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Business & management
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Business & management
Paperback. This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era. Editor(s): Mingant, Nolwenn; Tirtaine, Cecilia; Augros, Joel. Num Pages: 288 pages, 23 black & white halftones, 8 tables, 6 figures. BIC Classification: 3JM; APF; KJS. Category: (U) Tertiary Education (US: College). Dimension: 235 x 155 x 14. Weight in Grams: 366.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781844578382
- ISBN
- 9781844578382
Paperback
Condition: New
€ 45.99€ 37.82
€ 45.99
€ 37.82
Hardback. Editor(s): Compton, Nolan S. Num Pages: 110 pages, illustrations. BIC Classification: KJ. Category: (G) General (US: Trade). Dimension: 155 x 231 x 13. Weight in Grams: 312.
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 110
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781624172175
- ISBN
- 9781624172175
Hardback
Condition: New
€ 200.13€ 137.30
€ 200.13
€ 137.30
Paperback. 'An absolutely invaluable book by the founder of Atari and the man who launched Steve Jobs' career.' Walter Isaacson, author of Steve Jobs Num Pages: 224 pages. BIC Classification: KJMV2. Category: (G) General (US: Trade). Dimension: 131 x 197 x 15. Weight in Grams: 156.
- Publisher
- Headline Publishing Group
- Format
- Paperback
- Publication date
- 2014
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9781472214652
- ISBN
- 9781472214652
Paperback
Condition: New
€ 15.99€ 11.89
€ 15.99
€ 11.89
Hardback. This volume presents and analyses 17 examples of knowledge transfer from countries around the world to identify future directions for business and government managers and academic researchers. Effective Knowledge transfer provides an opportunity to address unprecedented societal, environmental and technological change and disruption. Series Editor(s): Cai, Liping; Jafari, Jafar. Series: Bridging Tourism Theory and Practice. Num Pages: 350 pages. BIC Classification: KJMV3; KNSG. Category: (P) Professional & Vocational. Dimension: 229 x 152. .
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781787144064
- ISBN
- 9781787144064
Hardback
Condition: New
€ 133.04
€ 133.04
Hardback. This text argues that sustained growth can be achieved through a way of thinking. the author's provide a framework that is based on five keys, including: there's no such thing as a mature business; and not all growth is good. Num Pages: 352 pages, index. BIC Classification: KCP; KJC; KJM. Category: (P) Professional & Vocational. Dimension: 237 x 160 x 26. Weight in Grams: 648.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471987635
- ISBN
- 9780471987635
Hardback
Condition: New
€ 75.55
€ 75.55
Paperback. This insightful book, now available in paper, provides a simple framework for learning how to transform organizations to meet new competitive challenges. It provides a concrete agenda which managers can use to think about and implement fundamental, revolutionary changes necessary to turn companies away from old habits and toward new opportunities. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJU. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 231 x 160 x 17. Weight in Grams: 470.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780471127260
- ISBN
- 9780471127260
Paperback
Condition: New
€ 32.99€ 25.93
€ 32.99
€ 25.93
Paperback. To get ahead and stay ahead, companies need agile, flexible, innovative leaders who can anticipate change and respond to new realities swiftly. The author explains that everyone has untapped leadership potential that can be developed, and how winning leaders and winning organizations have figured out how to do this. Series: Collins Business Essentials. Num Pages: 480 pages, black & white illustrations. BIC Classification: KJC; KJMV2; KJV. Category: (G) General (US: Trade). Dimension: 203 x 135 x 27. Weight in Grams: 453.
- Publisher
- HarperBusiness
- Format
- Paperback
- Publication date
- 2002
- Edition
- 1st
- Condition
- New
- SKU
- V9780887309311
- ISBN
- 9780887309311
Paperback
Condition: New
€ 20.99€ 19.04
€ 20.99
€ 19.04
Hardback. Business and management education has an important impact on business practice throughout the world. This book details the long-term growth of business and management education. It examines the theoretical and empirical literatures on organizational evolution and decision making, focusing on decision making in institutions of higher education. Num Pages: 490 pages, black & white illustrations. BIC Classification: KFC; KJ. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 28. Weight in Grams: 1960.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 490
- Condition
- New
- SKU
- V9780792397281
- ISBN
- 9780792397281
Hardback
Condition: New
€ 138.84
€ 138.84
Paperback. Num Pages: 224 pages. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 152 x 228 x 13. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Frederick Fell United States
- Edition
- Revised
- Number of pages
- 224
- Condition
- New
- SKU
- V9780883910962
- ISBN
- 9780883910962
Paperback
Condition: New
€ 16.99€ 15.70
€ 16.99
€ 15.70
Paperback. Series: The Kauffman Foundation Series on Innovation and Entrepreneurship. Num Pages: 496 pages, 51 line illus. 6 tables. BIC Classification: KJC; KJD; KJH. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 237 x 167 x 32. Weight in Grams: 710.
- Publisher
- Princeton University Press
- Number of pages
- 496
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st
- Condition
- New
- SKU
- V9780691158303
- ISBN
- 9780691158303
Paperback
Condition: New
€ 23.99€ 17.96
€ 23.99
€ 17.96
Hardback. Editor(s): Lynch, Noah. Num Pages: 99 pages. BIC Classification: KJU; KNST; RNPG. Category: (P) Professional & Vocational. Dimension: 166 x 259 x 13. Weight in Grams: 330.
- Publisher
- Nova Science Publishers Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781634825184
- ISBN
- 9781634825184
Hardback
Condition: New
€ 194.21€ 145.26
€ 194.21
€ 145.26
Paperback. Num Pages: 304 pages. BIC Classification: KJP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Profile Books Ltd
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781781257425
- ISBN
- 9781781257425
Paperback
Condition: New
€ 15.99€ 11.69
€ 15.99
€ 11.69
Paperback. Num Pages: 272 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 136 x 209 x 18. Weight in Grams: 316.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Red Wheel/Weiser
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650665
- ISBN
- 9781632650665
Paperback
Condition: New
€ 18.99€ 18.24
€ 18.99
€ 18.24
Paperback / so. Num Pages: 172 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 246 x 189 x 10. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 172
- Condition
- New
- SKU
- V9783409142250
- ISBN
- 9783409142250
Paperback
Condition: New
€ 58.56
€ 58.56
Hardcover. Discover a Breakthrough Model for MNCs In a dynamic global economy, multinational corporations (MNCs) face certain competitive challenges that traditional, hierarchical hub and spoke organizations simply aren't geared to meet. Num Pages: 254 pages, appendix, references. BIC Classification: KJC; KJK; KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 228 x 152 x 21. Weight in Grams: 550.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 254
- Condition
- New
- SKU
- V9780787903312
- ISBN
- 9780787903312
Hardback
Condition: New
€ 56.95
€ 56.95
Paperback. Num Pages: 240 pages. BIC Classification: KJB; KJM; KJMB. Category: (G) General (US: Trade). Dimension: 231 x 155 x 19. Weight in Grams: 452.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Oxford University Press
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780195596328
- ISBN
- 9780195596328
Paperback
Condition: New
€ 92.88
€ 92.88
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? This work argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 163 x 242 x 26. Weight in Grams: 580.
- Publication date
- 2004
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 288
- Condition
- New
- SKU
- V9781591392101
- ISBN
- 9781591392101
Paperback
Condition: New
€ 37.99€ 32.10
€ 37.99
€ 32.10
Hardback. States that most companies are still looking for competitive advantage where it used to be - in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift - and the companies that leverage this change will win out in the end. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 242 x 152 x 21. Weight in Grams: 466.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781422187173
- ISBN
- 9781422187173
Hardback
Condition: New
€ 32.99€ 27.33
€ 32.99
€ 27.33
Hardback. Offers professionals, investors, and MBA students the tools they need to evaluate the range of actual and potential e-commerce businesses at the microeconomic level. This title demonstrates how these tools can be used to assess a variety of applications. It is suitable for those seeking e-commerce solutions or planning to work in the field. Num Pages: 240 pages, 9 line illus. BIC Classification: KC; KJE; KNP; UDB. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 21. Weight in Grams: 514.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Princeton University Press United States
- Number of pages
- 240
- Condition
- New
- SKU
- V9780691089065
- ISBN
- 9780691089065
Hardback
Condition: New
€ 104.22€ 79.73
€ 104.22
€ 79.73
Paperback. Num Pages: 308 pages, biography. BIC Classification: KJC; KJMB. Category: (G) General (US: Trade). Dimension: 229 x 155 x 20. Weight in Grams: 518.
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st ed.
- Condition
- New
- SKU
- V9781430248903
- ISBN
- 9781430248903
Paperback
Condition: New
€ 42.99€ 35.04
€ 42.99
€ 35.04
Hardcover. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights. Num Pages: 256 pages. BIC Classification: KJMV6; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 205 x 139 x 24. Weight in Grams: 340.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Portfolio Penguin
- Condition
- New
- SKU
- 9780241184837
- ISBN
- 9780241184837
Hardback
Condition: New
€ 18.99€ 13.87
€ 18.99
€ 13.87
Paperback. Analysis of how credit systems in contemporary China threaten the country's economic stability Num Pages: black & white illustrations. BIC Classification: KJK. Category: (G) General (US: Trade). Dimension: 161 x 236 x 24. Weight in Grams: 638.
- Publisher
- McGraw-Hill Education
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781259644580
- ISBN
- 9781259644580
Paperback
Condition: New
€ 65.12€ 49.94
€ 65.12
€ 49.94
Paperback. Series: Marken- Und Produktmanagement. Num Pages: 156 pages, 16 black & white illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 8. Weight in Grams: 200.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 156
- Condition
- New
- SKU
- V9783824480203
- ISBN
- 9783824480203
Paperback
Condition: New
€ 63.27
€ 63.27
Paperback / so. Series: Schriftenreihe Des Instituts Fur Marktorientierte Unternehme. Num Pages: 132 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 213.
- Format
- Paperback
- Publisher
- United Kingdom
- Number of pages
- 132
- Condition
- New
- SKU
- V9783658019976
- ISBN
- 9783658019976
Paperback
Condition: New
€ 83.56
€ 83.56