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E-commerce: business aspects

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E-commerce: business aspects

Hardback. The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience. Num Pages: 168 pages, Illustrations. BIC Classification: KJE; KJP; KJSU. Category: (P) Professional & Vocational. Dimension: 239 x 164 x 21. Weight in Grams: 408.
Publisher
Palgrave Macmillan
Number of pages
168
Format
Hardback
Publication date
2012
Edition
2012th Edition
Condition
New
SKU
V9780230284197
ISBN
9780230284197
Hardback
Condition: New

€ 63.83

Paperback. Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 158 x 25. Weight in Grams: 444.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780749478698
ISBN
9780749478698
Paperback
Condition: New

€ 46.99
€ 42.03

Paperback. Num Pages: 192 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 209 x 134 x 11. Weight in Grams: 238. The 30 Day Results Guide to Making the Most of Twitter, Blogging, Linkedin, and Facebook. 192 pages. Cateogry: (P) Professional & Vocational. BIC Classification: KJE; KJS. Dimension: 209 x 134 x 11. Weight: 232.
Publisher
Career Press
Number of pages
192
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9781601631305
ISBN
9781601631305
Paperback
Condition: New

€ 14.99
€ 14.40

Hardback. To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. Num Pages: 200 pages, 22 figures, 4 black & white tables. BIC Classification: KJE; KJSM; KJSP. Category: (G) General (US: Trade). Dimension: 219 x 147 x 17. Weight in Grams: 378.
Publisher
Palgrave Macmillan United Kingdom
Number of pages
200
Format
Hardback
Publication date
2013
Edition
2014th Edition
Condition
New
SKU
V9781137348913
ISBN
9781137348913
Hardback
Condition: New

€ 58.80

Paperback. .
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2014
Edition
11th Edition
Condition
New
SKU
V9781285425436
ISBN
9781285425436
Paperback
Condition: New

€ 102.24

Paperback. Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJSA; UDB. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 20. Weight in Grams: 550.
Publisher
NTC Publishing Group,U.S. United States
Number of pages
336
Format
Paperback
Publication date
2003
Edition
2nd Edition
Condition
New
SKU
V9780658020995
ISBN
9780658020995
Paperback
Condition: New

€ 31.99
€ 22.71

Paperback. Num Pages: 256 pages, 16 figures, 2 tables. BIC Classification: KCY; KJE. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. .
Publisher
MIT Press Ltd
Format
Paperback
Publication date
2017
Edition
Reprint
Condition
New
SKU
V9780262533522
ISBN
9780262533522
Paperback
Condition: New

€ 20.99
€ 18.38

Hardback. The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). Num Pages: 156 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 228 x 18. Weight in Grams: 388.
Publisher
John Wiley & Sons Inc United States
Number of pages
224
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118844397
ISBN
9781118844397
Hardback
Condition: New

€ 26.99
€ 21.98

Paperback. Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Num Pages: 224 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 154 x 230 x 15. Weight in Grams: 284.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9781118896655
ISBN
9781118896655
Paperback
Condition: New

€ 25.99
€ 19.44

Paperback. While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online marketing is changing form rapidly. This book considers the major online trends that may continue in one form or another for some time. It also highlights big marketing ideas and case studies. Series: Basics Marketing. Num Pages: 184 pages, 50 colour illustrations. BIC Classification: KJE; KJS. Category: (UU) Undergraduate. Dimension: 229 x 162 x 16. Weight in Grams: 548.
Publisher
AVA Publishing
Number of pages
184
Format
Paperback
Publication date
2010
Edition
0th Edition
Condition
New
SKU
V9782940411337
ISBN
9782940411337
Paperback
Condition: New

€ 33.99
€ 28.64

Paperback. Editor(s): In Easy Steps. Series: In Easy Steps. Num Pages: 264 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 228 x 185 x 16. Weight in Grams: 586.
Publisher
In Easy Steps Limited
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781840786286
ISBN
9781840786286
Paperback
Condition: New

€ 16.75

Paperback. A practical and engaging guide offering cutting-edge strategies for how to control, curate and optimise your digital reputation to improve professional, financial and social prospects Num Pages: 256 pages. BIC Classification: KJC; KJE. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 153 x 235 x 17. Weight in Grams: 340.
Publisher
Little, Brown Book Group
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780349406831
ISBN
9780349406831
Paperback
Condition: New

€ 18.99
€ 14.17

Paperback.
Publisher
John Wiley & Sons Inc
Number of pages
400
Format
Paperback
Publication date
2011
Edition
2nd UK Edition
Condition
New
SKU
V9781119991380
ISBN
9781119991380
Paperback
Condition: New

€ 26.99
€ 21.98

Paperback. The essential guide to making extra cash on the side or earning a living online. Learn how to be successful selling on eBay and Amazon Marketplace or how to sell services and schemes; discover how to make money out of public domain content or earn money from your 'free' website by attracting advertising. With clear text and helpful screenshots. Num Pages: 256 pages, 150 colour illustrations. BIC Classification: KJE; UDBS. Category: (G) General (US: Trade). Dimension: 208 x 170 x 16. Weight in Grams: 484.
Publisher
Flame Tree Publishing United Kingdom
Number of pages
256
Format
Paperback
Publication date
2012
Edition
New
Condition
New
SKU
V9780857753908
ISBN
9780857753908
Paperback
Condition: New

€ 16.99
€ 15.43

Hardcover. The amazing rise and expansion of JD.com, one of China's most successful modern-day companies. As China's influence grows on the global economy, this book provides unique insights into the Chinese corporate world. E-commerce/online retail is the fastest growing sector in China - with JD.com and Alibaba battling for dominance. Num Pages: 296 pages. BIC Classification: 1FPC; KJE; KNPR. Category: (G) General (US: Trade). Dimension: 247 x 195 x 36. Weight in Grams: 704.
Publisher
Lid Publishing
Format
Hardback
Publication date
2016
Condition
New
SKU
V9781910649718
ISBN
9781910649718
Hardback
Condition: New

€ 33.99
€ 24.49

Paperback. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc United States
Number of pages
384
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119154549
ISBN
9781119154549
Paperback
Condition: New

€ 31.99
€ 22.71

Hardcover. Num Pages: 240 pages, illustrations. BIC Classification: KCBM; KJE. Category: (P) Professional & Vocational. Dimension: 237 x 155 x 22. Weight in Grams: 426.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781118963661
ISBN
9781118963661
Hardback
Condition: New

€ 35.99
€ 28.32

Paperback. Contains strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others. Num Pages: 384 pages. BIC Classification: KJE; KJMV7. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 27. Weight in Grams: 506.
Publisher
PIATKUS BOOKS
Number of pages
384
Format
Paperback
Publication date
2007
Edition
4Rev Ed
Condition
New
SKU
V9780749928117
ISBN
9780749928117
Paperback
Condition: New

€ 18.99
€ 14.13

Hardback. A look at the ubiquitous new business model, the platform, that's taking over the economy and our digital lives. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people. Num Pages: 256 pages, illustrations. BIC Classification: KCK; KJE; KNTX; UBJ. Category: (G) General (US: Trade). Dimension: 245 x 164 x 30. Weight in Grams: 450.
Publisher
Griffin Publishing
Format
Hardback
Publication date
2016
Condition
New
SKU
V9781250091895
ISBN
9781250091895
Hardback
Condition: New

€ 30.99
€ 24.81

Paperback. Take advantage of Facebook to promote brands, products, and services. With The Facebook Marketing Book, you'll learn proven tactics that you can use right away to build your brand and engage prospective customers. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 177 x 203 x 16. Weight in Grams: 358.
Publisher
O´Reilly Media United States
Number of pages
288
Format
Paperback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9781449388485
ISBN
9781449388485
Paperback
Condition: New

€ 22.15

Hardcover. Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Series: Wiley and SAS Business Series. Num Pages: 204 pages. BIC Classification: KJC; KJE. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 21. Weight in Grams: 400.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
204
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780470886021
ISBN
9780470886021
Hardback
Condition: New

€ 46.99
€ 36.10

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
John Murray Press United Kingdom
Number of pages
128
Format
Paperback
Publication date
2019
Edition
1st Edition
Condition
New
SKU
V9781473607538
ISBN
9781473607538
Paperback
Condition: New

€ 11.99
€ 10.23

Paperback. Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization. Num Pages: 336 pages, 15 black-&-white illustrations. BIC Classification: KJC; KJE. Category: (G) General (US: Trade). Dimension: 154 x 233 x 22. Weight in Grams: 420.
Publisher
Yale University Press
Number of pages
336
Format
Paperback
Publication date
2012
Condition
New
SKU
V9780300188295
ISBN
9780300188295
Paperback
Condition: New

€ 19.99
€ 16.15

Paperback. When relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness. This title features chapters that discuss trust-building methods for food networks in an e-business environment. Editor(s): Canavari, Maurizio; Fritz, M.; Schiefer, G. Num Pages: 272 pages. BIC Classification: KJE; KNDF. Category: (P) Professional & Vocational. Dimension: 244 x 172. .
Publisher
CABI Publishing United Kingdom
Number of pages
272
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781845936389
ISBN
9781845936389
Paperback
Condition: New

€ 43.99
€ 41.90

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