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Sales & marketing
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Sales & marketing
Marktforschungsergebnisse Zielgruppengerecht Kommunizieren
Magerhans, Alexander; Merkel, Theresa; Cimbal...
Paperback / so. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJSM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 28. Weight in Grams: 857.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834932259
- ISBN
- 9783834932259
Paperback
Condition: New
€ 81.07
€ 81.07
Paperback / so. Series: Forum Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 503.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783834932280
- ISBN
- 9783834932280
Paperback
Condition: New
€ 89.75
€ 89.75
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 208 x 147 x 18. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834932365
- ISBN
- 9783834932365
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback. Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. This title develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental field study. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: 192 pages, 11 black & white illustrations, 47 black & white tables, biography. BIC Classification: KJR; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 258.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 192
- Condition
- New
- SKU
- V9783834932402
- ISBN
- 9783834932402
Paperback
Condition: New
€ 66.95
€ 66.95
Hardback. Mit einem Geleitwort von Prof. Dr. Roland Helm BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 602.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834932525
- ISBN
- 9783834932525
Hardback
Condition: New
€ 84.54
€ 84.54
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 283 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Number of pages
- 283
- Condition
- New
- SKU
- V9783834932785
- ISBN
- 9783834932785
Paperback
Condition: New
€ 89.03
€ 89.03
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 159.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834933379
- ISBN
- 9783834933379
Paperback
Condition: New
€ 59.58
€ 59.58
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783834933447
- ISBN
- 9783834933447
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback / so. Editor(s): Rein, Hartmut; Schuler, Alexander. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: JHB; KJM; KJS; TQ. Category: (G) General (US: Trade). Dimension: 239 x 168 x 23. Weight in Grams: 612.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834933539
- ISBN
- 9783834933539
Paperback
Condition: New
€ 62.79
€ 62.79
Paperback / so. Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Manageme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834933577
- ISBN
- 9783834933577
Paperback
Condition: New
€ 88.72
€ 88.72
Paperback / so. Series: Unternehmensf Hrung Und Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 239 x 168 x 18. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834933843
- ISBN
- 9783834933843
Paperback
Condition: New
€ 100.14
€ 100.14
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834933942
- ISBN
- 9783834933942
Paperback
Condition: New
€ 83.74
€ 83.74
Paperback / so. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 345.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834933966
- ISBN
- 9783834933966
Paperback
Condition: New
€ 77.55
€ 77.55
Paperback. By applying a resource perspective, this title explores drivers and barriers affecting the ability to innovate in the airport industry. It reveals significant categories and deliver valuable findings for academia and managerial practice particularly with regard to leadership issues, organizational structure, and roles of individuals. Series: Markt und Unternehmensentwicklung / Markets and Organisations. Num Pages: 215 pages, 19 black & white tables, biography. BIC Classification: KJD; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 15. Weight in Grams: 343.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 215
- Condition
- New
- SKU
- V9783834934062
- ISBN
- 9783834934062
Paperback
Condition: New
€ 66.04
€ 66.04
Paperback / so. Editor(s): Rudolph, Thomas. Series: European Retail Research. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 208 x 147 x 10. Weight in Grams: 200.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834934116
- ISBN
- 9783834934116
Paperback
Condition: New
€ 78.03
€ 78.03
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 208 x 147 x 18. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 4
- Condition
- New
- SKU
- V9783834934192
- ISBN
- 9783834934192
Paperback
Condition: New
€ 116.28
€ 116.28
Paperback / so. Series: Markt- Und Unternehmensentwicklung / Markets and Organisatio. Num Pages: 314 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 314
- Condition
- New
- SKU
- V9783834934208
- ISBN
- 9783834934208
Paperback
Condition: New
€ 88.99
€ 88.99
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: 252 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 211 x 150 x 13. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 5
- Number of pages
- 252
- Condition
- New
- SKU
- V9783834934222
- ISBN
- 9783834934222
Paperback
Condition: New
€ 78.03
€ 78.03
paperback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJH; KJM; KJS. Category: (G) General (US: Trade). Dimension: 245 x 172 x 21. Weight in Grams: 670.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Edition
- 2., vollst. überarb. und erw. Aufl. 2012 2012
- Condition
- New
- SKU
- V9783834934246
- ISBN
- 9783834934246
Paperback
Condition: New
€ 63.10
€ 63.10
Paperback. BIC Classification: KJS. Dimension: 0 x 0. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834934680
- ISBN
- 9783834934680
Paperback
Condition: New
€ 55.91
€ 55.91