Business & Finance
Results 4401 - 4420 of 47149
Business & Finance
Hardcover. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. Series: New Directions in Business S. Num Pages: 368 pages, facsimiles. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 28. Weight in Grams: 708.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780471042204
- ISBN
- 9780471042204
Hardback
Condition: New
€ 64.43€ 55.08
€ 64.43
€ 55.08
Hardcover. Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion. Num Pages: 208 pages, 2 figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 168 x 17. Weight in Grams: 474.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Edition
- 2009th Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780230577893
- ISBN
- 9780230577893
Hardback
Condition: New
€ 67.16
€ 67.16
Hardback. New competition, technology and economics have changed the behaviour of markets and the practice of marketing. This book explains how to build brands directly, by investing in the loyalty of customers, and explains the commercial realities behind today's marketing headlines. Num Pages: 447 pages, biography. BIC Classification: KJSP; KJSU. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 216 x 140 x 28. Weight in Grams: 716.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 447
- Condition
- New
- SKU
- V9780333639078
- ISBN
- 9780333639078
Hardback
Condition: New
€ 129.49
€ 129.49
Paperback. Num Pages: 447 pages, biography. BIC Classification: KJSP; KJSU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 23. Weight in Grams: 673.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 447
- Condition
- New
- SKU
- V9781349137732
- ISBN
- 9781349137732
Paperback
Condition: New
€ 68.45
€ 68.45
Hardcover. All four authors of Building Bridges Among the BRICs take a close look at the national culture of their nations with their strengths and weaknesses for politics and business. They examine the origins of these cultures from the historical and geographical perspectives. Editor(s): Crane, Robert. Num Pages: 216 pages, 23 figures, 10 black & white tables. BIC Classification: 1QFG; KCM; KJB. Category: (P) Professional & Vocational. Dimension: 223 x 141 x 17. Weight in Grams: 388.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137375384
- ISBN
- 9781137375384
Hardback
Condition: New
€ 67.11
€ 67.11
Paperback. Building Canada tells the story of the public works that helped to transform Canada from wilderness to a modern country. Editor(s): Ball, Norman R. Num Pages: 336 pages. BIC Classification: KJVD. Category: (G) General (US: Trade); (UU) Undergraduate. Dimension: 254 x 114 x 22. Weight in Grams: 822.
- Condition
- Used, Like New
- Edition
- 2nd Revised ed.
- Publisher
- University of Toronto Press, Scholarly Publishing Division Canada
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 1991
- SKU
- KEX0212561
- ISBN
- 9780802068989
Paperback
Condition: Used, Like New
€ 17.95
€ 17.95
Paperback. Building Canada tells the story of the public works that helped to transform Canada from wilderness to a modern country. Editor(s): Ball, Norman R. Num Pages: 336 pages. BIC Classification: KJVD. Category: (G) General (US: Trade); (UU) Undergraduate. Dimension: 254 x 114 x 22. Weight in Grams: 822.
- Format
- Paperback
- Publication date
- 1991
- Publisher
- University of Toronto Press, Scholarly Publishing Division Canada
- Number of pages
- 336
- Condition
- Used, Like New
- Edition
- 2nd Revised ed.
- SKU
- KEX0212562
- ISBN
- 9780802068989
Paperback
Condition: Used, Like New
€ 17.95
€ 17.95
Hardcover. This book offers practicing leaders and managers with a more complete understanding of what character is; its importance in leading others; how it can be further developed in one's self and in others. Series: Center for Creative Leadership S. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 237 x 163 x 22. Weight in Grams: 410.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780787981518
- ISBN
- 9780787981518
Hardback
Condition: New
€ 49.71
€ 49.71
Hardback. Num Pages: 216 pages, 19, 8 black & white halftones, 2 black & white line drawings, 9 black & white tables. BIC Classification: 1FPC; JFFN; KCF; KNJC. Category: (G) General (US: Trade). Dimension: 229 x 178 x 18. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Cornell University Press United States
- Number of pages
- 216
- Condition
- New
- SKU
- V9780801454158
- ISBN
- 9780801454158
Hardback
Condition: New
€ 140.77
€ 140.77
Building Community Capacity for Tourism Development
. Ed(S): Moscardo, G. (James Cook University,...
A lack of entrepreneurial capacity, limited understanding of tourism markets and a lack of community understanding of tourism and its impacts have been identified as barriers to effective tourism development in peripheral regions. This book provides an analysis of this issue within tourism development practice. Editor(s): Moscardo, G. (James Cook University, Australia). Num Pages: 200 pages, Illustrations. BIC Classification: JHBS; KNSG; RGC; RPC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 177 x 19. Weight in Grams: 604.
- Publication date
- 2008
- Publisher
- CABI Publishing United Kingdom
- Number of pages
- 200
- Condition
- New
- SKU
- V9781845934477
- ISBN
- 9781845934477
Hardback
Condition: New
€ 104.30
€ 104.30
Hardback. Examining the dynamics of competence-building processes at the firm level, this book looks at a sample of Japanese and European companies engaged in the field of optoelectronics. It also introduces a technique to assess competences within firms. Num Pages: 337 pages, biography. BIC Classification: 1D; 1FPJ; KJMV5; KJT; KNDH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 28. Weight in Grams: 581.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 337
- Condition
- New
- SKU
- V9780333616734
- ISBN
- 9780333616734
Hardback
Condition: New
€ 194.92
€ 194.92
Paperback. Num Pages: 337 pages, biography. BIC Classification: KJM; KJMV; KJT; KN; TTB. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 434.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1995
- Number of pages
- 337
- Condition
- New
- SKU
- V9781349238750
- ISBN
- 9781349238750
Paperback
Condition: New
€ 193.95
€ 193.95
Hardcover. Conscious that trust deficit is a principal concern in East Asia, the book attempts to suggest ways to enhance confidence in certain key areas such as disputes in East and South China Seas, maritime CBMs, impact of economic interdependence on security, and issues concerning identity and values in Asian thinking. Editor(s): Togo, Kazuhiko; Naidu GVC; Allan, Walter. Num Pages: 164 pages, biography. BIC Classification: 1FP; KCG; KCL. Category: (P) Professional & Vocational. Dimension: 146 x 219 x 15. Weight in Grams: 352.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Pivot
- Condition
- New
- SKU
- V9781137504647
- ISBN
- 9781137504647
Hardback
Condition: New
€ 66.20
€ 66.20
Hardcover. Understanding how to cool down, slow down, and engage the naturally occurring conflicts among team members is critical to the ultimate success of a team. With this book, your team and its members will gain a deeper understanding of how conflict emerges and how to respond in ways that will leverage conflicts to their advantage. Series: J-B CCL (Center for Creative Leadership). Num Pages: 256 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 27. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470189474
- ISBN
- 9780470189474
Hardback
Condition: New
€ 36.99€ 29.59
€ 36.99
€ 29.59
Paperback. A credible central bank can effectively lead the process of financial sector reform in a developing country. This book discusses central banking issues and offers a clear path to building credible central banks in emerging economies. Series: Palgrave Macmillan Studies in Banking and Financial Institutions. Num Pages: 179 pages, biography. BIC Classification: KFFK. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 179
- Condition
- New
- SKU
- V9781349304622
- ISBN
- 9781349304622
Paperback
Condition: New
€ 126.56
€ 126.56
Hardcover. A credible central bank can effectively lead the process of financial sector reform in a developing country. This book discusses central banking issues and offers a clear path to building credible central banks in emerging economies. Series: Palgrave Macmillan Studies in Banking and Financial Institutions. Num Pages: 179 pages, biography. BIC Classification: 1QFG; KCM; KFFK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 225 x 165 x 15. Weight in Grams: 338.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Number of pages
- 180
- Condition
- New
- SKU
- V9780230218826
- ISBN
- 9780230218826
Hardback
Condition: New
€ 127.66
€ 127.66
Hardcover. 8vo.Good copy in original cloth
- Condition
- Used, Very Good
- Publisher
- John Wiley & Sons
- Format
- Hardback
- Publication date
- 2001
- Edition
- 1st Edition
- SKU
- KEX0257296
- ISBN
- 9780471385097
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardcover. 8vo.Good copy in original cloth
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley & Sons
- Edition
- 1st Edition
- Condition
- Used, Very Good
- SKU
- KEX0257297
- ISBN
- 9780471385097
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardcover. 8vo.Good copy in original cloth
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley & Sons
- Edition
- 1st Edition
- Condition
- Used, Very Good
- SKU
- KEX0257298
- ISBN
- 9780471385097
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardcover. 8vo.Good copy in original cloth
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley & Sons
- Edition
- 1st Edition
- Condition
- Used, Very Good
- SKU
- KEX0257299
- ISBN
- 9780471385097
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99