Business & management
Results 7033 - 7056 of 14156
Business & management
Hardcover. Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 23. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118496404
- ISBN
- 9781118496404
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students. Num Pages: 512 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 187 x 31. Weight in Grams: 990.
- Publisher
- Wiley
- Format
- Paperback
- Publication date
- 2012
- Edition
- Revised 4th Edition
- Condition
- New
- SKU
- V9781118432679
- ISBN
- 9781118432679
Paperback
Condition: New
€ 50.30
€ 50.30
Paperback. Editor(s): Hartell, Cherese. Num Pages: 77 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 236 x 155 x 9. Weight in Grams: 164.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781634820080
- ISBN
- 9781634820080
Paperback
Condition: New
€ 101.11€ 77.61
€ 101.11
€ 77.61
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 200 x 219 x 13. Weight in Grams: 116.
- Publisher
- Hodder & Stoughton General Division
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473608023
- ISBN
- 9781473608023
Paperback
Condition: New
€ 11.99€ 10.31
€ 11.99
€ 10.31
Hardcover. Considered the authoritative international text on research methods and applications, The Market Research Handbook, Fifth Edition is an indispensable state-of-the art reference book for the researcher, at every level of experience, who wants to improve on his or her skills. Num Pages: 654 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 249 x 176 x 41. Weight in Grams: 1378.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 5th Edition
- Number of pages
- 654
- Condition
- New
- SKU
- V9780470517680
- ISBN
- 9780470517680
Hardback
Condition: New
€ 145.86
€ 145.86
Hardcover. Market Research is the systematic, objective collection and analysis of data in order to increase understanding about a particular market, competition and/or environment. And with markets throughout the world becoming increasingly more competitive, market research is now rising up the agenda of organisations both large and small. Editor(s): Mouncey, Peter; Wimmer, Frank. Num Pages: 720 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 44. Weight in Grams: 1150.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 720
- Condition
- New
- SKU
- V9780470065273
- ISBN
- 9780470065273
Hardback
Condition: New
€ 93.62
€ 93.62
Paperback. Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. This title includes examples and lessons from benchmark companies in publishing, consumer goods, brewing and others. It also includes a glossary of key concepts and a comprehensive resources guide. Series: ExpressExec S. Num Pages: 124 pages, black & white tables, figures. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 127 x 236 x 16. Weight in Grams: 122.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 124
- Condition
- New
- SKU
- V9781841121949
- ISBN
- 9781841121949
Paperback
Condition: New
€ 11.99€ 11.74
€ 11.99
€ 11.74
Hardback. Presents a holistic view of the product innovation process. This title deals with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. Num Pages: 410 pages, biography. BIC Classification: KJMV6. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 23. Weight in Grams: 774.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 410
- Condition
- New
- SKU
- V9781402071386
- ISBN
- 9781402071386
Hardback
Condition: New
€ 202.40
€ 202.40
hardcover. In its study of selected Danish food companies and their activities in three important export markets - France, Germany and the UK - this text examines market orientation in the food sector. It also investigates how food companies can become more market-oriented. Num Pages: 284 pages, 1, black & white illustrations. BIC Classification: 1DBK; 1DFG; 1DND; KCCD; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 1996th Edition
- Number of pages
- 284
- Condition
- New
- SKU
- V9780792396499
- ISBN
- 9780792396499
Hardback
Condition: New
€ 200.03
€ 200.03
Hardcover. This text looks at the failures that occur in the public and private corporate sphere, in Asia and India. It covers the reasons for those failures and emphasizes the implementation problems to highlight the importance of organizations and institutions. Num Pages: 247 pages, biography. BIC Classification: 1F; KCM; KJV. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 13. Weight in Grams: 512.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Palgrave Macmillan
- Number of pages
- 248
- Condition
- New
- SKU
- V9780333662403
- ISBN
- 9780333662403
Hardback
Condition: New
€ 127.69
€ 127.69
Hardback. Editor(s): Harvey, Brian; Luijk, Henk J.L. van; Corbetta, Guido. Series: Issues in Business Ethics. Num Pages: 237 pages, biography. BIC Classification: KJG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 14. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 237
- Condition
- New
- SKU
- V9780792313427
- ISBN
- 9780792313427
Hardback
Condition: New
€ 132.38
€ 132.38
Hardback. Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience. Num Pages: 263 pages, biography. BIC Classification: JFDV; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 16. Weight in Grams: 465.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 263
- Format
- Hardback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781137509963
- ISBN
- 9781137509963
Hardback
Condition: New
€ 138.83
€ 138.83
Paperback. Num Pages: 250 pages, biography. BIC Classification: KCL; KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 250
- Condition
- New
- SKU
- V9781349506224
- ISBN
- 9781349506224
Paperback
Condition: New
€ 66.24
€ 66.24
Hardback. Num Pages: 251 pages, biography. BIC Classification: JFC; JHMC; KC; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 17. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave USA United States
- Number of pages
- 251
- Condition
- New
- SKU
- V9781403917577
- ISBN
- 9781403917577
Hardback
Condition: New
€ 127.88
€ 127.88
Paperback. Editor(s): Lindh de Montoya, Monica. Num Pages: 251 pages, biography. BIC Classification: JHBL; KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 251
- Condition
- New
- SKU
- V9781349725427
- ISBN
- 9781349725427
Paperback
Condition: New
€ 126.88
€ 126.88
Paperback. Num Pages: 265 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 155 x 13. Weight in Grams: 340.
- Publisher
- Entrepreneur Press
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781599185354
- ISBN
- 9781599185354
Paperback
Condition: New
€ 21.99€ 20.28
€ 21.99
€ 20.28
Paperback. Provides an overview of the important tools and concepts relevant to intelligence analysis for strategic decision making. This book discusses a number of tools and concepts useful to build strategic insights. It provides managers with helpful concepts, tools and ideas on market intelligence and analysis. Num Pages: 240 pages. BIC Classification: KJC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 153 x 229 x 21. Weight in Grams: 410.
- Publisher
- Copenhagen Business School Press Denmark
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9788763002028
- ISBN
- 9788763002028
Paperback
Condition: New
€ 47.99€ 34.69
€ 47.99
€ 34.69
Hardcover. Num Pages: 175 pages, biography. BIC Classification: 1FPJ; KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 219 x 165 x 16. Weight in Grams: 340.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Edition
- First Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9781403998606
- ISBN
- 9781403998606
Hardback
Condition: New
€ 66.29
€ 66.29
Hardcover. While computer-aided design and other technologies are helping businesses achieve a high level of customer satisfaction at a low cost, the implications of these efforts for product lines, distribution and promotion strategies, manufacturing technologies, and operations controls remain unclear. Num Pages: 528 pages, Illustrations. BIC Classification: KJMV5; KJU; KN; UGK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (XV) Technical / Manuals. Dimension: 167 x 265 x 29. Weight in Grams: 874.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 528
- Condition
- New
- SKU
- V9780471244929
- ISBN
- 9780471244929
Hardback
Condition: New
€ 157.75
€ 157.75
Hardcover. To follow. Editor(s): Leonard, Adrian. Series: Palgrave Studies in the History of Finance. Num Pages: 337 pages, biography. BIC Classification: 3H; 3J; HBTM; KFFN; KJZ; KNGS. Category: (P) Professional & Vocational. Dimension: 147 x 267 x 24. Weight in Grams: 554.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137411372
- ISBN
- 9781137411372
Hardback
Condition: New
€ 194.65
€ 194.65
Hardback. In The Marginal Organization, Tafoya focuses on organizations often described as part of an informal economy, informal sector, underground economy, or unofficial economy. Num Pages: 244 pages, 8 black & white tables, 4 figures. BIC Classification: KJC; KJT; KJU. Category: (P) Professional & Vocational. Dimension: 223 x 140 x 19. Weight in Grams: 422.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781137379467
- ISBN
- 9781137379467
Hardback
Condition: New
€ 66.36
€ 66.36
Paperback. Learn how to turn a set of needs and objectives into powerful training results by linking outcome measure to organizational goals and designing and evaluating appropriate training strategies. Num Pages: 114 pages, black & white illustrations. BIC Classification: KJMV2. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 254 x 179 x 7. Weight in Grams: 210.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 114
- Condition
- New
- SKU
- V9780787950996
- ISBN
- 9780787950996
Paperback
Condition: New
€ 37.54
€ 37.54
hardcover. Part of a series that aims to present scholarly work on multiple levels of analysis, multi-level theory, research, and methods, this title focuses on 'critical essays', theoretical work, empirical studies, methodological developments, analytical techniques, and philosophical treatments. Editor(s): Yammarino, F.J.; Dansereau, F. (State University of New York at Buffalo, NY, USA). Series: Research in Multi-level Issues. Num Pages: 420 pages, 1, black & white illustrations. BIC Classification: KJ; KN. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 23. Weight in Grams: 763.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 420
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780762308057
- ISBN
- 9780762308057
Hardback
Condition: New
€ 141.24
€ 141.24
Paperback. Num Pages: 234 pages. BIC Classification: KJMV2; KJU; KJWX. Category: (G) General (US: Trade). Dimension: 186 x 236 x 18. Weight in Grams: 482.
- Publisher
- Technics Publications LLC
- Format
- Paperback
- Publication date
- 2015
- Edition
- First
- Condition
- New
- SKU
- V9781634620031
- ISBN
- 9781634620031
Paperback
Condition: New
€ 53.99€ 39.06
€ 53.99
€ 39.06