.png){kind=logo}
Sales & marketing
Results 1721 - 1740 of 3940
Sales & marketing
Hardback. An ingredient brand is a component of a product that has its own brand identity. This book explains how ingredient branding works and how brand managers can successfully improve the performance of component marketing. Num Pages: 393 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 163 x 33. Weight in Grams: 796.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 393
- Condition
- New
- SKU
- V9783642042133
- ISBN
- 9783642042133
Hardback
Condition: New
€ 85.76
€ 85.76
Paperback. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 643 pages, biography. BIC Classification: 3JJPN; KJC; KJK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 33. Weight in Grams: 1565.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 643
- Condition
- New
- SKU
- V9783319386768
- ISBN
- 9783319386768
Paperback
Condition: New
€ 201.61
€ 201.61
Paperback. Translator(s): Luders, A. Num Pages: 184 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 10. Weight in Grams: 314.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of hardcover 1st ed. 1998
- Number of pages
- 184
- Condition
- New
- SKU
- V9783642084133
- ISBN
- 9783642084133
Paperback
Condition: New
€ 66.97
€ 66.97
Hardback. Compiles the core aspects of procurement marketing. This book presents a decision orientated approach which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. Translator(s): Luders, A. Num Pages: 184 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 12. Weight in Grams: 459.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 184
- Condition
- New
- SKU
- V9783540644590
- ISBN
- 9783540644590
Hardback
Condition: New
€ 70.73
€ 70.73
Paperback. Series: Springer-Lehrbuch. Num Pages: 406 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 21. Weight in Grams: 625.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 1993
- Number of pages
- 406
- Condition
- New
- SKU
- V9783540574354
- ISBN
- 9783540574354
Paperback
Condition: New
€ 57.09
€ 57.09
Hardcover. This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. Num Pages: 372 pages, Illustrations. BIC Classification: KJSU; UNF. Category: (P) Professional & Vocational. Dimension: 252 x 170 x 28. Weight in Grams: 832.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 372
- Condition
- New
- SKU
- V9780470743973
- ISBN
- 9780470743973
Hardback
Condition: New
€ 89.74
€ 89.74
Paperback. Num Pages: 151 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 9. Weight in Grams: 223.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 151
- Condition
- New
- SKU
- V9783835002388
- ISBN
- 9783835002388
Paperback
Condition: New
€ 66.97
€ 66.97
Paperback. Num Pages: 358 pages, 21 black & white tables. BIC Classification: KJS; KNT; PBT. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 19. Weight in Grams: 616.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Gabler Germany
- Number of pages
- 358
- Condition
- New
- SKU
- V9783409119269
- ISBN
- 9783409119269
Paperback
Condition: New
€ 62.52
€ 62.52
Hardback. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 371.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834906311
- ISBN
- 9783834906311
Hardback
Condition: New
€ 83.52
€ 83.52
Hardback. Num Pages: 181 pages, 7 colour illustrations, biography. BIC Classification: KJG; KJP; KJSP. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 390.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 181
- Condition
- New
- SKU
- V9781137013316
- ISBN
- 9781137013316
Hardback
Condition: New
€ 148.21
€ 148.21
Paperback / so. Editor(s): Kleinaltenkamp, Michael; Plinke, Wulff; Kleinaltenkamp, Dr H C Michael. Num Pages: 357 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; TB. Category: (G) General (US: Trade). Dimension: 234 x 156 x 20. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 357
- Condition
- New
- SKU
- V9783642635229
- ISBN
- 9783642635229
Paperback
Condition: New
€ 78.74
€ 78.74
Paperback / so. Series: VDI-Buch / Praxis Des Technischen Vertriebs. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMP; KJS; TBC. Category: (G) General (US: Trade). Dimension: 234 x 156 x 13. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer United States
- Condition
- New
- SKU
- V9783642637681
- ISBN
- 9783642637681
Paperback
Condition: New
€ 83.10
€ 83.10
Hardback. Num Pages: 372 pages, black & white illustrations. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 163 x 238 x 24. Weight in Grams: 710.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 372
- Condition
- New
- SKU
- V9783540616634
- ISBN
- 9783540616634
Hardback
Condition: New
€ 112.85
€ 112.85
Paperback / so. Num Pages: black & white illustrations, black & white tables, figures, bibliography. BIC Classification: KJMV5; KJS; KJT; UF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 381.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Springer United States
- Condition
- New
- SKU
- V9783540688433
- ISBN
- 9783540688433
Paperback
Condition: New
€ 52.93
€ 52.93
Paperback / so. Num Pages: 134 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 8. Weight in Grams: 213.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer United States
- Number of pages
- 134
- Condition
- New
- SKU
- V9783642621956
- ISBN
- 9783642621956
Paperback
Condition: New
€ 48.88
€ 48.88
Paperback / so. Series: Schriftenreihe Unternehmensfuhrung Und Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 15. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 1988
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409133371
- ISBN
- 9783409133371
Paperback
Condition: New
€ 72.46
€ 72.46
Paperback / so. Editor(s): Wiedmann, Klaus-Peter. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 32. Weight in Grams: 712.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824480357
- ISBN
- 9783824480357
Paperback
Condition: New
€ 102.45
€ 102.45
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 9. Weight in Grams: 191.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783834900067
- ISBN
- 9783834900067
Paperback
Condition: New
€ 39.33
€ 39.33
Paperback / so. Editor(s): Fink, Klaus-J. Num Pages: 153 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 10. Weight in Grams: 237.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Gabler Verlag United States
- Number of pages
- 153
- Condition
- New
- SKU
- V9783834906922
- ISBN
- 9783834906922
Paperback
Condition: New
€ 39.33
€ 39.33
Hardback. Num Pages: 180 pages, 126 black & white illustrations, biography. BIC Classification: KC; KJMP; KJSM; UNH. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 473.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 180
- Condition
- New
- SKU
- V9783662531495
- ISBN
- 9783662531495
Hardback
Condition: New
€ 72.53
€ 72.53