Sales & marketing
Results 1825 - 1848 of 2513
Sales & marketing
Paperback. Num Pages: 468 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 219 x 277 x 18. Weight in Grams: 1002.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 468
- Format
- Paperback
- Publication date
- 2014
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9781292060163
- ISBN
- 9781292060163
Paperback
Condition: New
€ 96.58
€ 96.58
Hardback. In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations. Num Pages: 263 pages, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 248 x 161 x 29. Weight in Grams: 434.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781137502032
- ISBN
- 9781137502032
Hardback
Condition: New
€ 52.99€ 42.60
€ 52.99
€ 42.60
Paperback. Num Pages: 128 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473627550
- ISBN
- 9781473627550
Paperback
Condition: New
€ 15.99€ 11.88
€ 15.99
€ 11.88
Paperback. A contemporary approach to network marketing from the author of the million-copy bestseller, Your First Year in Network Marketing
This is a book about reality an unpleasant reality that no one seems to want to address. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 154 x 228 x 18. Weight in Grams: 322.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- Original
- Condition
- New
- SKU
- V9781118144268
- ISBN
- 9781118144268
Paperback
Condition: New
€ 19.00€ 18.26
€ 19.00
€ 18.26
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: CBW; KJSA; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473609419
- ISBN
- 9781473609419
Paperback
Condition: New
€ 15.99€ 11.89
€ 15.99
€ 11.89
Hardback. Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. Num Pages: 200 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 160 x 23. Weight in Grams: 438.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119278337
- ISBN
- 9781119278337
Hardback
Condition: New
€ 33.99€ 26.77
€ 33.99
€ 26.77
Paperback. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119154549
- ISBN
- 9781119154549
Paperback
Condition: New
€ 31.99€ 22.71
€ 31.99
€ 22.71
Paperback. Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment. Num Pages: 720 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 277 x 218 x 27. Weight in Grams: 1418.
- Publisher
- Cengage Learning, Inc United States
- Number of pages
- 720
- Format
- Paperback
- Publication date
- 2015
- Edition
- 18th Edition
- Condition
- New
- SKU
- V9781285858340
- ISBN
- 9781285858340
Paperback
Condition: New
€ 111.62
€ 111.62
Hardcover. Num Pages: 272 pages, tables & charts. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 153 x 18. Weight in Grams: 552.
- Publisher
- Select Books Inc United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781590791868
- ISBN
- 9781590791868
Hardback
Condition: New
€ 23.99€ 22.03
€ 23.99
€ 22.03
Paperback. Outsell, outmanage, outmotivate and outnegotiate your competition Num Pages: 224 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 202 x 128 x 16. Weight in Grams: 156.
- Publisher
- Little, Brown Book Group United Kingdom
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 1989
- Edition
- New Ed
- Condition
- New
- SKU
- V9780751507034
- ISBN
- 9780751507034
Paperback
Condition: New
€ 15.99€ 11.88
€ 15.99
€ 11.88
Paperback. Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible strategy planning. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 262 x 219 x 19. Weight in Grams: 406.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780749477547
- ISBN
- 9780749477547
Paperback
Condition: New
€ 46.99€ 42.03
€ 46.99
€ 42.03
Paperback. The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 226 x 150 x 23. Weight in Grams: 416.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118003763
- ISBN
- 9781118003763
Paperback
Condition: New
€ 19.99€ 17.27
€ 19.99
€ 17.27
Paperback. Num Pages: 576 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 189 x 242 x 30. Weight in Grams: 950.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 576
- Format
- Paperback
- Publication date
- 2014
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9780273756507
- ISBN
- 9780273756507
Paperback
Condition: New
€ 93.57
€ 93.57
Paperback. Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 158 x 233 x 16. Weight in Grams: 418.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749470036
- ISBN
- 9780749470036
Paperback
Condition: New
€ 36.99€ 32.80
€ 36.99
€ 32.80
Paperback. Num Pages: 600 pages, 66 colour illustrations, 91 colour tables, 13 colour illustrations, 53 colour line drawin. BIC Classification: KJMV7; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 203. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 12th Edition
- Condition
- New
- SKU
- V9781138951723
- ISBN
- 9781138951723
Paperback
Condition: New
€ 106.76
€ 106.76
Paperback. Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject. Num Pages: 968 pages, Illustrations. BIC Classification: 1D; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 248 x 36. Weight in Grams: 1608.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 968
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273737872
- ISBN
- 9780273737872
Paperback
Condition: New
€ 105.94
€ 105.94
Hardback. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners. Num Pages: 240 pages, black & white illustrations. BIC Classification: GTC; KJSP. Category: (P) Professional & Vocational. Dimension: 237 x 165 x 23. Weight in Grams: 510.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 242
- Format
- Hardback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780749453299
- ISBN
- 9780749453299
Hardback
Condition: New
€ 44.99€ 39.81
€ 44.99
€ 39.81
Paperback. Editor(s): In Easy Steps. Series: In Easy Steps. Num Pages: 264 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 228 x 185 x 16. Weight in Grams: 586.
- Publisher
- In Easy Steps Limited
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781840786286
- ISBN
- 9781840786286
Paperback
Condition: New
€ 16.99€ 16.74
€ 16.99
€ 16.74
Hardcover. Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Num Pages: 208 pages. BIC Classification: KJD; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119167976
- ISBN
- 9781119167976
Hardback
Condition: New
€ 31.99€ 22.64
€ 31.99
€ 22.64
Hardcover. In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 221 x 22. Weight in Grams: 504.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471268673
- ISBN
- 9780471268673
Hardback
Condition: New
€ 36.99€ 28.56
€ 36.99
€ 28.56
Hardback. Series: Management for Professionals. Num Pages: 200 pages, 2 black & white illustrations, 66 colour illustrations, biography. BIC Classification: KJS; KNAC; WBXD1. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 200
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319244792
- ISBN
- 9783319244792
Hardback
Condition: New
€ 102.24
€ 102.24
Pamphlet. Series: Scientology Handbook Series. Num Pages: 44 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 230 x 168 x 3. Weight in Grams: 96.
- Publisher
- New Era Publications International APS Denmark
- Number of pages
- 44
- Publication date
- 2004
- Condition
- New
- SKU
- V9788779684089
- ISBN
- 9788779684089
Hardback
Condition: New
€ 6.31
€ 6.31
Hardback. An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. Num Pages: 208 pages, 9 black & white line drawings, 17 colour illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 159 x 242 x 17. Weight in Grams: 444.
- Publisher
- Palgrave Macmillan
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2013 ed.
- Condition
- New
- SKU
- V9780230341739
- ISBN
- 9780230341739
Hardback
Condition: New
€ 75.26€ 63.87
€ 75.26
€ 63.87
Paperback. While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online marketing is changing form rapidly. This book considers the major online trends that may continue in one form or another for some time. It also highlights big marketing ideas and case studies. Series: Basics Marketing. Num Pages: 184 pages, 50 colour illustrations. BIC Classification: KJE; KJS. Category: (UU) Undergraduate. Dimension: 229 x 162 x 16. Weight in Grams: 548.
- Publisher
- AVA Publishing
- Number of pages
- 184
- Format
- Paperback
- Publication date
- 2010
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9782940411337
- ISBN
- 9782940411337
Paperback
Condition: New
€ 33.99€ 28.64
€ 33.99
€ 28.64