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Sales & marketing
Results 3061 - 3080 of 3840
Sales & marketing
International Public Relations: Negotiating Culture, Identity, and Pow...
Curtin, Patricia A.; Gaither, T. Kenn
paperback. Offers the critical-cultural approach to international public relations theory and practice. This title introduces students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. Num Pages: 320 pages, Illustrations. BIC Classification: KJK; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 16. Weight in Grams: 478.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- SAGE Publications, Inc United States
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9781412914154
- ISBN
- 9781412914154
Paperback
Condition: New
€ 190.00
€ 190.00
Paperback. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Num Pages: 240 pages, Illustrations. BIC Classification: KJSA. Category: (U) Tertiary Education (US: College). Dimension: 226 x 154 x 13. Weight in Grams: 326.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- SAGE Publications Inc United States
- Edition
- Second Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781412987240
- ISBN
- 9781412987240
Paperback
Condition: New
€ 162.25
€ 162.25
Paperback. Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behaviour. Num Pages: 416 pages, full colour + illus. BIC Classification: AKT; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 274 x 216 x 25. Weight in Grams: 1512.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Fairchild Pubns
- Edition
- 2nd Revised edition
- Number of pages
- 416
- Condition
- New
- SKU
- V9781563678097
- ISBN
- 9781563678097
Paperback
Condition: New
€ 142.19
€ 142.19
Paperback.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Fairchild Pubns
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9781563678745
- ISBN
- 9781563678745
Paperback
Condition: New
€ 65.44
€ 65.44
Paperback. Addresses the psychological issues related to team sport activities on and off the court or field. Chapter 1 introduces a three-phase model to cut through the complexities associated with team sports and chapters 2 to 12 offer theoretical and practical advice. Series: Sport Management Library. Num Pages: 278 pages, b/w illlus. BIC Classification: KJS; KNSP. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 229 x 154 x 19. Weight in Grams: 486.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Fitness Information Technology, Inc, U.S. United States
- Number of pages
- 278
- Condition
- New
- SKU
- V9781885693327
- ISBN
- 9781885693327
Paperback
Condition: New
€ 49.36
€ 49.36
Paperback. Num Pages: 352 pages, colour illustrations, figures. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). Dimension: 230 x 177 x 12. Weight in Grams: 517.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Pearson Education (US) United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780132544702
- ISBN
- 9780132544702
Paperback
Condition: New
€ 199.62
€ 199.62
Hardcover. Num Pages: 224 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJMV8; KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 183 x 17. Weight in Grams: 486.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Pearson Education (US) United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780133453867
- ISBN
- 9780133453867
Hardback
Condition: New
€ 95.21
€ 95.21
paperback. Num Pages: 368 pages. BIC Classification: KJC; KJMV7; KJS; UDB; UDX. Category: (P) Professional & Vocational. Dimension: 181 x 232 x 18. Weight in Grams: 494.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Pearson Ft Press United States
- Edition
- 2nd Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780134194677
- ISBN
- 9780134194677
Paperback
Condition: New
€ 52.38
€ 52.38
Paperback. Offers a perspective on the advertising and marketing culture of China. This book takes us inside an advertising agency to show the influence of American branding theories and models. It examines the impact of media practices on Chinese advertising and deliberates on the convergence of grassroots creative culture and viral marketing strategies. Num Pages: 432 pages, 12 halftones, 8 tables. BIC Classification: 1FPC; JFCA; KJK; KJSA. Category: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 202 x 132 x 28. Weight in Grams: 486.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Harvard University Press United States
- Number of pages
- 432
- Condition
- New
- SKU
- V9780674047082
- ISBN
- 9780674047082
Paperback
Condition: New
€ 36.99€ 31.06
€ 36.99
€ 31.06
Paperback. In this book, Schiffman reveals the pioneering techniques that have helped more than half a million salespeople nail the sales that matter. This book includes chapters on: the four words to avoid during meetings; why salespeople shouldn?t mix business with pleasure; the most important word when closing a sale; and working existing accounts. Num Pages: 160 pages, illustrations. BIC Classification: KJS; VSC. Category: (G) General (US: Trade). Dimension: 213 x 139 x 11. Weight in Grams: 202.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Adams Media Corporation United States
- Edition
- Fourth Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9781598698206
- ISBN
- 9781598698206
Paperback
Condition: New
€ 14.99€ 13.76
€ 14.99
€ 13.76
Hardcover. China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups. Num Pages: 224 pages, Illustrations (some col.). BIC Classification: 1FPC; JFD; JFSP1; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 152 x 229 x 18. Weight in Grams: 476.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- The Chinese University Press
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9789629961428
- ISBN
- 9789629961428
Hardback
Condition: New
€ 38.77
€ 38.77
Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. Series: Rotman-UTP Publishing. Num Pages: 256 pages, 11 figures. BIC Classification: 1KBB; KCA; KJC; KJMB; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 164 x 238 x 24. Weight in Grams: 534.
- Publication date
- 2016
- Publisher
- University of Toronto Press Canada
- Number of pages
- 256
- Condition
- New
- SKU
- V9781442637177
- ISBN
- 9781442637177
Hardback
Condition: New
€ 41.37
€ 41.37
Presents a mathematical treatment of Suzumura consistency, an alternative to established coherence properties such as transitivity, quasi-transitivity, or acyclicity. This title discusses applications in individual and social choice theory, fields important not only to economics but also to philosophy and political science. Num Pages: 230 pages, 1 table. BIC Classification: JFFP; KCA; KJMD; KJQ; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 20. Weight in Grams: 476.
- Publication date
- 2010
- Publisher
- Harvard University Press United States
- Number of pages
- 230
- Condition
- New
- SKU
- V9780674052994
- ISBN
- 9780674052994
Hardback
Condition: New
€ 54.60€ 50.74
€ 54.60
€ 50.74
Becoming a Trusted Business Advisor: How To Add Value, Improve Client ...
Reeb, William; Cingoranelli, Dominic
paperback. Being your clients Most Trusted Business Advisor is not about selling and making pitches. It s really about showing an interest in your clients, asking the kind of questions that will help you learn what is important to them, and then listening. Num Pages: 400 pages, illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 182 x 258 x 21. Weight in Grams: 728.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Wiley United States
- Edition
- 1st Edition
- Number of pages
- 400
- Condition
- New
- SKU
- V9780870519024
- ISBN
- 9780870519024
Paperback
Condition: New
€ 89.38
€ 89.38
Paperback. If you strip away the rosy language of "school-business partnership," "win-win situation," "giving back to the community," and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. Num Pages: 294 pages. BIC Classification: JNKP; KJS. Category: (P) Professional & Vocational. Dimension: 227 x 154 x 20. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 294
- Condition
- New
- SKU
- V9781475813616
- ISBN
- 9781475813616
Paperback
Condition: New
€ 52.49
€ 52.49
Microfilm. Num Pages: 286 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 15. Weight in Grams: 408.
- Publication date
- 1989
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 286
- Condition
- New
- SKU
- V9783790804430
- ISBN
- 9783790804430
Paperback
Condition: New
€ 72.70
€ 72.70
Digital Wine: How QR Codes Facilitate New Markets for Small Wine Indus...
Brabazon, Tara, Winter, Mick, Gandy, Bryn
Paperback. Series: SpringerBriefs in Business. Num Pages: 135 pages, 36 black & white illustrations, biography. BIC Classification: KJE; KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 240 x 152 x 9. Weight in Grams: 238.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9789812870582
- ISBN
- 9789812870582
Paperback
Condition: New
€ 65.38
€ 65.38
Proceedings of the 1st Aagbs International Conference on Business Mana...
. Ed(S): Pyeman, Jaafar; Wan Rashid, Wan Edur...
Hardback. Editor(s): Pyeman, Jaafar; Wan Rashid, Wan Edura; Hanif, Azlina; Syed Mohamad, Syed Jamal Abdul Nasir; Tan, Peck Leong. Num Pages: 665 pages, 29 black & white illustrations, 31 colour illustrations, biography. BIC Classification: KFFD; KJH; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 37. Weight in Grams: 1160.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer Verlag, Singapore Singapore
- Number of pages
- 665
- Condition
- New
- SKU
- V9789812874252
- ISBN
- 9789812874252
Hardback
Condition: New
€ 198.43
€ 198.43
Hardback. Editor(s): Zhang, Zhaoyong. Series: Springer Proceedings in Business and Economics. Num Pages: 359 pages, 6 black & white illustrations, 18 colour illustrations, biography. BIC Classification: 1FP; KCG; KCLT; KCP; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 21. Weight in Grams: 701.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer Verlag, Singapore Singapore
- Number of pages
- 359
- Condition
- New
- SKU
- V9789812874986
- ISBN
- 9789812874986
Hardback
Condition: New
€ 195.64
€ 195.64
hardcover. Smart Technologies for Smart Nations Editor(s): Mandal, Purnendu; Vong, John. Num Pages: 234 pages, biography. BIC Classification: KJMV2; KJSM; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer Verlag, Singapore Singapore
- Edition
- 1st ed. 2016
- Number of pages
- 234
- Condition
- New
- SKU
- V9789812875846
- ISBN
- 9789812875846
Hardback
Condition: New
€ 128.15
€ 128.15