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Sales & marketing

Results 61 - 80 of 3811

Sales & marketing

Paperback. Permeated with international case studies, Brands with a Conscience illustrates how to create and sustain a culture that meets the needs of internal and external stakeholders. Editor(s): Ind, Nicholas; Horlings, Sandra. Num Pages: 240 pages. BIC Classification: KJG; KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
Format
Paperback
Publication date
2016
Publisher
Kogan Page Ltd United Kingdom
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780749475444
ISBN
9780749475444
Paperback
Condition: New

€ 40.99
€ 36.59

Paperback. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Series: Startups. Num Pages: 176 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 215 x 137 x 14. Weight in Grams: 250. Marketing for Small Business Made Easy. Series: Startups. 176 pages, Illustrations. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Cateogry: (G) General (US: Trade). BIC Classification: KJMV7; KJS. Dimension: 215 x 137 x 14. Weight: 246.
Format
Paperback
Publication date
2011
Publisher
Crimson Publishing
Edition
2nd edition
Number of pages
176
Condition
New
SKU
V9781854585622
ISBN
9781854585622
Paperback
Condition: New

€ 17.99
€ 13.51

Hardcover. "Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011)

A company's brand is its most valuable asset. Num Pages: 144 pages, col. ill. BIC Classification: AK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 14. Weight in Grams: 450.

Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
144
Condition
New
SKU
V9780470433423
ISBN
9780470433423
Hardback
Condition: New

€ 33.99
€ 33.76

Paperback. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 136 x 210 x 19. Weight in Grams: 378.
Format
Paperback
Publication date
2016
Publisher
Red Wheel/Weiser
Edition
1st Edition
Condition
New
SKU
V9781632650139
ISBN
9781632650139
Paperback
Condition: New

€ 19.16

Paperback. This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change. Num Pages: 274 pages, biography. BIC Classification: KJC; KJM; KJMB; KJMV; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
274
Condition
New
Edition
1st ed. 2014
SKU
V9781349470297
ISBN
9781349470297
Paperback
Condition: New

€ 55.23

Paperback. Num Pages: 272 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 136 x 209 x 18. Weight in Grams: 316.
Format
Paperback
Publication date
2016
Publisher
Red Wheel/Weiser
Edition
1st Edition
Condition
New
SKU
V9781632650665
ISBN
9781632650665
Paperback
Condition: New

€ 19.16

Paperback. Intended for students and practitioners in Public Relations, this volume challenges conventions and also provides essential empirical detail and careful argument in this field. It stimulates debate about the boundaries, definitions, functions, and effects of public relations. Editor(s): L'Etang, Jacquie; Pieczka, Magda. Num Pages: 528 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 255 x 183 x 29. Weight in Grams: 926.
Format
Paperback
Publication date
2006
Publisher
Taylor & Francis Inc United States
Number of pages
528
Condition
New
Edition
1st Edition
SKU
V9780805846188
ISBN
9780805846188
Paperback
Condition: New

€ 94.88

Paperback. "Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. " --Paul B. Num Pages: 206 pages, black & white illustrations. BIC Classification: APT; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 233 x 156 x 14. Weight in Grams: 336.
Format
Paperback
Publication date
1996
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
206
Condition
New
SKU
V9780471147497
ISBN
9780471147497
Paperback
Condition: New

€ 46.99
€ 36.59

Paperback. A holistic approach to harnessing a company's processes to achieve true customer satisfaction Every move that a corporation makes is a mixture of input, action, and output-in short, a process. To keep customers, employees, and shareholders happy, corporate management must juggle conflicting priorities. Num Pages: 264 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 253 x 188 x 18. Weight in Grams: 466.
Format
Paperback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
264
Condition
New
SKU
V9780470446287
ISBN
9780470446287
Paperback
Condition: New

€ 51.99
€ 40.43

Hardcover. * The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws * This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital. Series: Wiley Professional Advisory Services. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 161 x 23. Weight in Grams: 614.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9780470584613
ISBN
9780470584613
Hardback
Condition: New

€ 100.05

Paperback. Editor(s): Sherry, John F., Jr.; Fischer, Eileen. Num Pages: 240 pages, 10 black & white illustrations, 1 black & white tables, 5 black & white halftones, 5 blac. BIC Classification: JHMC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 13. Weight in Grams: 340.
Format
Paperback
Publication date
2011
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
240
Condition
New
Edition
1st Edition
SKU
V9780415620406
ISBN
9780415620406
Paperback
Condition: New

€ 59.21

Paperback. .
Format
Paperback
Publication date
1999
Publisher
Bloomsbury Publishing Plc United States
Number of pages
208
Condition
New
SKU
V9780275964719
ISBN
9780275964719
Paperback
Condition: New

€ 46.99
€ 44.97

Paperback. Num Pages: 208 pages, 11 black & white tables, 13 black & white halftones, 5 black & white line drawings. BIC Classification: KJS; KNSP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 156 x 12. Weight in Grams: 324.
Format
Paperback
Publication date
2013
Publisher
Taylor & Francis Ltd
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9780415532853
ISBN
9780415532853
Paperback
Condition: New

€ 66.85

Hardcover. REALTOR(r) Magazine's most popular issue, issued each March, offers how-to lists, worksheets, and checklists on all of the most critical aspects of residential real estate sales: prospecting, selling, negotiating, and legal considerations. Editor(s): Spira, Christina Hoffmann. Num Pages: 272 pages, black & white illustrations. BIC Classification: KFFR; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 24. Weight in Grams: 576.
Format
Hardback
Publication date
2006
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780470096895
ISBN
9780470096895
Hardback
Condition: New

€ 38.99
€ 30.86

Paperback. Num Pages: 636 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 34. Weight in Grams: 1202. Very good copy with light shelf wear. Light nicks, remains very good
Format
Paperback
Publication date
2007
Publisher
Financial Times/ Prentice Hall
Condition
Used, Very Good
SKU
KCW0016777
ISBN
9780273706977
Paperback
Condition: Used, Very Good

€ 4.99

Paperback. Num Pages: 264 pages, 4 black & white illustrations, 8 black & white halftones. BIC Classification: ANC; KJS; VSC. Category: (P) Professional & Vocational. Dimension: 226 x 164 x 22. Weight in Grams: 384.
Format
Paperback
Publication date
2013
Publisher
Scarecrow Press United States
Number of pages
264
Condition
New
SKU
V9780810891593
ISBN
9780810891593
Paperback
Condition: New

€ 46.99
€ 33.27

Paperback. Focuses on how marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success. This guide shows how the marketing function within a business can and should become its most important driver of growth. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 215 x 128 x 17. Weight in Grams: 276.
Format
Paperback
Publication date
2014
Publisher
Profile Books Ltd United Kingdom
Number of pages
256
Condition
New
SKU
V9781846689055
ISBN
9781846689055
Paperback
Condition: New

€ 19.99
€ 14.87

Hardcover. The traditional sales model involves convincing and coercing buyers into believing they can't live without what sellers have to offer. This title is based on the author's belief that closing the sale is less important than respecting the interests of the buyer. Morgen argues that the seller's primary responsibility is to the buyer. Num Pages: 243 pages. BIC Classification: KJG; KJS. Category: (G) General (US: Trade). Dimension: 159 x 235 x 23. Weight in Grams: 528.
Format
Hardback
Publication date
1997
Publisher
Berrett-Koehler United States
Number of pages
243
Condition
New
SKU
V9781576750179
ISBN
9781576750179
Hardback
Condition: New

€ 37.99
€ 30.83

Paperback. "Mad Men" co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy. Num Pages: 192 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 205 x 152 x 20. Weight in Grams: 298.
Format
Paperback
Publication date
2015
Publisher
Workman Publishing Company
Condition
New
SKU
V9780761181750
ISBN
9780761181750
Paperback
Condition: New

€ 19.99
€ 15.10

Paperback. How can salespeople navigate the obstacle course of administrative assistants, lower-level executives, and corporate guardians to reach their objective? This book offers innovative ideas and street-smart moves to reach the decision-makers in any organisation. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 212 x 141 x 17. Weight in Grams: 314.
Format
Paperback
Publication date
2010
Publisher
Adams Media Corporation United States
Number of pages
256
Condition
New
Edition
3rd Revised edition
SKU
V9781440506697
ISBN
9781440506697
Paperback
Condition: New

€ 13.99
€ 10.81

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