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Business strategy
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Business strategy
Hardcover. Increase ROI through more effective brand marketing
According to CMO. com, we are exposed to more than 5,000 brand messages each day. Marketers call this creating engagement," and each comment, share, or re-tweet is supposed to be a win. Series: ASAE/Jossey-Bass Series. Num Pages: 240 pages, illustrations. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational. Dimension: 161 x 238 x 23. Weight in Grams: 436.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118976661
- ISBN
- 9781118976661
Hardback
Condition: New
€ 43.65
€ 43.65
Hardcover. Num Pages: 192 pages. BIC Classification: KJC; KJE. Category: (P) Professional & Vocational. Dimension: 150 x 217 x 19. Weight in Grams: 322.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118985977
- ISBN
- 9781118985977
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Hardback. Series: Bloomberg Financial. Num Pages: 256 pages. BIC Classification: KJC; KJMV1. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119108764
- ISBN
- 9781119108764
Hardback
Condition: New
€ 66.45
€ 66.45
Hardcover. * Written by leading figures in the field. * Presents original new theory. * Features ground-breaking empirical studies. * Draws on a broad range of empirical methods - case studies, statistical analysis, and simulations. * Offers thought-provoking commentary on streams of research. Editor(s): Helfat, Constance E. Series: Strategic Management Society. Num Pages: 448 pages, 25. BIC Classification: KJC; KJV. Category: (P) Professional & Vocational. Dimension: 262 x 189 x 29. Weight in Grams: 974.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 448
- Condition
- New
- SKU
- V9781405103046
- ISBN
- 9781405103046
Hardback
Condition: New
€ 114.55
€ 114.55
Paperback. This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field. * New edition of a highly popular introduction to strategic management. * Provides a clear framework for understanding the issues in corporate strategy, supported by current case examples. Num Pages: 264 pages, 50 illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 246 x 173 x 19. Weight in Grams: 486.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9781405111812
- ISBN
- 9781405111812
Paperback
Condition: New
€ 35.99€ 28.78
€ 35.99
€ 28.78
Paperback. * Gives executives a systematic way to translate strategy into action. * Helps companies to develop the capabilities that make strategy work. * Assembles best--practice strategy execution methods from some of the world's most highly--respected companies into a simple step--by--step process. Num Pages: 232 pages, 42. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 231 x 153 x 18. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9781405111829
- ISBN
- 9781405111829
Paperback
Condition: New
€ 42.99€ 33.52
€ 42.99
€ 33.52
Hardcover. * An exploration of the ways in which organizations can develop their ability to manage the future. * Consists of ten papers written by authors from both sides of the Atlantic and from Asia, all of whom are distinguished scholars in the fields of strategy or organizational learning. Editor(s): Tsoukas, Haridimos; Shepherd, Jill. Num Pages: 240 pages, 9. BIC Classification: KJC; KJU. Category: (P) Professional & Vocational. Dimension: 255 x 178 x 23. Weight in Grams: 604.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781405116145
- ISBN
- 9781405116145
Hardback
Condition: New
€ 92.36€ 77.21
€ 92.36
€ 77.21
Paperback. * An exploration of the ways in which organizations can develop their ability to manage the future. * Consists of ten papers written by authors from both sides of the Atlantic and from Asia, all of whom are distinguished scholars in the fields of strategy or organizational learning. Editor(s): Tsoukas, Haridimos; Shepherd, Jill. Num Pages: 240 pages, 9. BIC Classification: KJC; KJU. Category: (P) Professional & Vocational. Dimension: 251 x 178 x 14. Weight in Grams: 462.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9781405116152
- ISBN
- 9781405116152
Paperback
Condition: New
€ 38.99€ 30.70
€ 38.99
€ 30.70
Hardcover. The new edition of The Blackwell Encyclopedia of Management: Strategic Management includes a new preface by the current editor, John McGee. He acknowledges the signal contribution of Derek Channon and outlines the key current trends in the field of strategic management. Editor(s): McGee, John. Series: Blackwell Encyclopaedia of Management. Num Pages: 440 pages, black & white illustrations. BIC Classification: GB; KJC. Category: (P) Professional & Vocational. Dimension: 178 x 253 x 29. Weight in Grams: 880.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- Volume 12
- Number of pages
- 440
- Condition
- New
- SKU
- V9781405118286
- ISBN
- 9781405118286
Hardback
Condition: New
€ 132.62€ 109.48
€ 132.62
€ 109.48
Paperback. This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. * This book presents a focused approach to strategic management theory. * Outlines the basics of a behavioral approach to strategic management. Series: Theories of Strategic Management S. Num Pages: 160 pages, 5. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 152 x 230 x 10. Weight in Grams: 234.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9781405124706
- ISBN
- 9781405124706
Paperback
Condition: New
€ 44.99€ 34.49
€ 44.99
€ 34.49
Hardcover. New industries are emerging; others are disrupted; old barriers are crumbling, while new ones are rising. This book seeks to better understand the challenges facing industries, networks, businesses and management during periods of industry structuring and restructuring. Editor(s): Cool, Karel O.; Henderson, James E.; Abate, Rene. Series: Strategic Management Society. Num Pages: 312 pages, 20. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 252 x 176 x 28. Weight in Grams: 700.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9781405126014
- ISBN
- 9781405126014
Hardback
Condition: New
€ 73.40€ 61.73
€ 73.40
€ 61.73
Hardback. * A series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself. * Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process. Editor(s): Floyd, Steven W.; Roos, Johan; Jacobs, Claus D.; Kellermanns, Franz W. Series: Strategic Management Society. Num Pages: 296 pages, 10. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 252 x 175 x 28. Weight in Grams: 682.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 296
- Condition
- New
- SKU
- V9781405129398
- ISBN
- 9781405129398
Hardback
Condition: New
€ 81.89
€ 81.89
Hardback. Creating, adapting to, and exploiting change is inherently entrepreneurial. To survive and prosper under conditions of change, firms must develop the "dynamic capabilities" to create, extend, and modify the ways in which they operate. The capacity of an organization to create, extend, or modify its resource base is vital. Num Pages: 160 pages, 12 illustrations. BIC Classification: KJC; KJU. Category: (P) Professional & Vocational. Dimension: 263 x 185 x 16. Weight in Grams: 480.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9781405159043
- ISBN
- 9781405159043
Hardback
Condition: New
€ 70.46
€ 70.46
Hardback. How does change take place in organizations? In this ground breaking new text, Lewis integrates major empirical, theoretical and conceptual approaches to help students understand how communication is central to organizational change. Series: Foundations in Communication Theory. Num Pages: 312 pages, Illustrations. BIC Classification: KJC; KJP. Category: (P) Professional & Vocational. Dimension: 239 x 164 x 22. Weight in Grams: 568.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9781405191906
- ISBN
- 9781405191906
Hardback
Condition: New
€ 96.76
€ 96.76
Hardcover. Offers a comprehensive approach to strategic planning: how to formulate strategic plans that will develop the company's strengths, be responsive to changing business conditions, and chart a productive and profitable company future. Provides numerous charts, worksheets, and other resources. Series: Jossey-Bass management series. Num Pages: 168 pages, illustrations. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 156 x 19. Weight in Grams: 394.
- Format
- Hardback
- Publication date
- 1987
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 168
- Condition
- New
- SKU
- V9781555420321
- ISBN
- 9781555420321
Hardback
Condition: New
€ 66.45
€ 66.45
Hardcover. This text provides the latest research perspective on teams: their nature; their function; their effectiveness; their decision-making processes; and their ability to change the face of organizational life. Using researchers and team projects worldwide, major issues in this field are discussed. Num Pages: 414 pages, Illustrations. BIC Classification: KJC; KJMD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 161 x 36. Weight in Grams: 833.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons
- Condition
- New
- SKU
- V9781555426415
- ISBN
- 9781555426415
Hardback
Condition: New
€ 72.77
€ 72.77
Paperback. Strategic alliances are becoming increasingly important as a long--term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. Num Pages: 304 pages, black & white illustrations. BIC Classification: 1D; 1FPJ; 1KBB; KJC; KJK; KJM; KJVB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 153 x 23. Weight in Grams: 470.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Basil Blackwell Inc, US United States
- Number of pages
- 304
- Condition
- New
- SKU
- V9781557864970
- ISBN
- 9781557864970
Paperback
Condition: New
€ 47.24
€ 47.24
Paperback. aeo Cases contain a strong international focus. aeo Comprehensive teaching notes for each case are provided in the Instructora s Manual. aeo All the cases have been extensively classroom--tested and include a wealth of industry data to provide a realistic appraisal of situations. Num Pages: 464 pages, black & white illustrations. BIC Classification: KJC; KJK; KN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 189 x 22. Weight in Grams: 794.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Basil Blackwell Inc, US United States
- Edition
- 1st Edition
- Number of pages
- 464
- Condition
- New
- SKU
- V9781557866516
- ISBN
- 9781557866516
Paperback
Condition: New
€ 42.99€ 33.52
€ 42.99
€ 33.52
Paperback. Strategic business plans, the key to gaining and sustaining competitive advantage in an increasingly turbulent and complex world, are useless until successfully implemented. Yet managementsa failures in execution are far more common than their successes. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 155 x 19. Weight in Grams: 456.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Basil Blackwell Inc, US United States
- Edition
- 2nd Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9781557867216
- ISBN
- 9781557867216
Paperback
Condition: New
€ 40.99€ 31.49
€ 40.99
€ 31.49
Hardcover. Series: Bloomberg Financial. Num Pages: 512 pages, black & white illustrations. BIC Classification: KCF; KFF; KJC; KJV. Category: (P) Professional & Vocational. Dimension: 222 x 160 x 38. Weight in Grams: 834.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Bloomberg Press United States
- Edition
- 1st
- Number of pages
- 512
- Condition
- New
- SKU
- V9781576600535
- ISBN
- 9781576600535
Hardback
Condition: New
€ 59.21€ 50.66
€ 59.21
€ 50.66
Hardcover. Num Pages: 320 pages, illustrations. BIC Classification: KFFM; KJC; KJK. Category: (P) Professional & Vocational. Dimension: 241 x 199 x 20. Weight in Grams: 724.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Bloomberg Press United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9781576602423
- ISBN
- 9781576602423
Hardback
Condition: New
€ 65.13€ 55.42
€ 65.13
€ 55.42
Hardback. Strategic management relies on an array of complex methods drawn from various allied disciplines to examine how managers attempt to lead their firms toward success. This book provides a forum for critique, commentary, and discussion about key research methodology issues in the strategic management field. Editor(s): Bergh, Donald D.; Ketchen, David J., Jr. Series Editor(s): Bergh, Donald D. Series: Research Methodology in Strategy and Management. Num Pages: 326 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 235 x 150 x 31. Weight in Grams: 632.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 326
- Condition
- New
- SKU
- V9781780520261
- ISBN
- 9781780520261
Hardback
Condition: New
€ 143.12
€ 143.12
Hardback. Facilitates discussion about project-based organizations (PBOs) and how they increasingly pervade business dimensions, from R&D and new product development, to the production of complex capital goods and implementation of organizational change across very different industries such as management consulting, engineering or entertainment. Editor(s): Cattani, Gino; Ferriani, Simone; Frederiksen, Lars; Taube, Florian A. Series Editor(s): Silverman, Brian. Series: Advances in Strategic Management. Num Pages: 541 pages, Illustrations. BIC Classification: KJC; KJMP; KJU. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 48. Weight in Grams: 996.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 541
- Condition
- New
- SKU
- V9781780521923
- ISBN
- 9781780521923
Hardback
Condition: New
€ 180.66
€ 180.66
Hardback. There are many aspects of sustainability which might be considered to reflect Brundtland's three pillars of economic, environmental and social sustainability. Others of course have different definitions which include such things as governance or supply chain management. This title addresses this debate. Editor(s): Aras, Professor Guler; Crowther, Professor David. Series Editor(s): Aras, Professor Guler; Crowther, Professor David. Series: Developments in Corporate Governance and Responsibility. Num Pages: 250 pages, Illustrations. BIC Classification: KJC; KJG; KJR. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 26. Weight in Grams: 516.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 250
- Condition
- New
- SKU
- V9781780527369
- ISBN
- 9781780527369
Hardback
Condition: New
€ 127.20
€ 127.20