Business & management
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Business & management
Paperback. Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. Num Pages: 312 pages. BIC Classification: KJSM; MBGR; MBN; MBNH. Category: (G) General (US: Trade). Dimension: 235 x 157 x 18. Weight in Grams: 458.
- Format
- Paperback
- Publisher
- Oxford University Press Inc United States
- Number of pages
- 312
- Condition
- New
- SKU
- V9780199757398
- ISBN
- 9780199757398
Paperback
Condition: New
€ 145.41
€ 145.41
Hardcover. The first book devoted entirely to B2B social marketing
B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 24. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470639337
- ISBN
- 9780470639337
Hardback
Condition: New
€ 30.99€ 24.10
€ 30.99
€ 24.10
Hardcover. In The Social Media 100, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Chris has spent two years researching what the best businesses are doing with social media and how they're doing it. Num Pages: 352 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 187 x 138 x 28. Weight in Grams: 358.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780470563410
- ISBN
- 9780470563410
Hardback
Condition: New
€ 24.99€ 20.09
€ 24.99
€ 20.09
Paperback. Social media has become a must for organizations to master in order to be successful. Originally published by Stevenson, Inc. , this practical resource provides nonprofit leaders and professionals with strategies to harness the power of social media to support their causes and organizations. Editor(s): Stevenson, Scott C. Series: Nonprofit Communications Report. Num Pages: 50 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 215 x 279 x 3. Weight in Grams: 118.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 50
- Condition
- New
- SKU
- V9781118691526
- ISBN
- 9781118691526
Paperback
Condition: New
€ 72.21
€ 72.21
Hardcover. Oracle experts show leaders how to use new technologies to leverage social networks internally Today's emerging networking technologies (such as wikis, blogs, and social networking technologies) are dramatically changing the way we build professional relationships and work collaboratively. Num Pages: 240 pages. BIC Classification: KJP; KJWX. Category: (P) Professional & Vocational. Dimension: 237 x 164 x 23. Weight in Grams: 434.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470405437
- ISBN
- 9780470405437
Hardback
Condition: New
€ 31.99€ 24.80
€ 31.99
€ 24.80
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781138229778
- ISBN
- 9781138229778
Paperback
Condition: New
€ 62.39
€ 62.39
Paperback. Num Pages: 272 pages, 200 colour illus. BIC Classification: KJE; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 213 x 291 x 2. Weight in Grams: 1022.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781474233323
- ISBN
- 9781474233323
Paperback
Condition: New
€ 52.99€ 44.42
€ 52.99
€ 44.42
Paperback. * The first how-to guide on the incorporation of social networking techniques into a trainer's repertoire * Covers the most popular Web 2. Num Pages: 192 pages, Illustrations. BIC Classification: KJE; KJMV2. Category: (P) Professional & Vocational. Dimension: 233 x 179 x 10. Weight in Grams: 328.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 192
- Condition
- New
- SKU
- V9780470631065
- ISBN
- 9780470631065
Paperback
Condition: New
€ 55.83
€ 55.83
Paperback. Num Pages: 267 pages. BIC Classification: KJ; UDB. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 142 x 215 x 14. Weight in Grams: 346.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Sterling Publishers Pvt.Ltd
- Condition
- New
- SKU
- V9788120781740
- ISBN
- 9788120781740
Paperback
Condition: New
€ 13.99€ 11.04
€ 13.99
€ 11.04
Hardback. Editor(s): Landers, Richard N.; Schmidt, Gordon B. Num Pages: 376 pages, 10 black & white illustrations, 35 colour illustrations, biography. BIC Classification: JMJ; KJMV2. Category: (G) General (US: Trade). Dimension: 166 x 244 x 27. Weight in Grams: 748.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319299877
- ISBN
- 9783319299877
Hardback
Condition: New
€ 115.79
€ 115.79
Hardback. This volume utilizes empirical and theoretical approaches to shed light on an exciting set of emerging, stimulating new uses of technology that stretch creativity beyond conventional limits.Understand how the social media revolution is pushing boundaries and challenging anyone involved in the management of people. Editor(s): Olivas-Lujan, Miguel R.; Bondarouk, Tanya. Series: Advanced Series in Management. Num Pages: 299 pages, illustrations. BIC Classification: KJMV2. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 241 x 165 x 20. Weight in Grams: 598.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 299
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781781909003
- ISBN
- 9781781909003
Hardback
Condition: New
€ 146.38
€ 146.38
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 372.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834940506
- ISBN
- 9783834940506
Paperback
Condition: New
€ 85.72
€ 85.72
Hardback. Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol Editor(s): Olivas-Lujan, Miguel R.; Bondarouk, Tanya. Series: Advanced Series in Management. Num Pages: 329 pages, Illustrations. BIC Classification: KJC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 244 x 170 x 22. Weight in Grams: 638.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 329
- Condition
- New
- SKU
- V9781781908983
- ISBN
- 9781781908983
Hardback
Condition: New
€ 155.75
€ 155.75
Hardback. .
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319219899
- ISBN
- 9783319219899
Hardback
Condition: New
€ 77.23€ 76.88
€ 77.23
€ 76.88
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473610330
- ISBN
- 9781473610330
Paperback
Condition: New
€ 15.99€ 11.81
€ 15.99
€ 11.81
Hardback. Num Pages: 163 pages, 14 black & white illustrations, biography. BIC Classification: JFD; KJS; KNSG; KNSH. Category: (P) Professional & Vocational. Dimension: 242 x 162 x 16. Weight in Grams: 426.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783319051819
- ISBN
- 9783319051819
Hardback
Condition: New
€ 145.71
€ 145.71
Paperback. BIC Classification: KJS. Category: (G) General (US: Trade). .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781305502758
- ISBN
- 9781305502758
Paperback
Condition: New
€ 76.79
€ 76.79
Paperback. Social Media Marketing is a great guide to the relatively new way of marketing through social media sites such as Twitter and Facebook. You'll learn how to make the most of these sites from step-by-step guides and clear and practical text to create a great strategy suited to your needs. Series: Everyday Guides Made Easy. Num Pages: 128 pages, 120 colour illustrations. BIC Classification: KJS; UDBS. Category: (G) General (US: Trade). Dimension: 175 x 210 x 12. Weight in Grams: 264.
- Publisher
- Flame Tree Publishing
- Format
- Paperback
- Publication date
- 2015
- Edition
- New
- Condition
- New
- SKU
- V9781783613984
- ISBN
- 9781783613984
Paperback
Condition: New
€ 10.99€ 9.61
€ 10.99
€ 9.61
Hardcover. The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. Series: New Rules Social Media Series. Num Pages: 272 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 23. Weight in Grams: 442.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470583784
- ISBN
- 9780470583784
Hardback
Condition: New
€ 25.99€ 21.11
€ 25.99
€ 21.11
Paperback. This is a guide book for all professionals who are responsible for recruitment in their organization who are looking to devise and implement a social media recruitment strategy to enable them to meet all of their recruitment objectives. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJMV2. Category: (G) General (US: Trade). Dimension: 235 x 156 x 15. Weight in Grams: 342.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749473709
- ISBN
- 9780749473709
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Paperback. Num Pages: 220 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 174 x 362 x 19. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Australia Ltd
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780730322252
- ISBN
- 9780730322252
Paperback
Condition: New
€ 20.99€ 17.75
€ 20.99
€ 17.75
Hardcover. * This book provides step-by-step approaches to successful professional blogging. Num Pages: 368 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 26. Weight in Grams: 568.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470633106
- ISBN
- 9780470633106
Hardback
Condition: New
€ 46.99€ 36.49
€ 46.99
€ 36.49
Paperback. The first book to address how social media is revolutionizing the field of survey research, Social Media, Sociality, and Survey Research equips readers with a new ideology for conducting data collection and analysis in the face of emerging technologies. Num Pages: 360 pages, illustrations. BIC Classification: JHBC; KJ; UDBS. Category: (P) Professional & Vocational. Dimension: 155 x 233 x 17. Weight in Grams: 504.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 360
- Condition
- New
- SKU
- V9781118379738
- ISBN
- 9781118379738
Paperback
Condition: New
€ 84.70
€ 84.70
Hardcover. A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. Series: Wiley and SAS Business Series. Num Pages: 304 pages, Illustrations, maps. BIC Classification: KJSP; KJSU; KNTT. Category: (P) Professional & Vocational. Dimension: 160 x 235 x 26. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470647547
- ISBN
- 9780470647547
Hardback
Condition: New
€ 61.15€ 49.36
€ 61.15
€ 49.36