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Sales & marketing
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Sales & marketing
Paperback. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox. Num Pages: 192 pages. BIC Classification: KJC; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 197 x 129 x 13. Weight in Grams: 140.
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2000
- Condition
- New
- SKU
- V9781861976055
- ISBN
- 9781861976055
Paperback
Condition: New
€ 15.99€ 11.70
€ 15.99
€ 11.70
Paperback. Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls "Citizen Brands" will be more commercially successful than those that do not take on board societal trends. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 154 x 18. Weight in Grams: 384.
- Condition
- Used, Like New
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2003
- Edition
- 1st Edition
- SKU
- KT00000875
- ISBN
- 9780470853580
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 10th Edition
- Condition
- New
- SKU
- V9781337282659
- ISBN
- 9781337282659
Paperback
Condition: New
€ 101.31
€ 101.31
Hardback. This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 298 x 21. Weight in Grams: 526.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781786354563
- ISBN
- 9781786354563
Hardback
Condition: New
€ 104.41
€ 104.41
Paperback. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 139 x 18. Weight in Grams: 412.
- Publisher
- FT Press
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273731276
- ISBN
- 9780273731276
Paperback
Condition: New
€ 19.99€ 15.91
€ 19.99
€ 15.91
Paperback. Shows you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today. This title covers: 8 ways to demonstrate trustworthiness to prospective clients; and, the incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake. Series: No B. S. Num Pages: 240 pages, black & white illustrations, black & white line drawings, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 15. Weight in Grams: 406.
- Publisher
- Entrepreneur Press United States
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781599184401
- ISBN
- 9781599184401
Paperback
Condition: New
€ 23.99€ 20.55
€ 23.99
€ 20.55
Paperback. Presents seven timeless laws for businesses and individuals in a world that is dominated by rapid change and digital technology. This title shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Num Pages: 272 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 152 x 21. Weight in Grams: 338.
- Publisher
- Ebury Publishing United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780091947569
- ISBN
- 9780091947569
Paperback
Condition: New
€ 23.99€ 16.54
€ 23.99
€ 16.54
Paperback. Num Pages: 880 pages. BIC Classification: 1F; KJS. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216. .
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2017
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781292089584
- ISBN
- 9781292089584
Paperback
Condition: New
€ 88.33
€ 88.33
Hardcover. Proven principles and tactics for successful selling in the expanding luxury goods market Customers of high-end products hold extremely high expectations in terms of customer service. Num Pages: 176 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 240 x 152 x 18. Weight in Grams: 350.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 176
- Format
- Hardback
- Publication date
- 2009
- Edition
- Reprint
- Condition
- New
- SKU
- V9780470457993
- ISBN
- 9780470457993
Hardback
Condition: New
€ 33.99€ 24.41
€ 33.99
€ 24.41
Paperback. .
- Publisher
- Apple Academic Press Inc. Canada
- Number of pages
- 230
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781771883481
- ISBN
- 9781771883481
Paperback
Condition: New
€ 108.19
€ 108.19
Paperback. Spin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards shows that spin doctoring is a new phrase to describe a very old practice. Num Pages: 256 pages. BIC Classification: JFD; JPVL; JPVN; KJSP. Category: (G) General (US: Trade). Dimension: 217 x 135 x 22. Weight in Grams: 282.
- Publisher
- Biteback Publishing
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781849549981
- ISBN
- 9781849549981
Paperback
Condition: New
€ 17.99€ 14.20
€ 17.99
€ 14.20
Hardback. Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. Num Pages: 288 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 161 x 26. Weight in Grams: 482.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787998301
- ISBN
- 9780787998301
Hardback
Condition: New
€ 35.99€ 28.86
€ 35.99
€ 28.86
Paperback. Packed full of lively debate and funny anecdotes, this book covers topics that students will recognize from their marketing course, such as key thinkers and concepts, and some that they won't. It will challenge students' thinking and help them get a good mark in their exams. Series: Very Short, Fairly Interesting & Cheap Books. Num Pages: 160 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 198 x 129 x 9. Weight in Grams: 163.
- Publisher
- SAGE Publications Inc United Kingdom
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781412930888
- ISBN
- 9781412930888
Paperback
Condition: New
€ 24.30
€ 24.30
Paperback. Shows you how to overcome customer hesitation to get more appointments, speed up decisions, and win sales. This title offers the following SNAP rules Keep It Simple: Make things easy and clear for your customers; Be invaluable: Stand out by being the person your customers can't live without. Num Pages: 320 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 141 x 215 x 21. Weight in Grams: 280.
- Publisher
- Penguin Putnam Inc United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2012
- Edition
- Reprint
- Condition
- New
- SKU
- V9781591844709
- ISBN
- 9781591844709
Paperback
Condition: New
€ 23.99€ 17.66
€ 23.99
€ 17.66
Paperback. Your fastest route to successful key account management Learn in a week, what the experts learn about negotiation in a lifetime. Written by Grant Stewart, a leading expert on key account management, Successful Key Account Management In A Week gives you the insider secrets to building successful relationships with your customers. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473608542
- ISBN
- 9781473608542
Paperback
Condition: New
€ 15.99€ 11.88
€ 15.99
€ 11.88
Paperback. Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're already aware of all it can do for you. Num Pages: 432 pages, Illustrations. BIC Classification: KJSU; UFL. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 25. Weight in Grams: 664.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 432
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470343258
- ISBN
- 9780470343258
Paperback
Condition: New
€ 26.99€ 22.12
€ 26.99
€ 22.12
Hardback. .
- Publisher
- McGraw-Hill Education - Europe
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071847827
- ISBN
- 9780071847827
Hardback
Condition: New
€ 34.99€ 25.44
€ 34.99
€ 25.44
Hardback. A content marketing framework grounded in real-world research The Rules of Perception provides an insightful guide to content marketing for today's audiences. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119345114
- ISBN
- 9781119345114
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Paperback. Gives you winning B2B sales strategies and techniques. Combining a commonsense approach with the best kept secrets of the world's most successful sales people, this book presents a six-step process for winning sales opportunities and shows you how to: qualify the prospect for forecasting accuracy, and communicate your strategy to your team. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 12. Weight in Grams: 242.
- Publisher
- McGraw-Hill Education - Europe
- Format
- Paperback
- Publication date
- 2003
- Edition
- Reprint
- Condition
- New
- SKU
- V9780071418713
- ISBN
- 9780071418713
Paperback
Condition: New
€ 24.99€ 21.84
€ 24.99
€ 21.84
Paperback. Public relations is an essential element in effective and successful business. This fourth edition covers areas such as: international public relations; crisis management; sponsorship; education and training; and career prospects. Num Pages: 216 pages, black & white illustrations. BIC Classification: 1DBK; KJSP. Category: (P) Professional & Vocational. Dimension: 232 x 156 x 12. Weight in Grams: 328. Some shelf wear
- Condition
- Used, Very Good
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 1995
- Edition
- 4th Edition
- SKU
- KTK0097290
- ISBN
- 9780750623186
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99