Grams: 424.
Format
Paperback
Publication date
1996
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
360
Condition
New
SKU
V9781557865533
ISBN
9781557865533
Paperback
Condition: New

€ 38.82

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