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Business & management
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Business & management
Paperback. The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years. Num Pages: 236 pages, black & white tables, diagrams. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 169 x 13. Weight in Grams: 456.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 236
- Condition
- New
- SKU
- V9780470061299
- ISBN
- 9780470061299
Paperback
Condition: New
€ 62.59
€ 62.59
Hardcover. Intellectual property is one of the most valuable assets to all brand owners, distinguishing them from their competitors in local, national and global markets. A written IP policy deals with such issues as what rights the company owns, who looks after them, what the company's licensing policy is, and how the company deals with infringers. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 153 x 18. Weight in Grams: 418.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470060377
- ISBN
- 9780470060377
Hardback
Condition: New
€ 47.60
€ 47.60
Hardcover. Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation. Num Pages: 368 pages, Illustrations. BIC Classification: KJU. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 25. Weight in Grams: 668.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470060360
- ISBN
- 9780470060360
Hardback
Condition: New
€ 35.99€ 28.82
€ 35.99
€ 28.82
Hardcover. Marketing, in both a strategic and tactical sense, is basic to a company's success and survival. Surprisingly, many firms are still struggling to identify what good marketing is. Marketing Excellence sheds light on exactly why some of today's most successful marketing campaigns have actually succeeded. Num Pages: 388 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 162 x 27. Weight in Grams: 692.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 388
- Condition
- New
- SKU
- V9780470060278
- ISBN
- 9780470060278
Hardback
Condition: New
€ 42.99€ 33.52
€ 42.99
€ 33.52
Paperback. Promoting the satisfaction, commitment, mental health and well-being of employees is important not only in itself, but also because evidence shows that those who are positive in these respects respond better to change and are more productive. Num Pages: 140 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 228 x 158 x 10. Weight in Grams: 222.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 140
- Condition
- New
- SKU
- V9780470059814
- ISBN
- 9780470059814
Paperback
Condition: New
€ 86.64
€ 86.64
Paperback. Employees have a set of needs as part of the 'psychological contract' of employment. However, organizations operate for a reason and they too have agendas and needs. It is how the two come together that determines the capacity for good human relations and optimum productivity. Editor(s): Kinder, Andrew; Hughes, Rick; Cooper, Cary L. Num Pages: 368 pages, black & white illustrations, black & white line drawings, black & white tables, figures. BIC Classification: JMJ; KJMV2. Category: (P) Professional & Vocational. Dimension: 243 x 169 x 18. Weight in Grams: 624.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470059005
- ISBN
- 9780470059005
Paperback
Condition: New
€ 61.52
€ 61.52
Paperback. Since the publication of the first edition, the field has seen many dramatic changes. Eight new case studies and 70% new material bring this Second Edition of Applied Data Mining for Business and Industry completely up to date. All the methods described are either computational or of a statistical-modeling nature. Num Pages: 258 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJ; UNC; UNF. Category: (P) Professional & Vocational. Dimension: 227 x 150 x 16. Weight in Grams: 398.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 258
- Condition
- New
- SKU
- V9780470058879
- ISBN
- 9780470058879
Paperback
Condition: New
€ 66.09
€ 66.09
Hardcover. Since the publication of the first edition, the field has seen many dramatic changes. Eight new case studies and 70# new material bring this Second Edition of Applied Data Mining for Business and Industry completely up to date. All the methods described are either computational or of a statistical-modeling nature. Num Pages: 258 pages, Illustrations. BIC Classification: KJ; UNC; UNF. Category: (P) Professional & Vocational. Dimension: 228 x 159 x 20. Weight in Grams: 522.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 258
- Condition
- New
- SKU
- V9780470058862
- ISBN
- 9780470058862
Hardback
Condition: New
€ 168.21
€ 168.21
Hardcover. Our market system has evolved in line with capitalist philosophy, and at its heart is profit. But while profit can be a powerful motive, it is not always used responsibly and, in the worst cases, this can have damaging effects at a wider level. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 234 x 158 x 21. Weight in Grams: 546.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470057551
- ISBN
- 9780470057551
Hardback
Condition: New
€ 44.99€ 44.92
€ 44.99
€ 44.92
Paperback. "In this unique book, management science lifts its view to take in the broader horizons of strategy. the result is a frame work for strategy development, and a range of methods and models to make it operational. Editor(s): O'Brien, Frances A.; Dyson, Robert G. Num Pages: 424 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 244 x 168 x 25. Weight in Grams: 796.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 424
- Condition
- New
- SKU
- V9780470057179
- ISBN
- 9780470057179
Paperback
Condition: New
€ 71.45
€ 71.45
Hardcover. The world's leading companies have realized that success in the long term requires them not only to make an economic profit, but also to contribute to the societies in which they operate. As a result Corporate Social Responsibility (CSR) has moved to the top of the business agenda. Yet questions remain. Editor(s): Hennigfeld, Judith; Pohl, Manfred; Tolhurst, Nick. Num Pages: 456 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 32. Weight in Grams: 766.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 456
- Condition
- New
- SKU
- V9780470057100
- ISBN
- 9780470057100
Hardback
Condition: New
€ 77.46
€ 77.46
Hardcover. A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. Num Pages: 222 pages, black & white illustrations. BIC Classification: KJ; KNT. Category: (P) Professional & Vocational. Dimension: 237 x 163 x 22. Weight in Grams: 418.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 222
- Condition
- New
- SKU
- V9780470056431
- ISBN
- 9780470056431
Hardback
Condition: New
€ 26.99€ 22.12
€ 26.99
€ 22.12
Hardcover. "IN The eBay Billionairesa Club, you will read thestories of twelve professional eBay merchants whorecognized a great business opportunity on the Internetand pursued it--some at great personal financial risk. In every case, the gamble has paid off. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJE; UDB. Category: (P) Professional & Vocational. Dimension: 236 x 167 x 24. Weight in Grams: 456.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470055748
- ISBN
- 9780470055748
Hardback
Condition: New
€ 20.99€ 18.33
€ 20.99
€ 18.33
Hardcover. Strategic Corporate Finance provides a 'real-world' application of the principles of modern corporate finance, with a practical, investment banking advisory perspective. A major new text on corporate finance, this book addresses all the critical issues in corporate finance both for practitioners, and students, entering this field. Series: Wiley Finance Series. Num Pages: 304 pages, Illustrations. BIC Classification: KFFH; KJMV1. Category: (P) Professional & Vocational. Dimension: 164 x 235 x 27. Weight in Grams: 496.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470052648
- ISBN
- 9780470052648
Hardback
Condition: New
€ 68.02€ 57.74
€ 68.02
€ 57.74
Hardcover. What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long--lasting success. Num Pages: 238 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 24. Weight in Grams: 454. How to Maximize Marketing for Business Growth. 238 pages, Illustrations. What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long--lasting success. Cateogry: (P) Professional & Vocational. BIC Classification: KJS. Dimension: 238 x 163 x 24. Weight: 454.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470051436
- ISBN
- 9780470051436
Hardback
Condition: New
€ 25.99€ 21.24
€ 25.99
€ 21.24
Paperback. If you're an entrepreneur, or you're just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits--no matter what kind of business you own--and helps you get the most out of your limited resources. Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 27. Weight in Grams: 452.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470051429
- ISBN
- 9780470051429
Paperback
Condition: New
€ 18.99€ 16.43
€ 18.99
€ 16.43
Hardcover. Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more. Num Pages: 320 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 28. Weight in Grams: 516.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470051054
- ISBN
- 9780470051054
Hardback
Condition: New
€ 38.99€ 30.54
€ 38.99
€ 30.54
Hardcover. Make your move toward the top Based on research conducted with the support of the American Society of Association Executives (ASAE) involving more than 100 not-for-profit CEOs, as well as the author's professional background, The Not-for-Profit CEO serves as both an authoritative reference guide and a practical workbook. Num Pages: 504 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 259 x 187 x 39. Weight in Grams: 1132.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470050859
- ISBN
- 9780470050859
Hardback
Condition: New
€ 117.47
€ 117.47
Hardcover. This groundbreaking self-help book reveals the secrets of manifesting health, happiness, and prosperity in your life-but not in a way you've experienced before. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJ; VSC. Category: (G) General (US: Trade). Dimension: 236 x 160 x 20. Weight in Grams: 466.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470049310
- ISBN
- 9780470049310
Hardback
Condition: New
€ 33.99€ 26.88
€ 33.99
€ 26.88
Hardcover. The Mathematics of Turfgrass Maintenance, Fourth Edition covers every type of mathematical problem that faces the golf course superintendent. From how to handle budgeting estimates to determining how much fertilizer should be applied, this book shows how to work through the calculations and offers practice material and answers. Num Pages: 176 pages, Illustrations. BIC Classification: KJMV4; PDE; TBJ; WM; WSJG. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 16. Weight in Grams: 398.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 4th Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9780470048450
- ISBN
- 9780470048450
Hardback
Condition: New
€ 74.04
€ 74.04
Hardcover. Despite the seemingly endless challenges and pressures in today's workplace, many people are firm in their resolve to assume leadership roles and make a difference. The problem? There simply isn't a clear-cut path to follow. Num Pages: 220 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 219 x 145 x 23. Weight in Grams: 370.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 220
- Condition
- New
- SKU
- V9780470048184
- ISBN
- 9780470048184
Hardback
Condition: New
€ 33.99€ 26.96
€ 33.99
€ 26.96
Hardcover. No matter what industry your company competes in, you need to have a firm understanding of how to create a direct link between shareholder value and critical business processes in order to improve performance and achieve long-term value. Series: Wiley Finance Series. Num Pages: 320 pages, Illustrations. BIC Classification: KF; KJMV1. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 25. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470047972
- ISBN
- 9780470047972
Hardback
Condition: New
€ 68.61€ 58.41
€ 68.61
€ 58.41
Hardcover. Praise for The Mathematics of Derivatives "The Mathematics of Derivatives provides a concise pedagogical discussion of both fundamental and very recent developments in mathematical finance, and is particularly well suited for readers with a science or engineering background. Series: Wiley Finance Series. Num Pages: 208 pages, Illustrations. BIC Classification: KFFM; KJQ; PBKS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 161 x 20. Weight in Grams: 392.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780470047255
- ISBN
- 9780470047255
Hardback
Condition: New
€ 50.28€ 43.50
€ 50.28
€ 43.50
Paperback. Performance appraisals are one of the least enjoyable duties managers face. They're time-consuming, tedious, and require the perfect balance between criticism and praise. This collection of handy, ready-to-use performance appraisals will save you time and effort, while increasing the clarity and value of your appraisals. Num Pages: 256 pages, forms. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 234 x 191 x 14. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470047095
- ISBN
- 9780470047095
Paperback
Condition: New
€ 23.99€ 19.33
€ 23.99
€ 19.33