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Sales & marketing
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Sales & marketing
Hardcover. This book shows how the US, the EU and China have reached a decisive crossroads, at which a small number of competitive markets which will decide future earning capacity and prosperity. Offers a new, ready-to-apply view of innovation. Series: Management for Professionals. Num Pages: 257 pages, 53 black & white tables, biography. BIC Classification: 1FPC; KJD; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 239 x 159 x 19. Weight in Grams: 546.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2013th Edition
- Number of pages
- 250
- Condition
- New
- SKU
- V9783642362361
- ISBN
- 9783642362361
Hardback
Condition: New
€ 67.60
€ 67.60
Hardcover. Serving as a helpful resource for practitioners as well as students of event marketing, this book focuses on successful boothmanship (software) and design (hardware) for trade shows. Discussion includes the importance of information gathering and analysis. Series: Management for Professionals. Num Pages: 150 pages, biography. BIC Classification: KJSM; KNT. Category: (P) Professional & Vocational. Dimension: 243 x 160 x 16. Weight in Grams: 432.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2013th Edition
- Number of pages
- 220
- Condition
- New
- SKU
- V9783642367922
- ISBN
- 9783642367922
Hardback
Condition: New
€ 100.06
€ 100.06
Paperback. Editor(s): Fifka, Matthias. Series: Management-Reihe Corporate Social Responsibility. Num Pages: 252 pages, black & white illustrations, bibliography. BIC Classification: KC; KFCM; KJM; KJSP; KJVX; RNF; TQ. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783642538926
- ISBN
- 9783642538926
Paperback
Condition: New
€ 61.51
€ 61.51
Paperback. Series: Handel Und Internationales Marketing / Retailing and International Marketing. Num Pages: 220 pages, 10 black & white illustrations, 22 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 151 x 14. Weight in Grams: 296.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2014th Edition
- Number of pages
- 200
- Condition
- New
- SKU
- V9783658010959
- ISBN
- 9783658010959
Paperback
Condition: New
€ 65.92
€ 65.92
Paperback. Series: Handel Und Internationales Marketing / Retailing and International Marketing. Num Pages: 199 pages, 9 black & white illustrations, 43 black & white tables, biography. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 210 x 149 x 11. Weight in Grams: 266.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2014th Edition
- Number of pages
- 200
- Condition
- New
- SKU
- V9783658015954
- ISBN
- 9783658015954
Paperback
Condition: New
€ 65.74
€ 65.74
Paperback. Num Pages: 324 pages, 18 black & white illustrations, biography. BIC Classification: JFD; KJSP; KNT. Category: (G) General (US: Trade). Dimension: 210 x 149 x 24. Weight in Grams: 426.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Fachmedien Wiesbaden
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783658142933
- ISBN
- 9783658142933
Paperback
Condition: New
€ 66.52
€ 66.52
Paperback. This title answers three questions: what is a lead market?; what constitutes a lead market?; and how can companies harness lead markets to generate global innovations? It suggests a theoretical explanation for the phenomena of lead markets and a market entry concept is presented. Series: ZEW Economic Studies. Num Pages: 306 pages, 6 black & white illustrations, 8 black & white tables, biography. BIC Classification: KC; KJS; KN; TJK. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 459.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2001
- Number of pages
- 306
- Condition
- New
- SKU
- V9783790814309
- ISBN
- 9783790814309
Paperback
Condition: New
€ 67.24
€ 67.24
Paperback. Series: Information Age Economy. Num Pages: 270 pages, 17 black & white illustrations, 13 black & white tables, biography. BIC Classification: KC; KJSA; UY. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 157 x 17. Weight in Grams: 432.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 270
- Condition
- New
- SKU
- V9783790815757
- ISBN
- 9783790815757
Paperback
Condition: New
€ 130.67
€ 130.67
Hardback. Editor(s): Holzm]ller, Hartmut H; Schuh, Arnold; Holzmuller, Hartmut H. Num Pages: 416 pages, black & white illustrations. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 23. Weight in Grams: 758.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 416
- Condition
- New
- SKU
- V9783790815856
- ISBN
- 9783790815856
Hardback
Condition: New
€ 152.13
€ 152.13
Paperback. Challenged by competition and globalization, third party logistics service providers (3PLs) can become more successful by focusing on customer loyalty. This book addresses issues on 3PLs. It develops a model of customer loyalty and its determinants, which is validated using empirical data from nearly 800 logistics managers in Germany and the USA. Series: Contributions to Management Science. Num Pages: 309 pages, 114 black & white tables, biography. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 498.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 309
- Condition
- New
- SKU
- V9783790819038
- ISBN
- 9783790819038
Paperback
Condition: New
€ 128.03
€ 128.03
Paperback / so. Inhaltlich und methodisch-didaktisch - exakt auf das Bachelor-Studium zugeschnitten. Verhaltenswissenschaftliche Grundlagen, Marketing-Konzeption. Der Autor erlautert Marketing-Ziele, -Strategien, -Mix, -Kontrolle und Marktforschung. Plus: Fallstudie.. " Series: BA Kompakt. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 12. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Physica-Verlag GmbH & Co Germany
- Condition
- New
- SKU
- V9783790819410
- ISBN
- 9783790819410
Paperback
Condition: New
€ 39.33
€ 39.33
paperback. Customer integration in the early innovation phase has been the method of choice, but growing experience has shown unexpected side effects that may outweigh its advantages. To support the final managerial decision, a mathematical formula is developed which can be applied to all kinds of process structures, takes into account the risks and benefits. Series: Contributions to Management Science. Num Pages: 244 pages, 29 black & white tables, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 15. Weight in Grams: 409.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 244
- Condition
- New
- Edition
- 2007th Edition
- SKU
- V9783790819618
- ISBN
- 9783790819618
Paperback
Condition: New
€ 66.95
€ 66.95
Hardback. Based on research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, this title gives reasons and identifies a Chinese way of international brand management. It is suitable for those who are interested in building successful global brands and for those interested in China and Chinese companies. Series: Contributions to Economics. Num Pages: 370 pages, 41 black & white tables, biography. BIC Classification: KJS; KND. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 22. Weight in Grams: 708.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 370
- Condition
- New
- SKU
- V9783790820294
- ISBN
- 9783790820294
Hardback
Condition: New
€ 234.53
€ 234.53
Traumziel Nachhaltigkeit: Innovative Vermarktungskonzepte nachhaltiger...
Schmied, Martin; Gotz, Konrad; Kreilkamp, Edg...
hardcover. Series: Nachhaltigkeit Und Innovation. Num Pages: 167 pages, black & white illustrations, black & white tables, figures, bibliography. BIC Classification: KCN; KJS. Category: (G) General (US: Trade). Dimension: 234 x 157 x 15. Weight in Grams: 363.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Physica Germany
- Number of pages
- 167
- Condition
- New
- Edition
- 2009th Edition
- SKU
- V9783790820942
- ISBN
- 9783790820942
Hardback
Condition: New
€ 105.55
€ 105.55
hardcover. Series: Contributions to Management Science. Num Pages: 229 pages, 40 black & white illustrations, 3 colour illustrations, 109 black & white tables, biograp. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 15. Weight in Grams: 1170.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 229
- Condition
- New
- Edition
- 2010th Edition
- SKU
- V9783790823561
- ISBN
- 9783790823561
Hardback
Condition: New
€ 132.47
€ 132.47
Paperback. Series: Contributions to Economics. Num Pages: 370 pages, 41 black & white tables, biography. BIC Classification: KJS; KND. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 532.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 1st ed. Softcover of orig. ed. 2008
- Number of pages
- 370
- Condition
- New
- SKU
- V9783790825497
- ISBN
- 9783790825497
Paperback
Condition: New
€ 228.05
€ 228.05
Hardback. Emphasizes network research as a theory-driven field by offering new perspectives on contract design, decision and ownership rights, value creation, knowledge management and the role of social capital in franchising networks, alliances and cooperatives. Editor(s): Tuunanen, Mika; Windsperger, Josef; Cliquet, Gerard; Hendrikse, George. Series: Contributions to Management Science. Num Pages: 372 pages, 30 black & white tables, biography. BIC Classification: J; KJH; KJS; KJU; KN. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 22. Weight in Grams: 713.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 372
- Condition
- New
- SKU
- V9783790826142
- ISBN
- 9783790826142
Hardback
Condition: New
€ 135.12
€ 135.12
Hardback. Includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. Series: Contributions to Management Science. Num Pages: 272 pages, 36 black & white tables, biography. BIC Classification: KJE; KJS; UYZG. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 15. Weight in Grams: 559.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2012
- Number of pages
- 272
- Condition
- New
- SKU
- V9783790827682
- ISBN
- 9783790827682
Hardback
Condition: New
€ 128.53
€ 128.53
Paperback. Consumer credit has become a topical issue for researchers, regulators and the banking industry in Europe as a result of increasing market integration, regulatory changes and a growing tendency of households to use debt to finance consumption. This title looks at a range of issues related to consumer credit in Europe. Series: Contributions to Economics. Num Pages: 134 pages, 11 black & white illustrations, 26 black & white tables, biography. BIC Classification: KCL; KFF; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 8. Weight in Grams: 234.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 134
- Condition
- New
- SKU
- V9783790827842
- ISBN
- 9783790827842
Paperback
Condition: New
€ 125.19
€ 125.19
paperback. Series: Contributions to Management Science. Num Pages: 229 pages, 40 black & white illustrations, 3 colour illustrations, 109 black & white tables, biograp. BIC Classification: KJE; KJS; UF. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 391.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 229
- Condition
- New
- Edition
- 2010th Edition
- SKU
- V9783790828115
- ISBN
- 9783790828115
Paperback
Condition: New
€ 127.73
€ 127.73
paperback. Series: Contributions to Management Science. Num Pages: 272 pages, 36 black & white tables, biography. BIC Classification: KJMV6; KJS; UF; UYZG. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 421.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Physica Germany
- Number of pages
- 272
- Condition
- New
- Edition
- 2012th Edition
- SKU
- V9783790829488
- ISBN
- 9783790829488
Paperback
Condition: New
€ 127.78
€ 127.78
Book. Num Pages: XII, 99 S. 72 Abb. z.T. in Farbe. BIC Classification: KJSM; MJD; MNS. Category: (G) General (US: Trade). .
- Publication date
- 2005
- Publisher
- Steinkopff Darmstadt Germany
- Condition
- New
- SKU
- V9783798515116
- ISBN
- 9783798515116
Paperback
Condition: New
€ 61.86
€ 61.86
Paperback / so. Num Pages: 362 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 1991
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 362
- Condition
- New
- SKU
- V9783824400904
- ISBN
- 9783824400904
Paperback
Condition: New
€ 72.80
€ 72.80
perfect. Series: Duv Wirtschaftswissenschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: JHB; KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 13. Weight in Grams: 345.
- Publication date
- 1993
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Edition
- 1993rd Edition
- Condition
- New
- SKU
- V9783824401703
- ISBN
- 9783824401703
Paperback
Condition: New
€ 83.07
€ 83.07