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Sales & marketing

Results 3501 - 3520 of 3811

Sales & marketing

Hardcover. This work outlines an approach to a strategic planning process that ties together customer and shareholder value with the aim of transforming these concepts from empty slogans to measurements as precise as profit and cash flow. Num Pages: 244 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 245 x 188 x 24. Weight in Grams: 609.
Format
Hardback
Publication date
1996
Publisher
John Wiley & Sons Inc United States
Edition
1st
Number of pages
244
Condition
New
SKU
V9780787902759
ISBN
9780787902759
Hardback
Condition: New

€ 57.31

Hardback. Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories. Editor(s): Sanchez, Ron; Freiling, Jorg. Series: Research in Competence-based Management. Num Pages: 282 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 15. Weight in Grams: 490. Series: Research in Competence-based Management. 282 pages, Illustrations. Editor(s): Sanchez, Ron; Freiling, Jorg. Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories. Cateogry: (P) Professional & Vocational. BIC Classification: KJM; KJS. Dimension: 235 x 160 x 15. Weight: 490.
Format
Hardback
Publication date
2005
Publisher
Emerald Publishing Limited
Edition
1st Edition
Number of pages
282
Condition
New
SKU
V9780762312092
ISBN
9780762312092
Hardback
Condition: New

€ 130.40

Paperback. A history of the PR industry, and how it has shaped and corrupted politics. Num Pages: 240 pages, 8 figures. BIC Classification: KJSP. Category: (UU) Undergraduate. Dimension: 214 x 135 x 14. Weight in Grams: 306.
Format
Paperback
Publication date
2007
Publisher
Pluto Press United Kingdom
Number of pages
240
Condition
New
SKU
V9780745326887
ISBN
9780745326887
Paperback
Condition: New

€ 33.99
€ 23.07

Hardback. Series: Interactive Study Guides. Num Pages: 572 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 252 x 215 x 27. Weight in Grams: 1518.
Publication date
2012
Publisher
John Wiley & Sons Australia Ltd
Edition
2nd Edition
Condition
New
Format
Hardback
SKU
V9780730303411
ISBN
9780730303411
Hardback
Condition: New

€ 73.22

Hardback. Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority. The Holy Roman Emperor Maximilian I (1459-1519) was, this title argues, the first ruler to exploit the propaganda power of printed images and text. It explores how Maximilian used illustrations and other visual arts. Num Pages: 320 pages, 100 halftones. BIC Classification: 1D; 3JB; HBJD; HBLH; HBTB; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 265 x 215 x 23. Weight in Grams: 1106.
Format
Hardback
Publication date
2008
Publisher
Princeton University Press United States
Number of pages
320
Condition
New
SKU
V9780691130194
ISBN
9780691130194
Hardback
Condition: New

€ 89.12
€ 68.86

Hardback. Series: Economic Studies. Num Pages: 312 pages, Illustrations. BIC Classification: JFFT; KJSM. Category: (P) Professional & Scholarly; (UP) Postgraduate; (UU) Undergraduate. Dimension: 278 x 154 x 26. Weight in Grams: 635.
Format
Hardback
Publication date
1986
Publisher
Harvard University Press
Condition
New
SKU
V9780674166356
ISBN
9780674166356
Hardback
Condition: New

€ 56.97
€ 52.81

Paperback. The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing. Editor(s): Lewis, Barbara R.; Littler, Dale. Num Pages: 288 pages, 0. BIC Classification: GBC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 243 x 174 x 15. Weight in Grams: 504.
Format
Paperback
Publication date
1999
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
New Ed
Number of pages
288
Condition
New
SKU
V9780631214854
ISBN
9780631214854
Paperback
Condition: New

€ 44.99
€ 34.68

Paperback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Foundations of Business Ethics. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 18. Weight in Grams: 420.
Format
Paperback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780631214236
ISBN
9780631214236
Paperback
Condition: New

€ 45.14

Hardback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Wiley Desktop Editions. Num Pages: 272 pages, Illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 158 x 22. Weight in Grams: 554.
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780631214229
ISBN
9780631214229
Hardback
Condition: New

€ 107.57

Paperback. aeo Offers the reader a highly practical reference guide. aeo Gives an authoritative and comprehensive overview of the whole field of marketing. aeo Provides extensive cross--referencing enabling easy reference from one entry to another. aeo Developed over the past half decade with contributions from marketing experts and organizations. Num Pages: 600 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 171 x 25. Weight in Grams: 748.
Format
Paperback
Publication date
1999
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
600
Condition
New
SKU
V9780631211266
ISBN
9780631211266
Paperback
Condition: New

€ 48.99
€ 38.50

Paperback. This new casebook on retailing contains 18 up--to--date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. Editor(s): Hart, Cathy; Preston, Diane; Rafiq, Mohammed; Kirkup, Malcolm; Walley, Paul. Num Pages: 272 pages, 0. BIC Classification: 1DBK; KJS; KNP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 157 x 17. Weight in Grams: 406.
Format
Paperback
Publication date
1997
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780631201731
ISBN
9780631201731
Paperback
Condition: New

€ 41.37

Paperback. aeo Fills a recognised gap in international marketing literature. aeo Written by an international team of prestigious academics and practitioners including Professor Michael J. Baker, Professor Andrew Ehrenberg, Professor Sam Black, and Professor Eugene Johnson. aeo Unique in its truly global and integrative approach. Editor(s): Monye, Sylvester O. Num Pages: 320 pages, 0. BIC Classification: KJK; KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 182 x 16. Weight in Grams: 560.
Format
Paperback
Publication date
1999
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
320
Condition
New
SKU
V9780631200918
ISBN
9780631200918
Paperback
Condition: New

€ 43.99
€ 33.72

Paperback. A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data. Num Pages: 160 pages, 0. BIC Classification: KCLT; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 157 x 9. Weight in Grams: 226.
Format
Paperback
Publication date
1994
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
160
Condition
New
SKU
V9780631193555
ISBN
9780631193555
Paperback
Condition: New

€ 43.99
€ 33.72

Paperback. A guide to the formulation and implementation of practical marketing strategies for educational institutions. The potential of a variety of marketing techniques is discussed and case studies are used to show how these techniques can be applied to real-life situations in school marketing. Num Pages: 208 pages, appendices, index. BIC Classification: JNK; JNL; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 153 x 15. Weight in Grams: 370.
Format
Paperback
Publication date
1993
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
208
Condition
New
SKU
V9780631188049
ISBN
9780631188049
Paperback
Condition: New

€ 51.08
€ 44.23

Paperback. Num Pages: 330 pages, 25 b/w photographs, 1 line figure. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 151 x 228 x 20. Weight in Grams: 462. The Marketing and Making of a People. 330 pages, illustrations. Cateogry: (G) General (US: Trade). BIC Classification: 1KL; HBJK. Dimension: 151 x 228 x 20. Weight: 460.
Format
Paperback
Publication date
2012
Publisher
University of California Press
Edition
First Edition, Updated Edition, with a New Preface
Number of pages
330
Condition
New
SKU
V9780520274693
ISBN
9780520274693
Paperback
Condition: New

€ 33.99
€ 25.06

Hardback. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, this title analyzes what was wrong - and right - with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond. Num Pages: 284 pages, 15 b/w photographs, 1 table. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 19. Weight in Grams: 467.
Format
Hardback
Publication date
2012
Publisher
University of California Press United States
Number of pages
284
Condition
New
SKU
V9780520233706
ISBN
9780520233706
Hardback
Condition: New

€ 74.86
€ 58.34

Hardback. The rapid growth of consumerism has industry across all sectors scrambling to meet consumer demands and rapid shifts in consumer attitudes. The authors have put forward a system of coping with this level of demand called "Quick Response". Num Pages: 304 pages, bibliography. BIC Classification: KJMV5; KJMV6; KJMV9; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 23. Weight in Grams: 596.
Format
Hardback
Publication date
1999
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
304
Condition
New
SKU
V9780471988335
ISBN
9780471988335
Hardback
Condition: New

€ 75.79

Paperback. A collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook "Consumer Behaviour: A New Perspective". Editor(s): Antonides, Gerrit; Raaij, W.F.Van. Num Pages: 180 pages, tables. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 157 x 11. Weight in Grams: 284.
Format
Paperback
Publication date
1999
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
180
Condition
New
SKU
V9780471987819
ISBN
9780471987819
Paperback
Condition: New

€ 71.90

Hardback. It has never been easy to establish and maintain a strong identity in the consumer and business marketplace, and now, with mounting consumer distrust and an unprecedented proliferation of new brands, it is becoming ever more difficult. Organizations are constantly seeking to gain more market share and move ahead of their competitors. Num Pages: 248 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 20. Weight in Grams: 512.
Format
Hardback
Publication date
1998
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
248
Condition
New
SKU
V9780471984573
ISBN
9780471984573
Hardback
Condition: New

€ 55.39

Hardback. Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Num Pages: 296 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 161 x 28. Weight in Grams: 508.
Format
Hardback
Publication date
2007
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
296
Condition
New
SKU
V9780471979937
ISBN
9780471979937
Hardback
Condition: New

€ 26.99
€ 22.26

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