Business & management
Results 4201 - 4224 of 20579
Business & management
Hardcover. Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 240 x 159 x 25. Weight in Grams: 624.
- Publisher
- Harvard Business School Publishing United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2004
- Edition
- 1ST
- Condition
- New
- SKU
- V9781578517749
- ISBN
- 9781578517749
Hardback
Condition: New
€ 37.99€ 34.01
€ 37.99
€ 34.01
Hardback. The second edition extends the influential ideas developed in the original book with more practical advice about working with organizational politics for personal and organizational benefit. Drawing on recent research, with updated examples, it provides an essential and practical insight into the centrality of politics in organizational life. Num Pages: 192 pages, 10 figures. BIC Classification: KJK; KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly. Dimension: 241 x 164 x 17. Weight in Grams: 440.
- Publisher
- Palgrave Macmillan
- Number of pages
- 192
- Format
- Hardback
- Publication date
- 2008
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780230542266
- ISBN
- 9780230542266
Hardback
Condition: New
€ 91.37
€ 91.37
Hardcover. The advancement of technology and of Internet commerce in a globalized market means that traditional methods and tools for accounting and logistics no longer suffice. This book focuses on developments taking place in the market, and how new technology effects commerce. Num Pages: 320 pages, biography. BIC Classification: KJE; KJMV8; PDR; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 219 x 149 x 34. Weight in Grams: 522.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Palgrave Macmillan
- Number of pages
- 320
- Condition
- New
- SKU
- V9780333949634
- ISBN
- 9780333949634
Hardback
Condition: New
€ 123.26
€ 123.26
Hardback. In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations. Num Pages: 263 pages, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 248 x 161 x 29. Weight in Grams: 434.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781137502032
- ISBN
- 9781137502032
Hardback
Condition: New
€ 52.99€ 42.60
€ 52.99
€ 42.60
Paperback. In this book, economist and evolutionary game theorist Daniel Freidman demonstrates that our moral codes and our market systems, while often in conflict, are really devices evolved to achieve similar ends, and that society functions best when morals and markets are in balance with each other. Num Pages: 266 pages, biography. BIC Classification: KCA; KCZ; KJG; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 343.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 266
- Condition
- New
- SKU
- V9781349370511
- ISBN
- 9781349370511
Paperback
Condition: New
€ 40.99€ 33.07
€ 40.99
€ 33.07
Hardcover. * Customer Value Creation (CVC) provides an understanding of how leading Business to Business (B2B) companies use deep customer understanding to reduce their cost of serving customers and increase revenues- all leading to profit growth. Num Pages: 464 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 37. Weight in Grams: 690.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 464
- Condition
- New
- SKU
- V9780470547991
- ISBN
- 9780470547991
Hardback
Condition: New
€ 88.53
€ 88.53
Hardback. The first management book to describe with numerous original examples, how successful leaders combine 'the three agendas' of strategy, leadership and followers' engagement. It is down to earth, pragmatic and offers a solid toolbox for leaders who are about to engage into a major, large scale change. Num Pages: 176 pages, 11 black & white halftones, 8 figures. BIC Classification: KJC; KJK; KJMB; KJU. Category: (P) Professional & Vocational. Dimension: 246 x 165 x 15. Weight in Grams: 424.
- Publisher
- Palgrave Macmillan
- Number of pages
- 176
- Format
- Hardback
- Publication date
- 2009
- Edition
- 2009th Edition
- Condition
- New
- SKU
- V9780230577527
- ISBN
- 9780230577527
Hardback
Condition: New
€ 92.01
€ 92.01
Hardback. Num Pages: 240 pages. BIC Classification: JPHL; KJMB. Category: (P) Professional & Vocational. Dimension: 235 x 166 x 22. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118901106
- ISBN
- 9781118901106
Hardback
Condition: New
€ 30.99€ 23.86
€ 30.99
€ 23.86
Hardback. A practical guide packed with examples of organizations that have successfully tapped into the hidden talents of their workforce. Managers will learn to recognize and mine some key, fundamental leadership traits that are essential for a competitive business. Num Pages: 191 pages, 15 black & white illustrations, 8 colour illustrations, biography. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 247 x 167 x 23. Weight in Grams: 456. Good clean copy in dustwrapper. DW with some minor shelf wear.
- Condition
- Used, Very Good
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2013
- SKU
- KTG0011110
- ISBN
- 9781137282224
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardback. .
- Publisher
- Palgrave Macmillan
- Number of pages
- 132
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781137375759
- ISBN
- 9781137375759
Hardback
Condition: New
€ 71.29€ 45.69
€ 71.29
€ 45.69
Paperback / so. Series: Faz - Gabler Edition. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 20. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783322847614
- ISBN
- 9783322847614
Paperback
Condition: New
€ 48.83
€ 48.83
Paperback. .
- Publisher
- Elsevier - Health Sciences Division
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780128110355
- ISBN
- 9780128110355
Paperback
Condition: New
€ 75.40
€ 75.40
Hardcover. Drawing on his own extensive experience, Jones provides rules of thumb essential for the new engineer in industry. Num Pages: 542 pages, Illustrations. BIC Classification: KJMP; KJMV5; TC; TDCC. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 252 x 198 x 36. Weight in Grams: 1214.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 542
- Condition
- New
- SKU
- V9780471961543
- ISBN
- 9780471961543
Hardback
Condition: New
€ 485.73
€ 485.73
Hardback. Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. Num Pages: 264 pages, Illustrations. BIC Classification: JFSP31; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 20. Weight in Grams: 546.
- Publisher
- Palgrave Macmillan
- Number of pages
- 264
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2013 ed.
- Condition
- New
- SKU
- V9780230378193
- ISBN
- 9780230378193
Hardback
Condition: New
€ 81.56
€ 81.56
Hardback. Interdependence is a basic characteristic of organizations, yet it is only recently that managers, professionals, and employees have begun to appreciate that organizational success depends upon teamwork. This book provides managers, professionals, and employees with a concise and powerful understanding of productive teamwork in organizations. Num Pages: 230 pages, 1 black & white tables, 1 figures. BIC Classification: KJM; KJU. Category: (P) Professional & Vocational. Dimension: 148 x 224 x 21. Weight in Grams: 412.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9780230247123
- ISBN
- 9780230247123
Hardback
Condition: New
€ 63.78
€ 63.78
Hardcover. The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making. Num Pages: 248 pages, Illustrations. BIC Classification: KJMD; KJSM. Category: (P) Professional & Vocational. Dimension: 251 x 177 x 19. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780470844243
- ISBN
- 9780470844243
Hardback
Condition: New
€ 51.02
€ 51.02
Hardcover. The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of this information will be its own internal data, rather than information being supplied by an external market research agency. Num Pages: 272 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 247 x 167 x 21. Weight in Grams: 574.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471495437
- ISBN
- 9780471495437
Hardback
Condition: New
€ 57.13
€ 57.13
Hardback. A Guide for English communication amongst international professionals Leading in English provides a valuable resource for more effective international business communication. Num Pages: 192 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119361305
- ISBN
- 9781119361305
Hardback
Condition: New
€ 31.99€ 24.89
€ 31.99
€ 24.89
Paperback. Programme management is a new approach to maximize the likelihood of successful change management. This book describes the skills and capabilities that organizations need to develop in order to manage change programmes effectively. It is the first book to take this holistic view and includes a new chapter on programme governance. Num Pages: 308 pages, black & white illustrations. BIC Classification: KJC; KJMP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 157 x 19. Weight in Grams: 478.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2003
- Edition
- 2004th Edition
- Condition
- New
- SKU
- V9780230002340
- ISBN
- 9780230002340
Paperback
Condition: New
€ 96.71
€ 96.71
Hardback. An intellectual property (IP) system was established in China in 1985. Systematic studies of the subject are still scarce, especially from a corporate management perspective and this book attempts to fill in the gap. Series: International Business & Management. Num Pages: 320 pages, Illustrations. BIC Classification: 1FPC; KJK; KJVG; LNR. Category: (P) Professional & Vocational. Dimension: 230 x 158 x 25. Weight in Grams: 626.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Emerald Group Publishing Limited United Kingdom
- Number of pages
- 320
- Condition
- New
- SKU
- V9780080441382
- ISBN
- 9780080441382
Hardback
Condition: New
€ 176.91
€ 176.91
Hardback. Strategic management relies on an array of complex methods drawn from various allied disciplines to examine how managers attempt to lead their firms toward success. This book provides a forum for critique, commentary, and discussion about key research methodology issues in the strategic management field. Editor(s): Bergh, Donald D.; Ketchen, David J., Jr. Series Editor(s): Bergh, Donald D. Series: Research Methodology in Strategy and Management. Num Pages: 326 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 235 x 150 x 31. Weight in Grams: 632.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 326
- Condition
- New
- SKU
- V9781780520261
- ISBN
- 9781780520261
Hardback
Condition: New
€ 143.12
€ 143.12
Hardcover. In today's industrial companies, sensory evaluation is widely used in quality inspection of products, in marketing study and in many other fields such as risk evaluation, investment evaluation and safety evaluation. This book collects a number of representative methods on sensory evaluation. Editor(s): Ruan, Da; Zeng, Xianyi. Num Pages: 443 pages, biography. BIC Classification: KJMV5. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 155 x 25. Weight in Grams: 818.
- Publisher
- Springer
- Format
- Hardback
- Publication date
- 2004
- Edition
- 2004th Edition
- Condition
- New
- SKU
- V9783540203247
- ISBN
- 9783540203247
Hardback
Condition: New
€ 191.26
€ 191.26
Paperback / so. Series: Okonomische Analyse Des Rechts. Num Pages: 137 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 8. Weight in Grams: 228.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 137
- Condition
- New
- SKU
- V9783824471812
- ISBN
- 9783824471812
Paperback
Condition: New
€ 68.59
€ 68.59
Paperback / so. Series: Literaturwissenschaft / Kulturwissenschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 229 x 152 x 13. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824444564
- ISBN
- 9783824444564
Paperback
Condition: New
€ 80.16
€ 80.16