Sales & marketing
Results 1281 - 1300 of 1336
Sales & marketing
Paperback. Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology. Editor(s): Rice, Ronald E.; Atkin, Charles K. Num Pages: 392 pages, Illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 233 x 187 x 20. Weight in Grams: 664.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- SAGE Publications, Inc
- Edition
- Fourth Edition
- Number of pages
- 392
- Condition
- New
- SKU
- V9781412987707
- ISBN
- 9781412987707
Paperback
Condition: New
€ 260.27
€ 260.27
Paperback. Series: Fell's Official Know-it-all Guide. Num Pages: 240 pages. BIC Classification: KJS; VS. Category: (G) General (US: Trade). Dimension: 228 x 187 x 16. Weight in Grams: 518.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Frederick Fell United States
- Edition
- 1st
- Number of pages
- 240
- Condition
- New
- SKU
- V9780883910696
- ISBN
- 9780883910696
Paperback
Condition: New
€ 18.64
€ 18.64
paperback.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Harvard Business Review Press United States
- Edition
- 1st Edition
- Number of pages
- 230
- Condition
- New
- SKU
- V9781591397625
- ISBN
- 9781591397625
Paperback
Condition: New
€ 26.99€ 23.46
€ 26.99
€ 23.46
Paperback. Num Pages: 417 pages, Illustrations. BIC Classification: APF; KJS; KNTC. Category: (G) General (US: Trade). Dimension: 235 x 156 x 23. Weight in Grams: 590.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Southern Illinois University Press
- Edition
- 3rd ed.
- Condition
- New
- SKU
- V9780809331963
- ISBN
- 9780809331963
Paperback
Condition: New
€ 36.99€ 30.98
€ 36.99
€ 30.98
Paperback. Introduces students to the special moral and ethical burdens of social marketing, and challenges practitioners to address difficult issues that are easily minimized or avoided. This book focuses on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. Editor(s): Andreasen, Alan R. Num Pages: 224 pages, black & white illustrations. BIC Classification: JHBA; KJG; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 153 x 14. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Georgetown University Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9780878408207
- ISBN
- 9780878408207
Paperback
Condition: New
€ 71.79
€ 71.79
Hardcover. Offers managers and supervisors in the power and petroleum fields basic economic skills that enable them to make better policy decisions relating to energy. This practical textbook contains toolbox of models, along with institutional, technological, and historical information on oil, coal, gas, and electricity (including renewables). Num Pages: 587 pages, illustrations. BIC Classification: KC; KJK; KJS; RNF. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 236 x 163 x 33. Weight in Grams: 1247.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Pennwell Pub
- Condition
- New
- SKU
- V9780878147991
- ISBN
- 9780878147991
Hardback
Condition: New
€ 152.55
€ 152.55
Hardcover. Through a series of case studies, this book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. Num Pages: 240 pages, black & white illustrations, black & white tables. BIC Classification: KJD; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 242 x 157 x 24. Weight in Grams: 438.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Skyhorse Publishing United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781621532637
- ISBN
- 9781621532637
Hardback
Condition: New
€ 26.99€ 22.40
€ 26.99
€ 22.40
Paperback. Provides global/international view of marketing and marketing research; how to conduct research Num Pages: 560 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 196 x 252 x 40. Weight in Grams: 1198.
- Publisher
- SAGE Publications Pvt. Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9789351507505
- ISBN
- 9789351507505
Paperback
Condition: New
€ 51.99€ 51.55
€ 51.99
€ 51.55
Paperback. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJM; KJSU. Category: (G) General (US: Trade). Dimension: 228 x 152 x 17. Weight in Grams: 372.
- Publisher
- Simon & Schuster
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- KRA0013566
- ISBN
- 9781439167281
Paperback
Condition: New
€ 6.23
€ 6.23
Paperback. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 226 x 157 x 19. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9781118231937
- ISBN
- 9781118231937
Paperback
Condition: New
€ 28.42
€ 28.42
Paperback. In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. Num Pages: 144 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 203 x 10. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 1987
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780471289470
- ISBN
- 9780471289470
Paperback
Condition: New
€ 58.38
€ 58.38
Hardcover. Inspired! provides product launch guidance from an experienced entrepreneur and brand manager who launched Redbull and then his own consumer product, Star Power.
* Author, Vik Venkatraman, divides the book into three distinct parts: Development, Launch, and Rollout. Num Pages: 254 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 161 x 21. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 254
- Condition
- New
- SKU
- V9780470638453
- ISBN
- 9780470638453
Hardback
Condition: New
€ 36.32
€ 36.32
Paperback. .
- Publisher
- Apple Academic Press Inc. Canada
- Number of pages
- 230
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781771883481
- ISBN
- 9781771883481
Paperback
Condition: New
€ 107.61
€ 107.61
Paperback. Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. Num Pages: 312 pages. BIC Classification: KJSM; MBGR; MBN; MBNH. Category: (G) General (US: Trade). Dimension: 235 x 157 x 18. Weight in Grams: 458.
- Format
- Paperback
- Publisher
- Oxford University Press Inc United States
- Number of pages
- 312
- Condition
- New
- SKU
- V9780199757398
- ISBN
- 9780199757398
Paperback
Condition: New
€ 146.01
€ 146.01
Paperback. In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. Num Pages: 168 pages, illustrations (black and white). BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 226 x 155 x 8. Weight in Grams: 222.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 168
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118554005
- ISBN
- 9781118554005
Paperback
Condition: New
€ 45.99€ 45.84
€ 45.99
€ 45.84
Paperback. PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Num Pages: 368 pages, Illustrations. BIC Classification: JFD; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 239 x 189 x 20. Weight in Grams: 714.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9781405144087
- ISBN
- 9781405144087
Paperback
Condition: New
€ 66.21
€ 66.21
Hardcover. Aims to reveal the secrets to service success by analyzing four service companies that grew from small beginnings to the leaders in their industries. This book includes interviews with the four CEOs who guided the companies to their success which reveal the three basic principles they all share. Num Pages: 200 pages, illustrations. BIC Classification: KJM; KJSU; KNS. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 19. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470848234
- ISBN
- 9780470848234
Hardback
Condition: New
€ 66.28
€ 66.28
Paperback. In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. Num Pages: 368 pages, 25 halftones. BIC Classification: 1KBB; HBT; KJS. Category: (P) Professional & Vocational. Dimension: 207 x 140 x 25. Weight in Grams: 446.
- Publisher
- Harvard University Press United States
- Number of pages
- 368
- Format
- Paperback
- Publication date
- 2005
- Condition
- New
- SKU
- V9780674018334
- ISBN
- 9780674018334
Paperback
Condition: New
€ 35.99€ 31.05
€ 35.99
€ 31.05
Paperback. For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases. Num Pages: 480 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 252 x 203 x 15. Weight in Grams: 750.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 480
- Format
- Paperback
- Publication date
- 2013
- Edition
- 8th Edition
- Condition
- New
- SKU
- V9780273768685
- ISBN
- 9780273768685
Paperback
Condition: New
€ 102.82
€ 102.82
Hardback. Helps leaders transform their sales team with a step by step plan that includes diagnostics; actionable roadmap for transforming change and follow up analytics. Num Pages: 224 pages, 14 figures, 6 tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 454.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137548047
- ISBN
- 9781137548047
Hardback
Condition: New
€ 46.99€ 38.82
€ 46.99
€ 38.82