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Business & management
Results 1777 - 1800 of 9389
Business & management
Hardcover. Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. Series Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 344 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 239 x 159 x 33. Weight in Grams: 634.
- Publisher
- Emerald Group Publishing Limited
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781784419325
- ISBN
- 9781784419325
Hardback
Condition: New
€ 148.39
€ 148.39
Hardcover. A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Num Pages: 392 pages. BIC Classification: KJQ; KJS; UNF. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 392
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119011552
- ISBN
- 9781119011552
Hardback
Condition: New
€ 59.33
€ 59.33
paperback. Sets out a series of challenging - but practical and easily learned - skills and techniques for thinking better when you're 'in a mess'. Whether you're new to Systems Thinking or have long experience, this book invites you to develop your skills through working with your own messy situations. Num Pages: 344 pages, black and white. BIC Classification: KJM; KJU. Category: (P) Professional & Vocational. Dimension: 243 x 170 x 20. Weight in Grams: 586.
- Publisher
- Triarchy Press United Kingdom
- Number of pages
- 344
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9781908009364
- ISBN
- 9781908009364
Paperback
Condition: New
€ 33.99€ 28.83
€ 33.99
€ 28.83
Paperback. Discovr the secret influence of 'The Firm' Num Pages: 400 pages. BIC Classification: KJZ. Category: (G) General (US: Trade). Dimension: 200 x 129 x 30. Weight in Grams: 372.
- Publisher
- Oneworld Publications
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781780745923
- ISBN
- 9781780745923
Paperback
Condition: New
€ 16.99€ 13.24
€ 16.99
€ 13.24
Hardback. .
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 300
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137515520
- ISBN
- 9781137515520
Hardback
Condition: New
€ 106.46€ 67.23
€ 106.46
€ 67.23
Paperback. The definitive resource for any business person who wants to improve their leadership skills. Num Pages: 368 pages, illustrations. BIC Classification: KJMB. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 153 x 234 x 26. Weight in Grams: 480.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780349403403
- ISBN
- 9780349403403
Paperback
Condition: New
€ 23.99€ 16.65
€ 23.99
€ 16.65
Hardcover. Welcome to a new era of business in which your brand is defined by those who experience it. Num Pages: 256 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 201 x 250 x 21. Weight in Grams: 822.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118456545
- ISBN
- 9781118456545
Hardback
Condition: New
€ 34.99€ 27.84
€ 34.99
€ 27.84
Paperback. .
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9781856174992
- ISBN
- 9781856174992
Paperback
Condition: New
€ 49.92
€ 49.92
Paperback. Learn how the luxury sector can overcome the conflict between sustaining the definition of luxury as rare, noble, crafted, exclusive, spirited and elevating with the necessity of business growth driven by the rising demand from the middle class, especially in Asia, and the internet. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 157 x 233 x 16. Weight in Grams: 364.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749474362
- ISBN
- 9780749474362
Paperback
Condition: New
€ 44.99€ 39.81
€ 44.99
€ 39.81
Paperback. Contains the author's popular columns from "Fast Company" magazine and many of the short e-books he has written in the years. This book includes e-books such as: "Clinging to Your Job Title?"; "The Persistence of Really Bad Ideas"; "The Seduction of 'Good Enough'"; and, "Judging a Book by its Cover Do Less". Num Pages: 352 pages, Black and white illustrations. BIC Classification: KJM; VSC. Category: (G) General (US: Trade). Dimension: 196 x 130 x 22. Weight in Grams: 248. Good clean copy with minor shelf wear
- Condition
- Used, Very Good
- Publisher
- Penguin Books Ltd
- Format
- Paperback
- Publication date
- 2007
- SKU
- KOC0016125
- ISBN
- 9780141030531
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. .
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 252
- Format
- Paperback
- Publication date
- 2013
- Edition
- Pearson New International Edition
- Condition
- New
- SKU
- V9781292040899
- ISBN
- 9781292040899
Paperback
Condition: New
€ 99.33
€ 99.33
Hardback. Provides the background necessary to nurture skills in collaborative knowledge creation via a continuous, proven process of questioning and conversation In the information economy, knowledge is an asset and a currency. The creation of new knowledge, therefore, enhances an organization's position in the marketplace. Num Pages: 208 pages. BIC Classification: KJMD. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 244 x 156 x 20. Weight in Grams: 454.
- Publisher
- Bloomsbury Publishing Plc United States
- Number of pages
- 192
- Format
- Hardback
- Publication date
- 2004
- Condition
- New
- SKU
- V9781567204902
- ISBN
- 9781567204902
Hardback
Condition: New
€ 68.61€ 62.90
€ 68.61
€ 62.90
Paperback. Num Pages: 134 pages. BIC Classification: KJMP. Category: (G) General (US: Trade). Dimension: 171 x 239 x 7. Weight in Grams: 266.
- Publisher
- Reitzel, Hans
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9788741258164
- ISBN
- 9788741258164
Paperback
Condition: New
€ 32.99€ 29.62
€ 32.99
€ 29.62
Hardcover. Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development prospecting. Num Pages: 304 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 153 x 225 x 29. Weight in Grams: 434.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119144755
- ISBN
- 9781119144755
Hardback
Condition: New
€ 30.99€ 21.98
€ 30.99
€ 21.98
Paperback. Argues that leaders are not born but made. Taking the form of conversations between a young chief executive and the author, this title explores the nature and practice of leadership. Series: The John Adair Leadership Library. Num Pages: 160 pages, Illustrations. BIC Classification: KJMB. Category: (P) Professional & Vocational. Dimension: 214 x 139 x 11. Weight in Grams: 208.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2009
- Edition
- Reissue
- Condition
- New
- SKU
- V9780749454784
- ISBN
- 9780749454784
Paperback
Condition: New
€ 26.99€ 23.78
€ 26.99
€ 23.78
Paperback. Is the ultimate guide to leading revolutionary change initiatives through the inside story of one of the most successful business transformations in recent history. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 157 x 261 x 15. Weight in Grams: 354.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749479398
- ISBN
- 9780749479398
Paperback
Condition: New
€ 35.99€ 22.38
€ 35.99
€ 22.38
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415657426
- ISBN
- 9780415657426
Paperback
Condition: New
€ 77.82
€ 77.82
Paperback. Features an entrepreneur's inside track on his life in business. This book lets you discover why Virgin tried to take on one of the world's biggest superbrands, and how Virgin Mobile USA holds the record as one of the fastest company in history to generate revenues of over one billion dollars. Num Pages: 384 pages. BIC Classification: BM; KJH. Category: (G) General (US: Trade). Dimension: 197 x 130 x 24. Weight in Grams: 284.
- Publisher
- Virgin Books
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780753515037
- ISBN
- 9780753515037
Paperback
Condition: New
€ 23.99€ 16.63
€ 23.99
€ 16.63
Hardcover. Personal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co.
Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co. , one of the most successful craft breweries in the United States. Num Pages: 256 pages, illustrations. BIC Classification: 1KBBWF; KJM; KNDF. Category: (P) Professional & Vocational. Dimension: 235 x 154 x 19. Weight in Grams: 502.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118007365
- ISBN
- 9781118007365
Hardback
Condition: New
€ 27.99€ 23.10
€ 27.99
€ 23.10
Paperback. A ground breaking study of why we choke under pressure and what we can do to ensure we perform at our best. Num Pages: 384 pages, Illustrations. BIC Classification: JMRN; KJ; PDZ. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 212 x 25. Weight in Grams: 264. The Secret to Performing Under Pressure. 304 pages, Illustrations. Reveals the astonishing new science of why we choke under pressure. The author explains what happens in the body and mind when everything clicks and the perfect golf swing, tricky mathematical problem, or high-pressure business pitch suddenly become easy. She examines how attention and working memory guide human performance. Cateogry: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). BIC Classification: JMRN; KJ; PDZ. Dimension: 197 x 212 x 25. Weight: 314.
- Publisher
- Little, Brown Book Group
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9781849016452
- ISBN
- 9781849016452
Paperback
Condition: New
€ 13.00€ 11.85
€ 13.00
€ 11.85
Hardback. The newest book in the bestselling Toyota Way series gives executives and managers the blueprint for successful lean process projects that deliver breakthrough results. Num Pages: 448 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 234 x 158 x 39. Weight in Grams: 746.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 448
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071477468
- ISBN
- 9780071477468
Hardback
Condition: New
€ 54.99€ 46.34
€ 54.99
€ 46.34
Hardback. When it comes to quality, style, and service, The Ritz-Carlton Hotel Company has set the gold standard for delivering the highest level of customer experience. This book features the five key principles behind The Ritz-Carlton Hotel Company's success and customer service innovations. It is intended for executives and managers at all levels. Num Pages: 304 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 226 x 146 x 28. Weight in Grams: 490.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071548335
- ISBN
- 9780071548335
Hardback
Condition: New
€ 30.99€ 21.95
€ 30.99
€ 21.95
Paperback. This Candidate Handbook covers all mandatory units and a range of optional units with case-studies, engaging features and portfolio tasks so candidates are fully supported in becoming the leaders of the future! Num Pages: 264 pages. BIC Classification: 4KVCS; KJMB; KJW. Category: (P) Professional & Vocational. Dimension: 276 x 221 x 13. Weight in Grams: 750.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 264
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9780435077853
- ISBN
- 9780435077853
Paperback
Condition: New
€ 51.18
€ 51.18
Hardback. Offers a fresh approach for greater productivity, profitability, and competitive advantage through service. This title shows how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. Num Pages: 272 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 233 x 163 x 25. Weight in Grams: 486.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2012
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9781422133316
- ISBN
- 9781422133316
Hardback
Condition: New
€ 31.99€ 28.67
€ 31.99
€ 28.67