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Sales & marketing
Results 421 - 440 of 1150
Sales & marketing
Paperback. Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage. Num Pages: 312 pages, black & white illustrations. BIC Classification: JHBL; KJC; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 155 x 230 x 24. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9781861563071
- ISBN
- 9781861563071
Paperback
Condition: New
€ 37.99€ 29.60
€ 37.99
€ 29.60
Hardcover. This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Editor(s): Cliquet, Gerard. Translator(s): Hughes, Eugene. Series: Geographical Information Systems. Num Pages: 328 pages, Illustrations, maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 162 x 22. Weight in Grams: 612.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- ISTE United Kingdom
- Edition
- 1st Edition
- Number of pages
- 328
- Condition
- New
- SKU
- V9781905209071
- ISBN
- 9781905209071
Hardback
Condition: New
€ 187.26
€ 187.26
Hardcover. Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. Editor(s): Ammi, Chantal. Num Pages: 280 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 241 x 162 x 20. Weight in Grams: 566.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- ISTE United Kingdom
- Edition
- 1st Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9781905209637
- ISBN
- 9781905209637
Hardback
Condition: New
€ 209.57
€ 209.57
Paperback. Shell and Moussa aim to help readers get attention and sell their ideas through strategic relationship-based persuasion, or "woo"-or "winning others over. " The authors consider wooing to be one of the most important skills in a manager's repertoire; while the concept may seem simple, mastering it is an art. Num Pages: 312 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 155 x 18. Weight in Grams: 500.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9781906465223
- ISBN
- 9781906465223
Paperback
Condition: New
€ 20.99€ 18.28
€ 20.99
€ 18.28
Paperback. This analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates. Num Pages: 334 pages, 14 halftones. BIC Classification: JFD; JH; KJSA; KJSP; KNT. Category: (P) Professional & Vocational. Dimension: 144 x 223 x 21. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- The University of Chicago Press United States
- Edition
- New
- Number of pages
- 334
- Condition
- New
- SKU
- V9780226389172
- ISBN
- 9780226389172
Paperback
Condition: New
€ 34.99€ 27.84
€ 34.99
€ 27.84
Hardback. Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. This book brings the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation. Num Pages: 208 pages, 18 halftones, 13 line drawings, 23 tables. BIC Classification: KJD; KJMV6; KJS. Category: (G) General (US: Trade). Dimension: 162 x 238 x 21. Weight in Grams: 446.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- The University of Chicago Press United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780226632605
- ISBN
- 9780226632605
Hardback
Condition: New
€ 51.99€ 40.21
€ 51.99
€ 40.21
Hardback. A spirited exploration of the culture created when advertising becomes not just a central institution, but the central institution. Num Pages: 296 pages, 181 illustrations. BIC Classification: 1KBB; JFC; JHM; KJSA. Category: (P) Professional & Vocational. Dimension: 175 x 239 x 24. Weight in Grams: 771.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Columbia University Press United States
- Number of pages
- 296
- Condition
- New
- SKU
- V9780231103244
- ISBN
- 9780231103244
Hardback
Condition: New
€ 104.11€ 80.00
€ 104.11
€ 80.00
Hardcover. Developed from the author's experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers, and who will develop the best skills and capabilities to exploit it for competitive advantage. Num Pages: 276 pages, black & white illustrations. BIC Classification: KJSM; UBJ. Category: (P) Professional & Vocational. Dimension: 232 x 152 x 20. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 276
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780470018583
- ISBN
- 9780470018583
Hardback
Condition: New
€ 67.35
€ 67.35
Hardcover. Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Num Pages: 248 pages, ports. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 165 x 18. Weight in Grams: 502.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 248
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780470025918
- ISBN
- 9780470025918
Hardback
Condition: New
€ 44.99€ 34.57
€ 44.99
€ 34.57
Paperback. The aim of the "New Economy Excellence" series is to focus on helping senior managers create and sustain competitive advantage in the Internet economy. The series gets to grips with providing a commercial analysis of the opportunities and pitfalls of the e-business environment. Series: E-Business Excellence. Num Pages: 240 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational. Dimension: 215 x 136 x 14. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 240
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780470841358
- ISBN
- 9780470841358
Paperback
Condition: New
€ 51.27
€ 51.27
Hardcover. The Genie in the PC is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. Readers will learn the essence of marketing; how much stock to put in the results of research; what leadership is really about; how marketing change comes from the top down; how to allocate budgets; and much more. Num Pages: 120 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 147 x 16. Weight in Grams: 318.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons New York
- Edition
- 1st Edition
- Number of pages
- 120
- Condition
- New
- SKU
- V9780471236085
- ISBN
- 9780471236085
Hardback
Condition: New
€ 46.99€ 36.36
€ 46.99
€ 36.36
Hardback. Crucial Help for Getting the Most from Today's Information Systems Technology Deciding what type of information systems your company will need to stay competitive into the twenty-first century is a highly complex and risky exercise. Num Pages: 304 pages, Illustrations. BIC Classification: KFC; KJS; UF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 169 x 244 x 23. Weight in Grams: 604.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 304
- Condition
- New
- SKU
- V9780471249924
- ISBN
- 9780471249924
Hardback
Condition: New
€ 167.70
€ 167.70
Paperback. The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. Num Pages: 432 pages, Illustrations. BIC Classification: KJE; KJS; UDB; UT; UY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 154 x 27. Weight in Grams: 672.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley & Sons, Inc. New York
- Number of pages
- 432
- Condition
- New
- SKU
- V9780471361220
- ISBN
- 9780471361220
Paperback
Condition: New
€ 49.99€ 39.21
€ 49.99
€ 39.21
Paperback. From the Chartered Institute of Marketing's Directory of Marketing and Membership, this accessible book covers all the key skills, knowledge and disciplines that marketers need in the information age. Num Pages: 224 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 199 x 191 x 16. Weight in Grams: 448.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 224
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780471486947
- ISBN
- 9780471486947
Paperback
Condition: New
€ 51.99€ 40.17
€ 51.99
€ 40.17
Paperback. Provides an approach to the subject of e-commerce, with coverage of key technologies and ideas on integrating them into useful applications. This work provides coverage of the technical aspects of web-based e-business. Num Pages: 504 pages, illustrations. BIC Classification: KJE; KJS; KNP; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 191 x 29. Weight in Grams: 926.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 504
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780471493037
- ISBN
- 9780471493037
Paperback
Condition: New
€ 75.24
€ 75.24
Paperback. Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing--related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web. Num Pages: 282 pages, illustrations. BIC Classification: KJE; KJS; UDB. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 194 x 16. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd
- Number of pages
- 282
- Condition
- New
- SKU
- V9780471496458
- ISBN
- 9780471496458
Paperback
Condition: New
€ 71.45
€ 71.45
Paperback. The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Series: Working the Web. Num Pages: 192 pages, illustrations. BIC Classification: KJE; KJS; UDB. Category: (P) Professional & Vocational. Dimension: 216 x 137 x 14. Weight in Grams: 250.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 192
- Condition
- New
- SKU
- V9780471498971
- ISBN
- 9780471498971
Paperback
Condition: New
€ 43.65
€ 43.65
Hardback. A guide to improving sales and profits in consumer financial services that stresses the development of a sales and service culture. Num Pages: 230 pages, Ill. BIC Classification: KF; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 160 x 25. Weight in Grams: 510.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 230
- Condition
- New
- SKU
- V9780471540304
- ISBN
- 9780471540304
Hardback
Condition: New
€ 281.62
€ 281.62
Hardcover. How Service Orientation Will Change Your Business "The real value of this book is that it makes SOA and Web services, which are critical and business-transforming, crystal-clear to the layman, both business and IT leaders. The book stays focused on the real-world issues facing business and government institutions today. Num Pages: 272 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 161 x 24. Weight in Grams: 512.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 272
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780471768586
- ISBN
- 9780471768586
Hardback
Condition: New
€ 46.99€ 36.36
€ 46.99
€ 36.36
Paperback. Industrial or business--to--business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. There is seldom any formal understanding of marketing principles and the business benefits they can bring. Num Pages: 320 pages, Ill. BIC Classification: KJS; KN. Category: (P) Professional & Vocational. Dimension: 235 x 179 x 19. Weight in Grams: 540.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd Dublin, Ireland
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780471853251
- ISBN
- 9780471853251
Paperback
Condition: New
€ 56.06
€ 56.06