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Sales & marketing

Results 21 - 40 of 1420

Sales & marketing

Paperback. Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 177 x 13. Weight in Grams: 454.
Format
Paperback
Publication date
2003
Publisher
SAGE Publications Inc United States
Number of pages
256
Condition
New
Edition
1st Edition
SKU
V9780761927716
ISBN
9780761927716
Paperback
Condition: New

€ 76.26

Hardcover. Find out how to reap the benefits of motivating and engaging the new, direct customer voice

The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. Num Pages: 352 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 158 x 29. Weight in Grams: 558.

Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119002321
ISBN
9781119002321
Hardback
Condition: New

€ 46.99
€ 35.54

Paperback. Series: Marketing for a New Century. Num Pages: 216 pages, Illustrations. BIC Classification: KJSA; KNT. Category: (U) Tertiary Education (US: College). Dimension: 229 x 153 x 11. Weight in Grams: 314.
Format
Paperback
Publication date
2004
Publisher
SAGE Publications Inc United States
Number of pages
216
Condition
New
SKU
V9780761922537
ISBN
9780761922537
Paperback
Condition: New

€ 138.82

Paperback. Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online. Editor(s): Fitzpatrick, Kathy R.; Bronstein, Carolyn B. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSA; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 155 x 229 x 14. Weight in Grams: 346.
Format
Paperback
Publication date
2006
Publisher
SAGE Publications Inc United States
Number of pages
256
Condition
New
Edition
1st Edition
SKU
V9781412917988
ISBN
9781412917988
Paperback
Condition: New

€ 140.88

Paperback. Editor(s): Krishna, Aradhna. Num Pages: 422 pages, 10 black & white tables. BIC Classification: JMJ; KJSM. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 21. Weight in Grams: 682. Good clean copy with some minor shelf wear
Format
Paperback
Publication date
2009
Publisher
Routledge
Condition
Used, Very Good
SKU
KKD0001969
ISBN
9781841698892
Paperback
Condition: Used, Very Good

€ 17.95

Paperback. Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness. Num Pages: 144 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 220 x 216 x 14. Weight in Grams: 510.
Format
Paperback
Publication date
2014
Publisher
David & Charles
Condition
New
SKU
V9781446304891
ISBN
9781446304891
Paperback
Condition: New

€ 20.99
€ 16.51

Paperback. Presents a sales program for finding new prospects, uncovering their needs, and writing their orders. This book offers definitions of key selling terms and jargon; ideas for intelligent management of your sales effort; how-to hints for effective, results-oriented sales; and advice for minimizing selling errors. Series: Briefcase Books Series. Num Pages: 208 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 156 x 15. Weight in Grams: 306.
Format
Paperback
Publication date
2004
Publisher
McGraw-Hill Education - Europe United States
Edition
1st Edition
Number of pages
180
Condition
New
SKU
V9780071430012
ISBN
9780071430012
Paperback
Condition: New

€ 20.99
€ 19.10

Paperback. Series: Dover Books on History, Political and Social Science. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 211 x 137 x 18. Weight in Grams: 249.
Format
Paperback
Publication date
2011
Publisher
Dover Publications Inc. United States
Number of pages
256
Condition
New
Edition
Reissue
SKU
V9780486486017
ISBN
9780486486017
Paperback
Condition: New

€ 15.99
€ 13.57

Paperback.
Format
Paperback
Publication date
2011
Publisher
Elsevier Science & Technology United States
Edition
1st Edition
Number of pages
312
Condition
New
SKU
V9780123854964
ISBN
9780123854964
Paperback
Condition: New

€ 51.42

Hardcover. Professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services. In response, Michael McLaughlin presents a strategy for winning new business with a holistic approach to each customer relationship. Num Pages: 224 pages, , black & white illustrations, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 21. Weight in Grams: 460.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780470455852
ISBN
9780470455852
Hardback
Condition: New

€ 31.99
€ 26.29

Paperback. Originally published by Stevenson, Inc. , this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. Editor(s): Stevenson, Scott C. Series: Major Gifts Report. Num Pages: 48 pages, black & white illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 274 x 208 x 4. Weight in Grams: 116.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
48
Condition
New
SKU
V9781118690451
ISBN
9781118690451
Paperback
Condition: New

€ 69.88

Paperback. Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 18. Weight in Grams: 318.
Format
Paperback
Publication date
2013
Publisher
Portfolio Penguin
Condition
New
SKU
9780670922857
ISBN
9780670922857
Paperback
Condition: New

€ 21.99
€ 15.29

Hardcover. The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. Series: New Rules Social Media Series. Num Pages: 272 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 23. Weight in Grams: 442.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780470583784
ISBN
9780470583784
Hardback
Condition: New

€ 25.99
€ 21.11

Paperback. A guide to maximising your company's potential through PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders, and more. Series: Creating Success. Num Pages: 176 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 219 x 147 x 12. Weight in Grams: 274.
Format
Paperback
Publication date
2010
Publisher
Kogan Page Ltd
Number of pages
178
Condition
New
Edition
1st Edition
SKU
V9780749459703
ISBN
9780749459703
Paperback
Condition: New

€ 14.50

Hardback. The classic guide to B2B selling--updated with the newest digital strategies Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 25. Weight in Grams: 568.
Format
Hardback
Publication date
2010
Publisher
McGraw-Hill Education - Europe United States
Edition
2nd Edition
Number of pages
288
Condition
New
SKU
V9780071637084
ISBN
9780071637084
Hardback
Condition: New

€ 44.99
€ 38.38

Paperback. Num Pages: 216 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 154 x 229 x 17. Weight in Grams: 300.
Format
Paperback
Publication date
2015
Publisher
John Wiley & Sons Australia Ltd
Edition
1st Edition
Condition
New
SKU
V9780730309642
ISBN
9780730309642
Paperback
Condition: New

€ 24.99
€ 20.13

Paperback. This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 188 x 19. Weight in Grams: 710.
Format
Paperback
Publication date
2013
Publisher
Pearson Education Limited United Kingdom
Edition
0th Edition
Number of pages
368
Condition
New
SKU
V9780273727224
ISBN
9780273727224
Paperback
Condition: New

€ 104.57

Paperback. Customer services is at the centre of many recent changes in work and organizations and is often celebrated as being of benefit to all. This book explores the real nature of customer service from different critical perspectives drawing on a wide range of sectors internationally. Editor(s): Sturdy, Andrew; Grugulis, Irena; Willmott, Hugh. Series: Critical Perspectives on Work and Organisations. Num Pages: 240 pages, biography. BIC Classification: KJSU. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 157 x 13. Weight in Grams: 362.
Format
Paperback
Publication date
2001
Publisher
Palgrave Macmillan United Kingdom
Number of pages
240
Condition
New
Edition
2001st Edition
SKU
V9780333946077
ISBN
9780333946077
Paperback
Condition: New

€ 71.10
€ 64.35

Paperback. Presents local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. This title covers 9 inconvenient truths of grassroots marketing. Series: No B. S. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 227 x 153 x 13. Weight in Grams: 326.
Format
Paperback
Publication date
2012
Publisher
Entrepreneur Press
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9781599184395
ISBN
9781599184395
Paperback
Condition: New

€ 20.99
€ 19.57

Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
Format
Hardback
Publication date
1995
Publisher
John Wiley & Sons New York
Edition
2Rev Ed
Number of pages
240
Condition
Used, Like New
SKU
KEX0164140
ISBN
9780471131953
Hardback
Condition: Used, Like New

€ 4.99

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