Management & management techniques
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Management & management techniques
Paperback. Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject. Num Pages: 968 pages, Illustrations. BIC Classification: 1D; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 248 x 36. Weight in Grams: 1608.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 968
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273737872
- ISBN
- 9780273737872
Paperback
Condition: New
€ 111.65
€ 111.65
Paperback. Tools for getting your nonprofit's message out in a strategic way This practical book, part of the new Jossey-Bass Nonprofit Guidebook Series , helps nonprofits align their communications strategy with their mission by tailoring best practices from the business world specifically for the social sector. Series: Jossey-Bass Nonprofit Guidebook S. Num Pages: 204 pages, Illustrations. BIC Classification: KJMV7; KJP; KJVX. Category: (P) Professional & Vocational. Dimension: 282 x 219 x 16. Weight in Grams: 524.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 204
- Format
- Paperback
- Publication date
- 2008
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470181546
- ISBN
- 9780470181546
Paperback
Condition: New
€ 41.99€ 32.74
€ 41.99
€ 32.74
Paperback. Num Pages: 228 pages. BIC Classification: KJMV5. Category: (G) General (US: Trade). Dimension: 193 x 244 x 22. Weight in Grams: 686.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9789063694456
- ISBN
- 9789063694456
Paperback
Condition: New
€ 41.99€ 29.99
€ 41.99
€ 29.99
Hardback. Research shows a majority of small businesses fail in their early years due to poor financial management, turning the dreams of many business owner and novice entrepreneur into nightmares. This book serves as a guide to prevent small business owners and novice entrepreneurs from experiencing financial disasters. Num Pages: 300 pages. BIC Classification: KJMV1. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152. .
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 300
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781785607752
- ISBN
- 9781785607752
Hardback
Condition: New
€ 83.31
€ 83.31
Hardcover. The completely revised and expanded edition of a fundraising classic Strategic Fund Development became an instant classic the day the first edition was released. Now in this expanded third edition, it has been revised cover-to-cover with relevant new information and useful new tools and resources. Num Pages: 432 pages, black & white illustrations. BIC Classification: KJMV1; KJVX. Category: (P) Professional & Vocational. Dimension: 253 x 186 x 43. Weight in Grams: 924.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 3rd Edition
- Number of pages
- 432
- Condition
- New
- SKU
- V9780470888513
- ISBN
- 9780470888513
Hardback
Condition: New
€ 51.50
€ 51.50
Paperback. Num Pages: 216 pages, illustrations. BIC Classification: KJMV2; KNSH. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216 x 8. Weight in Grams: 406.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Pearson Education (US) United States
- Edition
- 1st Edition
- Number of pages
- 216
- Condition
- New
- SKU
- V9780135087053
- ISBN
- 9780135087053
Paperback
Condition: New
€ 162.25
€ 162.25
Hardback. Strategic management of HR in health care is important in delivering high-quality patient care. This volume of Advances in Health Care Management which focuses on Human Resource Management aims to explore the strategic role that HRM can play in delivering high quality and affordable health care. Editor(s): Savage, Grant T.; Fottler, Myron D.; Khatri, Naresh. Series: Advances in Health Care Management. Num Pages: 232 pages, Illustrations. BIC Classification: KJMV2; MBPM. Category: (P) Professional & Vocational. Dimension: 239 x 159 x 22. Weight in Grams: 478.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 232
- Condition
- New
- SKU
- V9781849509480
- ISBN
- 9781849509480
Hardback
Condition: New
€ 184.96
€ 184.96
Paperback. Michael Maccoby is a globally recognised expert in leadership. Drawing on his experience and multi-disciplinary understanding, in this book he explains the concept of Strategic Intellegence, and the tools that equip leaders to improve and transform organizations. Num Pages: 208 pages. BIC Classification: KJC; KJMB; KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156. .
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780198804017
- ISBN
- 9780198804017
Paperback
Condition: New
€ 44.05
€ 44.05
Paperback. Since 1922, "Harvard Business Review" has been a leading source of breakthrough ideas in management practice. This title offers you the opportunity to make these seminal pieces a part of your permanent management library. Series: Harvard Business Review Classics. Num Pages: 112 pages, Illustrations. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational. Dimension: 166 x 108 x 8. Weight in Grams: 92.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 112
- Condition
- New
- SKU
- V9781422136546
- ISBN
- 9781422136546
Paperback
Condition: New
€ 11.28
€ 11.28
Paperback. Design and implement an internal communications strategy with this complete guide based on the innovative Dialogue Box tool that will improve communication and therefore motivation and performance in your organization. Num Pages: 208 pages. BIC Classification: KJMV2; KJP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749478650
- ISBN
- 9780749478650
Paperback
Condition: New
€ 49.99€ 46.87
€ 49.99
€ 46.87
Paperback. Interviewing is one of the most effective ways to identify and attract employees who will be successful enough to stay. But few managers are adept at the skill. This book helps eliminate expensive errors of judgment by presenting readers with a set of behaviorally based interviewing strategies. Series: J-B-UMBS Series. Num Pages: 208 pages, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 230 x 156 x 13. Weight in Grams: 314.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780470448250
- ISBN
- 9780470448250
Paperback
Condition: New
€ 38.99€ 30.83
€ 38.99
€ 30.83
Hardcover. Corporate finance and corporate strategy have long been seen as different sides of the same coin. Through examples and applications from various industries, this book offers a valuation framework for competitive strategies. It follows a problem-solving approach that synthesizes ideas from game theory, real options, and strategy. Num Pages: 504 pages, 83 line illus. 22 tables. BIC Classification: KFF; KJMV1. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 242 x 166 x 37. Weight in Grams: 868.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Princeton University Press United States
- Number of pages
- 504
- Condition
- New
- SKU
- V9780691010397
- ISBN
- 9780691010397
Hardback
Condition: New
€ 154.76€ 116.88
€ 154.76
€ 116.88
Hardback. A strategic leader is essentially the leader of any organization and someone who has to steer the company in times of change, whilst motivating and inspiring their team. This title encourages leaders to focus on tomorrow rather than yesterday. It explores the nature and origin of strategic leadership. Num Pages: 144 pages, 1, black & white illustrations. BIC Classification: KJMB. Category: (G) General (US: Trade). Dimension: 224 x 149 x 15. Weight in Grams: 304.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 144
- Format
- Hardback
- Publication date
- 2010
- Condition
- New
- SKU
- V9780749462031
- ISBN
- 9780749462031
Hardback
Condition: New
€ 45.99€ 36.69
€ 45.99
€ 36.69
Paperback. * New text bringing text and cases together for ease of use. * Based on highly successful previous editions of Business Policy and cases in Business Policy. * Thoroughly revised, updated, tested and accessible materials. * Part of a major new pack of teaching materials. . Num Pages: 512 pages, 0. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 172 x 29. Weight in Grams: 894.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 3 Rev ed
- Number of pages
- 512
- Condition
- New
- SKU
- V9780631201045
- ISBN
- 9780631201045
Paperback
Condition: New
€ 95.51€ 78.19
€ 95.51
€ 78.19
Hardback. Num Pages: 696 pages, illustrations. BIC Classification: KJC; KJMD. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216 x 28. Weight in Grams: 1565.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Pearson Education (US) United States
- Edition
- 16 ed
- Number of pages
- 696
- Condition
- New
- SKU
- V9780134167848
- ISBN
- 9780134167848
Hardback
Condition: New
€ 291.69
€ 291.69
Paperback. Num Pages: 528 pages. BIC Classification: KJC; KJM. Category: (G) General (US: Trade). .
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Cengage Learning, Inc
- Edition
- 12th Edition
- Condition
- New
- SKU
- V9781305502338
- ISBN
- 9781305502338
Paperback
Condition: New
€ 191.56
€ 191.56
Paperback. The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. Num Pages: 368 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 244 x 169 x 16. Weight in Grams: 694.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 368
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470689752
- ISBN
- 9780470689752
Paperback
Condition: New
€ 71.81
€ 71.81
Hardback. Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Editor(s): Tsiotsou, Rodoula H.; Goldsmith, Ronald E. Num Pages: 434 pages, Illustrations. BIC Classification: KJMV7; KNSG. Category: (P) Professional & Vocational. Dimension: 246 x 169 x 28. Weight in Grams: 810.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 434
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781780520704
- ISBN
- 9781780520704
Hardback
Condition: New
€ 142.39
€ 142.39
Paperback. Dealing with strategic management of knowledge in small firms and in networks of high tech firms, this book focuses on innovation and advanced high technology. It shows how small firm managers create a platform for manoeuvring and adapting to the conditions of the environment through various forms of collaboration and strategic use of networks. Num Pages: 312 pages, b/w illus. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 225 x 157 x 23. Weight in Grams: 562.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Samfundslitteratur Denmark
- Number of pages
- 312
- Condition
- New
- SKU
- V9788759310533
- ISBN
- 9788759310533
Paperback
Condition: New
€ 37.99€ 27.65
€ 37.99
€ 27.65
Paperback. This book is exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical. Editor(s): Abraham, Stanley Charles. Num Pages: 253 pages, illustrations. BIC Classification: KJC; KJMB. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 240 x 168 x 16. Weight in Grams: 472.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 253
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781780525204
- ISBN
- 9781780525204
Paperback
Condition: New
€ 79.54
€ 79.54
Paperback. Explores the 'why' and 'what' of good procurement rather than the 'how.' This book explains why you should focus your efforts on this previously neglected area of business and rich rewards, where P&L impact is relatively painless and immediate, where benefit to cost ratios of 10 to 1 are realistic ambitions and in-year payback is possible. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJMV8. Category: (G) General (US: Trade). Dimension: 238 x 171 x 13. Weight in Grams: 350.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749472283
- ISBN
- 9780749472283
Paperback
Condition: New
€ 44.99€ 36.19
€ 44.99
€ 36.19
Hardcover. Lead change through strategic alignment of project and process performance Practical and filled with expert advice, Strategic Project Portfolio Management: Enabling a Productive Organization presents a clear framework for your organization to complete impactful strategic projects. Series: Microsoft Executive Leadership Series. Num Pages: 192 pages, Illustrations. BIC Classification: KJMP. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 20. Weight in Grams: 370.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9780470481950
- ISBN
- 9780470481950
Hardback
Condition: New
€ 47.99€ 33.68
€ 47.99
€ 33.68
Paperback. Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit. Num Pages: 176 pages, 17 black & white illustrations, 5 black & white tables, 17 black & white line drawings. BIC Classification: KJMB; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 232 x 157 x 9. Weight in Grams: 282.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2013
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9780415667951
- ISBN
- 9780415667951
Paperback
Condition: New
€ 59.97
€ 59.97
Hardback. .
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781137552181
- ISBN
- 9781137552181
Hardback
Condition: New
€ 89.27€ 88.91
€ 89.27
€ 88.91