Sales & marketing
Results 441 - 460 of 1336
Sales & marketing
Paperback. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Num Pages: 320 pages, 500 color illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 219 x 282 x 21. Weight in Grams: 1294.
- Publisher
- WW Norton & Co United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2013
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780393733860
- ISBN
- 9780393733860
Paperback
Condition: New
€ 61.56€ 56.14
€ 61.56
€ 56.14
Hardback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Wiley Desktop Editions. Num Pages: 272 pages, Illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 158 x 22. Weight in Grams: 554.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631214229
- ISBN
- 9780631214229
Hardback
Condition: New
€ 132.50
€ 132.50
Paperback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Foundations of Business Ethics. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 18. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631214236
- ISBN
- 9780631214236
Paperback
Condition: New
€ 55.16
€ 55.16
Paperback. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 254 x 180 x 15. Weight in Grams: 650.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Career Press United States
- Number of pages
- 288
- Condition
- New
- SKU
- V9781564149527
- ISBN
- 9781564149527
Paperback
Condition: New
€ 20.99€ 20.56
€ 20.99
€ 20.56
Paperback. Series: Marketing for a New Century. Num Pages: 216 pages, Illustrations. BIC Classification: KJSA; KNT. Category: (U) Tertiary Education (US: College). Dimension: 229 x 153 x 11. Weight in Grams: 314.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 216
- Condition
- New
- SKU
- V9780761922537
- ISBN
- 9780761922537
Paperback
Condition: New
€ 129.06€ 80.33
€ 129.06
€ 80.33
Paperback. Developed from a wholly European perspective and containing European data and examples throughout, this text includes European sociodemographic data, consumer sentiment data, data on consumer unions, and data on values. Num Pages: 642 pages, indexes. BIC Classification: 1D; JFFT; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 170 x 246 x 38. Weight in Grams: 1138.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 642
- Condition
- New
- SKU
- V9780471975137
- ISBN
- 9780471975137
Paperback
Condition: New
€ 96.30
€ 96.30
Paperback. Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell. Series: ExpressExec S. Num Pages: 122 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 127 x 7. Weight in Grams: 128.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 122
- Condition
- New
- SKU
- V9781841122311
- ISBN
- 9781841122311
Paperback
Condition: New
€ 18.96
€ 18.96
Paperback.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- LID Publishing United Kingdom
- Number of pages
- 192
- Condition
- New
- SKU
- V9781907794513
- ISBN
- 9781907794513
Paperback
Condition: New
€ 17.99€ 14.42
€ 17.99
€ 14.42
Hardcover. You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. Num Pages: 244 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 158 x 20. Weight in Grams: 484.
- Publisher
- John Wiley and Sons Ltd London
- Number of pages
- 244
- Format
- Hardback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470032725
- ISBN
- 9780470032725
Hardback
Condition: New
€ 53.65
€ 53.65
Paperback. Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing--related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web. Num Pages: 282 pages, illustrations. BIC Classification: KJE; KJS; UDB. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 194 x 16. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd
- Number of pages
- 282
- Condition
- New
- SKU
- V9780471496458
- ISBN
- 9780471496458
Paperback
Condition: New
€ 88.40
€ 88.40
Paperback. Num Pages: 268 pages. BIC Classification: AK; KJMQ; KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 158 x 232 x 19. Weight in Grams: 416.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138249967
- ISBN
- 9781138249967
Paperback
Condition: New
€ 70.94
€ 70.94
Paperback. The force of the internet and the power of online consumers have dramatically altered the face of business world. This book clarifies the complex subject of ecommerce, presenting 8-step strategy for success in internet marketing. It is suitable for those seeking success in a business environment altered by the digital revolution. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 20. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- IMM Lifestyle Books United Kingdom
- Number of pages
- 272
- Condition
- New
- SKU
- V9781847734877
- ISBN
- 9781847734877
Paperback
Condition: New
€ 26.99€ 21.12
€ 26.99
€ 21.12
Paperback. Num Pages: 256 pages. BIC Classification: KJC; KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 154 x 294 x 14. Weight in Grams: 348.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Career Press United States
- Number of pages
- 256
- Condition
- New
- SKU
- V9781632650474
- ISBN
- 9781632650474
Paperback
Condition: New
€ 18.57
€ 18.57
Paperback. A fast and easy way to write winning white papers! Whether you're a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world's leading experts in the field. Num Pages: 384 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 193 x 20. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9781118496923
- ISBN
- 9781118496923
Paperback
Condition: New
€ 30.99€ 23.91
€ 30.99
€ 23.91
Paperback. The leading introductory book on data mining, fully updated and revised!
When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. Num Pages: 888 pages, charts. BIC Classification: KJS; UNF. Category: (P) Professional & Vocational. Dimension: 234 x 186 x 49. Weight in Grams: 1312.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 888
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780470650936
- ISBN
- 9780470650936
Paperback
Condition: New
€ 52.08
€ 52.08
Hardcover. Introduces the concepts and practices that help students build, develop, and work with fashion brands. This title covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. Num Pages: 416 pages, 8 pp colour section. BIC Classification: KJS; KNSX. Category: (UU) Undergraduate. Dimension: 183 x 232 x 26. Weight in Grams: 836.
- Publisher
- Fairchild Pubns
- Format
- Hardback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781563675614
- ISBN
- 9781563675614
Hardback
Condition: New
€ 114.59
€ 114.59
Paperback. Num Pages: 636 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 34. Weight in Grams: 1202. Very good copy with light shelf wear. Light nicks, remains very good
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Financial Times/ Prentice Hall
- Condition
- Used, Very Good
- SKU
- KCW0016777
- ISBN
- 9780273706977
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- FT Publishing International
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780273792918
- ISBN
- 9780273792918
Paperback
Condition: New
€ 20.84
€ 20.84
Paperback. Series: Speed Reads. 32 pages. If you ask people what the biggest challenge is in their job it is often handling difficult customers. This book is designed to give organizations simple templates and tools which they can use with very little training experience. It also serves as a refresher for those who have undergone trainer training. Cateogry: (P) Professional & Vocational. BIC Classification: KJSU. Dimension: 210 x 140 x 10. Weight: 72.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Directory of Social Change
- Number of pages
- 32
- Condition
- New
- SKU
- V9781906294212
- ISBN
- 9781906294212
Paperback
Condition: New
€ 12.30
€ 12.30
Hardcover. During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. Num Pages: 272 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 25. Weight in Grams: 480.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470624357
- ISBN
- 9780470624357
Hardback
Condition: New
€ 27.99€ 20.99
€ 27.99
€ 20.99