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Sales & marketing

Results 2421 - 2440 of 3940

Sales & marketing

Paperback. The leading introductory book on data mining, fully updated and revised!

When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. Num Pages: 888 pages, charts. BIC Classification: KJS; UNF. Category: (P) Professional & Vocational. Dimension: 234 x 186 x 49. Weight in Grams: 1312.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
888
Format
Paperback
Publication date
2011
Edition
3rd Edition
Condition
New
SKU
V9780470650936
ISBN
9780470650936
Paperback
Condition: New

€ 52.85

hardcover. Num Pages: 337 pages, 27 black & white illustrations, biography. BIC Classification: JFFT; JMH; KJSM; KJU. Category: (G) General (US: Trade). Dimension: 210 x 148 x 24. Weight in Grams: 570.
Format
Hardback
Publication date
2016
Publisher
Palgrave Macmillan United Kingdom
Edition
1st ed. 2016
Number of pages
337
Condition
New
SKU
V9781137501196
ISBN
9781137501196
Hardback
Condition: New

€ 67.48

Hardcover. Num Pages: 268 pages, 6 black & white illustrations, biography. BIC Classification: JFFT; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 221 x 163 x 20. Weight in Grams: 444.
Format
Hardback
Publication date
2007
Publisher
Palgrave Schol, Print UK London
Condition
New
SKU
V9781403998620
ISBN
9781403998620
Hardback
Condition: New

€ 67.07

Hardback. Num Pages: 278 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 19. Weight in Grams: 505.
Format
Hardback
Publication date
2005
Publisher
Palgrave USA United States
Number of pages
278
Condition
New
SKU
V9781403914927
ISBN
9781403914927
Hardback
Condition: New

€ 128.07

Hardback. This text portays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. Num Pages: 216 pages, biography. BIC Classification: JMAL; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 18. Weight in Grams: 430.
Format
Hardback
Publication date
1997
Publisher
Palgrave Macmillan United Kingdom
Number of pages
216
Condition
New
SKU
V9780333662779
ISBN
9780333662779
Hardback
Condition: New

€ 127.58

Paperback. A fast and easy way to write winning white papers! Whether you're a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world's leading experts in the field. Num Pages: 384 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 193 x 20. Weight in Grams: 514.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
384
Condition
New
SKU
V9781118496923
ISBN
9781118496923
Paperback
Condition: New

€ 30.99
€ 22.14

Paperback. Num Pages: 256 pages. BIC Classification: KJC; KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 154 x 294 x 14. Weight in Grams: 348.
Format
Paperback
Publication date
2016
Publisher
Career Press United States
Number of pages
256
Condition
New
SKU
V9781632650474
ISBN
9781632650474
Paperback
Condition: New

€ 19.16

Hardcover. Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this. Num Pages: 285 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 244 x 156 x 1. Weight in Grams: 578.
Format
Hardback
Publication date
2010
Publisher
Palgrave Macmillan United Kingdom
Number of pages
288
Condition
New
SKU
V9780230219762
ISBN
9780230219762
Hardback
Condition: New

€ 78.89

Paperback / so. Series: Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 435.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783835004122
ISBN
9783835004122
Paperback
Condition: New

€ 89.71

Paperback / so. Num Pages: 312 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 18. Weight in Grams: 458.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Edition
2
Number of pages
312
Condition
New
SKU
V9783642623196
ISBN
9783642623196
Paperback
Condition: New

€ 83.84

hardcover. Num Pages: 328 pages, black & white illustrations. BIC Classification: KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 17. Weight in Grams: 462.
Format
Hardback
Publication date
2004
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Edition
2., neu bearb. u. erw. Aufl. 2004
Number of pages
328
Condition
New
SKU
V9783540213031
ISBN
9783540213031
Hardback
Condition: New

€ 101.41

Paperback. The force of the internet and the power of online consumers have dramatically altered the face of business world. This book clarifies the complex subject of ecommerce, presenting 8-step strategy for success in internet marketing. It is suitable for those seeking success in a business environment altered by the digital revolution. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 20. Weight in Grams: 330.
Format
Paperback
Publication date
2009
Publisher
IMM Lifestyle Books United Kingdom
Number of pages
272
Condition
New
SKU
V9781847734877
ISBN
9781847734877
Paperback
Condition: New

€ 27.99
€ 21.82

Hardcover. The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets. Num Pages: 284 pages, biography. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 242 x 164 x 21. Weight in Grams: 582.
Format
Hardback
Publication date
2010
Publisher
Palgrave Macmillan
Number of pages
256
Condition
New
SKU
V9780230279544
ISBN
9780230279544
Hardback
Condition: New

€ 77.81

Hardcover. The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. Num Pages: 267 pages, 49 black & white illustrations, biography. BIC Classification: KJC; KJK; KJSA; RP. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 21. Weight in Grams: 558.
Format
Hardback
Publication date
2011
Publisher
Palgrave Macmillan
Number of pages
272
Condition
New
SKU
V9780230279537
ISBN
9780230279537
Hardback
Condition: New

€ 72.06

Paperback. Num Pages: 268 pages. BIC Classification: AK; KJMQ; KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 158 x 232 x 19. Weight in Grams: 416.
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781138249967
ISBN
9781138249967
Paperback
Condition: New

€ 71.95

Paperback. Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing--related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web. Num Pages: 282 pages, illustrations. BIC Classification: KJE; KJS; UDB. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 194 x 16. Weight in Grams: 514.
Format
Paperback
Publication date
2001
Publisher
John Wiley and Sons Ltd
Number of pages
282
Condition
New
SKU
V9780471496458
ISBN
9780471496458
Paperback
Condition: New

€ 71.90

Paperback. For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. Num Pages: 456 pages, Illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 253 x 203 x 15. Weight in Grams: 880.
Publisher
Pearson Education Limited United Kingdom
Number of pages
464
Format
Paperback
Publication date
2013
Edition
11th Edition
Condition
New
SKU
V9780273768395
ISBN
9780273768395
Paperback
Condition: New

€ 116.47

Hardcover. You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. Num Pages: 244 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 158 x 20. Weight in Grams: 484.
Publisher
John Wiley and Sons Ltd London
Number of pages
244
Format
Hardback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780470032725
ISBN
9780470032725
Hardback
Condition: New

€ 43.99
€ 33.64

Paperback.
Format
Paperback
Publication date
2014
Publisher
LID Publishing United Kingdom
Number of pages
192
Condition
New
SKU
V9781907794513
ISBN
9781907794513
Paperback
Condition: New

€ 17.99
€ 14.58

Paperback. Num Pages: 296 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 492.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 2001
Number of pages
296
Condition
New
SKU
V9781461356455
ISBN
9781461356455
Paperback
Condition: New

€ 194.29

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