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Sales & marketing
Results 3821 - 3835 of 3835
Sales & marketing
Hardback. Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing. Series: 500 Tips. Num Pages: 216 pages, tables, figures & bibliographic references. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 259 x 183 x 20. Weight in Grams: 534. 208 pages, tables, figures & bibliographic references. Editor(s): Malhotra, Naresh. Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing. Cateogry: (P) Professional & Vocational. BIC Classification: KJSM. Dimension: 259 x 183 x 20. Weight: 534.
- Publisher
- Emerald Publishing Group
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780765621252
- ISBN
- 9780765621252
Hardback
Condition: New
€ 119.93
€ 119.93
Hardback. Num Pages: 256 pages, B/W illustrations throughout - around 46. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 178 x 111. .
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2016
- Edition
- Main
- Condition
- New
- SKU
- V9781781256312
- ISBN
- 9781781256312
Hardback
Condition: New
€ 17.99€ 16.86
€ 17.99
€ 16.86
Paperback. Brand Psychology combines insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others and why some brands can weather crises while others cannot. Num Pages: 440 pages, black & white illustrations. BIC Classification: JM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 156 x 25. Weight in Grams: 658.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749471736
- ISBN
- 9780749471736
Paperback
Condition: New
€ 44.99€ 40.05
€ 44.99
€ 40.05
Hardcover. Chinese Consumers are Changing The World Understand Them and Sell To Them
China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. Num Pages: 240 pages. BIC Classification: KCLT; KJS. Category: (P) Professional & Vocational. Dimension: 155 x 237 x 22. Weight in Grams: 426.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118834749
- ISBN
- 9781118834749
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Hardcover. A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. Num Pages: 256 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 156 x 23. Weight in Grams: 454.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2009
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9780470503805
- ISBN
- 9780470503805
Hardback
Condition: New
€ 27.99€ 23.23
€ 27.99
€ 23.23
Paperback.
- Publisher
- Gill & Macmillan Ltd
- Format
- Paperback
- Publication date
- 2012
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9780717152605
- ISBN
- 9780717152605
Paperback
Condition: New
€ 43.99€ 43.35
€ 43.99
€ 43.35
Hardcover. Get out of the office and dream! To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a cafe and dream. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 157 x 20. Weight in Grams: 532.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118977842
- ISBN
- 9781118977842
Hardback
Condition: New
€ 23.99€ 19.38
€ 23.99
€ 19.38
Paperback. Series: Brilliant Business. Num Pages: 368 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 218 x 187 x 19. Weight in Grams: 438.
- Publisher
- FT Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781292139043
- ISBN
- 9781292139043
Paperback
Condition: New
€ 19.99€ 16.06
€ 19.99
€ 16.06
paperback. Num Pages: 192 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 228 x 153 x 12. Weight in Grams: 288.
- Publisher
- Career Press
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781601630322
- ISBN
- 9781601630322
Paperback
Condition: New
€ 19.99€ 18.24
€ 19.99
€ 18.24
Paperback. What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. Num Pages: 288 pages, Illustrations. BIC Classification: JFFT; KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 131 x 20. Weight in Grams: 210.
- Publisher
- Cornerstone
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9781847940360
- ISBN
- 9781847940360
Paperback
Condition: New
€ 16.99€ 13.47
€ 16.99
€ 13.47
paperback. Num Pages: 624 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 265 x 196 x 21. Weight in Grams: 1180.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 624
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780273727644
- ISBN
- 9780273727644
Paperback
Condition: New
€ 90.44
€ 90.44
Hardcover. Including information and issues in the competitive world of sport marketing, this text intends to direct students to a better understanding of the theoretical backbone to sport marketing. It also contains practical material that prepares students for careers in sport marketing. Num Pages: 504 pages, 76 colour illustrations, 40 colour illustrations. BIC Classification: KJS; KNSP; WSBM. Category: (U) Tertiary Education (US: College). Dimension: 289 x 219 x 28. Weight in Grams: 1692.
- Publisher
- Human Kinetics
- Format
- Hardback
- Publication date
- 2014
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781450424981
- ISBN
- 9781450424981
Hardback
Condition: New
€ 154.78
€ 154.78
Paperback. You are just seven steps away from mastering content marketing Imagine being able to attract, engage, convert and retain customers by creating content that they find relevant, useful and valuable. Now you can. Num Pages: 128 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473608252
- ISBN
- 9781473608252
Paperback
Condition: New
€ 15.99€ 11.92
€ 15.99
€ 11.92
Paperback. Num Pages: 249 pages, biography. BIC Classification: KJM; KJMV2; KJSP; KJU; KJWB. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 379.
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st ed. 2013
- Condition
- New
- SKU
- V9781349348305
- ISBN
- 9781349348305
Paperback
Condition: New
€ 82.87
€ 82.87
Hardback. The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. Num Pages: 272 pages, 2 black & white halftones, 9 figures, 2 black & white tables. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 165 x 18. Weight in Grams: 552.
- Publisher
- Palgrave Macmillan
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2010
- Edition
- 2011th Edition
- Condition
- New
- SKU
- V9780230241855
- ISBN
- 9780230241855
Hardback
Condition: New
€ 183.83
€ 183.83