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Business & Finance

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Business & Finance

Paperback. The second edition of this accessible text provides an integrated framework of the study of urban and regional economics. It offers a concise and up-to-date introduction to the main foundational models, principles, and theories of the subject, and uses a range of international examples to illustrate ideas. Num Pages: 432 pages, Illustrations. BIC Classification: KCU; RGCM. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 190 x 246 x 21. Weight in Grams: 728.
Publisher
Oxford University Press United Kingdom
Number of pages
432
Format
Paperback
Publication date
2013
Edition
2nd Edition
Condition
New
SKU
V9780199582006
ISBN
9780199582006
Paperback
Condition: New

€ 93.89

Paperback / so. Series: Research in Management Accounting & Control. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KFCM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 386.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834908506
ISBN
9783834908506
Paperback
Condition: New

€ 59.78

Hardback. Some 10 million migrant workers cross national borders each year. This book examines the businesses that move low-skilled workers, explaining recruitment, remuneration and retention, and showing how national borders increase recruitment costs. Tackling the often murky world of labor migration, it fills an important void in this fast-growing field. Num Pages: 240 pages. BIC Classification: JHBL; KCF; KCFM; RGCM. Dimension: 234 x 153. .
Publisher
Oxford University Press
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780198808022
ISBN
9780198808022
Hardback
Condition: New

€ 52.81

Hardback. .
Format
Hardback
Publication date
2015
Publisher
Rutgers University Press
Condition
New
SKU
V9780813572499
ISBN
9780813572499
Hardback
Condition: New

€ 48.88

Hardback. Wealth owners are responsible for more than just assets The Destructive Power of Family Wealth offers thoughtful, holistic planning to ensure that your wealth remains a positive force for your family. Series: The Wiley Finance Series. Num Pages: 296 pages. BIC Classification: 1DBKE; 1DBKW; KFFR; VSB; VSD. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 24. Weight in Grams: 562.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119327523
ISBN
9781119327523
Hardback
Condition: New

€ 43.99
€ 30.38

paperback. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 24. Weight in Grams: 549.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universit?tsverlag United Kingdom
Edition
2008th Edition
Condition
New
SKU
V9783835009387
ISBN
9783835009387
Paperback
Condition: New

€ 71.49

Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Num Pages: 256 pages, 2 figures. BIC Classification: JFD; KC; KNTD; KNTY; UDB. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 19. Weight in Grams: 590.
Publication date
2003
Publisher
Columbia University Press United States
Number of pages
256
Condition
New
SKU
V9780231126526
ISBN
9780231126526
Paperback
Condition: New

€ 147.53

Paperback. Num Pages: 272 pages, 3 illus.; 2 tables. BIC Classification: JFD; KJSM; KNTX. Category: (P) Professional & Vocational. Dimension: 227 x 151 x 13. Weight in Grams: 376. New Technologies and the Transformation of Media Audiences. 272 pages, illustrations. Cateogry: (P) Professional & Vocational. BIC Classification: JFD; KJSM; KNTX. Dimension: 227 x 151 x 13. Weight: 384.
Publisher
Columbia University Press
Number of pages
272
Format
Paperback
Publication date
2010
Condition
New
SKU
V9780231150354
ISBN
9780231150354
Paperback
Condition: New

€ 37.99
€ 27.32

Paperback. Series: Neue Betriebswirtschaftliche Forschung (NBF). Num Pages: 478 pages, black & white illustrations, bibliography. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 25. Weight in Grams: 615.
Format
Paperback
Publication date
1997
Publisher
Gabler Germany
Number of pages
478
Condition
New
SKU
V9783409128216
ISBN
9783409128216
Paperback
Condition: New

€ 81.71

Hardcover. This timely book, Investment Performance Measurement will help investment professionals successfully analyze and manage their wealth. The CFA Institute is the largest association of professional investment mangers worldwide. Editor(s): Lawton, Philip; Jankowski, Todd. Series: CFA Institute Investment Perspectives. Num Pages: 970 pages, Illustrations. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 262 x 188 x 55. Weight in Grams: 1812.
Format
Hardback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
970
Condition
New
SKU
V9780470395028
ISBN
9780470395028
Hardback
Condition: New

€ 101.01
€ 83.19

Hardback. Ever since coinage was developed in ancient Lydia, an element of society has sought to debase the coin of the realm for personal gain not only by counterfeiting, but also by shaving away precious metal. Num Pages: 304 pages, full color illustrations throughout. BIC Classification: 1KBB; HBTB; JKV; KCBM; KCZ. Category: (P) Professional & Vocational. Dimension: 279 x 216. .
Format
Hardback
Publication date
2013
Publisher
American Numismatic Society,U.S. United States
Number of pages
304
Condition
New
SKU
V9780897223270
ISBN
9780897223270
Hardback
Condition: New

€ 175.09

Paperback. "The Art of Speculation is laden with insights and studies that are as fresh today as newly cut grass.. a joy to read. The topics covered were timeless in 1931.. and written in 24-carat prose. Num Pages: 384 pages, black & white illustrations. BIC Classification: KFFM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 202 x 129 x 25. Weight in Grams: 456.
Publisher
John Wiley & Sons Inc United States
Number of pages
384
Format
Paperback
Publication date
1997
Edition
1st Edition
Condition
New
SKU
V9780471181880
ISBN
9780471181880
Paperback
Condition: New

€ 40.99
€ 31.72

Hardback. A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 157 x 25. Weight in Grams: 486.
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781118893814
ISBN
9781118893814
Hardback
Condition: New

€ 31.99
€ 24.80

Hardcover. Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Num Pages: 288 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 230 x 163 x 25. Weight in Grams: 490.
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9781118206683
ISBN
9781118206683
Hardback
Condition: New

€ 30.99
€ 24.02

Hardcover. Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. Num Pages: 160 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 223 x 146 x 17. Weight in Grams: 368.
Format
Hardback
Publication date
2004
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
160
Condition
New
SKU
V9780471650225
ISBN
9780471650225
Hardback
Condition: New

€ 33.99
€ 26.68

Hardcover. How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Num Pages: 256 pages, black & white illustrations. BIC Classification: KF; KJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 239 x 160 x 23. Weight in Grams: 428.
Format
Hardback
Publication date
2004
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471646563
ISBN
9780471646563
Hardback
Condition: New

€ 36.99
€ 28.56

Hardcover. In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S. Num Pages: 320 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 237 x 166 x 28. Weight in Grams: 596.
Format
Hardback
Publication date
2004
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
320
Condition
New
SKU
V9780471476115
ISBN
9780471476115
Hardback
Condition: New

€ 45.99
€ 35.16

Paperback. The long-awaited, state-of-the-art guide to marketing strategies and tactics - from the world's foremost authority on the subject. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 233 x 153 x 20. Weight in Grams: 366.
Publisher
Free Press
Number of pages
272
Format
Paperback
Publication date
2001
Edition
New edition
Condition
New
SKU
V9780684860473
ISBN
9780684860473
Paperback
Condition: New

€ 19.99
€ 14.51

Hardback. .
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2015
Edition
1st ed. 2016
Condition
New
SKU
V9783319206059
ISBN
9783319206059
Hardback
Condition: New

€ 65.35
€ 24.82

Hardcover. .
Publisher
Harvard Business Review Press
Format
Hardback
Publication date
2001
Condition
New
SKU
V9781578516001
ISBN
9781578516001
Hardback
Condition: New

€ 40.99
€ 36.24

Hardcover. A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Num Pages: 206 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 166 x 18. Weight in Grams: 506.
Publisher
John Wiley and Sons Ltd United States
Number of pages
206
Format
Hardback
Publication date
2003
Edition
1st Edition
Condition
New
SKU
V9780471455165
ISBN
9780471455165
Hardback
Condition: New

€ 44.99
€ 34.21

Paperback. An ingredient brand is a component of a product that has its own brand identity. This book explains how ingredient branding works and how brand managers can successfully improve the performance of component marketing. Num Pages: 413 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 22. Weight in Grams: 635.
Publisher
Springer
Format
Paperback
Publication date
2014
Edition
2010th Edition
Condition
New
SKU
V9783642438189
ISBN
9783642438189
Paperback
Condition: New

€ 77.06

Hardcover. In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 221 x 22. Weight in Grams: 504.
Publisher
John Wiley and Sons Ltd United States
Number of pages
224
Format
Hardback
Publication date
2003
Edition
1st Edition
Condition
New
SKU
V9780471268673
ISBN
9780471268673
Hardback
Condition: New

€ 36.99
€ 28.56

Hardback. Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Num Pages: 208 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 25. Weight in Grams: 388.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781119341208
ISBN
9781119341208
Hardback
Condition: New

€ 27.99
€ 21.08

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