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Business & management

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Business & management

Hardcover. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION

How organizations can deliver significant performance gainsthrough strategic investment in marketing

In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 165 x 27. Weight in Grams: 532.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
320
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470504543
ISBN
9780470504543
Hardback
Condition: New

€ 32.99
€ 23.58

Paperback. Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies. Num Pages: 392 pages, Illustrated. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 227 x 153 x 24. Weight in Grams: 594.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
392
Format
Paperback
Publication date
2010
Edition
3rd Edition
Condition
New
SKU
V9781856177733
ISBN
9781856177733
Paperback
Condition: New

€ 71.21

Hardback. Discusses how companies can "transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for"--Amazon.com. Num Pages: 288 pages, illustrations. BIC Classification: KJD; KJMV6. Category: (G) General (US: Trade). Dimension: 300 x 80 x 20. Weight in Grams: 480.
Publisher
HarperCollins Publishers Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780062435613
ISBN
9780062435613
Hardback
Condition: New

€ 26.99
€ 18.06

Paperback. This textbook introduces students to business by exploring the dynamics of the business environment. It demonstrates the effects of these dynamics on business organisations and illustrates how decisions are made within organisations. Num Pages: 576 pages, Illustrations. BIC Classification: KJB. Category: (U) Tertiary Education (US: College). Dimension: 262 x 196 x 21. Weight in Grams: 1208.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
576
Format
Paperback
Publication date
2011
Edition
7th Edition
Condition
New
SKU
V9780077130015
ISBN
9780077130015
Paperback
Condition: New

€ 74.99

Paperback. .
Publisher
Springer International Publishing AG Switzerland
Number of pages
220
Format
Paperback
Publication date
2015
Edition
2015th Edition
Condition
New
SKU
V9783319174815
ISBN
9783319174815
Paperback
Condition: New

€ 73.85

Paperback. Catalytic Governance presents a new governance model for managing transformational change based on engagement, dialogue, and collaborative decision making. Series: Rotman-UTP Publishing. Num Pages: 208 pages, 1, 15 figures. BIC Classification: JPP; KC; KJC; KJVX. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152. .
Publisher
University of Toronto Press
Format
Paperback
Publication date
2016
Edition
Reprint
Condition
New
SKU
V9781442626768
ISBN
9781442626768
Paperback
Condition: New

€ 35.99
€ 33.04

Hardcover. How to master the art of narrative leadership Telling the Story shows how leaders affect our understanding of what is possible and desirable through the stories they tell. Num Pages: 336 pages, illustrations. BIC Classification: KJMB. Category: (P) Professional & Vocational. Dimension: 236 x 153 x 23. Weight in Grams: 624.
Publisher
John Wiley & Sons Inc United States
Number of pages
256
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118617168
ISBN
9781118617168
Hardback
Condition: New

€ 33.99
€ 24.58

Paperback. Editor(s): Adhikari, Atanu; Roy, Sanjit Kumar. Num Pages: 91 pages, 1 black & white illustrations, 8 colour illustrations, biography. BIC Classification: KJSM; KNS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Publisher
Springer International Publishing AG
Format
Paperback
Publication date
2017
Edition
1st ed. 2017
Condition
New
SKU
V9783319526966
ISBN
9783319526966
Paperback
Condition: New

€ 56.18

Paperback. Tells the story of Jack Valentine, a man whose path in life is similar to author's own. This title helps to learn: how to awaken your true gifts and shine powerfully in the world; how to transform your fears into freedom and your wounds into wisdom; and, lessons to help you master your mind, open your heart, and nurture your spirit. Num Pages: 240 pages. BIC Classification: KJ; VS. Category: (G) General (US: Trade). Dimension: 155 x 230 x 22. Weight in Grams: 372.
Publisher
Hay House Inc
Number of pages
240
Format
Paperback
Publication date
2006
Edition
Revised ed.
Condition
New
SKU
V9781401911638
ISBN
9781401911638
Paperback
Condition: New

€ 19.99
€ 15.44

Paperback. Written in plain English anyone can understand, Statistics for Six Sigma Made Easy, Second Edition, provides an overview of the Six Sigma methodology and techniques for successful implementation. The author offers a clear explanation of DMAICthe problem-solving method used by Six Sigma Greenbelts for projects and process improvements Num Pages: 304 pages, ill. BIC Classification: KJMQ. Category: (P) Professional & Vocational. Dimension: 234 x 187 x 19. Weight in Grams: 470.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
272
Format
Paperback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9780071797535
ISBN
9780071797535
Paperback
Condition: New

€ 42.99
€ 30.38

Paperback. .
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781292011905
ISBN
9781292011905
Paperback
Condition: New

€ 19.99
€ 19.81

Hardback. Series: Management for Professionals. Num Pages: 245 pages, 17 black & white illustrations, 43 colour illustrations, biography. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2016
Edition
1st ed. 2016
Condition
New
SKU
V9783319252452
ISBN
9783319252452
Hardback
Condition: New

€ 80.08

Paperback. This text is concerned with the psychology of communication. It uses techniques derived primarily from NLP to create state-of-the-art skills which the reader can use to improve any interaction. Chapters cover outcomes, rapport, sensory acuity, meetings and negotiation. Num Pages: 272 pages, illustrations. BIC Classification: JM; KJN. Category: (P) Professional & Vocational. Dimension: 234 x 187 x 19. Weight in Grams: 578. Management Skills for Communication and Negotiation. 272 pages, illustrations. This text is concerned with the psychology of communication. It uses techniques derived primarily from NLP to create state-of-the-art skills which the reader can use to improve any interaction. Chapters cover outcomes, rapport, sensory acuity, meetings and negotiation. Cateogry: (P) Professional & Vocational. BIC Classification: JM; KJN. Dimension: 234 x 187 x 19. Weight: 574.
Publisher
Crown House Publications Trade
Number of pages
272
Format
Paperback
Publication date
1995
Condition
New
SKU
V9781899836017
ISBN
9781899836017
Paperback
Condition: New

€ 26.99
€ 22.86

Hardback. A roadmap to success for tomorrow's leaders The EQ Leader provides an evidence-based model for exceptional leadership, and a four-pillar roadmap for real-world practice. Num Pages: 320 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781119349006
ISBN
9781119349006
Hardback
Condition: New

€ 34.99
€ 25.26

Paperback. Num Pages: 257 pages, 41 black & white illustrations. BIC Classification: KJMV5. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 158 x 236 x 24. Weight in Grams: 384.
Publisher
Taylor & Francis Inc
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781498719889
ISBN
9781498719889
Paperback
Condition: New

€ 30.87

Hardback. In nearly every industry, smart machines are replacing human labour. If we humans are going to endure, Edward Hess and Katherine Ludwig say we're going to need a dose of humility. We need to be humble enough to let go of the idea that "smart" means knowing the most, using that information quickest, and making the fewest mistakes. Num Pages: 240 pages. BIC Classification: KJH; KNTX; UYZ; VSC. Category: (G) General (US: Trade). Dimension: 229 x 152 x 23. Weight in Grams: 408.
Publisher
Berrett-Koehler
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781626568754
ISBN
9781626568754
Hardback
Condition: New

€ 31.99
€ 25.52

Paperback. .
Publisher
Wolters-Noordhoff B.V. Netherlands
Number of pages
321
Format
Paperback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9789001805036
ISBN
9789001805036
Paperback
Condition: New

€ 81.29

Paperback. Presents reviews and critiques of major topics in organizational psychology - including leadership, motivation, communication, decision making, negotiation, power, productivity and collective action. This text includes a wide range of pedagogical features, glossaries of social identity, and social psychological and organizational terms. Num Pages: 336 pages, black & white illustrations. BIC Classification: JMJ; KJU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 245 x 188 x 20. Weight in Grams: 650.
Publisher
SAGE Publications Inc
Number of pages
336
Format
Paperback
Publication date
2004
Edition
2nd
Condition
New
SKU
V9780761942313
ISBN
9780761942313
Paperback
Condition: New

€ 71.21

Paperback.

How do I know if my idea will work? How do I decide on the business model? How do I find my audience?

Your digital business start-up journey begins here. Num Pages: 312 pages, port. BIC Classification: KJE; KJVS. Category: (P) Professional & Vocational. Dimension: 155 x 234 x 17. Weight in Grams: 486.

Publisher
John Wiley and Sons Ltd
Number of pages
312
Format
Paperback
Publication date
2012
Edition
2nd ed.
Condition
New
SKU
V9780857082855
ISBN
9780857082855
Paperback
Condition: New

€ 19.99
€ 15.87

Paperback. Num Pages: 99 pages, 70 black & white illustrations, 3 black & white tables. BIC Classification: KJMV5; TBC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 215 x 6. Weight in Grams: 406.
Publisher
Taylor & Francis Inc United States
Number of pages
99
Format
Paperback
Publication date
2012
Edition
Pap/Cdr
Condition
New
SKU
V9781439886748
ISBN
9781439886748
Paperback
Condition: New

€ 51.15

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